d M Flavors & Fragrances

dM Flavors &

Fragrances

Porec, Croatia, October 3rd 2013

Trends in Fragrances for Personal Care and

Household industries

dM Flavors &

Fragrances

AGENDA

1. dM Fragrances in 5 minutes

2. Personal Care Trends. GOURMAND TASTE SMELL

3. Household Trends.FRAGRANCES AS SOURCE OF

ADDED VALUE

dM Flavors &

Fragrances

AGENDA




ADDED VALUE

dM Flavors &

Fragrances

Our History

- dM Flavours & Fragances is the union of two successful companies from Barcelona: Destil.leries del Montseny and Bastet.

- Destileries del Montseny was founded in 1910. It was born as a company specialized in the production of natural and artisanal essences for perfumery and flavors.

- Bastet was founded in 1.992 as producer of Fragrances&Flavors in high scale specialized in out-sourced production for Big Multinationals.

- The year 2005 the union of both companies becames

dM Flavors &

Fragrances

Our Location

Barcelona

dM Flavors &

Fragrances

Our Facts

- Turnover 2011: 14 M Euros.

- Staff: 19 employees.

- Family Owned Company.

- Modern Factory built in 2005.

- Production Capacity: 5.000 Mt/Year.

dM Flavors &

Fragrances

Proud to be small:- Flexibility in Creation and Production.- Quickness in Creation and Production.- Any Customers Really Matters.- Competitive and Well Dimensioned

Structure

Our Key Factor

dM Flavors &

Fragrances

Our Key Factor

Proud to work with the biggest companies:- High Production Capacity (more than 5.000

Mt/year)- Highest Quality Standards (ISO 9.001 / ISO

14.001/IFRA). Immediate Legal Update (Ecolabel, Ecocert, Allergens, …)

- Reckitt Benckiser and Coty Astor approval. - High Knowledge about Last Trends in MKT.- High Raw Material Purchasing Power- Bar Code Control System. - Vanwik Robot to weight small quantities.

dM Flavors &

Fragrances

Our Approach to your Market

dM Flavors &

Fragrances

SPECIFIC CUSTOMER NEEDS EXPERTISE

dM Flavors &

FragrancesFRAGRANCES EXPERTISE

CUSTOMER

dM Flavors &

Fragrances

AGENDA




ADDED VALUE

dM Flavors &

Fragrances

PERSONAL CARE TRENDS

- Second step after high perfumery.- Average accepted perfume cost has a medium

level.- At the beginning of the XXI cent., consumer

begins to appreciate smell identification.- Trends in personal care could target a people

group (women, men, kids, babies, elderly people, specific life style,…)

- dM offers to customers two kind of “trends” FUTURE POSSIBLE TRENDS CONSOLIDATED TRENDS.

dM Flavors &

Fragrances

Personal CareGourmand Taste Smell

dM Flavors &

Fragrances

Fragrances coming from sweet caprices

• European market has hundreds of launches of new products, in personal care field, with fragrances with clearly recognizable smell reproducing gourmand food smell.

• This trend begun in 2011 and is currently consolidated by Private Label.

• The success of this trend was not predictable at all.

Negative Result in Spanish Consumers Panel 2008 monitored by a Spanish Shampoo producer

Most repeated comment: “Never chocolate in my hair”

dM Flavors &

Fragrances

Gourmand Smell - Chocolate

BSC-Chocolate B BS-4865The genuine chocolate mousse smell of this fragrance makes it one tasty morsel. Its touch of hazelnut will make you crazy.

http://www.google.es/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=t2auJp4uzcRLqM&tbnid=xywfYYR1iADVOM:&ved=0CAUQjRw&url=http://foros.vogue.es/viewtopic.php?f=4&t=166126&ei=J-5vUZGhB6PO0QXl9ICYCQ&bvm=bv.45368065,d.ZG4&psig=AFQjCNHNc0nY9iMgfhyaWuyW9YWBVOYZNw&ust=1366374928182521

http://www.google.es/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=IqfcjZPdUVI9pM&tbnid=bndXYct3muJpgM:&ved=0CAUQjRw&url=http://www.solostocks.com/venta-productos/articulos-bano/gel-ducha/gel-de-bano-chocolate-750-ml-de-instituto-espanol-7618346&ei=5OxvUa-6GMjA0QXB94D4Dg&bvm=bv.45368065,d.ZG4&psig=AFQjCNHNc0nY9iMgfhyaWuyW9YWBVOYZNw&ust=1366374928182521

dM Flavors &

Fragrances

BSC-Bombón AF BS-3593

This allergen free fragrance takes us back to childhood. The aroma reminds us grandma's cookies. With absolute predominance of sweet vanilla, there is a buttery top note, a heart with candy notes and a final with nuances of cake.

