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DEVELOPING A STRATEGY TO OBTAIN FUNDINGGarima, Sia, Jaume, Ricardo
AGENDA
1. The situation2. The problem3. Our approach4. Sostre Cívic5. Society6. Our proposal7. Funding entities8. Venture philanthropy9. Grants10. European Social Loans11. Timeframe
1.THE SITUATION
Sostre Cívic needs funding in order to complete the budget for the implementation phase.
Total amount: € 350.000
2.THE PROBLEM
Sostre Cívic lacks a clear Value Proposition Social and Economic Value creation are not clear.
Not enough Social awareness around the cause The cause has to be backed by strong support in
order to raise awareness towards possible funders.
Looking for funding for an unproved model As Sostre Cívic is still in it’s implementation stage
there is no tangible proof of success.
3.OUR APPROACH
Sostre Cívic
Society
Funding Entities
Social Value
Social and Economic Value
Influence from the society will bring investors
3.OUR APPROACH
Three levels of implementation of the model:
Internal 1 Sostre Civic inspiring itself from best practices
worldwide and becoming more attractive to investors.
Externally2 Sostre Cívic establishing an ecosystem to raise
awareness and spread the social cause.3 Tailoring the message to the different funding
sources.
4.SOSTRE CÍVIC
A new non-speculative model in Spain Model used successfully in other countries (ex: Denmark,
Netherland) Inspiration from innovative solutions - straw bale
construction Investment recovery period is shorter (5-7 years)
Denmark NetherlandsDenmark
4.SOSTRE CÍVIC
Model adapted to Spain’s reality High rent prices and empty houses generate the
perfect opportunity to adopt MCU housing. No need to build, just refurbish the dwellings.
Make the model more participative to foster the sense of community, thus increasing the social value Creating events to raise awareness for the cause can
strengthen the community (inside and outside). Creation of a forum on Sostre Cívic’s website making it
more interactive. Involvement in social media.
4.SOSTRE CÍVIC Social Impact and SROI It’s very important for Sostre Cívic to be able to measure
their SROI because this would be a good internal indicator of performance as well as an external proof of the model’s success.
SROI should be calculated for the four areas of impact
5.SOCIETY
Explain the Cause Create a trend Raise awareness on Social Value generated Present Sostre Cívic as a solution for a crucial
economic problem in Spanish society (crisis, real estate bubble, etc…)
Measure the environmental impact of Sostre Cívic
This will end up in the creation of an ecosystem around Sostre Cívic, which will lead to : increased awareness on the cause, the creation of a social movement, the expansion of the network and access to residual funding.
6.OUR PROPOSAL
Be present online, on the media and on social networks Be present on search engines Advantage of being cheap and fast spreading Create a group and interact with users Share content and explain all benefits of MCU housing Create an online network of partners Gain exposure on newspapers or television
Identify potential targets Go to universities and social centers Scale the cause to scale the solution Demand should be overwhelming for Sostre Cívic once the social
trend is in place
Leverage on what you have Ashoka brand Existing community
6.OUR PROPOSAL
Through these platforms Sostre Cívic can reach funding outside their network, expand their network and raise awareness for their cause.
Spanish crowd funding platform that aims to develop social projects
Crowd funding website enabling social entrepreneurs and social ventures to raise funds and build a crowd of supporters. Funding types from donation/goodies, pre-sales/perks and P2P Lending
Through existing platforms:
Crowd funding platform for social projects. Connects social entrepreneurs with people who want to help.
6.OUR PROPOSAL
Having a Sostre Cívic funding platform:
Recommendations:
Requests for funding should be done by project to create an emotional connection between the investor and project.
This funding channel is not short-term as it will take time to put in place a strong ecosystem.
With a widget on their website, Sostre Cívic can leverage on their existing network to collect more funds.
7.FUNDING ENTITIES
We identified three different funding options: Venture Philanthropy Grants European Social Loans
More than just stating the solutions we found, we believe it is important for Sostre Cívic to tailor its approach to the different funding entities in order to obtain funding.
8.VENTURE PHILANTHROPY
Phase focused focus on the scale-up phase of already well
implemented social enterprises Geographically focused
Only projects in emerging countries or in home country
An underdeveloped sector in Spain
Main issues in raising funds through VP for Sostre Cívic
8.VENTURE PHILANTHROPY
What are Venture Philanthropist looking for?
Credibility of the Social Enterprise Background of the founder, his commitment and
motivations Clear social impact of the Social Enterprise
Area of social impact, quantification of the impact Satisfaction of a demonstrated demand by the SE
Showing that there is an unfulfilled gap Helping youth or children
Importance of helping the ones who will shape the future VPs have a long-term orientation
8.VENTURE PHILANTHROPY
How to make Sostre Cívic more attractive to Venture Philanthropy?
Credibility Ashoka Fellow (already done) Social Impact define clear measures of
SROI Demonstrated Demand increase the
number of expectant members (will be a natural consequence of the increased awareness)
Youth and children partner with associations helping youth / reserve a % of the dwellings for young people
Overview
Mission Funding and mentoring companies in the field of social business through its foundation and social investment funds.
