Customer Perception About Abroad Education

8/8/2019 Customer Perception About Abroad Education

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Chapter. No. CONTENT PAGE NO

1. Theoretical Framework 4-30

A. Main subject

B.Topic related concepts

C.Review of literature

2. The present study 31-37

2.1 Need/significance of the Study

2.2 Objectives of the Study

2.3 Scope of the Study

2.4 Research Design

2.5 Presentation of the Study

2.6 Limitations of the Study

3. Organization Profile 38-62

3.1 Industry Profile

3.2 Company Profile

3.3 Product Profile

4. Data Analysis and Interpretation 63-82

5. Findings, Suggestion and Conclusions 83-86

6. Bibliography 87-94

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LIST OF TABLES

S. No. Tables Page No.

1.2.1 International student enrollment in U.K. during2004-06

4. Data Analysis and Interpretation 63-82Customers perception about abroad education

4.1 Long term perception of customers 644.2 Interest about abroad education 654.3 Favorable country for abroad education 664.4 Financial capability of customers 674.5 Awareness about U.K.based universities 68

4.6 Awareness about G.I.careers 694.7 Awareness vehicles of the organization 704.8 Family financial background 714.9 Educational back ground of student 724.10 Customers perception about U.K.education 734.11 Customers perception about G.I.career services 744.12 Satisfaction level of customers of G.I.careers 754.13 Reasons for satisfaction of customers 764.14 Reasons for satisfaction of customers 774.15 Expecting service from G.I.careers 784.16 Student perception about financial options 794.17 Amount required for abroad education 804.18 Customers expectation about bank loan 814.19 Educational standards of U.K.according to customers

opinion

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List of Charts

Chapter No. Charts Page No.4. Data Analysis and Interpretation 63-82

Customers perception about abroad education4.1 Long term perception of customers 64

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4.2 Interest about abroad education 654.3 Favorable country for abroad education 664.4 Financial capability of customers 674.5 Awareness about U.K.based universities 684.6 Awareness about G.I.careers 694.7 Awareness vehicles of the organization 704.8 Family financial background 714.9 Educational back ground of student 724.10 Customers perception about U.K.education 734.11 Customers perception about G.I.career services 744.12 Satisfaction level of customers of G.I.careers 754.13 Reasons for satisfaction of customers 764.14 Reasons for satisfaction of customers 774.15 Expecting service from G.I.careers 784.16 Student perception about financial options 79

4.17 Amount required for abroad education 804.18 Customers expectation about bank loan 814.19 Educational standards of U.K.according to customers

opinion

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Chapter 1

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1.1-Main subject:

Introduction to marketing:

There is only one boss- the Customer and he can fire everybody in the company from

the chairman on down, simply by spending his money somewhere else.

- Sam Walton

If you think of marketing, for most of our lives we all play a part in marketing

system. Thus everyone knows something about marketing, because it involves the

relationship between companies & customers. We all recognize brand names and

corporate logos. Television advertising has been an irritant and a source of pleasure to

us.

Marketing - What is it?

Marketing, as the term implies, is focused on the marketplace. Infect, for

shoppers of past generations, the word marketing meant going to a store or market to

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buy groceries. If a businessperson were asked the question, "What is marketing?" The

answer might be that marketing is selling, or advertising, or retailing, but notice that

marketing activities, not definition of marketing as a whole.

A definition of Marketing":

The process of planning and executing the conception, pricing, promotion, and

distribution of ideas, goods, and service to create exchange that will satisfy individual

and organizational objectives.

Market: The root word in marketing is Market. A market is group of potential

customers that may want the product offered and that have the resources, the

willingness, and the ability to purchase it.

Marketing is regular gathering where people buy and sell goods. There are four types of

markets: they are:

1. Consumer market.

2. Business market.

3. Global market.

4. Non profit and governmental markets.

Defining marketing :

Of the numerous definitions offered for marketing we can distinguish between social

and managerial definitions. A social definition shows the role, marketing plays in a

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society. One said that marketing role is to deliver a high standard of living. A social

definition that serves our purpose is as follows.

Marketing is a societal process by which individuals and groups obtain what they need

and want through creating, offering and freely exchanging products and services of

value with others.

Marketing: According to American marketing association, marketing is an

Organizational function and a set of processes for creating, communicating and

delivering value to the customers and maintaining customer relationships in a way that

benefits both the organization and its stakeholders.

Marketing is the flow of goods and services from the producer to consumer. It based on

relationship and value. In common parlance it is the distribution and sale of goods and

services. Marketing can be differentiated as Marketing of products, and Marketing of

services.

Scope of marketing: Marketing is typically seen as the task of creating, promoting and

delivering goods and services to consumers and businesses. In fact, marketing people

are involved in marketing various types of entities viz: goods, services, events, persons,

places, properties, organizations, information and ideas.

Services marketing:

Services: any benefits or activities or satisfactions that are offered for sale or which

are sold along with the goods are called services according to American MarketingAssociation (AMA).Services marketing is marketing based on relationship and value. It

may be used to market a service or a product. Marketing a service-base business is

different from marketing a product-base business.

Services marketing: the process of creating communicating and delivering services

either with the goods or separately and maintaining customer relationships in a way that

benefits both organization and its customers according to AMA.

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Characteristics of services :

The major characteristics of services are,

1.Intangibility.2.Inseparability.

3.Perishability.

4. Variability

1. Intangibility:

Services are activities performed by the provider, unlike physical products they cannot

be seen, tasted, felt, heard or smelt before they are consumed. Since, services are not

tangibles, they do not have features that appeal to the customers senses, their

evaluation, unlike goods, is not possible before actual purchase and consumption. The

marketer of service cannot rely on product-based clues that the buyer generally

employs in alternative evaluation prior to purchase. So, as a result of this, the services

are not known to the customer before they take them. The service provider has to

follow certain things to improve the confidence of the client:

The provider can try to increase the tangibility of services. For example, by displaying

a plastic or a clay model showing patients an expected state after a plastic surgery.

The provider can emphasize on the benefits of the service rather than just describing the

features.

Not all the service product has similar intangibility. Some services are highly

intangible, while the others are low i.e. the goods (or the tangible component) in the

service product may vary from low to high. For example: Teaching, Consulting, Legal

advices are services which have almost nil tangible components; While restaurants, fast

food centers, hotels and hospitals offer services in which their services are combined

with product (tangible objective) , such as food in restaurants, or medicines in hospitals

etc.

2. Inseparability:

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Services are typically produced and consumed simultaneously. Incase of physical

goods, they are manufactured into products, distributed through multiple resellers, and

consumed later. But, incase of services, it cannot be separated from the service

provider. Thus, the service provider would become a part of a service.

For example: Taxi operator drives taxi, and the passenger uses it. The presence of taxi

driver is essential to provide the service. The services cannot be produced now for

consumption at a later stage / time. This produces a new dimension to service

marketing. The physical presence of customer is essential in services. For example: to

use the services of an airline, hotel, doctor, etc a customer must be physically present.

Inseparability of production and consumption increases the importance of the quality inservices. Therefore, service marketers not only need to develop task-related, technical

competence of service personnel , but also , require a great input of skilled personnel to

improve their marketing and inter personal skills.

3. Perish ability:

Services are deeds, performance or act whose consumption take place simultaneously;

they tend to perish me the absence of consumption. Hence, services cannot be stored.

The services go waste if they are not consumed simultaneously i.e. value of service

exists at the point when it is required.

