Customers Are Searching!marksmallwood.com/wp-content/uploads/Get Found with Local Searc… · Customers Are Searching! Make sure prospects and customers can find you when they search

+Customers Are Searching

Make sure prospects and customers can find you when they search for products and

services using Google Yahoo and Bing

Can They Find You

Mark Smallwood Communications MarkSmallwoodcom

+The Legal Stuff

Not13 only13 are13 you13 allowed13 to13 share13 this13 eBook13 with13 other13 people13 who13 might13 3ind13 it13 useful13 I13 encourage13 you13 to13 share13 The13 only13 thing13 I13 ask13 is13 that13 you13 donrsquot13 remove13 my13 name13 (Mark13 Smallwood)13 from13 the13 eBook13 and13 you13 keep13 the13 Creative13 Commons13 license13 intact13 See13 below13

This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 30 Unported License To view a copy of this license visit httpcreativecommonsorglicensesby-nc-sa30 or send a letter to Creative Commons 171 Second Street Suite 300 San Francisco California 94105 USA

Mark Smallwood Communications

+Local Search is Here

 Local13 search13 refers13 to13 a13 set13 of13 technologies13 that13 more13 and13 more13 consumers13 are13 using13 to13 3ind13 the13 products13 and13 services13 they13 want13

 Google13 Yahoo13 and13 Bing13 all13 include13 geo-shy‐location13 technologies13 to13 3igure13 out13 exactly13 where13 web13 surfers13 are13 located13 and13 to13 present13 them13 with13 local13 results13 for13 their13 searches13

 Yelp13 CitySearch13 and13 other13 review13 sites13 count13 on13 their13 members13 to13 review13 and13 rate13 small13 businesses13


+Customers Are Talking

Customers13 are13 using13 sites13 like13 Yelp13 CitySearch13 and13 TripAdvisor13 to13 scout13 out13 the13 best13 businesses13 in13 their13 areas13 Using13 a13 sociological13 trend13 The13 Wisdom13 of13 Crowds13 described13 by13 economist13 James13 Surowiecki13 in13 his13 book13 by13 the13 same13 name13 review13 sites13 provide13 a13 way13 for13 consumers13 (and13 sometimes13 your13 competitors)13 to13 rate13 businesses13 on13 a13 variety13 of13 criteria13 Rankings13 are13 averaged13 over13 the13 total13 number13 of13 reviews13 so13 itrsquos13 in13 your13 best13 interest13 to13 improve13 your13 service13 follow13 the13 conversation13 about13 your13 company13 and13 quickly13 respond13 to13 negative13 reviews13


+Addicted to Yellow Pages

 According13 to13 search13 expert13 and13 local13 marketing13 guru13 Scott13 Gallagher13 of13 LocalMarketingSourcecom13 7013 of13 US13 households13 use13 the13 Internet13 as13 an13 information13 source13 when13 shopping13 locally13

 8413 of13 all13 US13 Internet13 users13 perform13 local13 searches13

 2513 of13 Business-shy‐to-shy‐Business13 purchasers13 say13 they13 use13 online13 tools13 to13 3ind13 local13 merchants13


Irsquom13 not13 af3iliated13 with13 Scott13 Gallagher13 at13 all13 but13 you13 owe13 it13 to13 yourself13 to13 download13 his13 free13 report13 Pro3iting13 from13 Local13 Online13 Marketing13

+Take Steps Today

The13 very13 3irst13 thing13 you13 can13 do13 is13 start13 building13 your13 business13 pro8iles13 on13 these13 three13 key13 local13 sites13

 13 Google13 Local13  13 Yahoo13 Local13  13 Bing13 Local13 Follow13 along13 as13 we13 show13 you13 how13


+Listing with Google Local

Google13 Local13 uses13 the13 very13 popular13 Google13 Maps13 to13 show13 your13 location13 along13 with13 a13 powerful13 pro3ile13 page13 on13 which13 you13 can13 even13 include13 coupons13 to13 entice13 visitors13 to13 your13 brick-shy‐and-shy‐mortar13 business13 13

To13 get13 started13 go13 to13

httpwwwgooglecomlocal13


+Listing with Google Local CONTINUED




Enter13 your13 information13 in13 the13 form13 as13 shown13 below13


You can always edit and add to the information

later


+Listing with Yahoo Local

Yahoo13 maintains13 its13 own13 local13 directory13 and13 integrates13 geo-shy‐location13 technology13 into13 its13 search13 engine13 just13 as13 the13 other13 engines13 do13


httplocalyahoocom13


+Listing with Yahoo Local CONTINUED






+Listing with Bing Local

Bing13 is13 Microsoftrsquos13 new13 search13 engine13 By13 adding13 your13 listing13 to13 Bing13 and13 the13 other13 two13 major13 engines13 yoursquoll13 cover13 about13 8013 of13 the13 searches13 on13 the13 Web13 13


httpssslbingcomlistingsListingCenteraspx13


+Listing with Bing Local CONTINUED








Review13 your13 information13 (ours13 is13 blocked13 out13 for13 privacy13 purposes)13 and13 add13 anything13 that13 is13 important13 like13 a13 contact13 email13 address13 or13 additional13 phone13 number13 13