Year of origin 2004
Headquarter location Paris, France
Geographical focus France, Europe outside France (22%), Africa
Sector focus Development and housing, Environment, Health, Cleantech, Microfinance, Employment
Annual expenditure on VP €1.5 mio
VP average investment size €100,000 - €500,000
Average duration of the VP support 5 years
The PhiTrust Endowment Fund identifies, validates, finances and supports community projects in France and abroad.
8.VENTURE PHILANTHROPY
Overview
Mission Collaborate with companies, NGOs, Major Donors, Institutions and Public Authorities to design programs that are beneficial to society.
Year of origin 2000
Headquarter location Barcelona, Spain
Founded by an ESADE alumni, AlterCompany helps family offices, sportspeople and other personalities to design and carry out strategic and effective philanthropy.
They are starting to actively encourage high-net worth individuals to implement VP.
8.VENTURE PHILANTHROPY
The European Comission is funding projects in the following areas:
Energy Efficiency, Renewable Energy, Environment Social Entrepreneurship funds-(EuSEF) - Through local
governments Sostre Cívic needs to meet certain requirements:
Strong focus on product oriented development Establishing a prominent Environmental Bottom Line Integration of Environmental Value into core Value
proposition
9.GRANTS
The European Commission proposes many different grants in several fields of interest. Some of these grants fit Sostre Cívic’s profile.
9.GRANTS
Generalitat de Catalunya – Housing Department
Convocatòria d'ajuts a la rehabilitació d'habitatges i d'edificis d'habitatges.
Deadline: 29th of February 2012.
Examples of possible grants’ Sostre Cívic is eligible to apply for:
Concurso Involucrados 2012 para proyectos solidarios
Targeted projects: Those oriented to improve the standards of live of the underprivileged in the following fields: poorness, health, childhood, women, social exclusion, consciousness, education, integration, international cooperation, volunteering and environment.
Deadline: 1st of March of 2012
The CEB (Council of European Development Bank) is the major instrument of solidaric policy in Europe
The Bank offers Favourable financing conditions through low interest rate loans
to complement EU funds Technical assistance and project monitoring
Track record: €1.2 bn in loans to EU projects since 2004 Three lines of Strategy
Strengthening social integration (throught social housing, urban renewal, job creation…)
Managing the environment (natural disaster, water waste…) Supporting public infraestructure with a social vocation
10.EUROPEAN SOCIAL LOANS
12. TIMEFRAME
Grants +
+ Crowdfunding Other VPs
Make the model more participatory + Raise awareness
Tailor your message to each funding source
Thank you!
Questions?
APPENDIX Social Impact and SROI
Economic By comparing the monthly rental of a cooperative flat with the average rental in the same neighborhood of a corresponding flat. Based on that, the saving in expenses of housing for a family in a year could be established.Outcome: underlies the reduced housing cost incurred by members of Sostre Cívic’s cooperative.
EnvironmentalBy calculating Individual energy consumption of Sostre Cívic’s members living in the refurbished cooperative houses and comparing it to the average energy consumption per capita in Spain (data available online).Outcome: underlies the energy savings obtained thanks to Sostre Cívic’s environmental conscious refurbishment.
Personal impactConducting a member satisfaction survey to measure the impact of cooperative living on their lives. The questions will try to assess members’ general opinion on cooperative living as well as members’ social integration and satisfaction with cooperative living. Outcome: underlies the degree of satisfaction of members towards cooperative living.
APPENDIX Other websites to spread the cause:
Edgeryders is a constructive interaction channel between European young people and our democratic institutions. Its goal is to produce a shared vision of how Europe’s young citizens could claim a stronger influence on our common future – and a larger share of the social responsibility that goes with it.
Global-Giving is an online fundraising platform which allows social investors and donors to chose projects of their interest and in specific geographical locations around the globe. To be list a project on globalgiving one can participate in Open Challenges which serve as an opportunity to raise funds for organizations and become a long term member of globalgiving community.
APPENDIX
Different types of crowd funding: Donation on project in exchange of rewards
(gifts, goodies, etc..) Micro-Investing / Equity stock selling (like classic
angel investing) P2P-Lending (Peer to Peer borrowing and lending) Bet on project and earn Royalties on future
revenue
APPENDIX
Other interesting organizations in the future
A private equity firm operating in Spain, Portugal and South-Eastern Europe with a strong focus on real estate. Based in Madrid, they manage €350 mio and have a growing interest for VP investments.
A UK foundation supporting new ideas and turning them into sustainable organizations. Their investments are still mostly in the UK but they are starting to internationalize. The focus area are youth, education & research and health.
A German fund investing in Social Businesses, which have innovative and entrepreneurial driven solutions for urgent social and environmental challenges. They mainly focus on the financing the growth and expansion of already proven and successful social businesses in Europe
Approach to housing and urban development: Main Purpose: Provide decent and affordable housing
for low income population groups
Broad Projects Categories Housing for low-income people Housing for vulnerable groups of population Housing-related and municipal infrastructure
aimed at improving living conditions “Green housing”, i.e. integrating energy
efficiency objectives
10.EUROPEAN SOCIAL LOANS
10.EUROPEAN SOCIAL LOANS
CEB has historically focused its resouces on housing for low-income people (39%) and in the Southern Europe (44%).
Sostre Civic is clearly targeted by CEB financing resources to support housing and urban development