The perishable character of services adds to the service marketers problems. The

inability of service sector to regulate supply with the changes in demand; poses many

quality management problems. Hence, service quality level deteriorates during peak hours in restaurants, banks, transportation etc. This is a challenge for a service

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marketer. Therefore, a marketer should effectively utilize the capacity without

deteriorating the quality to meet the demand.

4.Variability:

Services are highly variable, as they depend on the service provider, and where and

when they are provided. Service marketers face a problem in standardizing their

service, as it varies with experienced hand, customer, time and firm. Service buyers are

aware of this variability. So, the service firms should make an effort to deliver high and

consistent quality in their service; and this is attained by selecting good and qualified

personnel for rendering the service.

Marketing mix:

The marketing mix is the combination of marketing activities that an organization

engages in so as to best meet the needs of its targeted market. Traditionally the

marketing mix consisted of just 4 Ps. The 7 Ps - price, product, place, promotion,

physical presence, provision of service, and processes comprise the modern marketingmix that is particularly relevant in service industry, but is also relevant to any form of

business where meeting the needs of customers is given priority.

Marketing mix of services marketing:

Product : The product aspects of marketing deal with the specifications of theactual goods or services, and how it relates to the end-user's needs and wants.

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The scope of a product generally includes supporting elements such as

warranties, guarantees, and support.

Price : This refers to the process of setting a price for a product, including

discounts. The price need not be monetary - it can simply be what is exchanged

for the product or services, e.g. time, energy, psychology or attention.

Place : Place or distribution refers to how the product gets to the customer; for

example, point of sale placement or retailing. This fourth P has also sometimes

been called Place, referring to the channel by which a product or services is sold

(e.g. online vs. retail), which geographic region or industry, to which segment

(young adults, families, business people), etc.

Promotion : This includes advertising, sales promotion, publicity, and personal

selling, and refers to the various methods of promoting the product, brand, or company.

These four elements are often referred to as the marketing mix. A marketer can use

these variables to craft a marketing plan. The four Ps model is most useful when

marketing low value consumer products. Industrial products, services, high value

consumer products require adjustments to this model. Services marketing must account

for the unique nature of services. Industrial or B2B marketing must account for the long

term contractual agreements that are typical in supply chain transactions. Relationship

marketing attempts to do this by looking at marketing from a long term relationship

perspective rather than individual transactions.

.

People : Any person coming into contact with customers can have an impact on

overall satisfaction. Whether as part of a supporting service to a product or

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involved in a total service, people are particularly important because, in the

customer's eyes, they are generally inseparable from the total service. As a

result of this, they must be appropriately trained, well motivated and the right

type of person. Fellow customers are also sometimes referred to under 'people',

as they too can affect the customer's service experience, (e.g., at a sporting

event).

Process : This is the process(es) involved in providing a service and the

behavior of people, which can be crucial to customer satisfaction. Physical

evidence: Unlike a product, a service cannot be experienced before it is

delivered, which makes it intangible. This, therefore, means that potential

customers could perceive greater risk when deciding whether to use a service.

To reduce the feeling of risk, thus improving the chance for success, it is often

vital to offer potential customers the chance to see what a service would be like.

This is done by providing physical evidence, such as case studies, testimonials

or demonstrations.

Physical evidence : - in the days when manufacturing dominated the UK

economy the physical layout of production units such as factories was not very

important to the end consumer because they never went inside the factory.

However, today consumers typically come into contact with products in retail

units - and they expect a high level of presentation in modern shops - e.g.

record stores, clothes shops etc. Not only do they need to easily find their way

around the store, but they also often expect a good standard or presentation.

Managing the evidence" refers to the act of informing customers that the service

encounter has been performed successfully. It is best done in subtle ways like providing

examples or descriptions of good and poor service that can be used as a basis of

comparison. The underlying rationale is that a customer might not appreciate the full

worth of the service if they do not have a good benchmark for comparisons.

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However, it is worth remembering that many of the concepts, as well as many of the

specific techniques, will work equally well whether they are directed at products or

services

The importance of quality physical layout is important in a range of service providers,

including:

Students going to college or university have far higher expectations about the

quality of their accommodation and learning environment than in the past. As a

result colleges and universities pay far more attention to creating attractive

learning environments, student accommodation, shops, bars and other facilities.

Air passengers expect attractive and stimulating environments, such as

interesting departure lounges, with activities for young children etc. Hair dressing salons are expected to provide pleasant waiting areas, with

attractive reading materials, access to coffee for customers, etc.

Physical layout is not only relevant to stores, which we visit, but also to the

layout and structure of virtual stores, and websites.

The service profit chain:

Successful service companies focus their attention of both their customers and their

employees. They understand the service profit chain, which links service firm profits

with employee and customer satisfaction.

This chain consists of 5 links:

1.Internal service quality: superior employee selection and training, a quality works

environment and strong support for those dealing with customers.

2. Satisfied and productive service employees: more satisfied, loyal and hard working

employees.

3. Greater service value: more effective and efficient customer value creation and

service delivery.

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4.Satisfied and loyal customers: Satisfied customers who remain loyal, repeat purchase

and refer other customers.

5.Healthy service profits and growth: superior service firm performance.

Therefore, reaching service profits and growth goals begins with taking care of those

who take care of customers.

All of this suggests that services marketing require more than just traditional external

marketing using the four ps.and also that service marketing also requires internal

marketing and interactive marketing. internal marketing means that the service firm

must effectively train and motivate it as customer-contact employees and at the

supporting service people to work as team to proved customer satisfaction.For the firm

to deliver consistently big service quality, marketers must get everyone in the

organization to practice a customer orientation.in fact, internal marketing must precede

external marketing.

Interactive marketing means that service quality depends heavily on the quality of the

buyer-seller interaction during the service encounter. In product marketing, productquality often depends little on how the product is obtained. But in services marketing,

Service quality often depends on both the service deliverer and the quality of the

delivery. Thus service marketers cannot assume that they will satisfy the customers

simply but providing good technical service. They have to master interactive marketing

skills as well.

Today as competition and costs increase, and as productivity and quality

decrease, more service marketing sophistication is needed. Service companies face

major marketing tasks.

1. To increase competitive differentiation.

2. To increase service quality.

3. To increase service productivity.

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Managing service differentiation:

In these days of intense price competition, service marketers often complain about thedifficulty of differentiating their services from those of competitors. To the extent that

customers view the services of different providers as similar, they care less about the

provider than the price. The solution to price competition is developing a differentiating

offer, delivery and image. The offer can include innovative featured that set one

companys offer apart from competitor offers.

Service companies can differentiate their delivery by having more able and reliable

customer-contact people, by developing a superior physical environment in which

service product is delivered or by a superior delivery process. Finally, service

companies also can work on differentiating their images through symbols and branding.

1.2-Topic related concepts:

Perception-introduction :

Perception refers to how the brain organizes and interprets sensory information. Until

fairly recently, perception was considered by the school of psychology called behaviorism to be largely a passive and inevitable response to stimuli. Today's

cognitive scientists, however, explain perception as an active process in which the brain

treats external stimuli as raw material to be shaped, aided by our experience. Earlier in

this century gestalt psychologists made a major contribution to the theory of perception

by studying the ways people organize and select from the multitude of stimuli that are

presented to them. The brain receives information from the environment by way of

specialized sensors called receptors. These receptors respond to physical stimuli such aslight, sound, touch, taste, and smell. Nature has conveniently distributed these receptors

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in places on the body where they will be most useful, for example, in the retina, tongue,

ears, nose, and skin--what we call our sensory apparatus. Environmental inputs are

received by the senses and distributed to different parts of the brain for analysis. By a

process that is not understood, the brain assembles the different elements into the

perceptual experiences that make up our everyday lives.

