ProfileI started my career as an editor for lifestyle magazines, and have extended my knowledge to tier-one magazines such as LEON, GQ and Wired etc. So I have the experience in men’s formal fashion, hotels, travel, culinary and cigars through my experience.

Presently I own a small boutique PR/Creative agency, focused on “the intersection of technology and style,” founded with the aspiration to enrich peoples lives by offering innovation and new methods of communication, without sacrificing elegance.

I have experience in: Building and nurturing of brand concepts and creative, massmedia and social media planning, Public relations for high-end multi-national brands, time and budget efficient, task completion based team and project management, event planning, execution and direction, clear and detailed communication, and creative direction and photo shooting direction of luxury lifestyle (Cars, Culinary, Cigars, Formal wear, and Grooming).

Skill Base

* 6 years experience in boutique PR/Marketing/Creative agency and managed coaching juniors simultaneously.*20 years experience in Editor/Writer/Copywriter in Lifestyle magazine and advatisement.* Creative Direction* Management of brands* Understanding challenges and decision making * Proposing solutions with cost efficiency, Budget Management* Team Building* Coordination and management of vendors

ExperienceTsunagaru Inc./PR Office Lagrange —January 2010-Present* Brand strategy building* PR strategy building* Creating Marketing Roadmap* Creative / Photo direction for the brands* Coordination and Management of PR Schedule* Budget Management* Creation of Press List for Target Media, Writers and Bloggers

+81-90-9207-3088mori@tsunagaruinc.com

3-3-14 Roppongi, Minato-Ku, Tokyo 106-0032, Japan

TORU MORI 25 May 2016

* Creation of Media Plan* Coordination and Management of Events and Press Caravans* Creation of Press Release* Arranging and attending press shoots* Creation of Social Media Pages* Compiling reports and clippings* Contents Management / Direction* Negotiation and Account Management

Serving as PR/Marketing/Branding Director for:NINE LEAVES: -First Japanese Rum to be made on the mainland* Brand strategy building* Direction and creation of brands look and feel- Brand Logo and Website .* Omni Channel (Social Media, Magazines, Television, Radio and Newspapers) * PR strategy building and execution.

MINASE:-Handmade Japanese Timepieces*Creative direction and Re-creation of brands look and feel-Catalog and Website.

Henri Le Roux: -French Grand chocolatier et Caramélier * Launched and Managing Facebook page.* Planning, operation and execution of Facebook Fans and blogger events.* Creative direction for Official Photography* Strategic planning for Sales

Nozbe.com: -Polish Multiplatform application for task management* Coordinated entry into Japanese market, arranged sales calls with Japanese players.* Organized and arranged interviews in Newspapers and IT related media.* Planned, organized and execution of Nozbe’s first official guidebook in Japan.* Gained exposure on influential blogs and media.

* Executed PR event

NuAns:-Japanese digital lifestyle brand, Gadgets and Windows 10 Mobile Phone.* Creative direction of Catalog and Website.* Venue selection, Creative Direction, media relations, planning and execution of press conference of 130 persons. Also took care of post event activities to maximize coverage. * PR strategy building and execution.

British and French luxury fine pen brand: * Target media list production, and media planning * PR strategy building and localization for Japanese market and execution.* Conducted a selective roundtable with editor in chiefs of lifestyle media with Vice President from Head Quarters. * Venue selection, Creative Direction, media relations, planning and execution. Also took care of post event activities to maximize coverage.

Cannondale Japan:-American Bicycle Company* Translation and copywriting of product catalog and website.

Giant Bicycles Japan:-World largest Sports Bicyle Company based in Taiwan* Concept Production and Creative Direction of Global Internal Communications educational book.

Serving as Creative collaborator for:Audi Japan:-German Premium Car* Audi quattro Park Image Movie - Creative Direction and Script writing.* Tokyo Motor Show Audi Booth Movie- Creative Direction and Script Writing.* New Audi A4 (2016MY) All Japan Sales Movie Script Writing.

McLaren Automotive:

-British Super Sports Car* GQ McLaren Special Issue - Editing and writing.

Subaru:-Japanese Premium Car* Branding special web site - Contents direction and Copy writing.Legacy, Outback, Impreza, Forester

Volkswagen:-German Premium Car* New Beetle Cabriolet Branding special web site - Contents direction and Copy writing.

Others:Ferris University: -Part-time lectureTeaches the basic skills of “speaking and listening” and “reading and writing,” as well as the ability to access information media, which is essential in the modern society. Basis on my 20 years media experience.

Key Achievements*Successful in inviting over 120 press to the event, and managed to gain 200+ coverage on top media (NuAns) * Garnered detailed coverage on the brand in NHK、Nikkei Newspaper, TV Tokyo, GQ, LEON, Fuji Sankei Business i. Yahoo! News, Vogue online and Card Membership media in the first year (NINE LEAVES)* Arranged participation and correspondence with Rum Festivals abroad, and awarded 5 (NINE LEAVES) * Managed to solicit the most visitors compared to competitors at the Tokyo Motor Show (Audi)* Outnumbered mail magazine subscribers that the brand gained over 7 years in the first year (HENRI LE ROUX)* Increased the Japanese user base from 10,000 to 100,000 in 2 years. (Nozbe.com)* Efficient PR/Marketing with under budget limitations.

Standard Works Co.Ltd. — June 2008-May 2009

* Event and Advertisement Creation firm.* Planning of Events and Advertisements for new clients along with coordination.* Direction of Promotional Events.

Key Achievements* Stabilized in house editing and presentation methods useful for new business opportunities.

KI &Company Co.Ltd. — April 2006-May 2008Editor for Zino, a Mens Luxury Lifestyle Magazine founded by Ichiro Kishida, the most famous amongst Editor-in-Chiefs for high-end lifestyle magazines and specialized in lifestyle.

* Editor in charge of Cars, Cigars, Formal wear, Travel, Culinary, Grooming.* Creative directon for Tie-up pages* Organizers for events with readers.

Key Achievements* Increased media presence in the luxury market * Helped expand media network, mix genres and provide contents that were highly accredited.

Freelance Magazine Editor / Writer / Copy Writer — March 1994-March 2006Started writing for men’s fashion and lifestyle magazines as a freelanceSpecialized in Cars, Watches, Formal wear, Travel, Bicycles, Snowboarding.Appointed as a member of the Branding website and copywriting. Also assisted with creative direction for advertisements.

EducationAoyama Gakuin University — April 1993-March 1999Bachelor, French littérature, Speciality of Jean-Paul Sartre.

SkillsExperience: Creative Direction for editorials and tie-up, Photo Direction, Event Direction, Brand Strategy, PR Strategy, Social media Strategy, Copy writing, Trans-creation.

Class 1 Ordinary Drivers License

Computer Skills: Keynote, Pages, Numbers, Aperture, Word, Excel, Windows, Powerpoint, PhotoShop

InterestsCars, Travel, Sports Bicycles, Snowboarding, Formal wear, Watches, Design, Architectures, Culinary