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Achieving near Zero and Positive Energy Settlements in Europe using Advanced Energy Technology H2020 - 678407 D9.3 FINAL DISSEMINATION PLAN Authors: Katharina Langosch (TUM), Contributing authors: Wen Pan (TUM), Karine Roch (ISEA), Anna Laura Pisello, Gloria Pignatta (UNIPG), Filippo Osimani, Alessandro Rocconi (CONTEDIL), Owen Daggett (JRHT), Beniot Jehl (OPAC38), Marina Kyprianou-Dracou (CYI), Rajat Gupta (OBU), Afroditi Synnefa (UoA), Marina Laskari (UoA)

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Page 1: D9.3 FINAL DISSEMINATION PLAN - ZERO-PLUSzeroplus.org/pdf/ZERO PLUS_D9.3.pdf · D 9.3 Final dissemination plan Page 3 of 53 History of changes Version Date Change Page 1.0 30.09.2016

Achieving near Zero and Positive Energy Settlements in Europe using

Advanced Energy Technology H2020 - 678407

D9.3 FINAL DISSEMINATION PLAN

Authors: Katharina Langosch (TUM),

Contributing authors: Wen Pan (TUM), Karine Roch (ISEA), Anna Laura Pisello,

Gloria Pignatta (UNIPG), Filippo Osimani, Alessandro Rocconi (CONTEDIL),

Owen Daggett (JRHT), Beniot Jehl (OPAC38), Marina Kyprianou-Dracou (CYI),

Rajat Gupta (OBU), Afroditi Synnefa (UoA), Marina Laskari (UoA)

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Deliverable nature: Report

Dissemination level: Public

Contractual delivery date: September 2016

Delivery date: January 2017

Version: 3.0

Number of pages: 53

Keywords: Dissemination, Communication

Lead beneficiary 2 – TUM

Participating beneficiaries: 1 – UoA 2 – TUM 3 – BGU

4 – UNIPG 5 – OBU 6 – CYI 7 – TUC 8 – ABB

9 – ANERDGY 10 – FIBRAN 11 – ARCA 12 – ECO

13 – OPAC38 14 – VASSILIOU 15 – CONTEDIL

16 - JRHT

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History of changes

Version Date Change Page

1.0 30.09.2016 Final Version 51

2.0 17.01.2017 Update section 3.2.8 53

3.0 08.06.2017 Update of the Italy case study according to the Amendment: - Section 3.2.9, page 28 - Section 3.3.5, page 31

53

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Executive Summary

The dissemination, communication and exploitation of results are integral parts of the

Horizon 2020 project. It is of particular interest here that a broad public audience is

well informed about the project, especially potential residents and neighbors. Only with

their willingness to participate actively and positively in the use of the Near Zero Energy

(NZE) buildings and settlements will satisfactory performance of all the installed

components in the settlements be possible.

Specific target groups from the professional sectors such as industry, planners,

politicians, funding institutions, academics, etc. should also be well-informed in their

knowledge of the project objectives, its current progress and its results. These target

groups are able to assess the results correctly and thus to exploit them, thereby

increasing the project’s impact.

For this reason, well-planned dissemination and communication activities for the

ZERO-PLUS project outcomes are of great importance. This report tailors the

dissemination and communication activities to the individual target groups and gives

an overview of all activities planned for the future. To this end, the individual target

groups are identified first. All consortium partners will receive guidelines for performing

the activities presented in this report, as well as the specific messages for each target

group. The report also documents the methodology behind the selection of these

activities.

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Table of Contents Executive Summary ................................................................................................................... 4

Table of Contents ...................................................................................................................... 5

List of figures ............................................................................................................................. 7

List of tables ............................................................................................................................... 8

1. Introduction ........................................................................................................................ 9

1.1 Background ................................................................................................................ 9

1.2 Objectives ................................................................................................................. 10

1.3 ZERO-PLUS message ............................................................................................. 11

1.4 ZERO-PLUS target group ........................................................................................ 12

2. Dissemination and communication plan .......................................................................... 15

3. Dissemination and communication activities ................................................................... 17

3.1 Identification tools .................................................................................................... 17

3.1.1 Project logo .......................................................................................................... 17

3.1.2 EU emblem .......................................................................................................... 18

3.2 Dissemination and communication instruments ....................................................... 19

3.2.1 Multilingual project website .................................................................................. 19

3.2.2 Digital newsletter ................................................................................................. 21

3.2.3 Project reports ..................................................................................................... 22

3.2.4 Build Up portal ..................................................................................................... 23

3.2.5 Booklet ................................................................................................................. 24

3.2.6 Publications ......................................................................................................... 24

3.2.7 Press releases ..................................................................................................... 25

3.2.8 Media communication .......................................................................................... 25

3.2.9 Performance monitoring ...................................................................................... 28

3.3 Dissemination and communication events ............................................................... 29

3.3.1 Workshops / seminars ......................................................................................... 29

3.3.2 Conferences ........................................................................................................ 30

3.3.3 Robotic Lab .......................................................................................................... 31

3.3.4 Trade Fairs and Exhibitions ................................................................................. 31

3.3.5 Case study sites .................................................................................................. 31

3.4 Networking ............................................................................................................... 32

3.4.1 European network ................................................................................................ 32

3.4.2 Customers and client relationships ...................................................................... 32

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3.4.3 Public authorities and administration ................................................................... 33

3.4.4 Funding institutions .............................................................................................. 34

3.4.5 Private sector networks ....................................................................................... 34

3.4.6 Networking with other EU projects ...................................................................... 34

3.4.7 Overview of networking organizations for ZERO-PLUS ...................................... 36

3.5 Specific dissemination und communication activities performed by external

associations ............................................................................................................. 37

3.5.1 Specific activities aimed towards building professionals, practitioners and industry

............................................................................................................................. 37

3.5.2 Activities for smart energy groups carried out by ISEA ....................................... 39

4. Implementation of the dissemination plan ....................................................................... 41

4.1 Dissemination excel tool .......................................................................................... 41

4.2 Public project reports ............................................................................................... 42

4.3 Gantt chart ................................................................................................................ 44

4.4 Overview of planned and performed dissemination and communication activities . 45

5. Impact of dissemination activities .................................................................................... 50

6. Conclusions ..................................................................................................................... 53

7. References ....................................................................................................................... 53

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List of figures Figure 1. ZERO-PLUS logo ..................................................................................................... 18

Figure 2. EU emblem and the statement ................................................................................. 18

Figure 3. The structure of the ZERO-PLUS homepage .......................................................... 20

Figure 4. Newsletter web page (above) and the first two digital newsletters of the ZERO-

PLUS Project (below) .............................................................................................................. 22

Figure 5. Public project reports archived on the ZERO-PLUS website ................................... 23

Figure 6. Front page of the booklet – both versions ................................................................ 24

Figure 7. ZERO-PLUS on Facebook (left) and Twitter (right) ................................................. 26

Figure 8. The broadcasting demonstration site ....................................................................... 29

Figure 9. The new established CIB TG 93 Building Zero Energy Settlements ....................... 30

Figure 10. Details of the excel file for the collection of all dissemination activities ................. 41

Figure 11. Website statistics by nationality from zeroplus.org/logs ........................................ 52

Figure 12. Download / access statistics from zeroplus.org/logs ............................................ 52

Figure 13. Newsletter statistic from the Content Management System acyMailing [3] ........... 52

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List of tables Table 1 Dissemination and communication plan ..................................................................... 16

Table 2 List of projects beneficial for ZERO-PLUS ................................................................. 35

Table 3 List of networking organizations ................................................................................. 36

Table 4 List of public project reports available for general audience ...................................... 42

Table 5 Gantt chart .................................................................................................................. 44

Table 6 List of planned and performed dissemination activities by the consortium partners .. 45

Table 7 Impact of dissemination activities ............................................................................... 50

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1. Introduction

A significant part of Horizon 2020 projects is the dissemination and exploitation of

project results to all relevant stakeholders (project owners, building users, experts,

architects, engineers, industry, SME, etc.) as well as to the general public. This

process started immediately at the beginning of the project and will be continued over

the entire duration of the project. The results and the outcomes of the project will

likewise be distributed during and after the project.

Therefore, in this report, after initially the objectives are clarified (see Section 1.2) and

the issue is settled about which kind of message to disseminate through all the

activities (see Section 1.3), the relevant stakeholders / target groups will be identified

(see Section 1.4). The question of how and where (which channels) the dissemination

and communication activities should be conducted will be answered in Section 2.

Section 3 presents the individual dissemination and communication activities,

categorized into groups of instruments, events and networks. All the activities have as

their goal the distribution of information to all interested parties. Section 4 focuses on

when each of the activities will be performed, and Section 5 evaluates each of the

activities.

As part of the project, two external associations are tasked with disseminating and

communicating the project results to their specific professional circles as well as

publicizing the project. Past and future activities undertaken by the partners and

associations will be listed here as well, to the extent that these are currently known.

