CVBs: Maximizing Your Meeting’s Potential · “CVBs: Maximizing Your Meeting’s Potential” Please stay connected as you will be redirected to the Meetings Focus Webinar Club

Presented by

CVBs: Maximizing Your Meeting’s Potential

Presented by

Arlene Sheff, CMP

Moderated by

Zachary Chouteau

Presented by

Presented by

offers e-News!

Presented by

Today’s Webinar is worth the following credit toward the CMP

application through CIC: Strategic Event Planning Process, 1 hour.

Download the presentation found on the Meetings Webinar Club

page at www.meetingsfocus.com/webinarclubcvb. Here you can

also click on the link for CMP instructions to obtain CMP credit.

Print this form and include it with your CMP application or

recertification form.

CIC Credit

http://www.meetingsfocus.com/webinarclubcvb

Presented by

Contracts: Limiting Exposure

Wednesday, November 30, 2011

1:00 p.m. EDT/12:00 p.m. CDT

11:00 a.m. MDT/10:00 a.m. PDT

www.meetingsfocus.com/webinars

Upcoming Webinar

Presented by

Polling question: please enter the number of people watching

this event with you. Please include yourself.

Use the “Ask a Question” button to ask questions at any time

during the presentation.

Visit www.meetingsfocus.com/webinarclubcvb to download a

handout of today’s presentation.

If you experience technical difficulties, please email

[email protected].

Housekeeping


mailto:[email protected]/oblocked::mailto:[email protected]

Presented by

Webinar Sponsors

Presented by

Comment about today’s webinar on Twitter!

Our handle is @meetingsfocus

Social Media

Presented by

Arlene Sheff, CMP

Strategic Meeting Consulting

Today’s Speakers

Presenter

Arlene Sheff, CMP

Strategic Meeting Consulting

(949) 510-7181

[email protected]

All Rights Reserved 2011 (c) Arlene Sheff, CMP 10

All Rights Reserved 2011 (c) Arlene Sheff, CMP

Objectives


Objectives

Unscramble alphabet soup



Trend-setting services offered by CVBs

Objectives


Objectives



How CVBs can save you time and money


Objectives



How CVBs can save you time and money

How CVB partnerships can work to your benefit


CVB – Convention & Visitor Bureau



DMO – Destination Marketing Organization




DMAI – Destination Marketing Association International





What’s the difference?





What’s the difference?

How do they operate?




Unbiased information



One-stop shopping



One-stop shopping RFP distribution ◦ Leads for Best Rates and availability




Last minute cancellation information




Last minute cancellation information Busy period information




Last minute cancellation information Busy period information Separate sales managers for specific markets



CVBs cost $$$ or get kickbacks


CVBs cost $$$ or get kickbacks If you use a national sales office, you don’t

need to use a CVB



need to use a CVB CVBs only help citywide groups



need to use a CVB CVBs only help citywide groups Events must include sleeping rooms



need to use a CVB CVBs only help citywide groups Events must include sleeping rooms Meeting must include use of the Convention

Center




Center Services only needed by Associations




Center Services only needed by Associations CVBs work solely on behalf of their partners


Provide adequate information


Provide adequate information Don’t assume what services are offered


Provide adequate information Don’t assume what services are offered Provide detailed RFP (Request for Proposal) ◦ www.conventionindustry.org ◦ APEX (Accepted Practices Exchange)


http://www.conventionindustry.org/


Bring them into process early




Bring them into process early Discuss where RFP will be sent & how replies

will be handled




Bring them into process early Discuss where RFP will be sent & how replies

will be handled Advise your final decision




1. iLead response system to collect all proposals



2. Dedicated site inspection/FAM trip specialist




3. On-line registration programs, i.e. Passkey - Travelocity





4. Housing management





4. Housing management

5. Links to planner education on their web site



6. Assist with donations to food bank



7. Team building activities – CSR (Corporate Social

Responsibility)




Responsibility)

8. Incentive with a minimum room nights




Responsibility)


9. Custom built Google map service




Responsibility)


9. Custom built Google map service

10. Resume and pre-cons with service providers to your meeting



11. Restaurant lists/kiosks/reservationists



12. Airport meet and greet service




13. On-site registration staff





14. Liaison to city government





14. Liaison to city governments

15. Assistance with annual meeting rotation



Digital marketing kits



Promotional materials




Discount cards




Discount cards

Custom microsites




Discount cards

Custom microsites

Assistance with social media strategy




Discount cards

Custom microsites


Hosting webinars




Discount cards

Custom microsites


Hosting webinars

Participate in your prior year event




Discount cards

Custom microsites


Hosting webinars

Participate in your prior year event

Connect with noteworthy local speakers



WHAT WILL YOU DO DIFFERENTLY?

◦ 1.

◦ 2.

◦ 3.

Presented by

Questions?

Presented by

Since we can’t get to all of the questions submitted by webinar

participants, we’ve posted 10 that weren’t answered during the

program. Thanks to our presenters for volunteering to field all of

your important queries from “Webinar Land!”

Check your inbox soon for an invitation and link to the TAKE10 Q&A

Web page.

TAKE10

Presented by

Contracts: Limiting Exposure

Wednesday, November 30, 2011

1:00 p.m. EDT/12:00 p.m. CDT

11:00 a.m. MDT/10:00 a.m. PDT

www.meetingsfocus.com/webinars

Upcoming Webinar

Presented by

Join the fastest-growing virtual

community in the meetings industry!

If you have questions, your

colleagues have answers.

Moderated by industry thought-leader

Joan Eisenstodt

www.MeetingsFocusForum.com

Join Meetings Focus Forum

Presented by

Webinar Sponsors

Presented by

Meetings resources right at your fingertips:

Join the Meetings Webinar Club!

• Just visit

www.meetingsfocus.com/

webinarclubcvb

Meetings Webinar Club

Presented by

Thank you for joining us for

“CVBs: Maximizing Your Meeting’s Potential”

Please stay connected as you will be redirected to the

Meetings Focus Webinar Club page were you can obtain a copy of this presentation as well as gain CMP Credit.

Visit www.meetingsfocus.com/webinarclubcvb


Documents

CVBs: Maximizing Your Meeting’s Potential · “CVBs: Maximizing Your Meeting’s Potential” Please stay connected as you will be redirected to the Meetings Focus Webinar Club