Gourmand Smell - Vanilla

dM Flavors &

Fragrances

Gourmand Smell - Cinnamon

BSC-Cinnamon BS-4981

This original fragrance blends touches of citrus and fruits on its top note with the well-known scent of cinnamon, sweet and warm.

http://www.google.es/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=oyIsQXmuDfL6PM&tbnid=OHcAEZ2sMYGVSM:&ved=0CAUQjRw&url=http://lavieenroz.canalblog.com/archives/2010/12/14/19874474.html&ei=I_NvUf9qhJHQBZvOgcgF&bvm=bv.45368065,d.ZG4&psig=AFQjCNETjUiEYkDTlmKQmVOfGo5x7hO1Yg&ust=1366377539891695

dM Flavors &

Fragrances

Gourmand Smell - Others

BSGO-Cola AF BS-6357

This fun fragrance combines the freshness of lime output with a sweet vanilla body and background. It has the advantage of being allergen free, perfect for children cosmetics, for example.

http://www.google.es/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=XAiFS_bvIE0O4M&tbnid=EPpiinU2PY87yM:&ved=0CAUQjRw&url=http://lanueva877.com/noticias/la-receta-secreta-de-coca-cola-en-venta-por-15-millones/&ei=A1k5UvOwK_OY0QWJj4DQAQ&bvm=bv.52288139,d.ZGU&psig=AFQjCNHCpWdF_ikXYxBbYWYTKY8YrZhpMQ&ust=1379576440224425

http://www.google.es/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=BddadRgt5eqjZM&tbnid=BQoD5ldpJ4h3DM:&ved=0CAUQjRw&url=http://beautyblog.es/natural-honey&ei=kypxUYrhN6Tt0gWy84DQCQ&bvm=bv.45373924,d.ZWU&psig=AFQjCNF8sP3FS8m8VAzSE11TTp5LJAfKpw&ust=1366457347777243

http://www.google.es/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=f0pjbIa-OVyixM&tbnid=VG_sXpzF8pnXbM:&ved=0CAUQjRw&url=http://missisters.blogspot.com/2011/08/gel-de-bano-monogotas-de-mercadona.html&ei=pypxUYCBDoqX1AWf54GQCA&bvm=bv.45373924,d.ZWU&psig=AFQjCNF8sP3FS8m8VAzSE11TTp5LJAfKpw&ust=1366457347777243

http://www.google.es/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=_EAJBsNd-D_PJM&tbnid=5Mu76GsbZ1ZSbM:&ved=0CAUQjRw&url=http://www.santebeautebassin.com/hygiene/348-gel-douche-gourmand-mangue-peche-200ml-pharma-reference-9772595.html&ei=_CpxUfP-NMOQ0AXN3IBY&bvm=bv.45373924,d.ZWU&psig=AFQjCNE57yywSBQ7CaUPY_UokQWzHIGdLw&ust=1366457425844377

http://www.google.es/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=8fexvB0XxwmbVM&tbnid=-TaJ81TD1-zy6M:&ved=0CAUQjRw&url=http://www.beaute-daily.fr/articles/soins-corps/rituel-pour-le-corps-gourmand-au-caramel-de-cottage/&ei=UStxUZrdF8Gg0QWA1YDYAQ&psig=AFQjCNE57yywSBQ7CaUPY_UokQWzHIGdLw&ust=1366457425844377

dM Flavors &

Fragrances

AGENDA




ADDED VALUE

dM Flavors &

Fragrances

HOUSEHOLD TRENDS

- Last step in innovation after high perfumery, cosmetics, personal care and air fresheners.

- Low Cost Fragrances are welcome.- The products are the most aggressive against

the Fragrances (acidic pH, alkaline pH, bleach, disinfectants,…).

- Trends in Household must keep the feet on the floor.

- dM offers to customers two kind of “approach” ECONOMICAL Approach ADDED VALUE Approach.

dM Flavors &

Fragrances

HOUSEHOLDFragrances as

source of Added Value

http://www.google.es/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=kiHdMcvJV8nSEM&tbnid=ShdbGGfpcYUGYM:&ved=0CAUQjRw&url=http://www.anrjobs.ro/expertcv&ei=zmQ5Us6VO4OL0AXnrYCwBg&bvm=bv.52288139,d.ZG4&psig=AFQjCNHM-PyA9K1AESHkc9pMn1J0kO_wVg&ust=1379579387534697

dM Flavors &

Fragrances

Fragrances as source of Added Value

• Household producers are involved since several years ago in a price war without end.