1.1 Background

The focus of this project is the demonstration and deployment of renewable

technologies and their performance for NZE (Near Zero Energy) settlements. For the

results achieved in this domain, each partner is obligated to disseminate and

communicate their own results at the earliest convenience. These regulations are part

of the Grant Agreement and can be found in Article 29.1.

Scientific publications remain subject to the Article 29.2, which states that scientific

publications must to be freely available to everyone (open access – free of charge

online access for any user).

Regardless of the planned publication of any information or results, each partner

wishing to disseminate their results must inform the other partners of the planned

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activities and give the partners appropriate time to approve it and to check for

confidential information. These regulations are part of the Grant Agreement Article 29

and were also laid down in the Consortium Agreement.

Since the disseminated results are part of the ZERO-PLUS project and financed by

the EU, each activity should include the EU emblem to clearly indicate the source of

funding. Further information about the use of the EU emblem is given in Section 3.1.2.

Information relating to the regulations in Grant Agreement can be found at the following

link:

http://ec.europa.eu/research/participants/data/ref/h2020/grants_manual/amga/h2020-

amga_en.pdf.

1.2 Objectives

In the ZERO-PLUS project, innovative renewable energy technologies will be

implemented on the building and settlement level to achieve near zero energy

settlements. With respect to the dissemination and communication of results as well

as general information about the project, the goal is to reach as many different

stakeholders as possible, from different professional fields and from the public. The

varied character of the interested parties increases the opportunities for dissemination

and communication. The professional audience involved in the ZNE settlements is

required to maximize the impact of the project, not only because they will be distributing

the results and publicizing the project, but also because they will be applying the results

in new projects, guidelines and regulations.

The dissemination and communication activities presented in this report will help to

pursue this goal and to show how the ZERO-PLUS EU project can create added value

for the public as well as for professionals in the field of NZE settlements. By distributing

the results and information, a larger audience is reachable and more people will be

aware of the impact of NZE settlements. The ZERO-PLUS solutions and concepts will

facilitate future developments and applications of renewable energies as well as better

management of the demand and consumption of energy.

To this end, this report focuses on an overall dissemination and communication plan

created especially for the ZERO-PLUS project. The dissemination and communication

activities are an important instrument for leading the attention of many audiences to

the project and its results. As such, they have a high priority within the project. The

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dissemination and communication plan in this report will aid all partners in carrying out

their activities. This plan will be extended and supplemented over the project’s

duration. This report should be understood to represent work-in-progress. In the later

stages of the project, the following additional reports will be provided:

First report of dissemination activities (M24)

Second report of dissemination activities (M36)

Final report of dissemination activities (M48)

Together, all the reports will reflect the sum of all the dissemination and communication

activities and showcase the impact of these activities on the ZERO-PLUS project.

1.3 ZERO-PLUS message

The main objective of the ZERO-PLUS project is to disseminate and communicate the

project´s results. With the help of the dissemination and communication activities, the

project results can be exploited and the expected impact can be reached.

The following results are significant:

The ZERO-PLUS concept of the implementation of different technologies in

order to achieve a reduction of the operational energy usage in residential

buildings to an average of 0-20 kWh/m², to generate at least 50 kWh/m² of

renewable energy per year and to reduce by at least 16% of the NZE settlement

costs, compared with current levels.

A demonstration of the ZERO-PLUS concept in the four different case studies

in real-world environments.

The implementation of innovative ZERO-PLUS technologies on the settlement

level and first results regarding their performance.

Based on the results, the key message to be disseminated and communicated to the

respective target groups, can be defined as following:

Through the ZERO-PLUS concept, new opportunities for renewable energies

will open; the attractiveness of NZE settlements will increase; rethinking with

respect to NZE settlements and investment in such NZE settlements market

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will take place; a new building construction sector can be established,

increasing the public’s environmental awareness.

The different locations and the different kinds of buildings (villas, social houses,

one or more family houses, etc.) will show that the concept is applicable

independent of the kind of settlement, which will attract investors and potential

building owners.

For the innovative ZERO-PLUS technologies the project will present the best

opportunity to show their implementation and their potential of performance; it

will be the best chance to enter the market, thus increasing the competitiveness

of the innovative ZERO-PLUS technologies.

Furthermore, since the ZERO-PLUS project is funded by the European Union, the

messages of all the dissemination and communication activities should show clearly

to all target group members, that the ZERO-PLUS project „is contributing to a

European ‘Innovation Union‘ and accounts for public spending“ [1] and highlight the

fact that the collaborative work between all the partners creates added value, by:

„achieving scientific excellence, contributing to competitiveness and solving

societal challenges“ [1]

„showing how the outcomes are relevant to our everyday lives, by creating jobs,

introducing novel technologies, or making our lives more comfortable in other

ways“ [1]

„making better use of the results, by making sure they are taken up by decision-

makers to influence policy-making and by industry and the scientific community

to ensure follow-up“ [1] .

1.4 ZERO-PLUS target group

The next step in designing a plan for dissemination and communication activities is to

indentify the appropriate target groups that should be addressed in order for them to

benefit from the ZERO-PLUS project results, including the concepts used in ZERO-

PLUS, the technologies and their performance, the products and the management of

the demand and consumption of the renewable energy sources within the settlements.

It is important to mention at this point that the ZERO-PLUS project’s message should

be clearly communicated to the target group to ensure that it is well understood.

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Therefore, this section identifies the target groups that should be exposed to the project

message. In addition to the public, potential customers and professionals from the field

of NZE settlements are also of great interest. This latter group of stakeholders will

maximize the impact of the project in addition to benefiting directly from the project

themselves, because these stakeholders are best positioned to exploit the results and

can distribute them further, as well as build on the outcomes, include them in new

projects and developments, while simultaneously helping to penetrate new markets.

Within the ZERO-PLUS project, the following target groups are of interest:

Academics: researcher, research centres, science and research communities,

postgraduates students in the scientific field related to ZERO-PLUS: In

particular, the academic partners will address the scientific community by

publishing, presenting the results at different conferences and participating in

seminars and workshops. The researchers from the fields of construction,

building design and building energy are especially important to reach here,

because they can build on the scientific work produced by the ZERO-PLUS

academic partners in their own research, thus contributing to the market uptake

of NZE buildings, an example being postgraduate students researching the

energy efficiency of buildings.

Public: general public, building users, project owners, registered social

landlords: It is important to inform the wide public, building users, project

owners, and registered social landlords about the content, objectives and

results of the project in a clear, non-specialist language. This target group, and

in particular the neighbors and inhabitants of the new case study residences,

must be informed about the application and performance of the renewable

energies to ensure that they understand these developments, accept them and

are willing to integrate them properly into their everyday life. Only when the

residents are willing to participate in the monitoring phase can a proper

application be ensured and useful results achieved. On the other hand, it is

important that the wide public see the direct benefit the project brings and what

kind of projects EU funds are spent on. For the project owners and registered

social landlords, it is important that they recognize to the usefulness of

integrating renewable energy systems into their buildings, not only in luxury

homes but also in social housing. This overall target group can be reached

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through the ZERO-PLUS website, a digital newsletter, press releases,

booklets, performance monitoring and from information available on the case

study sites.

Industrial sector: market actors in the field of NZEB/NZES include utilities, large

vendors, and other building-energy related companies and in industry, SME´s

technology providers, national and international companies and SME’s working

in the construction sector, e.g. installers: The ZERO-PLUS project will also

address a number of current barriers to the growth of the NZE buildings market

in Europe. The project will facilitate the market expansion and participation of

companies producing components and systems used in such buildings as well

as integrators and construction companies. It will also create new opportunities

for SMEs in this field. Furthermore, construction companies can use the

experience and know-how to implement such technologies and systems in

various other projects. To reach relevant building-energy related companies,

the Israeli Smart Energy Association (ISEA) and the Global Smart Grid

Federation (GSGF) (of which ISEA is a key member) will disseminate the

project´s results using e.g. press releases and reports on the GSGF website,

the ISEA website and the ISEA monthly newsletter. In addition, the companies

in the consortium will exhibit the developed products at trade fairs and on their

websites.

Planner sector: Architects, engineers, experts, house developers (private and

social housing): The members of this target group benefits from the concepts

and designs developed in the ZERO-PLUS project as well as from the results

of the application and monitoring of the different buildings’ and technologies’

performances. The concepts, designs and results of each application in each

case study can be used as an example of how renewable energies can be

applied in different kinds of housing, from exclusive to social. This target group

is important, since they are involved at the early stage of the project and can

influence the design and choice of the technologies, as well as the way they

perform. They play an important role in the future of the energy and building

sectors, and it is essential to reach them through as many dissemination and

communication activities as possible, e.g. websites, newsletters, publications,

conferences, press releases, and networking, since they are usually members

of different organizations and associations.

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Politics: Decision makers in building policy, local authorities, municipalities,

standardization bodies: Political decisions and policy plans are made on the

basis of well-designed projects. New guidelines and regulations can be

developed based on the project results. The dissemination and communication

activities conducted as part of the project will support the policy makers and

bodies responsible for setting standards in the area of energy-efficient

buildings, with the aim of incorporating the concepts in future policies and

standards. This target group can best be reached through the networking

activities performed by all consortium partners, but also through the website,

newsletter, press releases, and so forth.

