Embed Size (px)
Citation preview
Cynthia [email protected] www.linkedin.com/in/cynthiagregory78/en 626.202.4862
Summary: Experienced Leader in Ad Operations, Campaign Management, and Online Ad-Serving technology with a strong background in Graphic and Web Design. A diligent self-starter with the ability to lead a team and master any skill with drive and ambition. A creative and innovative problem solver with a talent for out of the box solutions. A proven expert in multiple design software and ad-servers with an arsenal of skills.
Education: University of Phoenix2010-2013BA in Web Design and Development
Los Angeles Valley College2002-2005AA in Graphic Design
Experience: Carat Interactive, Santa Monica, CA. May 2014- PresentSupervisor, West Coast Ad Operations
Negotiate with vendors for different ad technologies. Manage the day to day work flow of a team of 8 ad
operations associates and assistants in Santa Monica and San Francisco.
Meet with clients to manage the expectations of campaigns. Instill a process and implement ad operations strategies. Interview and vet new candidates. Guide and mentor my team in all areas of ad operations
strategies. Help the team troubleshoot any potential problems. Review and evaluate the progress of each team member
under my employment Work with client account leads to help manage campaigns
and plan for optimizations, taking into account the KPIs of the client.
QA and Mapped in Prisma Worked with creative agencies on specs and Rich Media
units. Experienced in all types of Analytics and reporting,
including conversion, click/impression, and floodlight tagging data.
NBCUniversal, Universal City, CA. March 2012- Feb 2014Manager, Campaign and Ad Ops for Dallas and Bay Area
Managed over 60-100 different campaigns at one time. Provided screenshots of all active placements and
campaigns. Optimized delivery and performance of all campaigns. Worked with sales teams to maximize sales opportunities
and develop new products.
Cynthia [email protected] www.linkedin.com/in/cynthiagregory78/en 626.202.4862
Booked campaigns in operative one. Provided custom reporting and analytics for each campaign
and for future buys Re-sized and Re- touched creatives when needed in
photoshop Provide campaign re-cap decks Built creative specs out and provided to clients and agencies
eHarmony.com, Santa Monica, CA. Oct 2006- Feb 2012Sr. Associate, Ad Operations
Successfully trafficked over 99% of all campaigns in DFP Optimized the successful delivery of over 98% of all line
items in DFP Created eye catching proposals and presentations for Sales Helped to customize campaigns for the client’s KPI Worked directly with clients to build out creative units in
Flash and Photoshop Re-sized and Re- touched creatives when needed in
photoshop Provide campaign re-cap decks Built creative specs out and provided to clients and agencies Provided monthly billing for the finance team. Created out of the box solutions for campaigns.
Skills: Excel, Powerpoint, Word, DFP-Premium, DCM/DFA, Prisma, Operative One, Salesforce, Sizmek, HTML5, HTML, CSS, Flash, Photoshop, Indesign, Illustrator, Atlas, Zedo, Nielsen, comScore, quantcast, Double Verify, Flashtalking. Mediamind, Mediavisor, e-connect, Freewheel, Webbttrek, Turn, Adobe Acrobat, Painting, Drawing, and Photography
Proficient in both Mac and PC.
