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Manuel Delgado Gómez Public Relations, Communications & Marketing
Personal Information: Contact:
Date of birth: 28/06/1985
Nationality: Mexican, Costa Rican
Languages: English, Spanish
+ 49 157 8289 7531
Düsseldorf, Germany
Linkedin:
https://de.linkedin.com/in/manueldelgadogomez
As a passionate person, I´ve been dedicating my career in understanding multicultural and
multidisciplinary organizations in order to reach an efficient brand awareness and sales objectives. Empowering people, creating value and inspiring leadership have been key factors for these purposes.
WORK EXPERIENCE
01.12.2014 -Present
trivago World’s largest hotel search (Germany)
Content Marketing & Public Relations
Responsible for trivago’s positioning in Mexico, mainly through Online Marketing and Communications strategies (representing the 22% of shares for the Latin-American market).
Engaging in promoting and creating goodwill for trivago by writing press material and
releasing it through various communication Top Media (TV, radio, magazines and
newspapers). Writings posts for Mexico´s travel blog.
Contacting and build close, productive relationships with journalists, giving interviews and
collaboration with hoteliers and tourism boards.
Outreach and content promotion.
Collaborating with Business Intelligence team to analyze consumer behavior and other
functions such as Hotel Relations, Brand Marketing SEM, or SEO to help and coordinate
their actions according to the Mexican Market.
Participation in industry and tech related events.
Reviewing the media landscape and conduct research on Mexican market to identify
publicity opportunities and expand our media channel exposure.
Translations and updating the website.
01.03.2014 – 01.12.2014
Sabbatical period to travel through Southeast Asia
Freelance photojournalist, English teacher and volunteer in an elephant sanctuary (Thailand), volunteer in an orangutan rehabilitation center (Borneo), caregiver in an orphanage (Cambodia).
01.03.2013 – 01.03.2014
Merck, Sharp & Dohme International developer, manufacturer and distributor of pharmaceuticals (Mexico) Senior Specialist, Policy & Communications
Responsible for the Public Relations and Communications Strategy for diverse therapeutic areas: Respiratory diseases, HIV/Aids, Glaucoma, Diabetes, Corticosteroids, Hepatitis & Oncology.
Planning and implementing press conferences, coverage with the media, press releases, news bulletins, interviews with leaders of opinion, activities with public and private medical institutions.
Development and execution of internal communications campaigns and events.
Creating and adapting global communication strategies for local markets.
01.01.2007 – 01.03.2013
AstraZeneca
Multinational, innovation-driven biopharmaceutical company (Mexico) Leader in Pharmacies for Supermarkets
Responsible for the sales of the entire portfolio of products in the supermarket channel, which amounts to 54.909 million USD. KAM for Wal-Mart (55% of total values)
Creating and executing strategies to reduce the switch at the point of sale and ensuring the availability of product.
In charge of programs of adherence to medical treatment and advocacy for the patient.
Implementing events and campaigns to strengthen the corporate image with health professionals, general public and employees.
Marketing Analyst for the Respiratory Line
Therapeutic area that contributes with 8% of total sales in AstraZeneca Mexico, with a budget of 25 million USD.
In charge for 7 months of two positions simultaneously (Sr. Product Manager and Associate of Brand)
Collaboration in the internal and external launch of a new core product within the portfolio.
Participation with medical societies and leaders of opinion, development of promotional materials and coordination with the sales force around the country (160 persons).
Coordinator of Public Relations and Organizational Communication
Responsible to boost the corporate image within 3,000 employees around the country.
Close collaboration in marketing campaigns towards specific targets, logistics of sponsorships, and contact with leaders of opinion and mass media (press conferences, writing of news articles, and other official notices).
Allocation of budgets, reduction of costs, content, logistics and timing of KPI´s.
Optimization of business communication channels like the internal magazine, mailing, newsletters and internal events.
HONOURS AND ACTIVITIES
International Civic Concepts (Czech Republic)
Responsible of a multicultural group to instruct them in the development of socio-political activities focused on the field of international relations through simulations on the Security Council of the UN, International Court of Justice of the UN and the European Parliament, besides communications and visits to diplomatic institutions.
Interviews and publications
Given interviews about personal projects for TV and newspapers; publications of articles and photographies in several travel magazines.
SOFTWARE SKILLS
WordPress and Social Media outlets
Google Analytics
Statistics software SPSS
ERP (SAP)
Photoshop & Lightroom
EDUCATION
01.11.2010 – 01.11.2011
Universidad Autónoma de Barcelona (Spain)
Master in Marketing and Consumption Channels
01.08.2004 – 01.12.2008
Tecnológico de Monterrey (Mexico)
Bachelor in Communication Studies
PORTFOLIO
Company blog: room5.trivago.com.mx/ Press releases: company.trivago.com.mx/press/
Flickr: www.flickr.com/photos/126298441@N06/sets Personal blog: voyaningunlugar.wordpress.com