Financial sector: Funding institutions and investors: The demonstration of

affordable NZE buildings provided by the case studies implemented as part of

the project will attract much needed investment into this market, particularly in

countries that are currently underserved. Dissemination and communication

activities such as networking, websites, newsletters, etc., can provide access

to new investors, funding institutions (e.g. banks, ministries of construction and

energy that have subsidy programs, etc.) and certification agencies which train

EE implementing companies (e.g. BREEAM, Green Building Councils, etc.).

Trainers & educators: Project data will be freely available, enabling interested

companies and educational institutions to make use of the data in skills

development and training programs.

2. Dissemination and communication plan

The dissemination and communication activities aim to distribute relevant information

to specific target group members. This section deals with how the dissemination and

communication can take place and what the relevant channels are for reaching the

target groups. Furthermore, the objectives and a rough timetable are presented in

Table 1. The dissemination and communication activities started at the beginning of

the project and will continue until the end of the project, with some even continuing

beyond the project’s end-date.

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Table 1 Dissemination and communication plan

Dissemination activity

Target group Key objective Time / update

Impact measure and

expected number

Multilingual website

All target groups

To inform all stakeholders about the project and the results, activities, monitoring prozess, etc.

Set up in January 2016, updated regularly, at least every four months

Number of accesses to the website, around 500 per months

Digital newsletter All subscribers To provide latest news, current status of the project and results

Every four months

Number of subscribers, ca. 1000

Project reports (public)

All target groups

To inform all target groups about the achieved results

As soon as public deliverables are available

Number of times accessed, 50 times each

Build Up portal

Academics, industrial sector, planner sector,

To distribute the results through the building and energy sectors

As soon as new developments and results are available

Number of articles, news, posts, around 20

Booklet All target groups

Overview of the current progress and the results

Annual

Number of downloads, expected 20 per booklet

Publications (scientific journals)

Mainly Academics

To show the current developments and results

Entire project duration

Number of expected publications: 5

Press release All target groups

To inform all target groups about the project progress

Entire project duration

Number of expected press releases: 15

Media communication

All target groups

To inform all target groups about the project progress

Entire project duration

Number of followers, likes, approx. 50 each

Monitoring of performance

All target groups

To visualise the results of the performance of the buildings and technologies

In the monitoring phase of the project, approx. last project year

Number of visitors, 50 per months in the monitoring period

Workshops / Seminars

Academics, planning sector, industrial sector, politics

To explain the concept and results, to support information exchange and discussions

Entire project duration

Number of participants, 20 per workshop

Conferences (scientific)

Academics, planning sector, industrial sector

To present the latest developments and results, to support information exchange and networking

Entire project duration

Number of conferences: 10

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Dissemination activity

Target group Key objective Time / update

Impact measure and

expected number

Robotic Lab

Academics, planning sector, industry sector

To present the results using a mock-up

After completion of the mock-up, approx. from 2017, during and after the project

Number of visitors, 30

Trade Fairs / Exhibitions

Planning sector, industrial sector, public,

To present commercial results, products, concepts

Entire project duration

Number of fairs and exhibitions, 10 altogether, number of contacts from each: 20

Case study sites All target groups

To present the installation and performance of the NZE Settlements

With the beginning of the construction time

Number of visitors, 70 for each case study

Networks

Planning sector, industrial sector, politics, funding sector

To explain the objectives, ideas and results of the project

Entire project duration

Number of contacts, expected 50

2 external partners

Planning sector, industrial sector, politics, funding sector

To distribute the results for specific groups of professionals

Starting in October 2016 and continuing until the end of the project

Number of activities; 8 each, numbers of readers of website, newsletters, workshop, etc, see above (comparable)

Websites of the project partners

All target groups

To present the project and its results

Entire project duration and after the project end

visitors, 1000 for each partner

3. Dissemination and communication activities

3.1 Identification tools

3.1.1 Project logo

The logo is by far the most important recognition feature of a project. For this reason,

the ZERO-PLUS project had its own logo, which consists of the name of the project,

incorporated with the symbol of the sun and wind, and reflects in a minimalist design

the solar energy and wind power that the project capitalises on by means of integrated

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smart systems of communal energy generation and management, see Figure 1. Thus,

the logo highlights the main goal of the project. This ZERO-PLUS logo should be visibly

placed on any public presence (website, papers, presentations, newsletter, etc.).

Figure 1. ZERO-PLUS logo

3.1.2 EU emblem

In the framework of the Grant Agreement, all ZERO-PLUS partners are beneficiaries

of the project. According to the Grant Agreement No. 678407, Article 29.4, all partners

have the obligation and right to use the EU emblem. Any form of dissemination

performed by each partner, must be clearly marked, as shown in Figure 2.

This project has received funding from the European Union's

Horizon 2020 Research and Innovation programme under

Grant Agreement No. 678407.

Figure 2. EU emblem and the statement

The EU emblem can be displayed together with the ZERO-PLUS logo. More detailed

information and rules regarding the use of EU emblem can be found in the Grant

Agreement of the ZERO-PLUS project. The following documents contain general

information about the use of the EU emblem:

http://ec.europa.eu/dgs/communication/services/visual_identity/pdf/use-

emblem_en.pdf

http://ec.europa.eu/research/participants/data/ref/h2020/grants_manual/amga

/h2020-amga_en.pdf

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3.2 Dissemination and communication instruments

3.2.1 Multilingual project website

Today, an internet presence is the best way to reach the widest possible audience,

see Section 1.4, not only at the case study site, or just within Europe, but worldwide.

Interested parties can follow the development of the project in detail through reports

and live broadcasts published on the website. To this end, the ZERO-PLUS website

was set up by the Technical University of Munich (TUM) using the open-source

software Joomla [2] to keep interested parties informed about the project’s vision,

objectives, partners, technologies, case studies, news, and outputs.

The domain http://www.zeroplus.org was chosen for its recognizability and high search

engine ranking. Upon access, the website appears as shown in Figure 3. The home

page displays basic elements such as 1) the background, 2) the project logo, 3) the

navigation bar, 4) language selection, 5) the main content area, 6) a news feed, 7) a

service area, 8) social media links, 9) the footer and 10) the Twitter feed. This well-

known structure ensures easy navigation through the website.

The ZERO-PLUS website is designed as a dynamic website, meaning that it adjusts

automatically to the browser configuration of each individual visitor. In this way, all

elements can be displayed optimally. The website contains the most important

information, written in an understandable language. To provide information to as many

stakeholders as possible, the ZERO-PLUS website is provided in the four languages

of the case study countries. As English is one of these languages, a truly global

audience can be reached.

The layout of the website was chosen to reflect the ideas behind the ZERO-PLUS

project. The header is an image of a real settlement in the UK near the area where the

ZERO-PLUS UK settlement will be built. The green color scheme of the headlines

emphasizes the project's dedication to renewable and environmentally friendly energy,

see Figure 3. In conjunction with the ZERO-PLUS logo, the visitors can associate the

website with the project, creating high recognition value.

Since TUM created the website for the ZERO-PLUS project, the maintenance, and the

update of the website is also TUM´s responsibility. All information, news, and events

that partners would like to present on the website are to be provided to TUM.

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All partners are encouraged to create a link to the ZERO-PLUS website on their own

website to increase the popularity of the project.

Further information about the website can be found in report „Implementation of project

website“, available on the ZERO-PLUS website under

http://zeroplus.org/pdf/ZERO%20PLUS_D9.2.pdf.

Figure 3. The structure of the ZERO-PLUS homepage

1

2 3

4

5

6

7

8

9

10

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3.2.2 Digital newsletter

A digital newsletter is a common instrument for distributing up-to-date information

about the ZERO-PLUS project to stakeholders. An important attribute of the newsletter

is that receivers will come to associate the newsletter with the project. To ensure this,

the digital newsletter follows the same style as the website, and it was created using

the acyMailing [3] software. This means that the header image, the logo and the colors

of the website are used in the same way for the layout of the newsletter, see Figure 4.

Near the bottom of the newsletter, a subscription link forwards the interested reader to

the registration form on the website. The subscribed persons are listed in the database

of the ZERO-PLUS Content Management System (CMS), making it possible to

estimate how many people receive the newsletter (number of subscribers in

September 2016: 579). This method is not perfect, as the newsletter may also be

forwarded to contact persons who are not registered in our system.

The digital ZERO-PLUS newsletter will be distributed to the subscribers every four

months. TUM requests the relevant content for the newsletter from the partners one

month before publication. Since the beginning of the project, two newsletters have

been released (January 2016 and May 2016). The next newsletter is due in September

2016. All the released digital newsletters are also archived on the website, so that

visitors may read past issues at their leisure, see Figure 4. Further information about

the newsletter is included in the report „Communication toolbox – document form,

booklet layout, communication protocol“.

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Figure 4. Newsletter web page (above) and the first two digital newsletters of the ZERO-PLUS Project (below)

3.2.3 Project reports

Reports document the results developed during the project, including demonstrations,

analyses, websites, drawings, etc. The reports can either be public, or confidential

(only for members of the consortium including the EU Commission). Within the project,

there will be 54 reports in total.

