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APRIL 2015
89YOUR SPRING TREAT BY ST DAVID’S: THE RESULTS
NEW RETAILERS
INSIDE THIS MONTH
CWTCH by ST DAVID’SApril 2015
Judgment Day Rugby: Millennium StadiumSaturday 25 April 2015
Van Morrison: St David’s HallMonday 27 April 2015
Michael Ball: St David’s Hall Wednesday 29 April 2015
Disney on Ice: Motorpoint ArenaWednesday 29 April – Sunday 3 May 2015
DATES FOR THE DIARYHere’s a reminder of what’s coming up at St David’s. If you would like further information on any of the events listed, please contact the centre management team.
Belle and Sebastian: St David’s Hall Sunday 3 May 2015
Paul Merton’s Impro Chums: St David’s Hall Monday 4 May 2015
Texas: St David’s Hall Tuesday 5 May 2015
The Vamps: Motorpoint ArenaThursday 7 May 2015
The Prodigy: Motorpoint ArenaFriday 8 May 2015
S Club 7: Motorpoint ArenaTuesday 12 May 2015
An Evening with Lulu: St David’s Hall Monday 18 May 2015
John Barrowman You Raise Me Up Tour:Motorpoint Arena Saturday 30 May 2015
CWTCH by ST DAVID’SApril 2015
YOUR CONTACTST 029 2036 7650E [email protected]
Mark LemonRetail Liaison [email protected]
Hywel ButcherMarketing [email protected]
Rebecca JonesMarketing Executive
CONTENTS1Your Spring Treat Campaign
2Côte Offer andDates for the Diary 3 Steven Says and St David’s Stats
4 & 5Your Spring Treat by St David’s: The Results
6New Retailers
7St David’s Discounts
8CR & Environmental Update
WELCOME to CWTCH!Easter is now behind us and the momentum is starting to build for the summer. We have a lot of deals in the pipeline for later this year and we will share them with you as soon as we can. In the meantime, go and take a look at the new Adventure Golf! It’s our first Leisure outlet and I think it will give our customers even more reasons to want to visit St David’s. In this copy, you can read more about our Spring Event. It was a brave step, in my opinion to offer one month’s free parking to customers who spent over £200, but they loved it and we had a lot of good publicity as a result. Finally, I’m sure most of you know that Brian Vaughan retired at the end of March after 25yrs at St David’s. I know you will join with me in wishing him a long and happy retirement.
BUSINESS AND TRADING OVERVIEWSt David’s has now been trading for a full year and so now, we have included year on year figures in addition to your usual week on week comparisons. Please note that the year on year figures only take into account stores that have been trading for a full year, stores that have opened over the year will not be represented in this figure.
St David’s City CentreSales Footfall Sales Footfall
LW LY LW LY LW LY LW LY
W/C02.02.15
W/C09.02.15
W/C 16.02.15
W/C 23.02.15
W/C 02.03.15
W/C 09.03.15
W/C 16.03.15
W/C 23.03.15
+5.1%-0.8%+10.5% +15% +18%-6.1% +10%-2.5%
+2.4%+4.7%+3.9% +4% +5%+4.5% +4%+5%
+2.4%+4.7%+19.8% +10% +12%+16.6% +16%+15%
-17.5%-17.2%-15.2% +14% -12%-14.6% -10%-9.3%
+12.8%-1.1%+6.5% +2% +7%+3.2% +6.5%+2.5%
+8.9%+3.6%+12% +10% -1.8%+2.8% +14%+4%
+2.4%-5.2%+2.5% -6% +6%-3.8% +10%+1%
-5.7%+5%+2.2% -1% -6%+13.4% -6%+11%
CWTCH by ST DAVID’SApril 2015
YOUR SPRING TREAT BY
ST DAVID’S: THE RESULTS
The promotion generated high volumes of mentions across social media, online, radio and print. During the promotional week, customers were thanking us for their gift bags, even Capital FM got involved. Wales Online also published a quiz dedicated to the promotion where customers could see what top spring trend was right for them.
