Professional Profiling

Chris JonesCustomer Success Specialist

What is LinkedIn?

347M+ Members across the globe

LinkedIn is the world’s largest professional network

LinkedIn is the most widely used social media platform for recruitment purposes in the ASX top 200 list

HirePower 50% of the

world’s hires

MarketBe the most effective

platform with marketers to engage with

SellBe the start of

every sales opportunity

Our customer value proposition

Strengthen Your

Professional Brand

Build

& Leverage Your Network

Find & Apply

for Your Dream Job

Top 3 Tips for LinkedIn Members

Strengthen Your Professional Brand

Register: Registering for LinkedIn is fast and free!1

1

Optimize Your Profile

2

Highlight Your Experience

and Expertise

3

Get Recommended

Three easy steps to build your brand

Your Profile: The best profiles are complete & dynamic1

Profile: A photo and headline help make a great first impression

Develop a headline as your professional tagline

Adding a photo makes your profile 7x more likely to be viewed

Customize your URL for easy access

1

Profile: A place to showcase your goals & accomplishments

The summary is your elevator pitch: Describe your skills, what you’re passionate about, and what you’re looking for

*Hint: Keywords matter!

Tell people where you’re coming from & what you’ve accomplished

2

41% of Hiring Managers consider volunteer experience equally as valuable as professional experience

Profile: Don’t forget to include your volunteer experience!2

Profile: Ask for recommendations that add credibility and flavour

Tips for getting strong recommendations:

Make a soft ‘ask’ of former professors, colleagues, clients

Remind them of your past projects and accomplishments

Recommendations should showcase a diverse set of skills & strengths

3

Build and Leverage Your Network

1

Make New Connections

2

Get Into the Conversation

Build your network strategically

Network: Check out the people you may know who are already on LinkedIn1

Network: Request introductions to second degree connections2

Meet David

Careers: What are the options?

See what alumni do

Careers: Would I like this?Then connect to alumni working in careers of interest

Engage: Follow companies to get real-time updates -- and on their radar3

Engage: Get access to new communities by joining groups & following influencers3

If you’re not sure which Influencers to follow click on “All Channels”. You can choose who you want to follow based on categories like “Social Impact” or “Big Ideas & Innovation.”

Engage: Get into the conversation by sharing and commenting on interesting content

3

Find & Apply for Your Dream Job

1

Find Open Opportunities

Use your network to be an informed, connected candidate

2

Learn More

Jobs: Find the right opportunities for you with advanced search1

Jobs: Get an inside edge by leveraging your connections2

70% of jobs come through networking

Create a complete profile

Connect with at least 50 contacts

Are you ready? Here’s your checklist!

Follow at least 3 Company Pages, 3 Groups and 3 Influencers

Allocate 5-10 minutes a day to scroll through, share and comment on content on your Homepage

Search for and save interesting job postings

Apply for a job online!