All finished public reports are accessible on the website under the navigation bar

„Outputs“, see Figure 5. All interested parties have the opportunity to download the

public reports for free to learn about the current state of the project. Other researchers

have the opportunity to use the results for further developments, and companies could

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implement the strategies of the ZERO-PLUS project in their own projects. The Output

archive will be updated as soon as a new public report is available.

Figure 5. Public project reports archived on the ZERO-PLUS website

3.2.4 Build Up portal

The European Portal for Energy Efficiency in Buildings provides an internet platform

where members can post news, events and activities relating to energy efficiency in

buildings. The members of Build Up are professionals from the field of building

efficiency, building performance, and/or renewable energy from universities, research

centers, industry, engineering offices or firms, SME´s and other public bodies, mainly

from Europe. The platform makes it possible to share information both within the

community and among all interested visitors. Some of the ZERO-PLUS partners are

members at Build Up and post articles about their own participation in this project (for

example: http://www.buildup.eu/en/news/european-buildings-securing-near-zero-

positive-energy-future).

ZERO-PLUS uses this platform to distribute the latest news e.g. about the project or a

new release of the newsletter (http://www.buildup.eu/en/explore/links/zero-plus-

project, http://www.buildup.eu/en/news/first-issue-zero-plus-newsletter-now-

available), as well as to upload the public project reports to share the latest results of

the project with the community, (e.g.

http://www.buildup.eu/en/practices/publications/outdoor-energy-technologies-and-

renewable-systems-nze-settlements-europe). The current information will be posted or

uploaded as they become available.

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3.2.5 Booklet

The yearly results will be compiled in a booklet, for a total of four booklets to be

released over the project duration. At the end of the project, a book will be compiled

from all the individual booklets.

Two layouts for the booklet have been designed, and can be chosen for the first

booklet, see Figure 6.

TUM will request the content for the first booklet by the end of the first year, i.e. the

end of September 2016. After the completion of the booklets, both the individual

booklets and the final book will be freely available on the website.

Figure 6. Front page of the booklet – both versions

3.2.6 Publications

For the professional audience, the outcomes of the ZERO-PLUS project will be

published in journals. The project participants from the universities will publish their

results in scientific journals to reach other researchers. The peer-reviewed scientific

publications will be open access articles available for free. Other scientists can also

build on the results and develop these concepts further. The participating companies

will share their experience and knowledge in trade journals, on their own websites and

in other professional magazines to reach other companies interested in implementing

the concept.

According to the regulations agreed in the Grant Agreement No. 678407 Article 29.1,

all abstracts and/or publications will be circulated to all partners before submission to

prevent confidential information from being included and to ensure compliance to the

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publication. Furthermore, all publications must include the following

acknowledgements: “This work has received funding from the European Union Horizon

2020 Programme in the framework of the “ZERO-PLUS project: Achieving near Zero

and Positive Energy Settlements in Europe using Advanced Energy Technology”,

under Grant Agreement No. 678407“.

It is further required that the peer-reviewed scientific publications will be available free

of charge (open access publication) online on suitable platforms, in accordance with

the regulations in Grant Agreement No. 678407 Article 29.2.

The publishing partners will report their present or future publication plans to TUM by

sending all relevant information as well as the final version of the document no later

than the time of publication. A list of planned and performed publications is presented

in Section 4.4.

3.2.7 Press releases

Press releases are an important part of public relations and as such, several press

releases have been planned for the entire duration of the project, not only in English

but also in the national languages of the partners.

All partners are encouraged to create press releases and build continuous public

relations in their own multinational press centers and communities. The partners

should notify TUM about any upcoming press releases by sending the final version to

TUM, where the dissemination formation is collected. TUM may also request relevant

information every two months and list the press releases on the website upon request.

3.2.8 Media communication

The media communication includes written and filmed information distribution via web

platforms, such as Facebook, YouTube, etc. All partners are encouraged to get

involved in this space. Any video clips created during the project will be provided via

YouTube, on the ZERO-PLUS website upon request and/or on the partners’ own

websites. Once those activities are carried out, TUM collects the material and archives

it for dissemination documentation.

Furthermore, by using social media, the project can reach a larger number of interested

parties, in particular younger audiences. For this reason, the ZERO-PLUS website has

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links to Facebook, and Twitter, where the project-related material is posted, see Figure

3 and Figure 7.

Figure 7. ZERO-PLUS on Facebook (left) and Twitter (right)

To create more attention for the ZERO-PLUS project on social media such as

Facebook and Twitter, all partners were encouraged to invite their own networks and

communities to like / follow the project’s social media accounts.

In addition, all partners were asked to suggest different Facebook and Twitter accounts

from other projects, associations, institutions etc. with content, articles and

contributions relevant to ZERO-PLUS. All the proposed relevant Twitter and Facebook

accounts are now followed / liked by the ZERO-PLUS social media accounts. A total

of 47 Facebook accounts (including the Solar Energy Industries Association (SEIA),

the Abracadabra H2020 Project, etc.) and 69 Twitter accounts (e.g. The European

Portal For Energy Efficiency in Buildings (Build Up), the EU Research & Innovation

Magazine, Design For Energy, etc.) are followed / liked by the ZERO-PLUS accounts.

Furthermore, to use social media more efficiently and make the project more visible,

the following technical and basic requirements were created:

1. TUM uploaded the Excel file "ZERO-PLUS_ Dissemination activity

log_28.11.2016” to Google Sheets, where it can be accessed online with a link

provided by TUM to all partners. This Excel file has been extended to include a

new sheet for social media. Here, the partners can add their dissemination

activities as well as provide content and messages for the ZERO-PLUS

Facebook and Twitter accounts. On a monthly basis, TUM will remind the

partners to update the dissemination activities, and, on a weekly basis, to

update the social media contribution.

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2. For the Twitter communication activities in particular, a ZERO-PLUS specific

hashtag was created to make it easier to find the project’s tweets. The official

project hastag is #zeroplus_eu. This hashtag will be used with every message

to ensure that Twitter users can easily search for these messages.

Furthermore, the ZERO-PLUS Twitter Feed has been embedded on the project

website, so that the tweets from the ZERO-PLUS account will appear directly

on the homepage, see Figure 3.

To strengthen the communication activities and to increase the partners’ contributions

to the social media accounts, the following strategies are being developed:

1. Tweets on Twitter and posts on Facebook:

This is defined as information that is directly related to the project (i.e. a public

deliverable, press releases or other articles, interviews about the ZERO-PLUS

project, presentations of the project at conferences, etc) and which will be

tweeted / posted on the ZERO-PLUS social media accounts.

Action plan:

UOA will use the "ZERO-PLUS_ Dissemination activity log_28.11.2016” as

an inventory for finding possible project-related items to communicate

through the ZERO-PLUS social media accounts. UOA will contact the

project partners and the external associations responsible for those items

and ask them to prepare one tweet and one Facebook post for this activity.

Each month, UOA will ask different partners (depending on the project

status) to prepare items to communicate through social media based on

the outcomes of the project (i.e. accepted public deliverables).

Every two weeks, at least one of those activities will be announced on both

social media accounts.

UOA will be responsible for the editorial checks to the ZERO-PLUS specific

tweets / posts. The proposed tweets/posts that pass the editotial check will

be marked as so in the google spreadsheet "ZERO-PLUS_ Dissemination

activity log_28.11.2016”.

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2. Retweets on Twitter and shares on Facebook:

This is defined as information that has been initially tweeted / posted on other

accounts and is indirectly related to the project (i.e. talks about NZE Buildings,

NZE settlements, innovative technologies etc), which will be retweeted / shared

through the projects social media accounts.

Action plan:

TUC will be responsible for retweeting and sharing information relevant to

ZERO-PLUS on the project´s social media accounts.

The project consortium may contribute to the task when necessary.

TUC will retweet at least two items on Twitter and share two items on

Facebook from other social media accounts every week.

This section has proposed a number of activities to strengthen social media

communication. These activities will be re-evaluated for their efficiency in a few

months’ time and modified where necessary.

3.2.9 Performance monitoring

In the ZERO-PLUS project, renewable technologies will be implemented in four case

studies across Europe: Derwenthorpe Community (York, UK), Granarolo dell’Emilia,

(Emilia-Romagna, Italy), Peyia Village (Paphos, Cyprus), and Voreppe (France). After

the construction work is complete, sensors will monitor the buildings’ and technologies’

energy performance, and the interaction of all the technologies. To achieve this goal,

data on actual energy production and consumption and on indoor and outdoor

environmental conditions (temperature, relative humidity, and CO2 levels), will be

gathered through smart interoperable sensor networks that will be installed in the

buildings, neighbourhoods and energy systems of the four case study settlements.

Data on the users and their schedules will be collected through feedback

questionnaires, surveys and interviews with occupants.

