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DAB+ in cars: European expansion
Patrick Hannon - President, WorldDAB
23 June 2021
1
Radio in the car is changing
2
95%
66%
49% 45%38%
22%
97.5%89% 85%
82% 82% 80%
UK Italy NL Bel France Germany
H2 19 H2 20
DAB+ now standard in majority of new cars
Source: JATO, SMMT / DRUK
New cars with DAB+ as standard
Significant shift in key EU markets
3
• European Electronic Communications Code (EECC) effective from 21 December 2020
• All new car radios in the EU need to have digital terrestrial radio
Further progress is expected – driven by the EECC
4
DAB+ firmly established as core future platform for radio in Europe
EstablishedOn the moveTrials
UK
NorwaySweden
Germany
France
Spain
Italy
CH
NLBel
DK
PolandCzech
Austria
Ireland
Portugal
Slovenia
Slovakia
Finland
Estonia
Latvia
Lithuania
Croatia Serbia
Greece
Bulgaria
Ukraine
RomaniaHungary
National launches
• Germany: 2011
• NL: 2013
• Italy: 2014
• Slovenia: 2016
• Belgium: 2018
• Austria: 2019N Macedonia
Montenegro
5
France is launching national DAB+ in 2021
• Ten cities / regions already on air1
• Two national multiplexes (25 services) due to launch October 2021
(1) Paris, Nice, Marseille, Lyon, Lille, Nancy, Bordeaux, Toulouse, Nantes, Auvergne-Rhone Alpes
6
Switzerland switching off FM: 2022 to 2023
• Radio industry has agreed switch from FM to digital broadcasting via DAB+
• SRG SSR will switch off its FM transmitters in August 2022
• Private radio stations by January 2023
7
UK: Over 16 million cars
with DAB+
Germany: 2nd national mux (Oct 2020)NRW new mux (end 2021)
Major automotive markets continue to expand
Italy: All receivers must
have DAB+ (Jan 2020)
8
Drivers of growth
9
National radio services
8
22
5
13
2
5650
3229 29
UK Italy Norway NL Germany
Analogue DAB / DAB+
DAB+ offers greater choice – on average, six times as many services as FM
1
(1) pre-FM switch-off
10
DAB offers clearer sound - particularly where FM is overcrowded
11
DAB is the green solution
(1) https://www.bbc.co.uk/rd/publications/research-393-energy-footprint-bbc-radio-environment-impact-sustainability
• DAB+ consumes significantly less energy than FM
• BBC study shows DAB is 33% more efficient than FM1
12
What next?
13
DAB+ in cars
Improving DAB+experience
Optimising DAB+ with IP platforms
Three steps to our automotive strategy
1
2
3
14
Listeners need simple navigation
• A radio button is essential
• A-Z station list
• Pre-sets should be easy to programme
(1) https://www.worlddab.org/automotive/user-experience-guidelines
WorldDAB Automotive Working Group
15
Listeners deserve great audio quality
Image source: Electronic Environment
• Optimise antenna performance
• Collaborate on testing (test routes)
• Electric vehicles next focus of investigation
Antenna complexity
WorldDAB Automotive Working Group
16
Listeners need strong, clear branding and visuals
• Visuals / logos to maximise impact on the dashboard
• Competition (online services)
WorldDAB Automotive Working Group
17
DAB+ in cars
Great DAB+experience
Optimising DAB+ with IP platforms
Step 3 of our automotive strategy
1
2
3
18
• Extend geographic reach
• Additional data, e.g. station logos
• Potential for personalisation and interactivity
Image source: Audi
We are embracing hybrid radio (DAB+ and IP) WorldDAB Automotive Working Group
19
We are engaging with Android Automotive
• WorldDAB members are part of the Android Automotive NAB Pilot project
• Cross-sector involvement brings important new perspectives to this work
WorldDAB Automotive Working Group
20
We are focusing on voice as a key user interface
• Voice assistants well established in cars
• Radio needs to be part of this ecosystem
WorldDAB Automotive Working Group
21
Conclusions
DAB+ experience has been simplified and improved2
DAB+ now standard in new European cars1
3 Our goal now is full integration of DAB+ in the connected car
22
Thank you