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14565 Spotted Sandpiper BlvdWinter Garden, FL 34787
407.399.4687 [email protected]
Creative interactive marketer with 15+ years experience in online advertising and strategic web site development with a focus on cost-effective lead and revenue generation. Recognized expert in all facets of online marketing and social media developing successful integrated marketing strategies and applications to achieve measurable results. Detailed knowledge of marketing trends, emerging media and the latest digital/mobile/social technologies.
Creative• Proven track record of leading and inspiring award winning, interactive teams through multiple employers. • Created branding, advertising and interactive experiences for global, multi-lingual brands. • Extensive experience designing complex web sites with dynamic templates, e-commerce, content management • Extensive experience designing complex web sites with dynamic templates, e-commerce, content management systems and multi-lingual content.
Online Marketing• Successfully managed $1.2 million Search Engine Marketing budget to help increase lead conversion of direct purchase prospects by 30%* Collaborated to implement tracking system across multiple customer channels to develop accurate reporting tying phone, web, and onsite sales to original marketing campaign source• Produced and directed online programs which captured over 237,000 new sales leads and delivered more than • Produced and directed online programs which captured over 237,000 new sales leads and delivered more than $15 million in vacation ownership sales
SpecialtiesResponsive Website DesignMobile MarketingStrategic PromotionsProduct MarketingWebsite Redesign & OptimizationWebsite Redesign & OptimizationAdobe PhotoshopAdobe DreamweaverAdobe AnalyticsGoogle AnalyticsGoogle AdWordsHTML5CSS3CSS3
BrandsHiltonSt. RegisW HotelsLeMeridienSheratonWestinWestinElementAloft Four PointsThe Luxury Collection
Mobile WebsitesApp DevelopmentIntegrated CampaignsCRM Management (Salesforce)
Lead GenerationSearch Engine Marketing (PPC/SEO)Landing Page OptimizationPermission-Based EmailSocial Media ContentWeb AnalyticsOnline PrivacyOnline PrivacyOnline Marketing & AdvertisingSEO/SEMWeb TechnologySocial Media StrategyAffiliate Marketing
Marriott Vacation ClubRitz-Carlton ClubDeltaVirgin VacationsUnited States ArmyDepartment of Verteran AffairsKeeblerKeeblerGMAmerican Express
PROFILE
CRAIG OLINGER DIGITAL MARKETING AND STRATEGIC ENGAGEMENTCV
www.craigolinger.com [email protected] http://www.linkedin.com/in/ocraig1
14565 Spotted Sandpiper BlvdWinter Garden, FL 34787
407.399.4687 [email protected]
education
Computer Graphics and Art Programming - B.S.Comprehensive Double MajorAshland UniversityAshland, OH
2006 - 2012
2012- 2016
Interactive Design ManagerStarwood Vacation Ownership, Orlando, FL• Manage Sr. Web Designers and Production Specialists to develop various interactive assets to help generate revenue of nearly $1.7 million• Responsible for designing and developing web marketing campaigns to support Regional Sales and Marketing teams with direct sales, owner marketing, and rentals• Develop and execute comprehensive online marketing plans based on multi-channel analytics • Develop and execute comprehensive online marketing plans based on multi-channel analytics to maximize ROI for Direct Sales teams• Lead direct marketing efforts via email campaigns targeting segmented customer lists with recognized brand affinity to help generate onsite tours• Managed Search Engine Marketing budget to generate PPC traffic for Direct resulting in 30% increase YOY in direct timeshare purchases• Coordinated Custom CRM implementation to allow for targeted personalized marketing campaigns across multiple online channels campaigns across multiple online channels
2004 - 2006 Web Design ManagerMarriott Vacation Club, Orlando, FL• Managed contractors to implement sitewide enhancements to resort specific content• Worked with IT programmers to execute site content across CMS based sales website• Designed online display ads for search marketing placements to drive new lead generation which helped contribute to $600K+ in direct sales• Collaborated with Online Analytics Specialist to determine SEO strategy to best capitalize on • Collaborated with Online Analytics Specialist to determine SEO strategy to best capitalize on non-paid traffic for lead conversion across multiple websites
CURRENT Sr. Director, Global Digital EngagementHilton Grand Vacations, Orlando, FL• Proficient in leading the direction of digital programs and budgets, leveraging consumerinsights, and launching go-to- market strategies to optimize brand visibility and ROI on marketing activities•• Work with key stakeholders to guide the digital marketing strategy for all of Hilton Grand Vacations. Define the optimal user experience and integration, engagement model, content and localization strategy
Director, Digital MarketingHilton Grand Vacations, Orlando, FL• Develop & oversee the HGV Digital Marketing plan, budget, spend, org design & function-al KPIs to achieve company & channel goals, aligning with brand & technology initiatives.
employment
CRAIG OLINGER DIGITAL MARKETING AND STRATEGIC ENGAGEMENTCV
www.craigolinger.com [email protected] http://www.linkedin.com/in/ocraig1
