Customer Successes - Predictive Analytics v5

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 1

SAP BUSINESSOBJECTS

PREDICTIVE ANALYTICS16 Customer Successes


BetterForecasting Improved Planning

Delivering Personalized BankingExperiences for 4.5 Million People

Reducing Driver Turnoverand Creating a Safer Workforce

Protecting People and Businesses from Online Fraud

ProvidingAccurateProduct Recommendations

REIMAGINE PREDICTIVE FOR THE DIGITAL ENTERPRISE

Reducing Customer Churnand Creating Personalized Offers

Offering the Right Incentiveto the Right Customer

Improving the Effectivenessof Mail and E-Mail Campaigns

Banking Services Transportation Manufacturing Telecommunications

Banking Services Media Telecommunications Media


DoublingMarketing CampaignTake-Up Rate

Targeting the Right Customers with the Right Offers

REIMAGINE PREDICTIVE FOR THE DIGITAL ENTERPRISE

Building Customer Understanding

Separating Signals from Noise

More Agilityin the Face of

Economic

Volatility

QuadruplingCampaign Performance

Media Online Retail Retail Online Marketplace

Manufacturing Entertainment Banking Services High Technology

DoublingRevenue from Direct Mail Campaigns

RunningA 50+ Billion Business with Predictive Insights


Delivering Personalized Banking

Experiences for 4.5 Million People

Using SAP BusinessObjects Predictive Analytics,

mBank was able to respond to customer needs in real

time, deliver insights that supported their customer first

banking experience philosophy, and optimize their

entire discount offer program with dramatic results and

response rates.

Results:

400% higher hit rate for nonmortgage loans

250% larger hit rate for savings products

200% increased hit rate for insurance products

© 2016 SAP SE or an SAP affiliate company. All rights reserved.

CUSTOMER SUCCESS: MBANK

Find Out More

http://go.sap.com/assetdetail/2015/06/b206acf4-3d7c-0010-82c7-eda71af511fa.html


Reducing Driver Turnover

and Creating a Safer Workforce

Plagued by the same 100% driver turnover rate as

their entire industry, Covenant Transport turned to

SAP BusinessObjects Predictive Analytics to improve

the overall safety of their trucking operations. By

better understanding their workforce and knowing why

drivers leave they were able to anticipate when they

might leave in the future to help keep the best staff

possible.

Results:

15% reduction in driver turnover in first year

<6 months to ROI payoff


CUSTOMER SUCCESS: COVENANT TRANSPORT

Find Out More

http://go.sap.com/documents/2016/01/d865e0c2-5b7c-0010-82c7-eda71af511fa.html


Better Forecasting Improved Planning

Flexible, accurate forecasting validation means EMS-

GRILTECH can reduce inventory levels and costs

while increasing product availability, delivery

capabilities, and customer satisfaction. User-friendly

analytics mean production planners don’t have to be

statisticians to perform monthly assessments of

quarterly sales forecast data.

Results:

Year-Round sales forecasting

Increased product availability

2 months to go live


CUSTOMER SUCCESS: EMS-GRILTECH

Find Out More

http://go.sap.com/documents/2016/04/426a0c80-6d7c-0010-82c7-eda71af511fa.html


CUSTOMER SUCCESS: COX COMMUNICATIONS

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Helping Create Personalized Offers

More Quickly and Accurately

Build predictive models to help create personalized

offers more quickly & accurately and support

customer acquisition, retention and event-based

marketing for 28 regions.

Results:

14% more products per customer household

80% reduction in model creation time

28% reduction in customer churn rate

http://www.sap.com/customer-testimonials/telecommunications/cox-communications.html

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 8© 2016 SAP SE or an SAP affiliate company. All rights reserved.

CUSTOMER SUCCESS: MONEXT

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Reducing Fraud for Electronic

Transactions

Develop custom-tailored predictive modeling for each

unique card provider and card type, including credit,

debit, prepaid, and luxury cards to better predict the

risk of fraud of each one.

Results:

1 half-time analyst to build models

60% of fraudulent transactions stopped by

targeting 1% of the transactions

Millions of euros €’s saved in lost revenue

http://www.sap.com/customer-testimonials/professional-services/monext-sas.html


Unlocking Big Data for Accurate

Predictions and Personalized

Recommendations

Offer relevant “friend” recommendations each morning

to site members and better understanding of individual

users, helping identify communities with similar

interests, characteristics, and behaviors.

Results:

2X increase in the acceptance rate

>600,000 new friends links each day

20 relevant friend recommendations daily


CUSTOMER SUCCESS: SKYROCK

Find Out More

http://go.sap.com/documents/2014/03/ecf6c008-047c-0010-b35a-e9db8ae710fc.html

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 10© 2016 SAP SE or an SAP affiliate company. All rights reserved.

CUSTOMER SUCCESS: MOBILINK

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Offering the Right Incentive to the Right

Customer at the Right Time

Mobilink revamped its retention strategy and is now

focusing not only on predicting churn, but preventing it

with a next best-activity approach.