• Is highly recommended to have at least part of the range with a clear, useful and known claim that gives added value to the product.

• Each market has their specific and appropriate added values recognizable and appreciate by the customers and/or consumers.

ECOLABEL

THE ECOLABEL CATALOGUE

“Helping European consumers to distinguish greener, more environmentally friendly, products (not including food and medicine) of high quality”

BSRM-Rose Ecolabel BS-3377Application: Hand Dish Washing

http://www.google.es/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=noKKCoZXXn3NoM&tbnid=9NFVyQiuwPNoRM:&ved=0CAUQjRw&url=http://www.tersis.es/f35-t43436-0/etiqueta-ecol-gica-para-productos-de-limpieza.html&ei=j205UsSrOeKJ0AWewIHwCQ&bvm=bv.52288139,d.ZG4&psig=AFQjCNEcXUBVwsK8cu8jxIGwBVitUAnqfQ&ust=1379580898033604

http://www.google.es/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=RPXzaNwCr-jFdM&tbnid=6r71YF4D-A640M:&ved=0CAUQjRw&url=http://www.endemicbiotech.com/es/2012/12/11/por-que-los-productos-de-limpieza-y-cosmetica-ecotech-son-ecologicos/&ei=dm05UvTeJ-mv0QXJyYHYBQ&bvm=bv.52288139,d.ZG4&psig=AFQjCNEcXUBVwsK8cu8jxIGwBVitUAnqfQ&ust=1379580898033604

http://www.google.es/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=lCxBIcpYQXhfLM&tbnid=u9XXrvm_AOqULM:&ved=0CAUQjRw&url=http://bioeco.canalblog.com/archives/2007/11/26/7013663.html&ei=0G85UrbxAe6T0QXv6YCgAg&bvm=bv.52288139,d.ZG4&psig=AFQjCNE5cgeh3W1yEY9fglcDop1xbjDYYA&ust=1379582174643241

http://www.google.es/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=9jMJSIWc_hWF8M&tbnid=xgHH8kIH-cW7MM:&ved=0CAUQjRw&url=http://www.topfondospantalla.com/petalos-de-rosa/&ei=PXw5Uq3HKfCM0wWfsICYDg&bvm=bv.52288139,d.ZGU&psig=AFQjCNGQyDI0Iq2oueFqdfMuLCYXoMGu3A&ust=1379585446361941

BACTERIOSTATIC - BACTERICIDE

• Phenolic Derivate coming from folk wisdom (eucalyptus, thyme, lemon, clove, cinamon,…)

• Fragrance could help in two ways Adding real Biocide effect Linking consumer thinking “inspiring” disinfection

BSN-Vitro BS-4377Application: All kind of cleanners

http://www.google.es/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=ie6ziPUzJdbrgM&tbnid=WMnAPXKzlyB8ZM:&ved=0CAUQjRw&url=http://productosdelimpiezaindustrial.es/productos-lavavajillas/lavavajillas-manual-desinfectante-bactericida.html&ei=l3E5UseVKuOx0AX0qYDADg&bvm=bv.52288139,d.ZGU&psig=AFQjCNH39itW5LTGvDyMOp2fn0dQQqeg0g&ust=1379582736885640

http://www.google.es/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=h4fKl1ILamR0fM&tbnid=5Tf2986mcOWsgM:&ved=0CAUQjRw&url=http://www.talbotchemicals.co.uk/index.php?webpage=detergents.html&ei=K3I5Ur6DMIqi0QXf5oCwDA&bvm=bv.52288139,d.ZGU&psig=AFQjCNGIZ1OXsmQJEPpvHu1kbtC7a_xR0A&ust=1379582840695896

http://www.google.es/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=jo_-rAOW4LSSAM&tbnid=FN6BPg62gnsYLM:&ved=0CAUQjRw&url=http://nuko.lv/sadz/wc-atsvaidzin/wc-t/bref-tualetes-tirisanas-zeleja-chlorine-eucalyptus-750ml.html?___store=en&___from_store=default&ei=kXI5UoqXIKO10wXR-4DoBw&psig=AFQjCNGMmXrZxaOCOKLoVOdhjDC9ImkSdg&ust=1379582969945081