2.1-Perception: definition:

In psychology and the cognitive sciences, perception is the process of acquiring,

interpreting, selecting, and organizing sensory information. The word perception comesfrom the Latin perception-, percepio, , meaning "receiving, collecting, action of taking

possession, apprehension with the mind or senses. Methods of studying perception

range from essentially biological or physiological approaches, through psychological

approaches through the philosophy of mind and in empiricist epistemology.

History of study of perception:

Perception is one of the oldest fields within scientific psychology, and there arecorrespondingly many theories about its underlying processes. The oldest quantitative

law in psychology is the Weber-Fechner law, which quantifies the relationship between

the intensity of physical stimuli and their perceptual effects. It was the study of

perception that gave rise to the Gestalt school of psychology, with its emphasis on

holistic approach.

2.2-Types of perception :

There are different types of perception exists in human individuals. they are,

1. Amodal perception:

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It is the term used to describe the full perception of a physical structure when it is only

partially perceived, for example a table will be perceived as a complete volumetric

structure even if only part of it is visible, the internal volumes and hidden rear surfaces

are perceived despite the fact that only the near surfaces are exposed to view, and the

world around us is perceived as a surrounding void, even though only part of it is in

view at any time.

2. Color perception:

Color vision is the capacity of an organism or machine to distinguish objects based on

the wavelengths (or frequencies) of the light they reflect or emit. The nervous system

derives color by comparing the responses to light from the several types of cone

photoreceptors in the eye. These cone photoreceptors are sensitive to different portions

of the visible spectrum. For humans, the visible spectrum ranges approximately from

380 to 750 nm, and there are normally three types of cones. The visible range and

number of cone types differ between species.

A 'red' apple does not emit red light. Rather, it simply absorbs all the frequencies of visible light shining on it except for a group of frequencies that is perceived as red,

which are reflected. An apple is perceived to be red only because the human eye can

distinguish between different wavelengths. Three things are needed to see color: a light

source, a detector (e.g. the eye) and a sample to view.

The advantage of color, which is a quality constructed by the visual brain and not a

property of objects as such, is the better discrimination of surfaces allowed by this

aspect of visual processing.

In order for animals to respond accurately to their environments, their visual systems

need to correctly interpret the form of objects around them. A major component of this

is perception of colors.

3. Depth perception:

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Depth perception is the visual ability to perceive the world in three dimensions. It is a

trait common to many higher animals. Depth perception allows the beholder to

accurately gauge the distance to an object.

In modern terminology, stereopsis is depth perception from binocular vision through

exploitation of parallax. Depth perception does indeed rely primarily on binocular

vision, but it also uses many other monocular cues to form the final integrated

perception. There are monocular cues that would be significant to a "one-eyed" person,

and more complex inferred cues, that require both eyes to be perceiving stereo while

the monocular cues are noted. This "third" group relies on processing within the brain

of the person, as they see a full field of view with both eyes.

4. Speech perception:

Speech perception refers to the processes by which humans are able to interpret and

understand the sounds used in language. The study of speech perception is closely

linked to the fields of phonetics and phonology in linguistics and cognitive psychology

and perception in psychology. Research in speech perception seeks to understand how

human listeners recognize speech sounds and use this information to understand spoken

language. Speech research has applications in building computer systems that can

recognize speech, as well as improving speech recognition for hearing- and language-

impaired listeners.

5. Visual perception: In psychology, visual perception is the ability to interpret visible

light information reaching the eyes which is then made available for planning and

action. The resulting perception is also known as eyesight, sight or vision. The various

components involved in vision are known as the visual system.

6. Selective perception : "A great principle of human behavior is that people tend to

selectively perceive messages and to respond to those that are consistent with their self-

concepts. We sometimes call this process circularity-believing something about

ourselves, then looking for evidence from our observations of people and events to

support the belief.

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(Or)"Selective perception means that, to some extent at least, people have the ability to

see and hear what they choose to see and hear, to screen out messages they do not wish

to attend to, be influenced by, or even consider.

Factors affecting perception:

Perceptions are shaped by three sets of influences: the physical characteristics of the

stimuli, the relation of the stimuli to their surroundings, and conditions within the

individual. While the first two sets of influences are both related to stimuli, the last set

of influences is the only reason that makes perception a personal trait. Factors that

influence this frame of reference include learning, experiences, attitude, personality,

and self-image peoples moods or frames of mind, their physical abilities to experiencesensation, their personalities and motivations, the social and physical context in which

they were perceiving things, the social and physical context of the stimuli being

perceived, and the physical composition of the stimuli. In addition to the above,

perception is also influenced by the following factors.

Several sequential factors influence our perception. Exposure involves the extent to

which we encounter a stimulus. For example, we are exposed to numerous commercial

messages while driving on the freeway: bill boards, radio advertisements, bumper-

stickers on cars, and signs and banners placed at shopping malls that we pass. Most of

this exposure is randomwe dont plan to seek it out. However, if we are shopping for

a car, we may deliberately seek out advertisements and "tune in" when dealer

advertisements come on the radio.

Exposure is not enough to significantly impact the individualat least not based on a

single trial (certain advertisements, or commercial exposures such as the "Swoosh"logo, are based on extensive repetition rather than much conscious attention). In order

for stimuli to be consciously processed, attention is needed. Attention is actually a

matter of degreeour attention may be quite high when we read directions for getting

an income tax refund, but low when commercials come on during a television program.

Note, however, that even when attention is low, it may be instantly escalatedfor

example, if an advertisement for a product in which we are interested comes on.

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Webers Law suggests that consumers ability to detect changes in stimulus intensity

appear to be strongly related to the intensity of that stimulus to begin with. That is, if

you hold an object weighing one pound in your hand, you are likely to notice it when

that weight is doubled to two pounds. However, if you are holding twenty pounds, you

are unlikely to detect the addition of one pounda change that you easily detected

when the initial weight was one pound. You may be able to eliminate one ounce from a

ten ounce container, but you cannot as easily get away with reducing a three ounce

container to two (instead, you must accomplish that graduallye.g., 3.0 --> 2.7 --> 2.5

--> 2.3 --> 2.15 > 2.00).

Several factors influence the extent to which stimuli will be noticed. One obvious issue

is relevance. Consumers, when they have a choice, are also more likely to attend to

pleasant stimuli (but when the consumer cant escape, very unpleasant stimuli are also

likely to get attentionthus, many very irritating advertisements are remarkably

effective).

Perception of students seeking international education:

A. Europes share of international students worldwide :

o Europe has a reasonable share of non-European foreign students, but the United

States Are still the leading destination and the performance of Australia in attracting

foreign Students is remarkable, relative to its size;

o Despite considerable growth in recent years, Europes relative disadvantage with

regard to the USA and Australia as a destination for foreign students is predominantly

with Asian students;

o Foreign students in Europe are unevenly spread, with the UK, Germany and France

hosting the lions share. Other countries, particularly the new member states and

Southern Europe are under represented.

