7/27/2019 Customer Success Story Robinsons Brewery
1/2
Challenges
Robinsons Brewery was founded in 1838
and is now one of United Kingdoms
largest regional brewers. It has an estate
of over 370 public houses stretching from
northern Cumbria through the Lake
District, North Wales, Cheshire,
Derbyshire and Staffordshire.
QlikView | Customer Success Story | Robinsons Brewery
Robinsons Brewery selects
QlikView to provide essentialbusinessintelligence
weeks to create. It was acknowledged
that a more time efficient and
economical system was crucial to
support the continued growth of the
business.
Selection
In response to the companys need to
find an alternative reporting system,
Robinsons started looking for an IT
solution.
In 2010, after considering a range of
different options, QlikView was selected
as the most suitable IT supplier, based
on Robinsons Brewerys specific needs.
Informance, a QlikView partner based in
the Midlands, were brought in to
construct a one-day Seeing is Believing
QlikView application based on
Robinsons immediate requirement and
specification. Informance demonstrated
their crucial ability to fully understand
business processes in order to
efficiently turn these requirements into
a fully working BI tool. Once this
working prototype was presented to
the business, a quick decision was made
to purchase and roll out an enhanced
version of the QlikView Business
Discovery solution.
In fact the decision was a no-brainer in
terms of functionality and cost.
Currently, the company is continuing to
concentrate on the expansion of
wholesale, free trade, off-trade activity
and state-of-the-art brewing and bottling
facilities.
With a large estate, and vast amounts of
information, Robinsons recognised a need
to effectively unite a mass of information
by overhauling the existing reporting
system. Extracting data from different
sources (Dynamics NAV, SQL data
warehouse & Excel) meant that reporting
had become an expensive and time
consuming process, taking up to two
QlikView sells itself, and it has done internally within our
business. People are requesting QlikView for their own
departments. This is something I havent seen in the 26 years
Ive worked at Robinsons
Simon Burchill, IT Systems Manager, Robinsons Brewery
Organisation
Robinsons Brewery
SectorConsumer Products, Retail & Distribution
IndustryRetail & Wholesale Distribution
Function
Executive, Finance, IT, Marketing, Operations,
Sales, Service & Support and Supply Chain
GeographyUK
Challenges
Effectively unite a mass ofinformation by overhauling
theexisting reporting system.
Ease in extracting data fromdifferent sources meant
reporting
had become an expensive and
time consuming process, taking up
to two weeks to create.
SolutionQlikView used to provide valuable insights for
the Marketing, Finance, Sales, Quality Control
and Utilities departments.
Benefits
Flexible, easy to use and intuitivereporting system, which is
efficientand cost effective
Reports delivered at an increasedspeed, but at a reduced
cost
QlikView has been more widelydeployed throughout Robinsons,
by different departments - on their
request.
Data Source SystemsDW/BI: SQL
Database: Dynamics NAV, Excel
QlikView Partner
7/27/2019 Customer Success Story Robinsons Brewery
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Originally, QlikView was introduced for
the use of the Business Development
Managers. A core part of their role
involves travelling to 400 public houses,
who Robinsons supply, to discuss theirbusiness performance. As
part of these
meetings, different trends were discussed
to provide valuable insight into their
business. These included; trading
patterns, rents, volumes and sales data.
Using QlikViews user-driven Business
Discovery application, the Business
Development Managers were able to
access this vital information, which was
easy to analyse, presented in digestible
graphs and charts and located in one
place.
Simon Burchill, IT Systems Manager,
Robinsons commented: The previous
reporting system which had traditionally
been used by the Business Development
Managers created static reports, were
cumbersome to create and use. However,
QlikView offers a completely different
user experienceits intuitive and allows
information to be drilled down into and
cross referenced easily.
QlikView | Customer Success Story | Robinsons Brewery
Since QlikView was deployed it has changed the way employees
view data our staff wanted to be able to take control of their
data, which is something
that only QlikView has enabled them to do.
Simon Burchill, IT Systems Manager, Robinsons Brewery
Business Benefit
QlikView provides an effective and easy
to use tool, which offers invaluable
insights that are being used to guide
future business initiatives.
The QlikView solution also offers the
business instant visualisation of data. It
has led to significant time savings, and
has the flexibility to create a number of
template charts that lend themselves to
user-driven discovery rather than having
to write bespoke reports, as was the case
with the old reporting system.
Now, due to the success of QlikView, it
has been more widely deployed
throughout Robinsons, by different
departments - at their request.QlikViews use has been extended
to
provide valuable insights for the
Marketing, Finance, Sales, Quality Control
and Utilities departments.
Simon Burchill, IT Manager, Robinsons
commented: Since QlikView was
deployed it has changed the way
employees view data our staff wanted
to be able to take control of their data,
which is something that only QlikView has
enabled them to do.
Burchill continues: QlikView sells itself,
and it has done internally within our
business. People are requesting QlikView
for their own departments. This is
something I havent seen in the 26 years
Ive worked at Robinsons.
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Reports now produced within
hours rather than two weekswith previous BI system
QlikView is being requested and
constantly used in different
departments Marketing,
Finance, Sales, Quality Control
and Utilities
