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EDUARDO GUADALUPE

3535 Papineau apartment 1503edguadalupe@hotmail.comMontreal, QC - H2K 4J9 (514)826.1596

SUMMARY OF EXPERIENCE

Comprehensive experience in new business development, including direct competitiveanalysis, niche marketing, and research.

Effectively manages product marketing to industrial and commercial customers with P&Lresponsibility; plans annual marketing strategies and implements programs includingadvertising and sales promotion components; and build distributor and end-user sales.

Conducts primary market research and surveys, perform data analysis and assesses customerspecifications and requirements. Prepares sales proposals and presentations for clients andstaff.

Creates sales materials and coordinates trade shows. Works effectively with advertisingagencies and develops direct mail programs targeting end-user markets.

Skilled in recruiting, training and supervising e staff, direct and independent salesrepresentative to meet business and financial goals.

Extensive contacts with vendors, suppliers, and major manufactures; handle contractnegotiations, as well as written and oral presentations.

Worldwide knowledge, lived in several places, being fluent in and , andbasic skills in .

Knowledge of various PC systems, including MS Office - Word, Excel, PowerPoint - SPSS andInternet.

CAREER HISTORY

Toronto - Etc&Tal Magazine 2009 to presentResponsible for business and marketing analysis for a Canadian Magazine with focus on thePortuguese and Brazilian community.

in Canada - Toronto and Montreal - projects 2009 - to presentManage consulting engagements and determine and meet specific client needs. Perform taskdefinition, options evaluation, project management, and systems application experience.Specialize in process improvement for product development, customer support, marketresearch and sales management.Major contracts: Ryerson University Dept. of International Affairs, and Mandala Group

- SENAI National 2005-2009

Responsible for various aspects of contract management, including project management,client relations, and budgeting.Motivate and supervise a direct staff of four consultants and more 27 regional working groupsteams.Worked with clients to develop and administer special operational requirements, for differentindustries, including: Mining, Telecommunication, Automobile Manufacturing, Energy, HeavyEquipment Industries, Rail Road logistic, and others.

Assisted project managers of all the 27 Brazilian States in scheduling, budgeting, and controlof projects.

Adopted a strategies of partnerships, with P&L responsibility, which increased, on average, 10US$ million per year and significantly reduced the revenue expenditure.

- SENAI Santa Catarina 2002-2005

Effectively hired, trained, and supervised a team of 8 (eight) analysts in the design andexecution of marketing campaign strategies.

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Directed extensive research of competitors products, services and prices to improveSENAI/SCs position, market receptiveness, revenue growth, and profits.Identified and developed markets by customer size, then introduced new communication mixto allow new products development.Utilized decision support data to determine revenue and sales impacts of potential actions,

providing marketing and sales with clear alternatives by which to achieve objectives. Resultsinclude a 36% increase in product and brand satisfaction (60% to 96%), as well as significantgrowth of market share.

- Nicola Consrcio (Financial Group) 2001-2002Responsible for all P&L functions related to the commercialization of Nicolas financialproducts and services solutions.Handle extensive primary and secondary market research and writing of business plans, aswell as industry segmentation, competitive analysis, and benchmarking.Directly involved in developing and marketing several new branches.Establish goals and controls; monitor results to consistently increase profit margins, enhancemarket position, reduce operating costs, and meet strategic objectives of the group Nicola.

Developed and implemented new sales strategies resulting in 18% increase in regionalmarket share in one year.Oversee the hiring, training, and supervision of staff and management; supervise the writingand development of training programs and manuals, as well as technical documentation,which included an employee incentive program.

- Telet S/A Claro Digital Telecom Cell Phone 1999-2001Provided comprehensive guidance and administrative support to contract managers staff for32 retail branches / representative sales unities.Established new division including all fiscal matters, team hiring, procedures, and operationsfor this subsidiary. Also responsible for implementing sales strategies which resulted in amarket share increase from 18% to 49%, in one year.

Dauper - Cookies FactoryDirected a new start-up product into volume manufacturing, from product re-design toprototyping and high-volume production.Managed the marketing of Dauper to commercial customers with P&L responsibility. Plannedannual marketing strategy. Implemented marketing programs including advertising and salespromotion products. Built incremental distributor and end-user sales.

SC Johnson Co.Supervised a team of four and wrote technical sales documents on the operation.Responsible for sales in the Midwest region of Brazil, with an average growth of regional

sales around 40% per year.

- Guadalupe & Costa Ltda.Personally created and established all infrastructures for a new division of this fooddistributor. Created and developed sales and marketing concepts.Directly responsible for product placement of more than 180 points of sale.

. of the Food Sector - Carrefour Braslia Supermarket

CAREER HISTORY AS PROFESSOR

CECAP University 2005-2008

Deciso University20032005 College of Tourism of Santa Catarina 2002

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Integrated Regional University Graduate Prog.

2001- Taquara University 1999-2000

- University of Caxias do Sul 2000

EDUCATION

Diploma SBU - Entrepreneurship 2000Sebrae Business University, Rio Grande do Sul, Brazil

UFRGS Masters Program, Marketing 1997-1999Universidade Federal do Rio Grande do Sul, Brazil

Diploma CEPE Braslia National Strategy1996

Associao Diplomados da Escola Superior de Guerra, Braslia, Brazil

UNB Honours B.A., Business Administration 1991-1995University of Brasilia, Distrito Federal, Brazil

COURSES, SEMINARS AND PROFESSIONAL DEVELOPMENT

; SENAI/DN, 2008

; SENAI/DN, 2008

; Inmetro, 2008

; SENAI, 2007

; Fundacao Don Cabral and CNI, 2007

; Marcondes & Assoc. 2007

;IDEMP, 2006

II; CEPA/UFRGS 2004

; SENAI/SC, 2004

; Dimensao, 2004

for Colleges;CM Consultoria, 2004

; Dimensao, 2003

; Fadel, 2003

; SEMESP, 2003

; ABAC, 2001; VM, 2001

VOLUNTEER WORK

Ceilndia Brazil 1995 1997

Food Bank - Toronto Canada2009Worked as volunteer for the Food Bank at Sheapard

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PERSONAL

Enjoy outdoor sports, computer challenges, reading, music, theater, photography, movies

and home projects.The favorite sports are: volleyball, tennis, biking, swimming and long distance jogging.Major sport achievement was a solo trip by bicycle across Canada in 2010.