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B.Worldwide perception of Europe and its higher education :

While there is a perception of Europe as an entity in general terms and as aneconomic union, when it comes to cultural aspects and higher education, most

international students rather see Europe as a range of very different countries. The

perceived differences relate to the quality of education provided in individual EU

member states, and to some extent to costs (tuition fees and living costs) and the

availability of student support).Knowledge of Europe is limited to a very few countries,

namely the UK, Germany and France. The number of students who were well informed

about other countries was negligible. Especially knowledge of higher educationopportunities in the new member states was extremely limited. The interviews revealed

little or no interest in cooperating with or going to the new member states or less

prominent countries, though with regard to the Nordic countries and the Netherlands

this appears to be starting to change.

C.Comparing perceptions of Europe with those of other destinations:

- Students rank the US first for issues linked to innovation, competition and dynamism

(both in HE and society in general);

- Europe is seen as the destination with the most traditional universities, the most

interesting Cultural heritage and traditions, and the most attractive arts, music andcultural offering;

- Europe is seen as lacking innovation, tolerance and joie de vivre, thus reinforcing the

picture of a traditional Europe lacking dynamism;

- Students who have chosen a particular destination, generally see this destination as the

best choice, wherever it may be; Europe has a better standing in Russia and Latin

America, while the US and Australia are Favored by students in the Asian target

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countries (which represent a considerably bigger share of the total international student

population world-wide);

- Asian students rank the US above Europe in most academic and labour-market related

issues (quality of laboratories, libraries and other facilities; quality of education; most

prestigious universities; reputation of degrees; chances of getting a job and staying on

after graduation; work opportunities during studies);

- Specific US universities seem to have higher visibility than those of other countries

(for

Students aiming to study in the US, the choice of university came before the choice of

country in more instances than among foreign students in Europe);

- Europe and Australia are perceived as safe destinations, but not the US;

- Europe and Australia are regarded as more accessible than the US at least as far as

visas are concerned.

- Free tuition is regarded as an asset, and in overall terms Europe is perceived as more

affordable than the US, though less affordable than Australia. Especially Asian students

thought that it was easier to obtain a scholarship in the United States.

- Cultural and linguistic diversity is mainly seen as attractive, especially in Latin

America. However, a significant group of Asians see diversity of languages as a barrier

to Communication and diversity of cultures as confusing;

- Europes single major disadvantage in the eyes of Asian students is that English is not

the Universal mother tongue. Interviews also showed that information about English-

taught Programmes in non-English speaking countries were not widespread;

- Europe is generally seen as being elegant, clean, organized and modern;

- The emergent reform measures in Europe (Bachelor-Master system, credit system to

facilitate recognition, innovative study models such as joint Masters programmes in

two different European countries) are seen positively, but are not (yet?) a key factor indetermining the attractiveness of European higher education;

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- More important would be a single, well-publicized and effectively functioning web

portal, Europe-wide rankings, and enhanced financial support for non-European

students.

D.Factors giving rise to study abroad, and the determinants of students choice of

destination:

The most important reasons to go abroad are career-oriented, but aspects related to

personal and professional growth also play a significant role. The most frequent

motivations to pursue an international education were:

o to experience new ways of thinking and acting in the field of study.

o to improve chances for an international career or a career in the home country.

o to improve foreign language skills.

o to get the opportunity for personal development.Socio-cultural motivations and

cultural and lifestyle-related criteria were of minor importance for the biggest student

cohorts.

The most important criteria in the decision for a destination country and university are

prestige, quality of education and the reputation of degrees. Other important criteria are

the suitability of programmes on offer, affordability of living and tuition, modernity of

teaching methods, accessibility (acceptance of home qualification, student support, and

transparent admission structures) and safety. Overall, most students were

predominantly looking for a specific and high-quality offer in their area of

specialization, at an up-to-date and well-managed institution of high standing whichthey can afford.

E.Type of studies do most students want to pursue:

Most of the people showing a preference for studying a Masters degree abroad. In

China and India, for example, the undergraduate offer at prestigious institutions was

considered of equivalent quality to what students could find abroad, or even better,

while the offer at Master and Doctoral level was still seen as limited. Overall, it was

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also considered a better option to do the first degree at home in order to ensure.

Recognition by employers and academia, and to be able to build up a network of

professional contacts at home. He target countries can clearly be divided into two

groups: while studying for a Masters degree was most attractive for Asians and

Mexicans; short-term mobility was the most popular option for students from Brazil

and Russia.

F. The motivational factors leads to the student plans to study in another country:

Obstacles encountered by international students are often related to matters outside

higher education as such and concern finances, immigration policy and language

preparation. A high number of students going to the US had difficulties with obtaining

a visa, while limited language proficiency and a lack of work opportunities during and

after studies were among the significant obstacles mentioned in relation to study in

Europe. These obstacles can result in an alternative choice of destination.

G.sources of information that are used when deciding on study abroad:

The Internet and websites of individual universities in particular were quoted as the

most widely used source of information, followed by the offices/websites of various

national, internationalisation agencies. Although web-based channels are clearly most

important, the significance of the network of offices of various internationalisation

agencies, of personal contact and of commercial agents should not be underestimated.

However, most people agreeing upon one major message: information on Europe and

its higher education is missing or hard to access. This was especially true among

students from Asian countries. In particular, respondents to the survey had difficulties

in finding information on scholarship opportunities, living costs and tuition fees. They

also underlined a lack of university rankings and of information on suitable

programmes.There were felt to be a general lack of a clear sender of information on

study in Europe as a whole.

MARKET POTENTIALITY OF U.K. UNIVERSITIES:

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Market potentiality : market potentiality refers to the maximum possible sales

opportunities presented in a particular market segment which is opened to all the buyers

&sellers of a product or service during a stated future period.

Factors influencing market potentiality:

Macro economic factors:

Demographic factors:

Income levels:

Social factors:

Cultural factors: Consumption habits:

Standard of living:

Industrialization:

INTRODUCTION:

According to UNESCO, the number of students studying in higher education

institutions outside their home countries is growing rapidly. In 2006, there were 2.5million mobile students worldwide, up from 1.8 million in 2003 and from 1.68 million

in 1999 (UNESCO Institute of Statistics online). IDP Education Australia estimates that

by 2025, there will be 7.2 million international students, 70 percent of who will be

Asian (compared with 43 percent in 2000). This increased demand is based on

projected growth in household wealth, increased demand for higher education, the lack

of capacity in some Countries to meet this demand, and growing interest in studying

overseas The United States, while still the leading destination for international students,

is now facing greater competition from other countries. But at the same time markets

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like U.K.and Australia giving stiff competition to the U.S.The events of September

2001 triggered the first declines in International student enrollment in U.S. institutions

after more than 30 years of continuous growth (IIE, 2005). A number of factors

contributed to this decline, including perceptions that it is difficult to secure visas and

that the United States is unwelcoming to international students; competition from other

countries; the high cost of U.S. higher education; increasing higher education capacity

in countries that traditionally send a large number of students to study overseas, such as

China and India; and increased anti-American sentiment around the world. Visa

processing time and visa acceptance rates have since significantly improved, and

preliminary data for 200506 enrollments show a rebound.

However, it is too early to tell if that rebound signals a recovery

trend. Some commentators have suggested a paradigm shift in which the U.S. share in

the international student market will decline, and the United States will lose its

competitive edge in higher education. The market for U.K.education at the same time

increased due to favorable regulations put forward by U.K.govt.Recent statements by

NAFSA: Association of International Educators (2003 and 2006) and other

organizations have called attention to the declining position of the United States and the

need for a national policy and strategy to address this decline. This examines thecurrent situation and recent trends in international student enrollment in the United

Kingdom, compares these trends with those in other countries, and looks at the efforts

of other countries and regional groups to attract international students. As the sidebar

Defining International Students explains countries define international students

differently, so all international comparisons should be interpreted with caution.