From March 23 to 29, we ran a sales promotion at St David’s to celebrate the start of spring. Designed to encourage customers to spend during what is usually a quiet shopping period (after Mothers’ Day, the six nations and before the Easter holidays), the promotion proved successful and all 4000 gift bags were rewarded to customers.
Customers that spent £70 or more during the promotional period were rewarded with an exclusive gift bag of treats and top retailer offers. Those that spent over £200 were also rewarded with unlimited parking for the month of April.
How many bags were rewarded each day?
WORD GETS AROUND
1200No. of gifts bags rewarded each day
1000
800
600
400
200
0Monday Tuesday Wednesday Thursday Friday Saturday Sunday
(all bags hadbeen rewarded
by Sunday)
Lessons learnt All gift bags were handed out a day before the scheduled end-date of Sunday, March 29. More bags will be needed for a similar, 7 day promotion in the future. Gift bag contents will be closely monitored for future promotionsMore car park promotions will be considered going forwardMore flyers and posters will be delivered to retailers for future promotions
CWTCH by ST DAVID’SApril 2015
REAT
SPEND £70 OR MORE* BETWEEN 23RD AND 29TH MARCH AND RECEIVE YOUR EXCLUSIVE COLOUR GIFT BAG
WORTH £25, FULL OF COLOURFUL SPRING TREATS AND OFFERS.
TO FIND OUT MORE VISIT STDAVIDSCARDIFF.COM/COLOUR
A SPRING FULL OF COLOUR
What worked well?The gift bags looked great and acted as advertisements for the promotion across the city as more and more customers claimed bagsThis was the first car park promotion by St David’s and it proved a success having rewarded over 750 customers with parking passes (250 more than originally planned)The in-centre visuals including posters, toblerones, floor vinyls and redemption zone were striking and the bright colours helped draw attention to the promotionPositive social media engagement was very high leading up to the promotion and during the promotional week
A SPRING FULL OF COLOUR
If you have any feedback for the marketingteam, please e-mail: [email protected]
Location: Accessible via the 3rd floor in the car park and via the lifts near Costa Coffee and The White Company
Adventure Golf is a mini golf experience with a difference. The two 18 hole courses are packed with adventure, talking trees, a spectacular thunder storm, swamps and much more.
There will also be a bar and café in the heart of the rainforest- an attraction that appeals to all ages and occasions.
This is the first major leisure attraction to join St David’s and we are confident that it will increase centre dwell time, attract a wider demographic, further position St David’s as a leisure destination and support evening trade.
It will also be a great team building opportunity for your staff!
www.adventuregolf.com
NEW RETAILERS
CWTCH by ST DAVID’SApril 2015
ScottsLocation: Town Wall South, opposite Blue Inc
Scotts, one of the leading premium branded menswear outlets in the UK, has opened its first store in Wales at St David’s. The store features top brands including Paul & Shark, Fred Perry, Adidas Originals, One True Saxon, Ma.Strum, Lacoste, Aquascutum, Fila, Nike, Timberland, Henri Lloyd and Clarks Originals.
Scotts is a great addition to St David’s and enhances our menswear offer. It’s had a great response on social media and we’re sure the excitement will continue as more and more customers visit the store.
HAPPY RETIREMENT TO BRIAN VAUGHANAfter 25 years at St David’s, technical services manager, Brian Vaughan has retired. Brian will be missed by the whole team at St David’s but we’re sure he will make the most of his retirement as he travels to hotter climates holidaying around the world. We’d like to wish him all the best in his long and happy retirement.
We have some very exciting names
that have just joined St David’s
including Treetop Adventure Golf,
Scotts and Bar Burrito will soon open
to tantalise your taste buds.