Results:

380% boost in campaign

8X increase of customers retention offers

<1 day to deploy models

https://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0ahUKEwjxvOuy17zNAhUG82MKHaxNAXcQFggqMAA&url=http://www.sap.com/bin/sapcom/fr_fr/downloadasset.2015-02-feb-12-17.mobilink--sap-predictive-analytics-allows-to-bost-to-380--the-response-rate-of-their-campaigns-pdf.html&usg=AFQjCNEV4AXIqcdIoRwjomShsFFKsPmTtw


Maximizing Opportunities

Improve the effectiveness of direct mail and e-mail

campaigns, which are both vital channels for attracting

new subscribers. Deliver better targeted campaigns,

making the right offer to the right subscribers.

Results:

Up to 50% improvement in order rates

Up to 40% more e-mail subscriptions

90% reduction of model implementation time


CUSTOMER SUCCESS: MEREDITH

Find Out More

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0ahUKEwiX6ua_7MbOAhWEHsAKHdrMDF8QFggeMAA&url=https://go.sap.com/docs/download/2014/11/ce9629d7-4a7c-0010-82c7-eda71af511fa.pdf&usg=AFQjCNHfeOeEEgTkfv44rhCUbOiLcYcpkA&bvhttps://go.sap.com/docs/download/.../ce9629d7-4a7c-0010-82c7-eda71af511fa.pdfm=bv.129759880,d.dmo


Doubling Marketing Campaign

Take-Up Rate

Being able to match customer eligibility, inventory, and

profitability helps define the next best activity by

maximizing retention as well as cross-sell and up-sell

opportunities across marketing channels.

Results:

200% increase in campaign conversion rate

25% growth in customer base

28% increase in prediction accuracy when

targeting social influencers


CUSTOMER SUCCESS: XL AXIATA

Find Out More

http://go.sap.com/docs/download/2014/09/eea2f3db-4a7c-0010-82c7-eda71af511fa.pdf


Targeting the Right Customers with the

Right Offers and Increasing Revenue

Improve the targeting accuracy of its catalogs and

recommendations of maintenance, repair, and

operations products to small and midsize

manufacturing companies.

Results:

200% increase in sales campaigns

>500 campaigns optimized per year

1,000% boost in predictive model productivity


CUSTOMER SUCCESS: MONOTARO

Find Out More

https://www.sap.com/bin/sapcom/en_us/downloadasset.2014-10-oct-17-10.monotaro-targeting-the-right-customers-with-the-right-offers-and-increasing-revenue-using-sap-infiniteinsight-pdf.html


Improving Marketing, Risk Prevention,

and Inventory Forecasting

Boost marketing campaign performance, risk

prevention, and inventory forecasting across 25 brands

and 290 sales outlets. Update predictive models

weekly, rather than monthly, to ensure timely

predictions.

Results:

220% increase in marketing campaign

response rate

<1 week time required to update models


CUSTOMER SUCCESS: GROUPE SAMSE

Find Out More

http://www.sap.com/customer-testimonials/wholesale-distribution/groupe_samse.html


Separate signals from noise to identify

key changes to the health of eBay’s

marketplace

Using predictive analytics and SAP HANA, eBay sift

through their massive 50 petabytes of data to separate

true market signals from noise, and to ensure accurate

insight.

Results:

500 metrics analyzed to identify outliers

100% accuracy - 97% of the time


CUSTOMER SUCCESS: EBAY

Find Out More

http://www.sap.com/customer-testimonials/high-tech/ebay.html


More Agility in the Face of

Economic Volatility

Understand mix of key performance and economic

indicators to determine what is likely to happen and

accurately adjust the production capacity needed to

meet changing demands.

Results:

3-5% increase in capacity planning accuracy

3-5% increase in sales forecast accuracy


CUSTOMER SUCCESS: LEADER IN FLUID MOTION PRODUCTS


Quadrupling Marketing Campaign

Performance

To understand its customers better and to improve the

accuracy of marketing activities, Tipp24.com turned to

predictive analytics.

Results:

300% increase in targeting accuracy

25% reduction in target audience for individual

campaigns

90% less time to build and deploy models


CUSTOMER SUCCESS: TIPP24

Find Out More

http://www.sap.com/customer-testimonials/sports-entertainment/tipp24-com.html


Doubling Revenue from Direct Mail

Campaigns

Analysts are able to build predictive models from

millions of customer records and tens of millions of

historical account transactions within a few hours. This

means that more customers, new and old, are getting

the financial services they need.

Results:

180% boost in the sales conversion

200% boost in the sales conversion

400% time required to update models


CUSTOMER SUCCESS: POCKET CARD

Find Out More

http://go.sap.com/about/customer-testimonials/banking/pocketcard.html


Running a 50+ Billion Dollar Business

with Dynamic Insights in Real Time

Access to timely, accurate, and consistent data to

inform decision making at Cisco, whether by company

leaders or individual contributors and provide better

opportunities to plan the business.

Results:

Improve pipeline forecasting accuracy

Help Accounts Manager sell more of the right

products


CUSTOMER SUCCESS: CISCO


Thank You

Contact Information:

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www.sap.com/predictive

#sappredictive • @sapanalytics

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Customer Successes - Predictive Analytics v5