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TWIN CITIES REGION
-mspairport.com
“Twin cities are a special case of two cities or urban centers that are founded in close geographic proximity and then grow into each other over time, losing most of their mutual buffer zone.” –wikipedia.org
2012 2013 2014
Mpls 68 72 72
Bloom 69 70 73
St Paul 60 63 63
52.5
62.5
72.5
82.5
92.5
% Occupancy: 2012-14
% O
ccup
ancy
MEASURING GROWTH
2012 2013 2014
Mpls 129 141 148
Bloom 98 101 108
St Paul 89 93 97
8595
105115125135145155
ADR: 2012-14
AD
RMEASURING GROWTH
2012 2013 2014
Mpls 88 101 107
Bloom 69 71 78
St Paul 53 58 62
5565758595
105115
RevPAR: 2012-14
RevP
AR
MEASURING GROWTH
Minneapolis-Saint Paul (MSP) International Airport and hub for Delta Airlines
Three cities now connected via Light Rail TransitStadiums, Ballparks, and ArenasTwo Convention CentersMall of America19,000 hotel rooms in metro
DESTINATION OVERVIEW
Marketi ng Minneapolis-St. Paul-Bloomington partnership to meeti ng planners:Tradeshows Familiarization (FAM) ToursClient Site Visits Joint Sponsorship OpportunitiesReferralsCross-promotion
3 CITIES, 1 DESTINATION
2014 Highlights – Best Year Ever Major Leagues Baseball All-Star Game, USA Volleyball
Girls Championships, Meeti ng Professionals Internati onal (MPI) 2014 World Educati on Conference, Shriners Internati onal Conventi on
All 4 KPI’s met (Group Room Nights, Minneapolis Conventi on Center Revenue, Partnership/Sponsorship Revenue, and Leisure/Tourism Room Nights
MINNEAPOLISA LOOK BACK AT 2014
Looking ahead… Short Term Leads are UP Corporate Travel is UP (but budgets are sti ll/always fl at )
Key 2015 Groups Railway Interchange (5,000 contracted peak rooms and
10,000 people attend American Society of Agronomy-Crop Science Society of
America-Soil Science Society of America (2,600 contracted peak rooms and 7,500 people attend)
National Senior Games
MINNEAPOLIS2015 & BEYOND
BLOOMINGTONA LOOK BACK AT 2014
Phase 1C expansion, a $325 million project on the north side of the Mall of America that will include 150,000 square feet of offi ce space, over 30 new retail shops and restaurants.
Hyland Ski Jump is awarded a $750,000 grant to improve their facilities and make the jump a year round destination.
BLOOMINGTON2015 & BEYOND
Under construction
Under construction
Under construction
Under construction
Under construction
2014 Highlights Green Line opens in June; transportati on hub at
revitalized Saint Paul Union Depot BMW Internati onal Rally, Big Ten Men’s Ice Hockey
Tournament, Community Transportati on Associati on of America
Crashed Ice wraps up 4 th Year with record crowd
SAINT PAULA LOOK BACK AT 2014
Looking Ahead… Saint Paul Saints open at new CHS Field on May 21 Key Groups:
2015 Association on Higher Education And Disability Annual Conference
2016 Alliance for Innovation Transforming Local Government 2016 U.S. Figure Skating Championships
SAINT PAUL2015 & BEYOND
CITYWIDE EVENTS: 2015 & BEYOND
The Twin Cites will host:2015 Society of Gov’t Meeting Planners 2018 National Education Association Annual Meeting2018 American Legion National Convention
CITYWIDE EVENTS: 2015 & BEYOND
The Twin Cites will host:2015 National Senior Games2016 United States Figure Skating National Championships2016 Coors Light Stadium Series (Wild vs. Blackhawks) at TCF Bank 2016 PGA Ryder Cup2018 NFL Super Bowl2018 NCAA Men’s Frozen Four2019 NCAA Final Four
Get engaged with your CVBsAtt end networking eventsPartner on FAM tours, tradeshows, and other
marketing opportunities We can get them here, you give them the
experiences
THAT’S GREAT, NOW WHAT?