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References that I have used: http://en.wikipedia. http://www.sony.net http://en.wikipedia.org/wiki/Sony#History www.investopedia.com www.reputationinstitute.com References Textbooks Bowman, C. & Asch, D. (1996), “Managing Strategy”, MacMillan. DeWit, B. & Meyer, R. (2004), “Strategy: Process, Content, Context”,3 rd Edition, Thomson International Business Press. Finlay, P. (2000), “Strategic Management: An introduction to business and corporate strategy”, Prentice Hall. Hamel, G. & Prahalad, C.K. (1994), “Competing for future”, Harvard Business School Press. Hatch, M.J. (1997), “Organization Theory: Modern Symbolic and Postmodern Perspectives”, Oxford University Press. “Harvard Business Review on Corporate Strategy” (1999), Harvard Business School Press. Johnson, G. et al (2005), “Exploring Corporat Strategy: Text and Cases”, 7 th Edition, Prentice Hall. Kotler P. and Keller K.L. (2006), Marketing Management, 12 th Edition, Prentice Hall.

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References that I have used: http://en.wikipedia. http://www.sony.net http://en.wikipedia.org/wiki/Sony#History www.investopedia.com www.reputationinstitute.com

References

Textbooks

Bowman, C. & Asch, D. (1996), Managing Strategy, MacMillan.

DeWit, B. & Meyer, R. (2004), Strategy: Process, Content, Context,3rd Edition, Thomson International Business Press.

Finlay, P. (2000), Strategic Management: An introduction to business and corporate strategy, Prentice Hall.

Hamel, G. & Prahalad, C.K. (1994), Competing for future, Harvard Business School Press.

Hatch, M.J. (1997), Organization Theory: Modern Symbolic and Postmodern Perspectives, Oxford University Press.

Harvard Business Review on Corporate Strategy (1999), Harvard Business School Press.

Johnson, G. et al (2005), Exploring Corporat Strategy: Text and Cases, 7th Edition, Prentice Hall.

Kotler P. and Keller K.L. (2006), Marketing Management, 12th Edition, Prentice Hall.

Lynch, R. (2000), Corporate Strategy, 2nd Edition, Prentice Hall.

Lynch, R. (2006), Corporate Strategy, 4th Edition, Prentice Hall.

Mintzberg, H. et al (1998), Strategy Safari: The complete guide through the wilds of strategic management, Prentice Hall.

Mintzberg, H. et al (1999), The Strategy Process, Revised European Edition, Prentice Hall.

Porter, M. E. (1980), Competitive Strategy: Techniques for Analyzing Industries and Competitors, New York Free Press.

Thompson, Jr. & Strickland, A.J. (2003), Strategic Management: Concepts and Cases, 13th Edition, McGraw-Hill Irwin.

Journal Articles and Newspaper Articles

Barney, J. B. (1991), Firm resources and sustained competitive advantage, Journal of Management, Vol. 17, No. 1, p99-120. Barney, J. B. (2001), Is the resource-based "view" a useful perspective for strategic management research? Yes, Academy of Management Review, Vol. 26, No. 1, p41-56. Hamel, G. & Prahalad, C.K. (1990), Capabilities-Based Competition, Harvard Business Review, Vol. 70, No. 3.

Hamel, G. & Prahalad, C.K. (1990), The core competence of the corporation, Harvard Business Review, Vol. 68, No. 3, p79-91.

Hodgson, G.M. (1998), Evolutionary and competence-based theories of the firm, Journal of Economic Studies, Vol. 25, No, 1, p25-56.

Markides, C. (2004), What is strategy and how do you know if you have one?, Business Strategy Review, Vol. 15, No. 2, p5-12.

Porter, M. E. (1991), Know Your Place: How to access the attractiveness of your industry and your companys position on it, Business Sources Premier, Vol.13, No. 9.

Priem, R. L., & Butler, J. E. (2001), Is the resource-based "view" a useful perspective for strategic management research?, Academy of Management Review, Vol. 26, No. 1, p22-40. Priem, R. L., & Butler, J. E. (2001), Tautology in the resource-based view and the implications of externally determined resource value: Further comments, Academy of Management Review, Vol. 26, No. 1, p57-66. Wernertelt, B. (1984), A resource-based view of the firm, Strategic Management Journal, Vol. 5, No. 2, p171-180. Sony: death or glory?: Can blue chip giant regain its luster? (2006), Strategic Direction, Vol. 22, Issue. 4, p14-16.

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