Nonetheless, this review of the available data suggests both the challenge and

opportunity of enhancing the international standing of U.K higher education.

Working Definitions of International Students in Top Host Countries:

The following definitions are specific to the national context and guide each countrys

reporting of international student1 enrollment (OECD, 2006):

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United States: International students are defined as students who are neither U.S.

citizens, immigrants, nor refugees, thus excluding permanent residents.

United Kingdom: International students are defined by domiciliary address, thus

excluding permanent residents.

Australia: International students are defined on the basis of a combination of variables

that can distinguish them from domestic students (residence permit, country of birth,

permanent home residence, year of arrival in Australia). Foreign students enrolled in

distance education and offshore programs are sometimes included.

Germany: International students are defined as non-German citizens, thus including

permanent residents. Students with double citizenship are counted as German students.

Data on foreign students do not include those enrolled in advanced research programs.

Foreign students enrolled in distance education programs are included.

France: International students are defined as non-French citizens, thus including

permanent residents.

In addition, some countries define international students as students in degree-earning

programs only. Other countries use broader parameters: For example, Australia, the

United Kingdom and the United States include students in intensive English-language

programs. Definitions vary not only among countries, but also change over time within

the same country, which make yearly comparisons among countries more difficult.

1.2.1 -International student enrollment in U.K. during 2000-06 (Demand

analysis):

Category 2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 %Change

from 2000-06

Total

Annual

change

142587

20.89

153312

11.89

178829

13.78

210181

14.87

223004

12.87

276225

16.98

133638

45.67

Under

graduate

53426 56342 67354 76854 78596 98765 45341

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Annual

change

13.56

12.87

13.89

14.09

15.98

16.45 33.89

Graduate

Annual

change

43524

13.87

50235

11.89

54732

12.07

65473

14.98

68945

15.87

78695

17.98

35171

35.45

Others

Annual

change

45637

11.65

46735

10.56

56743

12.98

67854

14.89

75463

15.89

98765

16.98

53128

24.87Source: international guide:2000-

05,www.itcl.co.uk

Formula used: %change=difference.100/initialterm.

Explanation: By observing the above table we can understand that the demand for

U.K.education is although initially declined after the succeeding years the demand for

U.K.education is enhanced or increased because of the U.K.govt favorable regulation

(visa schemes ,FTI scheme) and subsidies(scholarships) to the international students.So in future i.e. in 2008 the market potentiality of u.k.universities may reached to about

30% of the whole abroad country sales (trend analysis).

TRENDS IN INTERNATIONAL STUDENT ENROLLMENT

IN OTHER COUNTRIES:

International student enrollment worldwide has grown steadily, and in the last fiveyears (20002005) for which data are available, there was an increase of 46 percent, or

772,661 international students. In 2004, six countries hosted 67 percent of the worlds

mobile students: the United States (23 percent), the United Kingdom (12 percent),

Germany (11 percent), France (10 percent), Australia (7 percent), and Japan (5 percent)

(UNESCO, 2006). When aggregated, Europe (defined as the 25 European Union (EU)

member states and the seven non-EU states of Bulgaria, Romania, Turkey, Iceland,

Liechtenstein, Norway, and Switzerland) hosted 44 percent of all international students(or 1.1 million students). Although the United States continues to be the destination of

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choice for the largest group of students, the international student market is changing

and a number of countries are now challenging U.S. dominance as the leading host

country. As shown in Table, from 2000 to 2006, international student enrollment in the

UNITED KINGDOM grew by 17 percent; however, in the same period, the U.K. share

of international students, in proportion to the number of international students

worldwide, declined. OECD (2006) Reported that U.K. market share of all international

students enrolled declined in 2004 to 21.6 percent, from 25.3 percent in 2000. Among

the top competitor countries, the United States was the only country to report a decline

in market share (1 percentage point), whereas France expanded its market share by 2

percentage points and the other countries remained stable.

1.3-Review of literature:

A market is group of potential customers that may want the product offered and that

have the resources, the willingness, and the ability to purchase it. There are four types

of markets: they are:

1. Consumer market.

2. Business market.

3. Global market.

4. Non profit and governmental markets.

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According to American marketing association, marketing is an Organizational

function and a set of processes for creating, communicating and delivering value to the

customers and maintaining customer relationships in a way that benefits both the

organization and its stakeholders.

Marketing is the flow of goods and services from the producer to consumer. It based on

relationship and value. In common parlance it is the distribution and sale of goods and

services. Marketing can be differentiated as Marketing of products, and Marketing of

services. Marketing people are involved in marketing various types of entities viz:

goods, services, events, persons, places, properties, organizations, information and

ideas.

Services: any benefits or activities or satisfactions that are offered for sale or which

are sold along with the goods are called services according to American Marketing

Association (AMA).

Services marketing: the process of creating communicating and delivering services

either with the goods or separately and maintaining customer relationships in a way that benefits both organization and its customers according to AMA.

The major characteristics of services are,

1.Intangibility.

2.Inseparability.3.Perishability.

4. Variability.

In services marketing-mix refers to the combination of the following 7 Ps .they are

product, price place, promotion, people, process, and physical-evidence.

In psychology and the cognitive sciences, perception is the process of acquiring,

interpreting, selecting, and organizing sensory information.

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Market potentiality: market potentiality refers to the maximum possible sales

opportunities presented in a particular market segment which is opened to all the buyers

&sellers of a product or service during a stated future period.

Factors influencing market potentiality:

Macro economic factors:

Demographic factors:

Income levels:

Social factors:

Cultural factors: Consumption habits:

Standard of living

Industrialisation:

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2.1- Need of the study:

In the present competitive environment it is becoming necessary to know the changing

trends in various sectors; similar is the case of education consultant sector. The

customers needs, tastes and preferences keeps on changing and the services that are

provided by a company must be perceived differently by the customers. So in order to

keep track of changing tastes and preferences, we have to know about the details and

opinions of the customers.

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My study basically deals with the analytical study of services provided by G.I.Careers

(about the courses and universities) and the way it is perceived by customers of the

company. it also describes the awareness that the customer has about the company. As

the customer perception is the core idea in todays era, it became necessary to

understand the problems that are faced by them and the solutions for such problems.

Another major aspect is to know the potentiality of U.K. based universities with

reference to G.I.careers, which is necessary for a company to know their sales growth.

To forecast their sales and to compete and sustain in the market for a longer period

company the companies has to know the overall market potential. So that they will

develop their strategies to grab that market share.

SIGNIFICANCE OF STUDY:

In todays globalised era it is very important to an organization to identify and retain

prospective customers to the company.

By this study one can know,

What type of services that are required by the customer?

What is the position of the company in the industry comparing with its

competitors?

How the education-consultant market is growing day by day?

The growth rate of education consultancies?

How to do competitive analysis to succeed in the present market?

What is the market potentiality of G.I.careers compared to other competitors?

What type of promotional mix/marketing programme the company has to design

or to choose?

Which strategies that a company has to use to get effective sales?

How the company has to attract the new customers and to retain the old

customers?