The incredible Bar Burrito will soon open its first restaurant in Wales at St David’s. The chain will bring its own unique brand of burritos, burrito bowls, tacos and nachos to Cardiff diners and we can’t wait. The bar will have an amazing choice on offer from char grilled chicken and slow cooked pork to spicy shredded beef and char grilled steak to tasty veggie alternatives.
Coming soon…
MONDAY TO FRIDAYFOR ST DAVID’S STAFF
20%DISCOUNT
Mon - Wed 11am - 10pmThurs & Fri 11am - 11pm
Sat 10am - 11pmSun 10am - 10pm
CWTCH by ST DAVID’SApril 2015
ST DAVID’S DISCOUNTS
Here’s the current list of participating retailers in the St David’s Staff Discount Scheme. Please make sure that you look after your discount cards as replacement of lost or damaged cards will incur a fee.Staff discounts are given at the store manager’s discretion and you may be asked to provide further identification.
All offers are subject to exclusions, please check with the participating store for details on the offer provided beforehand.
Catering Footwear
Crocs 10%Dune 10%Footasylum 10%Shoe Zone 10%
Electrical & Media
Bose 5%Virgin MediaGet a £30 St David’s gift card with any new customer order for home services
Health & Beauty
Crabtree & Evelyn 10% John LewisOpticians (1st floor)NEW! 10% Free eye test and style consultation at John Lewis Opticians (usually £25).
L’Occitane 10% Smileright at Boots 5% - 10% off upon consultation The Beauty Studio NEW! 20% Discount off treatments only
The Body Shop 10%The Fragrance Shop 10%The Perfume Shop 10% (Town Wall North & Cathedral Walk)The Perfume Shop 10% (Grand Arcade)
Crouch (Grand Arcade) 10%Crouch (Cathedral Walk) 10%Ernest Jones 10%Folli Follie 10% Goldsmiths 10%Parkhouse 12% Pia Jewellery 10%Pravins 10%Swarovski 10% Watches of Switzerland 10%
Jewellery
Blott 10%Blue Dot Fine Art 10%Castle Galleries 15%Clas Ohlson 10%Car Valet UK 50%Discount on 5* and 5*Plus valets onlyDOMO 10%Hawkin’s Bazaar 10%Help for Heroes 10%Lego 10%Paperchase 10% The Pen Shop 10% The White Company 10% when you sign up to the mailing listThomas Cook 5%Thorntons 10%Tiger 10%Treetop Adventure Golf NEW! 20%Discount Monday to Friday for St David’s staff
Vision Express(contact [email protected] more information)
Free eye test, including digital retinal photography, upon purchase of complete glasses over £502 for 1 designer glasses (designer glasses) or save £30 on complete glasses Save £70 when joining our contact lens direct debit scheme (Complete Contact Care) - terms and conditions apply10% off non-prescription sunglassesTriple Nectar PointsAdditional vouchers for family
General
Childrenswear
JoJo Maman Bébé 10%
Fashion Accessories
Claire’s 10% (excludes piercings)Fossil 10%
Fashion
A|X ArmaniExchange 10% Blue Inc 10% Boux Avenue 10%Coast 10% Crew Clothing 10% Fat Face 10%Gap 15%Jack & Jones 10% Karen Millen NEW! 10%Discount in store on all FULL PRICED stockLeia Lingerie 10% New Look 10%Peacocks 10%Quiz 10% Select 15% Slaters 10%Superdry 10%TM Lewin 10%USC 10%Vero Moda 10%Warehouse 10%
Not @ St David’s
Gravity Station (Barrack Lane) 10%Cardiff Airport Parking NEW! 10%Discount on all pre-booked parking at Cardiff Airport for St David’s shopping centre staff. 15% off when you insert this promo code: CWLSD2 valid until 31/12/15
Chapel1877 NEW! 20%Discount off food and drinks, Sunday - Thursday (up to 2 people with your staff card). Please note: This offer excludes December and event days. Excludes champagne and bottles of wine over £50
Côte Mill Lane One complimentary Kir Royale when ordering a main meal from any menu, valid every day. Over 18s only.