A Web-GIS platform model will be designed for gathering and sharing the monitoring

data collected from all the case studies. The various monitoring devices will be

interconnected using IP connectivity. An Apache Hadoop software framework will be

used for distributed storage and data processing. Python will be employed to send

queries to Hadoop and to visualize the data in the form of 2D and 3D line plots, pie

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and bar diagrams, using Bokeh as a visualization library. These plots will be

incorporated into tailored Graphical User Interfaces for the overall management of the

case studies.

The data gathered in the monitoring process will be freely available to all interested

audiences through the multilingual website. Naturally, all issues related to ethics,

privacy, data protection, security etc. will be addresses and considered. On the ZERO-

PLUS website, under the category „Case Studies“, visitors can observe the

performance of all settlements in near real time. The broadcasting and data reporting

functionalities have already been implemented on the website and can be transmitted

as soon as data or image feeds are available, see Figure 8.

Figure 8. The broadcasting demonstration site

3.3 Dissemination and communication events

3.3.1 Workshops / seminars

Workshops and seminars here refer to active participation in such, as well as the

exchange and networking with other participants. This also includes tailoring such

events to include as many prospective stakeholders as possible. All members of the

consortium will make an effort to lead workshops or seminars to reach the most

interested parties both within and beyond their own communities. For commercial

purposes, i.e. for investors, owners and public administrations, local seminars will be

planned. Academic workshops will be organized by TUM. In the first year of the project,

TUM already launched a complete new target group CIB TG 93 „Building Zero Energy

Settlements” within the International Council for Research and Innovation in Building

and Construction, see the announcement in Figure 9. In the coming years, annual

workshops are planned within this CIB TG 93, starting in 2017.

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During all these events, the consortium members will inform the audience about the

results achieved in the ZERO-PLUS project. The partners will also encourage new

contacts to subscribe to the ZERO-PLUS newsletter to keep updated about the project

progress. The feedback of the stakeholders will be shared with other consortium

members.

All relevant information regarding workshops / seminars will be collected by TUM for

further dissemination documentation. TUM will also request such information on a

regularly basis every month and list the events on the ZERO-PLUS website, upon

request. An overview of all present and future activities is given in Section 4.4.

Figure 9. The new established CIB TG 93 Building Zero Energy Settlements

3.3.2 Conferences

All project members will make efforts to participate in several international conferences

(e.g. Sustainable Built Environment Conferences) related to the ZERO-PLUS project

to present the latest outcomes to professional audiences. For example, ABB will

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participate in IEEE (the world´s largest technical professional organization dedicated

to advancing technology for the benefit of humanity) and other energy-related

international conferences relevant to their target groups. The major feedback will be

shared with the partners along with the contacts interested in the ZERO-PLUS project.

Partners wishing to submit an abstract to a conference will provide the abstract or

paper before submission to all partners to prevent that any confidential information is

included and to ensure compliance in the abstract or paper. The final abstract, paper

and any other relevant conference material will be sent to TUM for later documentation.

Furthermore, upon request, the paper can be uploaded on the ZERO-PLUS website

or distributed via web platforms such as e.g. ResearchGate, if possible. A list of all

past and future conferences is included in Section 4.4.

3.3.3 Robotic Lab

Labs are special facilities, mostly within institutions or universities, where

developments in the form of exhibits, prototypes or mock-ups are displayed. In this

way, visitors can stay up to date with the latest trends.

Within the project work, a full-scale mock-up to demonstrate the assembly process of

energy producing components will be designed. TUM will use a Robotic Lab where the

mock-up model will be displayed to all visitors during the project. This mock-up will be

available next year 2017.

3.3.4 Trade Fairs and Exhibitions

Trade fairs and exhibitions are the most effective platforms for introducing new

products and developments to a wide professional as well as public audience. Hence,

the consortium partners from the companies will exhibit the developed products in their

respective trade fairs. ABB for example, will give several presentations of the project

at trade fairs. The participation in a trade fair or exhibition will be reported to TUM for

documentation purposes. Furthermore, feedback and any contact persons will be

shared with other project partners. The planned activities are listed in Section 4.4.

3.3.5 Case study sites

As part of the ZERO-PLUS project, renewable energy technologies will be

incorporated into the settlements: Derwenthorpe Community (York, UK), Granarolo

dell'Emilia, (Emilia-Romagna, Italy), Peyia Village (Paphos, Cyprus), and Voreppe

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(France). The performance of these technologies, i.e. demand, consumption, and

technology interactions, will be monitored during the project. Interested stakeholders

and the public thus have the opportunity to follow the construction and monitoring

process of the integrated renewable technologies and their performance. On the one

hand, all interested audiences can visit the case study sites and get an impression of

the project, but they can also follow the construction and monitoring process via the

ZERO-PLUS website. The broadcasting and data reporting functionalities have

already been implemented on the website and can be transmitted as soon as data or

images become available, see Figure 8.

It is expected, that especially professional audiences as well as local residents and

future residents will visit the case study sites. Here, several activities are planned

depending on the case study. On some case study sites, a banner with useful

information and the contact details of the responsible persons will be put up within the

demonstration area to promote the NZE Settlement, as will flags, flyers, and brochures.

A sales officer is expected to be on site on the Cyprus and Italian case study sites.

Furthermore, the ZERO-PLUS website can reach interested audiences worldwide.

The respective case study owners will promote the demonstration site on their own

websites. Moreover, also the ZERO-PLUS website, the newsletter and the consortium

partners will distribute information about the demonstration sites.

3.4 Networking

3.4.1 European network

OPAC38 is a member of USH (Union Social pour l’Habitat), which is the French

national federation for social housing. USH has also officers in Brussels and is a

member of Housing Europe (http://www.housingeurope.eu/), the European Federation

for Public, Social and Cooperative Housing. OPAC38 has direct contact with Housing

Europe and will transfer communications to USH and Housing Europe to reach a wide

range of public/social/cooperative housing initiatives.

3.4.2 Customers and client relationships

Companies are constantly striving to attract new customers, maintain existing ones

and/or increase sales. In particular, start-up companies rely on gaining new customers

and convincing them of their products. The implementation of the new products

(technologies) in the ZERO-PLUS case studies will help the young companies in

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implementing the concepts or producing the components integrated in the concept to

achieve each of these goals. By promoting the new products and concepts and the

application of them in the pilot case studies, their name recognition will increase and

the performance of the technologies can be showcased. The case studies thus offer a

good opportunity for young companies to present their technologies in real

environments, and not only in laboratory conditions. The dissemination and

communication activities will support this with particular attention to SME’s, which will

be given a chance to open up their market as well as to build up and establish a

customer base.

Already during the project, a wide range of audience will be reached through public

relations. Additionally, after the completion of the project, the results shown on the

demonstration sites will be used for their own promotion materials (e.g. on their

websites, in flyers and brochures), as a demonstration of their capabilities to potential

clients.

3.4.3 Public authorities and administration

Public authorities and national, local or regional administrations, such as policy-

makers, energy and construction sector associations, academic institutions, political

representatives or certification agencies, are important for drawing attention to the

ZERO-PLUS project as well as for communicating the project results. The exchange

of knowledge, know-how, expertise and deliverables between all these public

authorities and administration groups with the consortium partners can bring additional

support and provide a benefit as well as added value to project.

Moreover, policy-makers from the offices of the political representatives or ministries

of construction and energy can use the project outcomes to develop new ideas for

Calls and subsidy programs, to create new guidelines or to revise the existing rules

(e.g. standardization authorities).

Since networking is such an important part of the project, the consortium partners will

use their already existing links with policy-makers to bring the project results to their

attention, for instance through local seminars, EU info days and thematic conferences.

For this reason, the project partners will also distribute information to iiSBE

(International Initiative for a Sustainable Built Environment) whose aim is to facilitate

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and promote the adoption of policies, methods, and tools that accelerate the movement

towards a global sustainable built environment.

Moreover, distributing information to certification agencies that train EE

implementation companies (e.g. BREEAM, Green Building Councils, etc.) will

disseminate the knowledge acquired in the ZERO-PLUS project to even more

professional audiences. All the potential networking organizations that ZERO-PLUS

can benefit from are listed in Table 3.

3.4.4 Funding institutions

The technologies, concepts and solutions developed during the ZERO-PLUS project

can be helpful for market launches. The developments can also be transferred from

niche markets into the mass market. For these kinds of transitions, suitable investors

are usually required.

As such, consortium partners will establish contacts and use their connections to

funding bodies (e.g. development banks such as KfW, EIB, EBRD, etc.) to disseminate

information and results from the project. This will mostly be in the later phases of the

project, once a strong case has been made for the technical and commercial feasibility

of the concepts.

3.4.5 Private sector networks

The consortium members, in particular those from the industry sector, will use their

contacts and networks in the construction and energy sectors to provide information

about the latest technologies and concepts. In this way, the results will be disseminated

in the community. The construction companies can benefit from the results and

implement them into their own projects. Through these networking activities, the value

of the project can be multiplied.