2.2-Objectives of study:

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Primary objectives:

To understand the student perception about U.K. and to understand the nature of

the services offered by educational consultancies with reference to G.I.Careers

(UK) pvt ltd.

To know awareness level of the customers of G.I.Careers.

To know the total market for educational consultancies with reference to

G.I.careers.

To know the customers expectations from G.I.careers.

Secondary objectives:

To know the customers financial level who wants to study in u.k.

To know the strengths and weaknesses of the company.

To know the opportunities and threats presented for the company.

To know the customers satisfaction levels and their opinion about the company.

2.3- Scope of the study:

Places: Visakhapatnam, Chennai.

Team: 1

Members in the team: 4

Regions /territories: all places in Visakhapatnam and Chennai.

Nature of work: marketing research, telemarketing.

2.4-research design:

. Data collection is the most important task for a company to stay in the market for a long time. Data can be collected in two ways.

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They are:

Primary data

Secondary data.

PRIMARY SOURCES:

The primary approach for the study is survey- research. This is a descriptive

research method. In this Survey we collected different samples who are part of

population. through questionnaire we got their opinions

The necessary primary data has been collected through personal interviews with the

executives concerned. By establishing a direct contract with dealers, the pros and the

cons of the distributors can be easily: interpreted. Information pertaining goes he

production process was gathered by direct observation.

1 The method of primary data collection used into this study is questionnaire.

a) Questionnaire:

Questionnaire is the most important data collection tool used for thisstudy. Questionnaire was prepared with the objectives of study in mind. The

Questionnaire consisted of different kinds of questions namely.

Closed ended questions

Dichotomous questions

Multiple choice questions

Importance scale questions Open ended questions.

2. I collected the secondary data from

Magazine

New Papers

Books

Internet

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Journals

Research projects

ii. Sampling:

Sampling technique used in research is probability sampling simply random sampling

method is used in the study to choose the respondents the sample is to collected from

different geographic locations different demographics and psychographics in

Visakhapatnam and Chennai.

iii.data tabulation:

The data once collected will be kept in tables, so that the Customer Executive

Officer can easily identify the sale and stock display on that particular day. The

competitors data will also be collected and will be put in the form of tables. Data

tabulation is done by using tables and distribution charts.

4. Data analysis methods:

Data is analyzed in the form of tables which will be useful to analyses the market share.

The competitors position in the market can also be analyzed with this data.the methods

used are,

Central tendencies.

Regression and correlation analysis.

5. The result is presented using tables and graphs

The research process, broadly involves the following steps:

Problem Definition

Research budget decision

Research design decision

Research proposal preparation

Data collection Data analysis and report writing..

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2.5- presentation of the study:

The following is the presentation of the study:

Basically it can be classified into the following types:

Primary data:

This is the raw data available in the form of questionnaire. These are the things that are

directly available with the company. in this data all the questions are prepared in such a

manner that the details regarding the customers opinion about abroad education and

their requirements from the companyside.it also includes the market growth rate in

todays competitive ere and the portion of the education growth in the whole economy.

The study has been done on these aspects. The awareness level, perception, market potentiality, and the pull-push factors to go abroad: the information of these aspects

have been collected from vizag and Chennai.

The sample size is about

fifty (50).the total survey was done extensively. And this survey was done for a period

of two months.

Secondary data: in this data we include all the books and journals of the company and

the information from different sources. basing on these I presented my research.

2.6-Limitations of the study:

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The following are the limitations that are observed in the study.

1. As the study is conducted in the form of questionnaires the information given

by them may or may not be true as it is against their companys policies.

2. Time is considered as one of the main constraint as 2 months period is considered as

insufficient to know the attitude and the opinions of the customers.

3. the customers may not furnish the correct information regarding their individual

opinions as they may personalized(reserved) and they may be busy with their work and

we may not collected the exact opinions from him

4. as information is collected as per the replies given by the customers and there is no

bias in such an approach.

5. Majority portion of the data persons in this project are secondary information option

from the records supplied by the organization.

Chapter - 3

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3.1-industry profile:

Introduction:

In most developed countries a high proportion of the population (up to 50%) now enter

higher education at some time in their lives. Higher education is therefore very

important to national economies, both as a significant industry in its own right, and as a

source of trained and educated personnel for the rest of the economy.

There are two types of higher education in the UK: higher general education and higher

vocational education. Higher education in the United States specifically refers to post-

secondary institutions that offer associate degrees, baccalaureate degrees, master's

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degrees or Ph.D. degrees or equivalents. Such institutions may offer non-degree

certificates which indicate completion of a set of courses comprising some body of

knowledge, but the granting of such certificates is not the primary purpose of the

institution. Tertiary education is not a term used in reference to post-secondary

institutions in the United-States.

History of the education-consultants:

Education consultants are entered in India in mid20th century. Initially there is a less no

of people in India are interested to go to abroad. So at those days hardly less no of

education consultants, are there and promoted their services. Later at 1960-70s due to

less harshful govt regulations there is a rise in the people interested to study in abroad.

After that due to the Indian govt L.P.G.policy (liberalization, privitisation, and

globalization) at 1991 there is a steep rise in the no. of educational consultants. So more

no. of M.N.C.s is entered in Indian scenario .right now about 150-200 educational

consultants are there in India and promoting students to different countries like U.K.,

U.S.A. and others.

The Major education consultants in India that are entered in India are as follows.

Visu international ltd. (1983).

Edelwise education-consultant (1991).

Viec .education-consultant (1991).

St.josephs education-consultant (1995).

Study overseas education-consultant (1996). G.I.Careers (UK) pvt ltd (2003).

1. Visu International ltd:

It was the first education consultancy entered into the Indian market.

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Visu International Ltd. was started in 1983, by Mr. C.C.Reddy , an NRI from USA,

Founder and Chairman, built the huge organization that it is today. From a humble

beginning, today he succeeded in the uphill task of dispelling all the myths usually

associated with ' study abroad' and have brought the concept of overseas education to

the doorstep of every student, by making it affordable and devoid of cumbersome

procedures.

Visu International Ltd has more than 73 offices all over the world, placing more than

75000 students in Universities abroad. Their reach extends to five continents and

Universities in most Countries like the US, UK, Canada, Ireland, Singapore, Malaysia,

Nepal, Kenya, Tanzania, Uganda, France and Spain. They promote higher education in

U.K. U.S.A., Australia, and Singapore.

Services of visu intl ltd:

Counseling.

Visa guide lines.

Choosing right university

Parttimeassistance.

2 .Edwiseintledu.consultancy :

It was the next entry to Indian market.Edwise was started in 1991 march by

Mr.Sushil Sukhwani, Mr. Ajay Sukhwani, Mr Assan Sukhwani and Preeti

Sukhwani and is a reputed organization with a strong Ethical Practice Code. Edwise

provides information regarding higher education in various countries such as UK,

Australia, New Zealand, Canada, USA, France, Switzerland and Ireland, and has a

command over the education system world wide. It is having branches in Asia,

Africa, Australia, and Europe.

Their services:

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Career counseling and course selection:

University selection:

Admission guidance:

Recommendation:

Bank loan assistance:

Visa assistance:

Traveling assistance:

Forex assistance: because of their Tie up with reputed Forex dealers such as Thomas

Cook ensures that our students get the competitive exchange rates and the prompt

services.

All services are of free of cost.

Promoting countries:

UK, Australia, New Zealand, Ireland, Switzerland, Singapore, France & Dubai

3. VIEC EDU.CONS:

It was the next entry to edelwise.it was established in 1991 July. It has branches in

Asia, Europe and Africa.