Wok to Walk NEW! £4.45 for any base, one favourite and any sauce. Monday - Friday 11.30am - 6.00pm with the St David’s staff card.
Only valid on certain daysBB’s 25%Bellini’s Express 35% Discount off the food bill when dining from the A la Carte menu Monday – Friday 12pm – 7pm. If staff visitout of those hours the discount will be 20% off.Café Rouge 20%Carluccio’s 20%Chimichanga 20%Discount off the food bill, Sun-Thurs
Costa 10%Crepeaffaire 15% Ed’s Easy Diner 20% (Mon-Thurs)Fuel Juice Bar 10%Gourmet Burger Kitchen 25%Joe Delucci’s 10%Krispy Kreme 10%Love Coffee 10%Mount Fuji 10%Muffin Break 10%Nando’s takeaway 20% Nando’s dine in 10%Patisserie Valerie 10% Pizza Express 20% Pret A Manger 10%Prezzo 25% Discount off the food bill, Mon-SunRed Hot World Buffet 15%Mon-Thurs. Book in advance and quote staff discount, ID card required. Not valid in DecemberRuby Tuesday 10% Soho Coffee Company NEW! 20%Discount on full priced items Mon-FriStarbucks 10%when paying with a Starbucks cardThe Bagel Bar 20%Wagamama YO! Sushi 20% (Tue-Fri)
CWTCH by ST DAVID’SApril 2015
THE WOLF PACK RUN IN MEMORY OF ST DAVID’S SECURITY OFFICER, ROB DANDO
CR & ENVIRONMENTAL UPDATE
We are very happy to announce that Breast Cancer Care Cymru will be the St David’s official charity partner for 2015. We will support the charity’s efforts in raising awareness and vital funds for people facing breast cancer through a variety of events during the year.
A shocking one in seven women in Wales will get breast cancer in their lifetime. It is the most common female cancer and Breast Cancer Care Cymru wants to be there for every one of them. Whilst other charities invest in finding a cure, Breast Cancer Care Cymru is there for people waking up to the harsh reality of breast cancer every day.
Emma Burns, from Cardiff and Chair of Trustees for Breast Cancer Care said: “We are thrilled and excited to be chosen as the St David’s Dewi Sant charity partner. St David’s is the biggest shopping centre in Wales and so many of the
BREAST CANCER CARE CYMRU NAMED ST DAVID’S CHARITY OF THE YEAR 2015-16
Many of you have already supported the security team in their efforts to fundraise for Rob Dando.
Rob was a security guard at St David’s and passed away on January 1, after a short battle with cancer. The Security team has since committed to fundraise for Rob’s two young daughters. Money raised will go into a trust fund for the girls. The recent retailer raffle, helped raise £2,700 for the fund and the security team would like to thank all that donated a prize and raffle tickets.
women that we support will be their customers. As someone who was diagnosed with breast cancer myself, I know only too well how important this partnership will be. Not only will it help us raise money and allow us to continue to deliver free services to anyone facing breast cancer, it will also help us raise awareness and reach more people who need our help.”
Steven Madeley, centre director for St David’s Cardiff, commented: “We’re thrilled to have the opportunity to work with Breast Cancer Care Cymru in raising awareness and supporting women affected by breast cancer in Wales.”
We look forward to working closely with the charity throughout the partnership and including our retailers in the events and fundraising activities that we plan.
The next fundraising activity will take place on May 16th-17th where eight security guards
will run a relay of 160 miles from Twickenham stadium to the Millennium Centre in Cardiff Bay.
If you would like to sponsor the team please speak to your Adopt-A-Shop guard or any of the security officers in the mall.
Centre Management would like to wish the whole team the very best with their fantastic efforts!
