The client: The one who creates the business or the project, the entrepreneur/ project leader. The client has to have any kind of affiliation to CU Boulder.

The customer: The investor/founder of the project or business.

B U F F O N EC R O W D F U N D E R

Customer Research and Target Customer Strategy

CLIENTS

StudentUndergraduate Student Graduate Student Former Student

FacultyAlumni

Customer Research and Target Customer Strategy B U F F O N E

C R O W D F U N D E R

CUSTOMER

StudentFacultyAlumniDonorss Family and FriendsStrangersBoulder Community and Beyond

Buying Decision- Customer

Customer Research and Target Customer Strategy B U F F O N E

C R O W D F U N D E R

Helping the entrepreneur to raise the money needed to fund their project/ Business.

Influences to invest or donate/ support the project/ Business:

Level of interestFaith on the entrepreneurFully vettedFraud protectionReliability of C.F portalC.F portal success history.

Buying Decision- Clients

Customer Research and Target Customer Strategy B U F F O N E

C R O W D F U N D E R

Sale cycle is short (2 to 3 months max.)bb

Service/ Transaction is made through the Platform

Influences to choose C.F platform for the support of her/his project/ Business:

Record of successful campaign raises

Who is the founder/ investor pool How big is the investor/ funder pool

How well funded organized and successful the platform is

How accessible and easy is to upload your project/ business to the platform How much help you could receive.

Customer/ Client Understanding

Customer Research and Target Customer Strategy B U F F O N E

C R O W D F U N D E R

Target customer look information and advice through WOM, the C.F portal.

The customer perceive the service as complete success and goodwill act.

The target customer believe in or offer because of the affiliation to the university, and the perception that their fund raising efforts will be successful and completed quickly.

Customer/ Client Understanding

Customer Research and Target Customer Strategy B U F F O N E

C R O W D F U N D E R

The most persuasive attributes or benefits from this service are donation piece. Yet, equity would be a “ maybe”. a

There is a real need, which is to fund great ideas from CU students, or anyone who is affiliated to it.

Customer/ Client Experience

Customer Research and Target Customer Strategy B U F F O N E

C R O W D F U N D E R

ClientAssistance 24/7Easy to upload their Projects/ Business

IdeaPromote them frequently

CustomerWarranty their perksTransparency in the processEasy to find the project they feel

connected to.