Promotes education in: Australia, New Zealand, U.K. Singapore, and Dubai, Canada.

Services offered:

Admission:

VIEC provides free counseling services to the students. Most of the VIEC counselorshave visited Australia, U.K. and New Zealand and have first hand knowledge of the

universities and their courses. Hence they all are well experienced and have the

knowledge to provide students with the actual facts about living and studying abroad.

Visa assistance:

Traveling and accommodation:

Good reasons to choose viec:

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Every year, VIEC sends its counselors from its different regional offices to Australia.

This gives the counselors an experience of the actual facilities provided to the students.

Hence upon coming back they are able to guide the students in a better way. VIEC also

has the authority to give admissions for certain universities and TAFE, test for English

proficiency and attest documents. At every step the students is guided so as to make his

application stronger. This way the documents are checked twice before submitted to the

relevant authority.

4. ST.JOSEPHS EDU.CONS:

St. Josephs consultant was established in 1995. They have over 10 years of

experience in this field. They have branch offices in Vijayawada and

Visakhapatnam.

Their aim is to provide the complete information on reputed education institutes

(universities and colleges) in various countries. They are authorized representatives

for the oldest, best and reputed universities and colleges in Canada, Ireland, UK,

Switzerland, Holland, Europe, Singapore, China, Australia, and New Zealandlocated in various places.

Services offered by them:

Free counseling by taking into consideration his/ her academic history, interests

and career goals and ensure that the program chosen is best suited to individual

needs.

Multiple Options options for applying multiple countries for multiple courses,

oversee the preparation and submission of all necessary documentation, including

reference letters and study plans (Statement of Purpose), as well as assisting in the

completion of application forms.

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Spot admissions we arrange spot admissions frequently with the university

officials for selected programs for qualified students. University professors and

international officers visit our office and this gives you an opportunity to meet and

discuss your study option in their country.

Visa profiling - Guidance for visa formalities, helping in filling the visa application

for error free application, complete assistance in all visa procedures and ensuring

you submit the right document for your visa, personal interview guidance.

Post arrival arrangements assisting in securing the airline reservation, foreign

exchange, travel arrangements, Airport pick-up, and University accommodation

arrangements. Temporary accommodation with our old students.

Pre-departure Briefing - Orientation with guidance in trans-cultural adaptation, flight

and post-arrival services. We will provide you list of our students contact details

before you leave India. Providing you with information regarding part-time work.

5. STUDY OVER SEAS EDU.CONS;

Study overseas edu.cons was established in 1991.It has branches in India (Ahmedabad,

Bangalore, Coimbatore, Chennai, Hyderabad, Kochi, Mumbai, New Delhi and Vizag)

and the UK (London). It promotes higher education in U.K. U.S.A, &Australia.

Their services:

In-depth counselling: to help the customers to select the right course at the most

suitable university in Australia/UK using our database with details on courses and their

well resourced reference libraries.

Visa counselling: to help the clients to secure their student visa to enable them to study

in the Australia/UK. The Company has an excellent success rate in helping students to

apply for a visa which has averaged at well over 95% over the last few years.

Pre-departure briefings: to help students prepare for going to the Australia/UK to study.

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In addition to seminars we also provide students with access to a wealth of information

to help them prepare for going to Australia/UK.

Making friends to enable them to establish contact with other students going to the

same university either before or during their studies in Australia/UK.

Post arrival services in the UK for students interested in studying in the UK. their

London office is their dropping center and will help ensure that they have an important

support network during the early stages in the UK when things may be unfamiliar to

you.

After graduation from their UK based associate company Employment Overseas Ltd

offers employment and immigration advice to Study Overseas students who wish to

seek employment in the UK after graduation. Employment Overseas Ltd is registered

with the Office of the Immigration Services Commissioner (OISC) in the UK. The

OISC is a British Government body that controls and monitors individuals,

organisations and companies in the UK who want to offer immigration advice and

assistance to foreign nationals.

Long term support through providing them with life time membership of their Alumni

group on the commencement of their studies in the UK. The Alumni group helps

provide them with opportunities to seek employment and for staying in touch with

other students from their own country and city while they are studying in the UK and

after graduation.

All their services are of free of cost.

6. G.I.CAREERS (UK) PVT LTD:

G.I.Careers was established in 2003.It have branches in 3countries viz Asia, Europe,

Africa. Their head branch is at Aberdeen, Scottland.They are the direct representatives

of U.K. universities. Totally they are representing 13 universities and 7 colleges in

U.K.They promote higher education in U.K.And they are the preferred partner of

British deputy high commission (BDHC).

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Services of G.I.CAREERS:

1. Services in India:

Information on various universities.

Counseling and guidance to choose the right course.

Securing admission.

IELTS/TOEFL training.

Bank loan assistance.

Visa-procedure and guidance.

Traveling assistance.

Predeparture briefings:

2. Services in U.K.

Home away from home-scheme.

Air port greeting and post arrival support.

Career launch pad.

Immigration-advice:

Bank A/C opening assistance:

National Insurance number guidance:

Job-Assistance:

Post-graduate work experience.

3.2- Organization profile:

GI Careers (UK) is a student solution provider aiming to provide quality service

package to students aspiring to study in the UK. Their strategy is to have international

impact whilst retaining the ability to be personal, flexible and responsible in meeting

the needs of our students. Since its inception from 2003 GI has progressed through

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many developmental phases and achieved contracts with the following list of leading

Scottish Universities & Colleges.

Universities Colleges

The Robert Gordon University Perth College

University of Aberdeen Stevenson College Edinburgh

Glasgow Caledonian University North Glasgow College

University of Dundee Banff and Buchan College

University of Abertay Dundee Dundee College

Brunel University Langside College

University of Birmingham

University of Stirling

Over these years they have introduced more than 190 students to Scottish economy to

upbeat the declining population of Scotland. They have also obtained the status of A

Preferred Partner in India of the British Deputy High Commission. Promoting

Education in the UK. The Elements of the Business Concept are to 1. Promote British

university education across the world and recruit high caliber students & 2. Maintain a

continuing relationship with the recruited students by providing them with additional

services during their period of study in the United Kingdom. They strive to provide our Universities/ FE Colleges with those students who will become their top 20%

performers in their respective fields. How they achieve this is down to our rigorous

method of selection, proven over 3 years of business success.

The Student Services :

Their students supports falls into two main places Home Country & Britain in order to

ensure complete students satisfaction.

Support in Home Country Support in Britain

The Pre-application Process

Securing Your Admission - The Application

Process

Living and International Life

Arrival support & Problem Solving

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Becoming an International Student

*Subject to availability

Accommodation support and P/T Job

Regular social gathering for

mentoring/evaluation

Holiday work placement & Post

Graduation work placements*

The Business Operation

Their operations span across 3 continents Europe, Asia & Africa. GI Careers (UK) -

Aberdeen base office is responsible of issuing strategic & operational directives to the

branches. The branch offices in India & Ghana are equipped with the infrastructure to

counsel prospective candidates. China and mid-east operations are also on the verge of

closure.