3.4.6 Networking with other EU projects

The objective of this activity is to develop and implement a networking creation scheme

for maximizing the potential effect of the ZERO-PLUS project through its interaction

with other National, European or International projects in related fields. To achieve this,

each partner’s network will be used to connect the ZERO-PLUS project with other

projects. All partners will utilize their own participation in other projects (ongoing or

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future ones) to increase the networking outcomes of the ZERO-PLUS project. The

methodology includes the following actions:

Create a list of potential networking projects in which ZERO-PLUS partners

participate, see Table 2,

Create a list of potential networking projects relevant to the ZERO-PLUS

project in which beneficiaries do not participate, see Table 2,

Invite groups from various relevant projects to participate in the ZERO-PLUS

dissemination and networking activities

Provide the ZERO PLUS dissemination materials and outputs to the

appropriate groups of various relevant EU projects

Be invited by other groups from various relevant projects to participate in

dissemination actions as well as meeting among the beneficiaries.

Table 2 List of projects beneficial for ZERO-PLUS

Project Acronym Project title

Projects in which the consortium partners participate

ERA-NET Cofund Smart Cities and Communities SMART URBAN ISLE Smart bioclimatic low-carbon urban areas as innovative energy isles

in the sustainable city

STS-Med Small scale solar thermal district units for Mediterranean communities, http://www.stsmed.eu/

INVENT Promotion of Innovation Culture in the Higher Education in Jordan, http://www.consorzioarca.it/index.php/en/invent-nasc-en

BRIDGeconomies_2 Business Relays for Innovation and Development Growing Economies

INCAME-2 INnovation CApacities of Mediterranean Enterprises

HERACLES HEritage Resilience Against CLimate Events on Site, http://www.heracles-project.eu/

INPATH-TES PhD on Innovation Pathways for TES, http://www.inpathtes.eu/

QUALICHeCK Towards improved compliance and quality of the works for better performing buildings, http://qualicheck-platform.eu/

SMART GEMS Smart Grids Energy management Staff, http://www.smartgems.tuc.gr/smart_gems.html

ABRACADABRA Assistant Buildings’ addition to Retrofit, Adopt, Cure And Develop the Actual Buildings up to zeRo energy, Activating a market for deep renovation, http://www.abracadabra-project.eu/

QUANTUM Quality management for building performance, http://www.quantum-project.eu/

Projects, in which the consortium partners do not participate

SHAAMS Strategic Hubs for the Analysis and Acceleration of the Mediterranean Solar Sector, http://www.shaams.org/

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Project Acronym Project title

MED-DESIRE Mediterranean Development of Support schemes for solar Initiatives and Renewable Energies, http://www.med-desire.eu/index.php?lang=en

DIDSOLIT-PB Development and implementation of decentralised solar energy-related innovative technolgies for public buildings in the Mediterranean Basin countries, http://www.didsolit.eu/

FOSTEr in MED Fostering Solar Technology in the Mediterranean area, http://www.fosterinmed.eu/

MED-Solar Machrek Energy Development-Solar, http://www.medsolarproject.com/index.php/en/

RELS Rénovation Energétique des LogementS, http://www.projet-rels.eu/Fr/accueil_46_4

PV-NET Promotion of PV energy through net metering optimization, http://www.pvnetmetering.eu/

BESOS Building Energy Decision Support Systems for Smart Cities, http://besos-project.eu/

Design4Energy Building life-cycle evolutionary Design methodology able to create Energy-efficient Buildings flexibly connected with the neighborhood energy system, http://www.design4energy.eu/

eeEmbedded Collaborative holistic design laboratory and methodology for energy-efficient embedded buildings, http://eeembedded.eu/

HOLISTEEC Holistic and optimised life-cycle integrated support for energy efficient building design and construction, http://www.holisteecproject.eu/

READY4SmartCities ICT Roadmap and data interoperability for energy systems in smart cities, http://www.ready4smartcities.eu/

HIT2GAP Highly Innovative building control Tools Tackling the energy performance gap, http://www.hit2gap.eu/

TOPAS Tools for Continuous Building Performance Auditing, https://www.topas-eeb.eu/

MOEEBIUS Modelling Optimization of Energy Efficiency in Buildings for Urban Sustainability, http://www.moeebius.eu/

3.4.7 Overview of networking organizations for ZERO-PLUS

In this section the networking potential of ZERO-PLUS project is listed in Table 3.

Table 3 List of networking organizations

Type Organizations

Political authorities Local authorities from every case study

CERA (Cyprus Energy Regulatory Authority)

Industry and construction Associations

CCCI (Cyprus Chambers of Commerce and Industry)

CIPA (Cyprus Investment Promotion Agency)

Technical Chambers of Cyprus (ETEK)

International organizations / associations

CIB TG 93 „Building Zero Energy Settlements“ - International Council for Research and Innovation in Building and Construction (CIB)

Sustainable Buildings and Climate Initiative (UNEP-SBCI)

Institute of Electrical and Electronics Engineers (IEEE)

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Type Organizations

iiSBE (International Initiative for a Sustainable Built Environment)

Green Building Council, The Israel Green Building Counsil

Israel Renewable Energy Association

The Global Smart Grid Federation

ISERD- Israel Europ R&D

Energy Service & Cyprus Institute of Energy (Ministry of Energy, Commerce Industry and Tourism)

Building Research Establishment Environmental Assessment Methodology (BREEAM)

Energy - Building Performance Institute (BPiE)

European Construction Industry Federation (FIEC)

National and international banks / funding bodies

Kreditanstalt für Wiederaufbau (KfW / KfW IPEX)

European Investment Bank (EIB)

European Bank for Reconstruction and Development (EBRD)

Investors Capital Nature,

Horizon Venture Capital

International leading utilities

RWE AG (Rheinisch-Westfälisches Elektrizitätswerk AG)

ENEL

Direct Energy

NYPA

Large vendors Siemens

Schneider Electric

GE

Cisco

Standardization / certification authorities

Cyprus Organisation for Standardisation (CYS)

British Standards Institution (BSI)

European Cool Roofs Council (ECRC)

3.5 Specific dissemination und communication activities performed by external associations

Two external associations will support the dissemination and communication activities

of the ZERO-PLUS results and developments. In the following two sections, the

dissemination and communication activities carried out by these associations will be

presented.

3.5.1 Specific activities aimed towards building professionals, practitioners and industry

The first external association will be responsible for the dissemination of the ZERO-

PLUS achievements among architects, engineers, industry and professionals involved

in the design, construction and operation of nZEB buildings and districts in Europe and

beyond. It will use its own communication channels, the members’ network

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representing professionals across Europe, as well EU level association networks. The

main activities to be carried out by this association are:

1. Website, electronic newsletters, social media:

A special ZERO-PLUS section will be dedicated to project on the association´s

website. The external association will regularly publish project updates in this

session interlinked with the official project website.

E-Newsletter and e-Bulletin: the external association will publish regularly an

e-Newsletters targeting the engineers and building professionals, and a

Supporter Bulletin targeting industry all over Europe and beyond. Short news

about the project will be regularly published in both media (ZERO-PLUS news

in the e-newsletter of the external association three times per year).

ZERO-PLUS will post project-related content in the LinkedIn groups and social

media of the external association, as well as posting on the association’s social

media (30 per year).

2. Synergies with other EU projects and initiatives:

The external association will be content provider of the BUILD UP Portal and

will ensure that the ZERO-PLUS related content is channeled into the platform.

The external association will integrate the ZERO-PLUS outcomes, gained

knowledge and training materials into the PROF/TRAC European Training and

Qualification Platform offered for training providers across Europe to develop

national CPD courses for professionals.

The external association will present and disseminate project outcomes in its

technical Committees and promote the further exploitation of the project results

in the relevant Task Forces by developing Guidebooks for building

professionals of the external association.

3. Journals:

Technical articles about the ZERO-PLUS achievements and the case studies

will be published in technical Journals in printed and electronic formats. A

special issue will be dedicated to the topic of zero- and positive districts. The

ZERO-PLUS outcomes towards the project´s end will be distributed at the final

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project events in printed copies and disseminated electronically. Technical

papers on ZERO-PLUS will be disseminated at association´s major events.

4. Events: conferences, workshop, trade fairs, networking:

The external association will organize conferences for its members where

ZERO-PLUS will be presented and printed promotional material will be

disseminated. Partners are invited to participate as speakers.

The external association will disseminate project results at professional events

and trade fairs organized by the association´s network.

The external association will organize a ZERO-PLUS workshop at an

international conference.

3.5.2 Activities for smart energy groups carried out by ISEA

ISEA (Israeli Smart Energy Association) will carry out dissemination and

communication activities for smart energy stakeholders, both in Israel and

internationally. The key stakeholders to reach through these activities are: (1) All the

project participants’ immediate communities (e.g. Smart energy and IoT Meetup

groups, the ISEA data base of Smart Energy professionals), (2) Participants’

supporting organizations and communities (e.g. The Israel Green Building Council,

Israel Renewable Energy Association, The Global Smart Grid Federation), (3) National

innovation offices and their communities from participants’ countries (e.g. ISERD-

Israel Europe R&D), (4) Utilities (international leading utilities such as RWE, ENEL,

Direct Energy, NYPA), (5) Large vendors (e.g. Siemens, Schneider Electric, GE, Cisco,

etc.), (6) Investors (Capital Nature, Horizon Venture Capital, etc.), (7) Online forums

managers, and (8) Relevant virtual communities (Smart Cities Meetup groups).

