Upload
afaq-kadiri
View
224
Download
0
Embed Size (px)
Citation preview
7/31/2019 Dabour - Celebrate the Life Final.
1/27
Dabour - Celebrate the life
7/31/2019 Dabour - Celebrate the Life Final.
2/27
PRESENTED BY:-
1. Priyanka Salunkhe - 11.
2. Vipul Kode - 22
3. Swapnil Patkar 21
4. Sameer Shaikh - 13.
5. Suraj Shirkande 19
7/31/2019 Dabour - Celebrate the Life Final.
3/27
WELCOME TO DABOUR
7/31/2019 Dabour - Celebrate the Life Final.
4/27
About Dabur
It started in 1884 by S.K.Burman. Dabour India Pvt Ltd. 4th Largest Company
in India.
Turnover of Rs. 2834.11 Crore.
The consumer segments of health care,personal care, home care and foodproducts.
Its master brands include Dabur for naturalhealth care,Vatika for personal care,Hajmola for digestives and Real for fruitbeverages.
7/31/2019 Dabour - Celebrate the Life Final.
5/27
VISION AND MISSION
Vision: Dedicated to health and wellbeing every household
Mission: Transfrom an ayurvediccompany FMCG product based onherbal platform one that would
embody all the characteristic of FMCGcompany.
7/31/2019 Dabour - Celebrate the Life Final.
6/27
VATIKA SHAMPOO
Vatika in Hindi means garden.
The brand attempts to live up to the promisesbeauty and nature.
Vatika products contain natural ingredients.
The shampoo industry in india is about Rs 20billion.
Vatika shampoo industry in India is Rs 1.3billion business.
7/31/2019 Dabour - Celebrate the Life Final.
7/27
Types of Shampoo
Vatika Smooth and shine shampoo
Vatika black and shine shampoo
Vatika antidandruff shampoo
7/31/2019 Dabour - Celebrate the Life Final.
8/27
Anti Dandruff
Its remove dandruff without being voilance on hair.
Hair fall control and smooth and shine.
100% anti dandruff & prevent recurance.
Tag line: DandruffFree Mazboot Baal ,Lemon Power Ke Sath.
7/31/2019 Dabour - Celebrate the Life Final.
9/27
Black and Shine
Use of black oil and amla to maintainblack colour of hair and shine
Its does not have harmfull chemicals.
Tag line:kaale chamakdarbaal,
amla poshan ke saath
7/31/2019 Dabour - Celebrate the Life Final.
10/27
Smooth and Shine
Gentle & caring touch of nature.
Perfect balance of natural ingredientslike:heena,green almonds,shikakai.
Turn your hair from dull and lifeless hair tosmooth and silky.
Tag line:zyada mahboot zyada khubsooratbaal henna cream conditioning ke saath
7/31/2019 Dabour - Celebrate the Life Final.
11/27
MATERIAL
BOTTLES: HDPE High DensityPolyethylene
HDPE has high rigidity and tensile strength.
Stiffness is good.
It is translucent to opaque.
7/31/2019 Dabour - Celebrate the Life Final.
12/27
Vatika shampoo Sachet
Package type-Flexible sachet.
It is four side seal.
Material used Laminate (BOPP)
Sealing is done by Heat sealed
Printing is done by Gravure printing
7/31/2019 Dabour - Celebrate the Life Final.
13/27
Dispensing system
Flip TOP
Nozzal Or Pump
7/31/2019 Dabour - Celebrate the Life Final.
14/27
Graphics
On the top of cap emboosing isdone.
Different colour are used.
Colour-4
Flexographics.
7/31/2019 Dabour - Celebrate the Life Final.
15/27
LOGO
Leaves.
Twin Colour.
Board Trunk.
Multiple Branches.
7/31/2019 Dabour - Celebrate the Life Final.
16/27
Recyclability
Recyclability is process material into anew product to prevent wastage ofpotential useful material, reduce air
and water pollution. The most-often recycled plastic.
Its save 70% in Energy Saving.
2
7/31/2019 Dabour - Celebrate the Life Final.
17/27
BRAND AMBASSADORGenelia Dsouza
7/31/2019 Dabour - Celebrate the Life Final.
18/27
COST OF PRODUCTPRODUCT TYPE VOLUME (in ml) PRICE in Rs.
Smooth and shine 400 165100 54
200 99
50 24
7 1
Black and Shine 400 165
200 99
100 54
50 24
7 1
Anti Drandruff 400 165
200 100
100 55
50 257 1
7/31/2019 Dabour - Celebrate the Life Final.
19/27
Market Share
47%
25%
11%
8%
6%
3%
Sales
HUL P&G Calvin care Others Dabur L orel
7/31/2019 Dabour - Celebrate the Life Final.
20/27
Bulk packaging Usually used Corrugated fiber boxes
RSC and CSC.
It made up of Kraft paper.
5ply & 7 ply CFB is used.
7/31/2019 Dabour - Celebrate the Life Final.
21/27
LEGAL METROLOGYRule4- Regulation for pre-packaging and sale etc. ofcommodities in package form.
7/31/2019 Dabour - Celebrate the Life Final.
22/27
LEGAL METROLOGY
Rule 6-Declaration to be made on everypackage
Name and address of the manufacturer &importer
Generic name
7/31/2019 Dabour - Celebrate the Life Final.
23/27
LEGAL METROLOGY
Rule 7-Principle display panel
7/31/2019 Dabour - Celebrate the Life Final.
24/27
LEGAL METROLOGY
Rule 7-Principle display panel
7/31/2019 Dabour - Celebrate the Life Final.
25/27
Rule 8- Declaration where to appear
Net weight area
7/31/2019 Dabour - Celebrate the Life Final.
26/27
Rule 9-Manner in which declaration shall be made.
Rule 12-Manner in which
declaration of quantity shall be
Expressed.
Rule 13-Statement of units of
weight, measure or number.
7/31/2019 Dabour - Celebrate the Life Final.
27/27
THANK YOU.