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Jennifer  Osbon     Terry College of Business University of Georgia

117 Brooks Hall Athens, GA 30602

Phone: (404) 483-2432 jenosbon@uga.edu

SUMMARY As a full-time professor at UGA, I lead the Digital Marketing Area of Emphasis in the

Terry College of Business. I am Faculty Sponsor for the UGA collegiate chapter of American Marketing Association and teach Social Media Marketing Strategy and Digital Marketing Analytics to both undergraduates and MBA students. The courses are based on curriculum I developed, mixing strong digital marketing principles with sociology, economics and analytics. I sit on the Atlanta Interactive Marketing Association (AIMA) Board and chair the Membership Committee and the Social Media Club of Atlanta Board. I also work with the Marketing Executive Board for UGA ensuring that the curriculum taught in the classroom provides students with and “employable skill set” upon graduation. Previously, I founded MegaPlayer, a digital marketing consulting and education company. MegaPlayer was a trusted partner of global brands such as Coca-Cola, Sunglass Hut, K-Swiss, Verizon, Standard Register, Pearle Vision and others. Services include Strategic Planning, Content Development, Social Publishing and Insights and Analytics. Specialties: Social Media Marketing Strategy, Interactive Marketing, Digital Strategy, Public Speaking, Teaching, Consulting

SOCIAL PROFILES

Linked In: http://www.linkedin.com/in/jenosbon Facebook: https://www.facebook.com/jenniferosbon Twitter: @jenosbon Pinterest: http://pinterest.com/jenosbon Instagram: http://instagram.com/jenosbon Website: http://megaplayer.com/

TEACHING

University of Georgia, Athens, GA 2013 – Present August 2014 – Present Full-Time Lecturer – Undergraduate & MBA

• Continue to teach MARK4450: Social Media Marketing Strategy, MARK4650: Digital Marketing Analytics

• Special Topics MBA course turned into official course offering • Wrote a 150-page workbook for use with Mark4650: Digital Marketing Analytics • Developed curriculum for use in Terry’s Executive Education Program • Appointed to create and teach a Global Digital Marketing course in Europe 2015

January 2013 – August 2014 Part-Time Instructor – Undergraduate & MBA

• Developed and taught courses in Social Media Marketing Strategy and Digital Marketing Analytics for both Undergraduate and Graduate level students

• Instrumental in creating the Digital Marketing Area of Emphasis degree program • Leveraged corporate relationships to staff the 2013 UGA Digital Marketing

Education Series • Created the Annual Digital Marketing Competition concept

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January 2013 – August 2014 Part-Time Instructor – Undergraduate & MBA (Cont’d)

• Currently chair the Integrated Marketing Committee for the UGA Marketing Executive Advisory Board

• Current Faculty Advisor/Sponsor for the UGA Student Chapter of AMA • Served as the Faculty Advisor for the MBA Marketing Innovation project for CNN • Created high visibility within the interactive community in Atlanta for the Digital

Marketing offering at Terry College • Actively working with the Terry College Development Office to raise funds for a

state-of-the-art Social Media / Digital Marketing Command Center EMPLOYMENT

MegaPlayer, Atlanta, GA 2007 - Present Founder & CEO Founder and CEO of a digital marketing agency that helps global brands define and deliver cohesive social media strategies. Accountable for a staff of 25 managed through 4 direct reports. Provides fiscal, strategic and operational leadership while undergoing extreme growth (30% revenue growth per quarter over the last nine quarters). Current Clients:

• Coca-Cola • Luxottica Retail: Sunglass Hut, Pearle Vision, ILORI & Optical Shoppe of Aspen • K-Swiss • Standard Register Healthcare • Fine Print Publishing: The DUDE Book, Coke-or-Pepsi • The Scream Free Institute • Miller Zell

Specializing in online communities, social life streaming and creating platforms to help national retailers connect locally. MegaPlayer creates campaigns that are engaging, potentially viral, tightly integrating the brand into the actual experience – Going beyond simply having a presence on key social sites, doing something creative that connects consumers with the brand. Jennifer Osbon, Inc, Atlanta, GA (Independent Consultant) 2002 - 2007 Engaged to build an interactive group within a traditional ad agency including business planning, strategic alignment, process design, opening new offices in Boston and Los Angeles, hiring and on boarding of personnel. Clients:

• McRae, Studiocom

Sapient, Atlanta, GA 2000 - 2002 Program Director/Team Leader Led Worldwide and North American online marketing strategy engagements for global brands. Clients:

• Nokia, SunTrust, American Cancer Society

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EMPLOYMENT (Cont’d)

USWeb/CKS [marchFIRST], Atlanta, GA 1999 - 2000

Senior Program Manager/Team Leader Team Leader responsible for client relationship and all aspects of design and delivery

Clients:

• Sunbeam: Grillmaster, HPC: The Apartment Guide, E-Invest, Municiple Trade UPS, Atlanta, GA 1997 - 1999 Interactive Marketing Manager Responsible for content and development of interactive applications on the first generation of UPS.com

• Part of a 4-person leadership team that developed the first online presence for UPS. Strategic design included defining and building the initial functionality and implementing the global content strategy. Early skills developed include project management, content development, interactive application development, user interface design, navigation architecture, and international web development.

EDUCATION University of Georgia, Athens, GA

MBA in Marketing June 1997 Focus in Marketing, Strategy & Entrepreneurship Florida State University, Tallahassee, FL BS in Marketing August 1990

LICENSES / CERTIFICATIONS

GWBC – Member of the Greater Women’s Business Council since 2009, a national organization for certified women-owned businesses. PMP – Certified as a Project Management Professional since 2007

  ACTIVITIES / AWARDS

Publications – Featured Blogger on Social Media Today since October 2010 Created 150-page workbook for Digital Marketing Analytics course Social Media Club Atlanta – Board Member Atlanta Interactive Marketing Association – Board Member American Marketing Association – Member UGA Marketing Executive Advisory Board - Board Member since 2012 UGA AMA Faculty Advisor – 2013