Partner Support:

GI Careers (UK) offers its partners a wide range of support throughout the entire life

cycle of the partner. Consider these advantages:

Operating Methods Manual

Ongoing online training and support

Counsel-Right training course (includes Sample Scenarios CD )

Initial Marketing Campaign including:

Central Postcard Campaign

Promotional Product Sample Kit

Brand/Image Marketing Campaign

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E-marketing

Promotional Products Catalog

Marketing Tool Kit

Cash flow planning consultation and much more

Operating Methods Manuals

All partners are provided with copies of these comprehensive Manuals, which details

policies, philosophies and day-to-day systems and procedures. The Manuals are

updated regularly to keep them abreast of market information, university informationand ways of exploiting new business opportunities.

their partnering training centers offer market leading business skills and tailored

portfolios to meet the specific training needs of todays student recruitment market in

the international platform to initiate a change to their career.

Ongoing Online Training and support

GI Careers (UK) believes in support in the field and from Head Office for our partners

to maximize results for both parties. The department provides ongoing training and

consulting services to you in your centre. Their Centre Administrator / Manager will

work with you individually on all aspects of improving your business. They provide the

industry's finest ongoing training and support to help them to build and maintain a

successful business. They are expertly empowered to acquire clients assisted by their

own in-field mentor - and enjoy the package of skills acquired by over one hundred

franchisees.

they are totally committed to your success. They have the latest software to assist them

and they take all the real difficult stuff, such as payroll for temps, away from you and

do it for you. They will receive comprehensive training in all aspects of the business

during your four weeks at their headquarters and at their location.

Counsel-Right Training Course

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The following training courses and learning days are built into your pre-opening

training schedule to give you the finest possible start but continued help and assistance

is always there to aid your learning process into our business. Would they like to feel

confident that they can help students cope with difficult decision on choosing the right

course? If you have a desire to help others, the Counsel-Right Training Course will

show you just what counselling can achieve.

University Catalogue Learning Programme

Counselling training (Using "Four Question Model")

Supervisory training

Marketing Forums

Launch and Opening Programme

They pride themselves on the level of training and marketing support we offer. This is

one of the reasons why our Partners/Branches are so successful.

Services of G.I.Careers:

1. Services in India:

Information on various universities.

Counseling and guidance to choose the right course.

Securing admission.

IELTS/TOEFL training. Bank loan assistance.

Visa-procedure and guidance.

Traveling assistance.

Predeparture briefings:

2. Services in U.K.

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Home away from home-scheme.

Air port greeting and post arrival support.

Career launch pad.

Immigration-advice: Bank A/C opening assistance:

National Insurance number guidance:

Job-Assistance:

Post-graduate work experience.

Incorporation:

GI Careers is a knowledge based solutions provider to students who seek to study in

United Kingdom. In India, GI Careers is one of the fastest developing consultants

providing expert guidance and professional help to students seeking admissions in

Universities in UK.

Prior to the subsistence of GI Careers, GI Magnetics - an Oil and Gas Industry

related manpower consultancy paved way for GI Careers, UK. It was headquartered

in Aberdeen, Scotland. With the effective increase in the educational market the

need for expansion rouse. It later spread its wings across the sub-continent. Thus

the origin of GI Careers in India took genesis in Vizag in Feb2004.

It all started with three member strength in three departments Counseling, IT and

Accounts. Later with the inclusion of new departments like HR, Marketing,

Administration, Training and Quality, the scope for growth grew rapidly. With the

rapid growth in terms of performance, Vizag branch even paved way for new

branches. In Other cities like Hyderabad, Chennai, Coimbatore, Mumbai, Pune,

Trichy, Vijay Wada, Kolapur, Sangli, Belgaum etc and we also started our

expansion in the other parts of world by opening our new branches in other

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countries like Ghana, Nigeria, and Hong Kong thus making GI presence more

vivacious.

Objectives Of Gi Careers:

Free advice on a wide range of topics from undergraduate and postgraduate

programmes, application procedures, visas, scholarships and many other

issues

Counselors will suggest and assist the students in selecting the various

courses ranging from PG Diploma ,Degree, Engineering Courses and all

Msc,MBA,MA Taught Programmes like Computer games Technology,

Information Technology, Management, Bio-Technology, Journalism,

Fashion designing and helps them in availing scholarships provided by

different kinds of universities and many more.

Helping the students in filling Applications of different kinds of universities.

Guide the students in arranging all the Visa documents as per British

Council student check list form.

GI Careers will help the student to file the visa, gives the student the

financial checklist and the entire documentation checklist required in

securing the visa.

A competent team of experienced counselors assisting students in the

process.

Directors with substantial experience and background in the field of

education.

Spot Interviews & Admissions in India by International Officers (Admission

Division) of Universities.

The Respective International officers from the Universities Of UK which we

represent, Visits GI CAREERS head office and its branchs and will have a

personal interaction with the students and explain them all about the

importance of Uk education, student life, course importance, job prospects

and also clarifies many other doubts of the students.

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Spot admissions are conducted for the purpose of students where in spot

decisions can be made and Conditional & Unconditional Offer Letters will

be issued to students on their interested courses.

Continuous contact with your family. GI Careers provide additional services by maintaining a continuing relationship throughout your period of study in

UK while most of the consultants leave the recruited students completely on

their own.

Home Away Home Scheme designed especially for Uk going students

which contains the following benefits which are provided free of service

like

1. Air-Port Pick-up and greetings

2. Arrival Support

3. Provides accommodation for initial days and assist students in

finding permanent accommodation helps in getting National

Insurance number which is mandatory for anybody to work in

UK. And many more facilities.

They adapt a Push strategy to reach out competent students rather than

wait for them to approach us.

Nature Of Activity:

GI Careers (UK) is a premier International Career Counseling and Consultancy

organization with a mission to direct and guide all students towards a bright career

path. They are a knowledge based student solutions provider to students who seek

to study in United Kingdom.

In India, they are one of the fastest developing consultants providing expert

guidance and professional help to students seeking admissions in Universities in

UK.

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GI Careers is one of the education consultancies that provide FREE services to

students. They have an exclusive approach to assess student's skills and abilities and

our services are tailored to the individual circumstances of each case and the

particular needs of each student. They assess and match students with the

requirements, academic offerings and resources of Universities.

Departments and Its Functions:

It is critical that the administration be transparent to the management. In the same

lines the company has felt the need to become lean and efficient to ensure its ability

to compete effectively in the market.

Consequently the administration has shed several functions and lines of activities

which have been divided into different departments.

They are the following:

1. Front Office & IELTS Department.

2. Counseling Department

3. Marketing Department

4. Business Development and Quality Assurance Department

5. Accounts Department

6. IT Department

7. HR Department

JOB RESPONSIBILITIES OF FRONT OFFICE EXECUTIVE

Receiving the customers and directing them to the concerned department.

Handling of all the incoming calls.

Responsible for maintaining the Attendance Register

Responsible for the office discipline.

Responsible for maintaining the visitors register

Responsible for all the students enquiry and the walk-in forms

Co-coordinating things related to IELTS .

Responsible for compiling all the IELTS material as per the weekly schedule.

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Responsible for getting the material photocopied and distributing them to the

students as per the requirement.

Responsible for distribution of the test papers to IELTS student.

As a marketing strategy, going for follow-ups to colleges. Responsible for counseling the IELTS students.

JOB RESPONSIBILITIES OF IELTS FACULTY

Scrutiny of standards of students through Academic Testing which includes the

following:

a. Reading Task - Comprehensionb. Writing Task

Suggesting the tentative dates of the students taking the IELTS test based on the

scrutiny.

Fixing up of the batches and the date of commencement.

A blue print

Documents

Customer Perception About Abroad Education