http://www.google.es/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=360ewk1Y7W5gWM&tbnid=xMcSNXsUIY-NaM:&ved=0CAUQjRw&url=http://www.alfa.com.co/productos_relacionados/productos_de_limpieza/desinfectante_para_banos/214?pos=8&ei=u3M5UoaCN8Oh0QXbMQ&psig=AFQjCNFneg0EYtzuIxwh8_M8zaBx7kMi1w&ust=1379583254800115

http://www.google.es/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=yTnf15WK05lR_M&tbnid=gNYQeKIg_uXNaM:&ved=0CAUQjRw&url=http://www.elconfidencial.com/cache/2008/09/13/salud_82_rodilla_guerra_pruebe_extracto_corteza.html&ei=G305UtfKD4iu0wXH84CIDQ&bvm=bv.52288139,d.ZGU&psig=AFQjCNG7gkmM4c66BAuK3i5MgFlGlATreA&ust=1379585675989897

AROMATHERAPY

• Aromatherapy is a form of alternative medicine that uses aromatic compounds for the purpose of altering a person's mind, mood, cognitive function or health.

• Could be used trough Aerial diffusion: for environmental fragrancing or aerial

disinfection Direct inhalation: for respiratory disinfection, decongestion,

expectoration as well as psychological effects Topical applications: for general massage, baths, compresses,

therapeutic skin care

BSA-Spicy and cinnamonApplication: Air Freshners

http://www.google.es/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=phzpq4fr_Xs0JM&tbnid=Fegu19yOCkrs-M:&ved=0CAUQjRw&url=http://toddsbbi.com/food/cinnamon/&ei=WX05UpfXGcGJ0AXH04Bo&bvm=bv.52288139,d.ZGU&psig=AFQjCNGm-YAtljm3rjXD-HF8gSF1QmdO6A&ust=1379585746472025

VEGETAL EXTRACTS – ALOE VERA

• Aloe Vera protects skin and clothes. Aloe Vera claim, coming from Cosmetics, is consolidated in detergents and softeners, hand dish washing and, lately, even home cleaners.

• Fragrance could help in two ways Adding Aloe Vera Extract. Linking consumer thinking “inspiring” delicate protection.

BS-2451 BSD-Green LifeApplication: Detergents and Softeners.

http://www.google.es/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=xlZCO2LXDF3r5M&tbnid=bIXMtpbEdbpCTM:&ved=0CAUQjRw&url=http://www.quiendalavez.es/Detergente-Liquido-Omino-Bianco-Aloe-Vera-27-13-Lavados&ei=xX85UvW1JsrQ0QWdjYCIBg&bvm=bv.52288139,d.ZGU&psig=AFQjCNGHKfHQguMOJ0qJYOgMBbazdQd4aA&ust=1379586356713009

http://www.google.es/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=f0ri2IpSFe4DLM&tbnid=YxmErG_yvPA1tM:&ved=0CAUQjRw&url=http://www.solostocks.com/venta-productos/fragancias-desodorantes/otras-fragancias-desodorantes/detergente-skip-liquido-aloe-vera-4litros-36dosis-5157130&ei=5X85UsyjHuau0QWMxIHoBQ&bvm=bv.52288139,d.ZGU&psig=AFQjCNGHKfHQguMOJ0qJYOgMBbazdQd4aA&ust=1379586356713009

http://www.google.es/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=c_6U96531lKeLM&tbnid=Q1Juby0CrbasiM:&ved=0CAUQjRw&url=http://www.tmbrands.bg/product.php?ProductID=2747&UILanguage=EN&ei=KoA5UpvVB-Ox0AX0qYDADg&bvm=bv.52288139,d.ZGU&psig=AFQjCNE3vR1w4smN-ec-7exOSmGRZu5toA&ust=1379586443027991

http://www.google.es/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=oBFhQ5_umHLHzM&tbnid=MIeQR428g9evqM:&ved=0CAUQjRw&url=http://droperco.com/product_info.php?products_id=2657&osCsid=c1mkhtb1b1mdprn6hojp3t6hu0&ei=ZIA5UtCkI6Sg0wWBtYHYDg&bvm=bv.52288139,d.ZGU&psig=AFQjCNHvsMuMDLhgNRCdGvO3e2A5TyMk0Q&ust=1379586528307399

http://www.google.es/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=4Ey3Ca1d3BgnAM&tbnid=6W9CjezwtYHzkM:&ved=0CAUQjRw&url=http://www.nutricion.pro/uncategorized/riesgos-del-aloe-vera/&ei=HIE5UojTE6rI0wXy54GgCw&bvm=bv.52288139,d.ZGU&psig=AFQjCNF3oEVSI-AgJpKw_zh1M_jc4EofCw&ust=1379586513331245

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