Also13 make13 sure13 everything13 is13 spelled13 correctly13 You13 can13 always13 update13 your13 listing13 but13 itrsquos13 easier13 to13 get13 it13 right13 the13 3irst13 time13



Choose13 a13 few13 categories13 for13 your13 business13 When13 yoursquore13 done13 use13 the13 small13 arrows13 (as13 shown13 below)13 to13 move13 your13 favorite13 category13 to13 the13 top13 The13 favorite13 category13 should13 be13 the13 one13 that13 you13 think13 your13 customers13 will13 most13 often13 relate13 to13 your13 business13





+But Thatrsquos Not All

Whew13 You13 3inished13 setting13 up13 the13 three13 most13 important13 site13 listings13 for13 your13 business13 Thatrsquos13 great13 13

Here13 are13 some13 other13 sites13 you13 can13 get13 listed13 on13 to13 make13 sure13 people13 in13 your13 community13 can13 8ind13 you13   Yelp13 (local13 business13 review13 site)13   YellowPagescom13 (provides13 listings13 for13 other13 sites13 too)13   Localcom13 (Great13 general13 local13 directory)13   CitySearch13 (Organized13 by13 city)13   CitySquares13 (Another13 directory13 organized13 by13 city)13   BizNik13 (Directory13 of13 service13 businesses)13



If13 you13 are13 in13 a13 specialized13 business13 (and13 who13 isnrsquot)13 yoursquoll13 also13 want13 to13 set13 yourself13 up13 in13 industry-shy‐speci3ic13 directories13 and13 forums13 for13 example13   QuickBooks13 ProAdvisor13 Site13 (for13 certi3ied13 QB13 consultants13 only)13   ThomasNet13 (for13 industrial13 companies)13   AliBaba13 13 (for13 importersexporters)13   FindLaw13 (for13 lawyers)13  Web13 Designers13 Directory13 (for13 web13 designers13 and13 coders)13   Angiersquos13 List13 CompanyConnect13 (for13 health13 professionals13 contractors13 and13 service13 providers13 of13 many13 types)13

  Contractorscom13 (for13 building13 and13 trades13 contractors)13


CONTINUED


There13 are13 many13 online13 forums13 and13 sites13 dedicated13 to13 all13 types13 of13 businesses13 and13 industries13 Your13 best13 approach13 is13 to13 list13 yourself13 on13 those13 sites13 that13 you13 like13 to13 visit13 the13 most13 While13 you13 can13 register13 on13 every13 possible13 site13 out13 there13 you13 probably13 donrsquot13 intend13 to13 spend13 all13 of13 your13 time13 reviewing13 and13 updating13 your13 pro3iles13 on13 hundreds13 of13 sites13 13

If13 you13 live13 do13 business13 in13 a13 country13 outside13 of13 the13 US13 look13 for13 directories13 that13 are13 speci3ic13 to13 your13 country13 For13 example13 Qypecom13 is13 a13 great13 resource13 for13 UK13 businesses13 13

CONTINUED


+Thank You

Thank13 you13 for13 reading13 this13 eBook13 Please13 feel13 free13 to13 pass13 this13 along13 to13 other13 people13 you13 know13 who13 might13 bene3it13 from13 this13 information13

Therersquos13 nothing13 better13 you13 can13 do13 right13 now13 than13 to13 make13 sure13 your13 local13 search13 listings13 are13 in13 place13 so13 new13 customers13 can13 3ind13 your13 business13

For13 more13 tips13 on13 online13 small13 business13 marketing13 bookmark13 our13 site13 and13 subscribe13 to13 our13 RSS13 feed13

httpMarkSmallwoodcom13


+The Legal Stuff

Not13 only13 are13 you13 allowed13 to13 share13 this13 eBook13 with13 other13 people13 who13 might13 3ind13 it13 useful13 I13 encourage13 you13 to13 share13 The13 only13 thing13 I13 ask13 is13 that13 you13 donrsquot13 remove13 my13 name13 (Mark13 Smallwood)13 from13 the13 eBook13 and13 you13 keep13 the13 Creative13 Commons13 license13 intact13 See13 below13

This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 30 Unported License To view a copy of this license visit httpcreativecommonsorglicensesby-nc-sa30 or send a letter to Creative Commons 171 Second Street Suite 300 San Francisco California 94105 USA
















+Take Steps Today
















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Documents

Customers Are Searching!marksmallwood.com/wp-content/uploads/Get Found with Local Searc… · Customers Are Searching! Make sure prospects and customers can find you when they search