1. ISEA website, Global Smart Grid Federation (GSGF) website:

On their website, ISEA will highlight the overall project, the participating

stakeholders, the results and possible further developments, as well as the

opportunities for cooperation. On their web site, under "Spotlight", there is

already a brief description of the ZERO-PLUS project, with the project logo and

full name. Underneath the description there is a "More information" button

which is linked to the ZERO-PLUS home page. Furthermore, ISEA has included

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each ZERO-PLUS newsletter into the ISEA newsletter, which is sent to 1500+

professional contacts.

As a major member of Global Smart Grid Federation (GSGF), ISEA will also

announce the project results on the GSGF website. Once (preliminary and/or

final) results become available, ISEA will publish a dedicated article both on the

GSGF website and in the newsletter. The GSGF website and newsletter are

reached by tens of thousands of smart energy stakeholders globally.

2. Seminar:

ISEA, together with the Ben-Gurion University of the Negev, will organize a

seminar to disseminate information about the project’s progress, the results

and outcomes.

3. General public publications:

ISEA will address relevant energy magazines to attract their interest and

present the project results. The publication in such energy magazines will be

pursued as soon as preliminary results are released.

4. Messages, newsletter and social media:

ISEA will push a mailer message to the broad Eco-system of stakeholders,

summarizing the project and its results, while highlighting the opportunities for

cooperation in the following phases.

ISEA is leveraging its monthly newsletter, which is sent 1500+ professional

contacts, to publicize the project and its progress, by including an item about

the ZERO-PLUS newsletter and a link to each newsletter publication. Once the

project nears completion and results become available, ISEA will publicize

them through the newsletter.

As required, additional web based presences such as LinkedIn groups will

update the existing LinkedIn community with the projects’ results and further

opportunities arising from the project.

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5. Press releases:

By the end of the ZERO-PLUS project, ISEA will publish press releases about

the project completion and summarize the results, which will be sent to the

world press through the partners’ press engagements.

4. Implementation of the dissemination plan

4.1 Dissemination excel tool

Since dissemination and communication activities are crucial for the execution of the

project, all activities carried out by all partners as well as the external associations will

be collected by TUM for documentation purposes. A Google Sheet titled "ZERO-

PLUS_ Dissemination activity log_28.11.2016” was created to support the gathering

of all information relevant for the dissemination and communication activities, see

Figure 10. Each partner and the external associations fill in all the requested

information and provide all relevant materials (videos, papers, presentation, press

releases, etc.) to TUM. TUM is responsible for collecting the information and keeping

the information updated. The "ZERO-PLUS_ Dissemination activity log_28.11.2016” is

available for all partners and the external associations online.

Figure 10. Details of the excel file for the collection of all dissemination activities

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4.2 Public project reports

The public project reports, the responsible partner, the report type (e.g. R=report), the

dissemination level (PU=public) as well as its release date are shown in Table 4.

Table 4 List of public project reports available for general audience

Report title Lead name

Type Disse-mination Level

Delivery date

Report: Summary of current state of the art on near zero energy settlements in Europe

BGU R PU M5

A report on the expected energy and environmental performance of each energy production and energy management technology

OBU R PU M5

A written report on the combined energy and environmental performance of the proposed energy production and management technologies

OBU R PU M7

A full report of the outdoor energy technologies and renewable systems at NZE settlement including energy and environmental details about innovative solutions to be implemented in common areas

UNIPG R PU M5

Effective monitoring protocols to be implemented in the outdoor areas of each settlement and an overall report about technical details and motivation of selected procedures

UNIPG R PU M8

Design of a monitoring framework for performance assessment during operation

TUC OTHER PU M12

Development of intelligent models for real-time performance assessment of NZE settlements

NKUA OTHER PU M15, M45

Development of a framework for reliability-centred maintenance of NZE settlements

TUC R PU M15, M45

Development and operation of a performance analysis platform for real-time assessment of NZE settlements

TUC OTHER PU M45

Report on the Energy Performance Analysis of the 4 Settlements

TUC R PU M46

Technical guidelines for designing NZE settlements in Europe

NKUA R PU M43

Report: Market analysis of trends in the construction of non-residential and residential highly energy performing buildings

ECO R PU M10

Report: Analysis of the business case for the application of the technologies and processes developed in the project

ECO R PU M20

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Report title Lead name

Type Disse-mination Level

Delivery date

Report: Analysis of the market potential within the EU 28 for ‘nearly zero-energy’ buildings constructed using the concepts developed in the project

ECO R PU M20

Sample Business plan for commercial-scale implementation of the technologies and processes developed in the project

ECO R PU M46

Implementation of project website TUM DEC PU M10

Final dissemination plan TUM R PU M12

First report of dissemination activity TUM R PU M24

Second report of dissemination activity TUM R PU M36

Final report NKUA R PU M48

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4.3 Gantt chart

Table 5 Gantt chart

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48

Multilingual website

Digital newsletter

Deliverables (for public)

Build up portal

Booklet

Publications

Press release

Media communication

Monitoring of performance

Workshops / seminars

Conferences

Robotic Lab

Trade Fairs and Exhibitions

Case study sites

European Network

Customers / clients

Public authorities / admin.

Funding institutions

Private sector networks

Networking with other EU

Specific activities association 1

Specific activities ISEA

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pro

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01.10.2015 – 30.09.2016 01.10.2016 – 30.09.2017 01.10.2017 – 30.09.2018 01.10.2018 – 30.09.2019

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ZERO-PLUS Dissemination and Communication Activities

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4.4 Overview of planned and performed dissemination and communication activities

Table 6 List of planned and performed dissemination activities by the consortium partners

No. Short name

Type of Activity

Name of activity Date Place Type of Audience Link to the website of the activity

Status

1 UOA Interview ECO NEWS at SKAI TV (GR TV)

26.12.2015 Athens, Greece

Public http://www.skai.gr/player/tv/?mmid=268357

Finalized

2 UOA Conference paper

Sustainable Built Environment (SBE) Conference 2016

17-18.11.2016 Sydney, Australia

Architects, engineers, scientists and other building professionals and key players in the field

http://www.sbe16sydney.be.unsw.edu.au/index.html

Submitted

3 UOA Conference paper

9th International Conference Improving Energy Efficiency in Commercial Buildings and Smart Communities (IEECB&SC’16)

16-18.03.2016 Frankfurt, Germany

Architects, engineers, scientist and other building professionals,commercial buildings’ investors and property managers, energy efficiency experts and building technologies researchers, equipment manufacturers, service providers

http://iet.jrc.ec.europa.eu/energyefficiency/node/9096

Submitted

4 CyI Article ETEK (Technical Chamber of Cyprus) newsletter

01.01.2016 All cities in Cyprus

ETEK members www.etek.org.cy

Published

5 CyI Article Paideia News and Palo 29.10.2015 All cities in Cyprus

Public www.paideia-news.com and www.palo.com.cy

Published

6 CyI Article Cyprus Weekly 11.12.2015 All cities in Cyprus

Public http://in-cyprus.com Published

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No. Short name

Type of Activity

Name of activity Date Place Type of Audience Link to the website of the activity

Status

7 CyI Article ETEK (Technical Chamber of Cyprus) newsletter

04.12.2015 All cities in Cyprus

ETEK members www.etek.org.cy Published

8 CyI Article Haravgi 15.11.2015 All cities in Cyprus

Public http://haravgi.com.cy Published

9 CyI Article

Paideia News, To Thema online, Cyprus News EU, News From Cyprus, Eidhseis Shmera, Search, Arouraios

11.11.2015 All cities in Cyprus

Public

www.paideia-news.com, www.tothemaonline.com, www.cyprusnews.eu, www.newsfromcyprus.net www.eidhseis-shmera.gr, www.search.gr, www.arouraios.gr

Published

10 CyI Article Haravgi 11.11.2015 All cities in Cyprus

Public http://haravgi.com.cy Published

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No. Short name

Type of Activity

Name of activity Date Place Type of Audience Link to the website of the activity

Status

11 CyI Article

canCNA, Protothema, Sigmalive, RIK, ant1iwo, iKypros, Dialogos, Cyprus Times, Kerdos, Offsite, Filoksenos, Cyprusnews, Nonstopjournal, newsfromCyprus, Palo, Dou, Today24, Apsou, Ropalo, Xnews, Mynews

10.11.2015 All cities in Cyprus

Public

www.cna.org.cy, www.protothema.gr, www.sigmalive.com, www.riknews.com.cy, www.ant1iwo.com, www.ikypros.com, www.dialogos.com.cy, www.cytimes.com.cy, www.eurokerdos.com, www.offsite.com.cy, www.filoksenos.blogspot.com.cy, www.cyprusnews.eu, www.nonstopjournal.com.cy, www.newsfromcyprus.net, www.palo.com.cy, www.dou.gr, www.today24.gr, www.palo.gr, www.news.apsou.gr, www.ropalo.com, www.xnews.gr, www.mynews.gr,

Published

12 CyI Article Fileleftheros 03.11.2015 All cities in Cyprus

Public http://www.philenews.com/

Published

13 CyI Article CAN and Sigmalive 27.10.2015 All cities in Cyprus

Public www.cna.org.cy and www.capital.sigmalive.com

Published

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No. Short name

Type of Activity

Name of activity Date Place Type of Audience Link to the website of the activity

Status

14 CyI Article Paideia News, Palo, Dialogos

29.10.2015 All cities in Cyprus

Public www.paideia-news.com, www.palo.com.cy, www.dialogos.com.

