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Shivkumar Thiagarajan
VP Business Development
CenturyLink Cognilytics
Andrew Clyne
Chief Data Officer
CenturyLink Cognilytics
Richard Probst
VP Architecture
SAP
Customer Success:
How CenturyLink Is Accelerating the Delivery,
Governance & Auditability of SAP HANA Solutions
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 2
Agenda
1. Company and Challenge: CenturyLink and Data Explosion
2. Solution: An End-to-End Approach for a Modern Data Architecture
3. Results +: Use Cases and Project Outcome
4. Deep Dive: Accelerated Delivery, Governance & Auditability of SAP HANA Solutions
5. Q & A
© 2015 Confidential and Proprietary, CenturyLink Cognilytics, Inc. Not to be distributed without express written permission. 3
CenturyLink Overview
#158 of Fortune
500
$18.1B in annual
revenues
58 global data
centers
TOP 3
communications
provider
employees
WORLDWIDE,
across 5 continents
world's
INTERNET
TRAFFIC
of revenues
from BUSINESS
CUSTOMERS
FORTUNE 500
companies are our
customers
© 2015 Confidential and Proprietary, CenturyLink Cognilytics, Inc. Not to be distributed without express written permission. 4
Data Explosion
THE VOLUME OF DATA
IS EXPLODING...
...AND THE MARKET FOR
BIG DATA IS TOO.
"INFORMATION IS THE OIL OF THE 21ST CENTURY, &
ANALYTICS IS THE COMBUSTION ENGINE."
Peter Sondergaard, Gartner
Big Data Market Forecast
(in $USD Billions)
Terabytes Terabytes Terabytes
$60
$50
$40
$30
$20
$10
$0
2011 2012 2013 2014 2015 2016 2017
© 2015 Confidential and Proprietary, CenturyLink Cognilytics, Inc. Not to be distributed without express written permission. 5
Analytics Spectrum
DESCRIPTIVE PREDICTIVE PRESCRIPTIVE C
OM
PE
TIT
IVE
AD
VA
NTA
GE
ANALYTICS MATURITY
Raw
Data
Cleansed
Data
Descriptive
Reports
Ad Hoc
Reports &
OLAP
Predictive
Modeling
Predict Future
Events
Take Action
What will happen next?
Why did it happen?
What happened?
© 2015 Confidential and Proprietary, CenturyLink Cognilytics, Inc. Not to be distributed without express written permission. 6
Agents of Change & New Buyers
50%
By 2016, 50% of all
companies will have
a chief data/science
officer Chief Data
Officer
Chief Science
Officer
© 2015 Confidential and Proprietary, CenturyLink Cognilytics, Inc. Not to be distributed without express written permission. 7
An End-to-End Approach for a Modern Data Architecture
“Digital Data Platform” - Digital Transformation Platform
An End-to-End Approach for a Modern Data Architecture
DB
Sensor
Applications
SAP HANA
VORA
Hadoop Data Lake + SAP HANA Vora
Apps Apps
In-Memory
Store + Fast
Disk
SAP HANA In-memory Platform
Database Services
Integration Services
Application Services
Processing Services
Streaming & Event Services
Data Tiering Services
Cisco Application Centric Approach
Application Policy
Infrastructure Controller
© 2015 Confidential and Proprietary, CenturyLink Cognilytics, Inc. Not to be distributed without express written permission. 9
DDP – Digital Data Platform simplifies SAP landscapes
Manual deployments are
expensive and error-prone
Costly governance of
industry policies
Auditability of manual deployments
requires forensic analysis
Automation and infrastructure change of TDI-compliant solution is complex
Different applications need different hardware
DDP
Cisco (UCS, ACI) +
SAP (HANA,
HANA Vora)
+ Hadoop)
• Accelerated and automated deployment of SAP S/4HANA; SAP BW, edition for SAP HANA; SAP HANA; SAP HANA Vora
• Scale SAP without complexity
• Monitoring & automatic remediation
• Seamless, largely automated application-centric management of physical, virtual, and cloud integration with full visibility
