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A SUMMER INTERNSHIP PROJECT REPORT  

ON

“Customer satisfaction and market potential ofMahaShakti cements”  

Project Report Prepared by

AMIYOREJ SAHOOIII Semester MBA

BPUT Reg.No-1406280006

UNDER GUIDANCE OF

CORPORATE GUIDE   INTERNAL GUIDE  

Mr. MANAS KUMAR DAS  Prof . T. SATPATHY

ASST. REGIONAL MANAGER (Mktg.)   FACULTY (Mktg . )

Project Report submitted to NIIS Institute of Business Administration in

 partial fulfillment of the requirements of III Semester MBA examinations of

BPUT, ODISHA  –  2015

NIIS INSTITUTE OF BUSINESS ADMINISTRATION ,

BHUBANESWAR-752054

E-mail:niba.bbsr@yahoo.co.in,   website-www.niisinst.com

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CERTIFICATE OF THE GUIDE

This is to Certified that the project work with the title “A project report on

Customer Satisfaction & Market Potential of MahaShakti Cements" undertaken

 by AMIYOREJ SAHOO, was conducted under my guidance and supervision. He has

designed the research, collected the data, analyzed the results, interpreted the findings

and observations and prepared the report.

Prof. TANMOY SATPATHY

Faculty Guide

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DECLARATION 

I hereby declare that the project report with the title “A project report

on customer satisfaction and market potential of MahaShakti

cements”, being submitted to NIIS Institute of Business Administration

in partial fulfillment of the requirements for MBA, is an original piece of

research work carried out by me. It has not been published/awarded

elsewhere, nor has it been submitted in full or part for any other degree

or diploma.

AMIYOREJ SAHOO

Date-___/___/______

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ACKNOWLEDGEMENT 

I would like to express my gratitude for all the people, who extended

unending Support at all stages of the project. I take this opportunity to

thank our Dean, Dr. S.K Dixit and Head of the department Prof. Tanmoy

Satpathy. This report is a product of not only my sincere efforts but also

the guidance and morale support given by the management of NIIS

Institute Of Business Administration. I express my sincere gratitude to

my corporate guide Mr. Manas Kumar Das for sparing his valuable time

in giving the valuable information and suggestions all through, for the

successful completion of the project.

Last but not least, I express my sincere gratitude to all the employees at

mahashakti cement who have directly or indirectly contributed to the

successful completion of the project.

AMIYOREJ SAHOO

MBA (2014-16)

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TO WHOM IT MAYCONCERN 

This is to certify that the project entitled “ A project report on

customer satisfaction and market potential of MahaShakti

cements”   is a genuine interim report carried out by “ AMIYOREJ

SAHOO”   of NIIS Institute of Business Administration,

Bhubaneswar at MY HOME INDUSTRIES LTD., Bhubaneswar   during

the project tenure of eight weeks which was from 20 th May to 06 t h   July

2015.

He has given good performance throughout the training period. I wishhim all the best for his bright career . 

Place: Bhubaneswar MR. MANAS KUMAR DAS

Date: (Trainer/Company Guide)

Bhubaneswar

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PREFACE

For management career, it is important to develop managerial skills. In

order to achieve positive and concrete results, along with theoretical

concepts, the exposure of real life situation existing in corporate world is

very much needed. To fulfill this need, this practical training is required.

I took training in My Home industries Ltd. , located in

Bhubaneswar. It was my fortune to get training in a very healthy

atmosphere. I got ample opportunity to view the overall working in cement

industry.

This report was the result of my 48 days of summer training in

My Home industries Ltd., as a part of M.B.A. The subject of my report

was “Customer Satisfaction & Market Potential of MahaShakti

Cements”.  

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CONTENTS

Sl. No. Topics Page No

1. Chapter-1 Overview of Indian Cement Industry 01

2. Chapter-2 Introduction 03

General

 Need of StudyScope of Study

Industry profile

Company Profile

3. Chapter-3 Literature Review 18

4. Chapter-4 Research Methodology & Design 21

Type of Research

Research ObjectivesResearch Instruments

5. Chapter-5 Data Analysis & Interpretation 31

6.  Chapter-6 Summery & Findings 44

General Findings

7. Chapter-7 Suggestion & Recommendation 45

Recommendation

Conclusion

8. Chapter-8 Bibliography 47

AnnexureQuestionnaire