Published

15 CyI Article Cyprus News EU, Palo 05.11.2015 All cities in Cyprus

Public www.cyprusnews.eu, www.palo.com.cy

Published

16 CyI TV presen-tation

CyBC 10.11.2015 All cities in Cyprus

Public www.sigmatv.com Conducted

17 CyI TV presen-tation

Sigma 04.11.2015 All cities in Cyprus

Public www.cybc.com.cy Conducted

18 CyI Radio presen-tation

Super Sport FM 11.11.2015 All cities in Cyprus

Public www.sport-fm.com.cy Conducted

19 OBU Conference paper

Building Simulation & Optimization (BSO) 2016 Conference

12-14.09.2016 Newcastle Building simulation researchers, energy researchers, practitioners

http://www.bso16.org

Accepted

20 OBU Conference paper contri-bution

International High-Performance Built Environments Conference (iHBE)

17-18.11.2016 Sydney

Academics and researchers in building performance, building energy use, consultants

http://www.sbe16sydney.be.unsw.edu.au/

Paper under review

21 UOA Presen-tation

Impact Workshop for the Energy-efficient Buildings Public-Private Partnership projects

18-19.04.2016 Brussels, Belgium

Coordinators of EU funded projects in the area of the Energy-efficient Buildings PPP

http://ec.europa.eu/research/index.cfm?pg=events&eventcode=726793D4-9B63-B6E2-A5C2649F019492E3

Finalized

22 TUM Presen-tation

International Conference on Advanced Building Skins

10-11.10.2016 Bern, Switzer-land

International platform for architects, engineers, scientists and the building industry

http://abs.green Accepted

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No. Short name

Type of Activity

Name of activity Date Place Type of Audience Link to the website of the activity

Status

23 UNIPG Conference papaer

16° National congress CIRIAF

08/04/2016 Assisi, Italy Academics, Engineers, Architects, students, and specialists in the field

www.ciriaf.it Finalized

24 UNIPG Presentation Master thesis presentation

27/04/2016 Perugia, Italy Academics, Engineers, Architects, students, and general public

N/A Finalized

25 ISEA Workshop

Global Smart Grid Federation: Power Utility Business Innovation Forum

09.03.2016 Tel Aviv, Israel

Power utilities (e.g. ERDF, RWE, IEC), vendors, relevant stakeholders, new market entrants, innovation leaders

http://www.isea.org.il/#!power-utility-business-innovation-forum/cc5h

Finalized

26 ISEA Conference 4th Israeli Smart Energy Conference

9-10.03.2016 Tel Aviv, Israel market and industry leaders, government officials, developers and entrepreneurs

http://www.isea.org.il/#!the-4th-israeli-smart-energy-conference/i3u0g

Finalized

27 ISEA Seminar ISEA Smart energy community MeetUp

Not specified yet

Not specified yet

Not specified yet Not specified yet Planned

28 ISEA Webinar Not specified yet

Not specified yet

Not specified yet Not specified yet Planned

29 ISEA Workshop

Global Smart Grid Federation: Power Utility Business Innovation Forum

16.11.2016 Barcelona, Spain

Power utilities (e.g. ERDF, RWE, IEC), vendors, relevant stakeholders, new market players, innovation leaders

http://www.isea.org.il/ Finalized

30 ISEA Conference 5th Israeli Smart Energy Conference

21-23.03.2017 Tel Aviv, Israel Market and industry leaders, government officials, developers and entrepreneurs

Not yet available Planned

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5. Impact of dissemination activities

This section presents the impact measures for each of the dissemination and communication activities, i.e. how to determine the size of the

audiences. Further, the number of expected visitors will be estimated, if available. Lastly, the target group to be addressed with each activity is

also listed in Table 7.

Table 7 Impact of dissemination activities

Category Activity Expected* / reached audience Target group Measure

Dis

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n in

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Multilingual website

9 351 visitors up to Sep. 2016 All visitors of the website, all target groups Access report available for the ZERO-PLUS website, see Figure 11

Digital newsletter 579 subscribers up to Sep. 2016

All subscribers Content Management System of the digital newsletter (acyMailing [3] ), see Figure 13

Project reports (public)

161 accesses, 40 downloads up to Sep. 2016

All visitors of the website, all target groups Access report available for the ZERO-PLUS website, see Figure 12

Build Up portal 100* visitors Academics, industrial sector, planning sector, No counting system available

Booklet 40* accesses each All visitors of the website, all target groups Access report available for the ZERO-PLUS website, see Figure 12

Publications (scientific)

100* readers Academics, industrial sector, planner sector, politics Counting system used by e.g. Researchgate or similar open-source platforms

Press release 100* readers All target groups Difficult to record, usually no counting system available

Media communication

18 Tweets, 54 followers on Twitter 19 articles, 199 „likes“ on Facebook

All audiences, visitors of Twitter / Facebook, general public as well as professionals from all fields

Internal counting systems on Facebook and Twitter

Performance monitoring

Already prepared, but no data available yet

All visitors of the website, professional from all fields,

general public, as well as agencies such as CIPA Cyprus

Investment Promotion Agency, Real Estate Agents

Access report available for the ZERO-PLUS website

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Category Activity Expected* / reached audience Target group Measure D

isse

min

atio

n a

nd

Co

mm

un

icat

ion

eve

nts

Workshops / Seminars

25* participants Academics, planning sector, industrial sector Participant list

Conferences (scientific)

100* visitors each Academics, planning sector, industrial sector Number of participants, if available on website

Robotic Lab 30* visitors Academics, planning sector, industry sector Visitor list on site

Trade Fairs / Exhibitions

500* visitors All target groups Visitors numbers available on the website, business cards

Case study sites More than 150* visitors to each case study

All target groups Online registration and registration book on site

Ne

two

rkin

g

European Network

40* contacts Industry sector, planners, politicians, academics, financial sector

Number of visited networking events, number of contacts

Customers / clients relationships

40* contacts Mainly industry sector, planners, but also CIPA (Cyprus Investment Promotion Agency), and real estate agents

Number of visited networking events, number of contacts

Public authorities / administration

20* contacts

Industry sector, planners, politicians and associations, e.g. CERA (Cyprus Energy Regulatory Authority), Energy Service & Cyprus Institute of Energy (Ministry of Energy, Commerce Industry and Tourism),

Number of visited networking events, number of contacts, new appeared guideline or calls

Funding institutions

15* contacts Financial sector, industry sector Number of contacts

Private sector networks

20* contacts Planners, industry sector Number of visited networking events, number of contacts, new projects

Networking with other EU projects

15* contacts Academics, industry partners, planners Number of visited networking events, number of contacts

External Associations,

emong others ISEA

Specific activities described in Section 3.5.1

Up to 1500 audience members depending on the activity

Engineers, industry and professionals involved in the design, construction and operation of nZEB buildings and districts in Europe and beyond

Participant lists, internal counter systems, online registration

Specific activities of ISEA, see Section 3.5.2

Audience between 30 – 1500 audience, depending on the activity

Target group see Section 3.5.2 Participant lists, internal counting systems, online registration

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Figure 11. Website statistics by nationality from zeroplus.org/logs

Figure 12. Download / access statistics from zeroplus.org/logs

Figure 13. Newsletter statistic from the Content Management System acyMailing [3]

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6. Conclusions

For the execution of Horizon 2020 projects, the achievement of sound results is of

central importance. To maximize the impact of the project, it is crucial that these results

are distributed among as many stakeholders as possible. A well-planned dissemination

and communication strategy is the best method to reach all the potential target group

members. This report provides an overview of which messages should be

communicated through all these activities, who exactly should be addressed (target

groups), and which activities can be used to reach the specific target groups.

Thus, the report also serves as an orientation guide for all consortium partners to

disseminate and communicate their results successfully. It represents the current

status and will be adjusted during the project depending on the needs of the project.

The outcome of the dissemination plan will be reported in the following individual

deliverables.

First report of dissemination activities (M24)

Second report of dissemination activities (M36)

Final report of dissemination activities (M48).

7. References

[1] http://ec.europa.eu/research/participants/data/ref/h2020/other/gm/h2020-guide-

comm_en.pdf

[2] Joomla! – software https://www.joomla.de/

[3] acyMailing – software https://www.acyba.com/?utm_source=acymailing&utm_medium=e-

mail&utm_content=img&utm_campaign=powered-by

[4] ownCloud – software https://owncloud.org/