• Network behavior is aligned with application requirements
• Security and compliance are continuously assured
Challenge: Different applications have different infrastructure needs
Solution: Let software understand those needs and influence infrastructure
© 2015 Confidential and Proprietary, CenturyLink Cognilytics, Inc. Not to be distributed without express written permission. 10
Big Data and Advanced Analytics Use Cases
BANKING INSURANCE RETAIL &
CONSUMER PRODUCTS
MANUFACTURING TELCO HEALTHCARE
OIL & GAS AUTOMOTIVE CROSS INDUSTRY
• credit risk
• prospect acquisition
• share of wallet analysis &
strategy
• claims & sales fraud
• agent lifetime value analysis
• broker & adjustor
effectiveness models
• signal detection
• consumer sentiment
• marketing analytics
• customer lifecycle management
• Predictive asset maintenance
• demand forecasting
• spare parts inventory planning
• pricing & margin
• warranty valuation
• supply chain optimization
• cyber security threat
detection
• equipment failure prevention
• next product to buy (NPTB)
• real time offers
• predicting readmissions
• sepsis prediction models
• healthscore calculation
• prediction of outcomes /
quality of care for chronic
diseases
• predictive asset
maintenance
• intelligent exploration
• c-store sales optimization
• improved process
safety/incident reduction
• predictive asset
maintenance
• auto sensors
• reporting location
• cybersecurity
• employee turnover/retention
analysis; HR analytics
• customer churn analysis
© 2015 Confidential and Proprietary, CenturyLink Cognilytics, Inc. Not to be distributed without express written permission. 11
Case Study - Large Online Marketplace
Signal detection: • Anomaly detection • Novelty detection – incorporate new norms into signal detection
algorithm • Change point detection – determine when a change has occurred in
the underlying signal Examples:
• Operational problems: website performance • External changes: Google changes policies • Shipping problems: Zip code changes / pricing changes
© 2015 Confidential and Proprietary, CenturyLink Cognilytics, Inc. Not to be distributed without express written permission. 12
Massive – 100 TB, process 300,000 metrics
Scalable – Designed to meet client’s future needs (1 petabyte, B2C, new metrics)
Automated – Data entry to signal detection automated to provide actionable insights
Signal Detection – Intelligent, auto validating, multiple predictive models
Action
Insight
Signal Detection
Information Gathering
10%
20%
30%
40%
Speed to Action
Signal detection system
Insight
Action
A Massively Scalable Automated Signal Detection
Current State To Be
40%
30%
30%
Project Outcome - Large Online Marketplace
© 2015 Confidential and Proprietary, CenturyLink Cognilytics, Inc. Not to be distributed without express written permission. 13
BW Powered by HANA – Highlights
Zero
Touch
Application tier dependencies
Security requirements
Service level agreement
KPIs
Compliance
Geo dependencies
Security
Compute Network Storage
Converged Infrastructure
Multi-tenant SLAs
Operational Control Applications
Complete Automation for SAP HANA Services SAP + Cisco + Vnomic Co-Innovation
Governance
Manages Big, Historical, Present, Predictive & Real-Time Data Needs
Reduces cost, risk, and time-to-value
Improves security, governance, repeatability, auditability
• Full Deployment in hours
• Application correlated Visibility
• No human error
• Zero-trust enforcement
Deep Dive: Accelerated Delivery, Governance &
Auditability of SAP HANA Solutions
How Can We Make IT Deployments Easier?
DB Tier Web App Tier
Performance Security Availability Scale
Physical Servers
Physical, Virtual Servers
Physical, Virtual Servers
Firewall
Firewall
Application Delivery Controller
Intrusion Detection
Application Delivery Controller
Firewall
Web Security Appliance
Firewall
Firewall
Application Delivery Controller
Intrusion Detection
Storage
Web cache
Storage
IT Organization
Compute Team
Network Team
Virtualization Team
Storage Team
VIRTUALIZED SERVICES VLAN IP QoS ACLs
ADC Services Rules
SWITCH VLAN IP QoS ACLs
FIREWALL Security Policy
VIRTUALIZED SERVICES VLAN IP QoS ACLs
FIREWALL Security Policy
VIRTUALIZED SERVICES VLAN IP QoS ACLs
Compute Team
Network Team
Virtualization Team
Storage Team
Application
Security
FIREWALL Security Policy
VIRTUALIZED SERVICES VLAN IP QoS ACLs
Edge Tier
Application Delivery Controller
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Policies Application Infrastructure Goal: Deployment
Automated Deployment Based on Declarative Modeling SAP + Cisco + Vnomic Co-Innovation
Application Requirements
Infrastructure Capabilities
“Bespoke” Generated Deployment Plan
Governance Policies
Pricing Policies
Performance Policies
Application Model
Infrastructure Model
Approved Tooling
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Declarative Model of SAP BW, edition for SAP HANA
BW Dialog Instance
BW Central Instance
HANA Worker
HANA HA Standby
HANA Master
HANA Storage
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Precisely What Can Be Automated?
• Infrastructure Provisioning and Configuration • Selection of compute and storage resources • Selection of fabric paths interconnecting
compute and storage nodes of the topology • Tracking and provisioning of resources by
tenant and deployment • Tenancy with minimal connectivity and data
access between components • Server attachment to network and storage • Resource Management
• Compute resources (blade and rack servers) • CPU architecture, speed, and memory
characteristics • Nics, HBAs, uplinks, VLANs, MACs, IP/Subnet
pools, VSANs, zones, WWNs
• Storage resources • Volumes, LUNs, storage groups • Ports, uplinks, VLANs, VSANs
• Network Fabric • EPGs, L3, L2, Contracts, Tenancy, Isolation,
Filtering, QoS • Paths across the fabric
Software Deployment and Configuration –Add/remove/update OS services •Configure startup/shutdown
–Operating System configuration •Kernel configuration •File system mounts (block and file) •Network interfaces and routing
–Artifact installation and staging of installation files • (certs, templates, config files, …)
–Install/update/remove and configure software •Specific version •Update to new version
–Configure inter-component dependencies across entire topology •Endpoints •Credentials
–Identity •User/group membership
–Compliance •Enforce deployment and configuration constraints
–Configure consumption of external services •E.g. connect to an existing DB
–Provide endpoints to other services
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Policy-Driven Application Delivery and Governance
100% end-to-end pre-built Application Centric Automation for pre-certified converged infrastructure
SaaS deployment of new instances of SAP HANA, SAP HANA Vora, SAP S/4HANA, and SAP BW, edition for SAP HANA landscapes in minutes
Policy-driven desired-state paradigm enables automated updates of topology and software components throughout application lifecycle
SAP TDI-compliant HANA clusters
Support for a variety of SAP HANA, S/4, and BW topologies with HA and backup
Physical and virtual infrastructure to optimize performance and utilization, and minimize cost
Multi-tenancy for safe concurrent hosting of mixed workloads across multiple organizations
Flexible scale-out architecture allowing compute, network, and storage capacity to be added as needed
Standardized configurations for compute and storage capacity minimize day-0 costs and lead time
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 21
For More Information:
• Videos:
• Making IoT and BigData Run Simple with Cisco & S4/HANA
• Unleashing SAP with Cisco ACI
• 451 Research Paper:
• Application Deployment Agility, Declarative Models and Constraint Solutions
• Blog:
• SAP and Cisco Automate Deployment with Application Centric Infrastructure
• Test Drive With Your Data: CenturyLink, SAP and Cisco Policy Driven Digital Data
Platform Lab
• Email [email protected] to apply now
• See you at SAPPHIRENOW 2016!
• Cisco, SAP HANA & CenturyLink Booths; Partner Innovation Campus Sessions
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Thank You! Shivkumar Thiagarajan, CenturyLink Cognilytics
Andrew Clyne, CenturyLink Cognilytics
Richard Probst, SAP
