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Customer Engagement Sustainable Savings, Verifiable Results For Company Name Date Grounded Power, Inc. Confidential, GroundedPower, 2009. Agenda. Company Positioning GroundedPower Overview Mission Management Team Approach to Customer Engagement Solutions Results To Date - PowerPoint PPT Presentation
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Customer EngagementSustainable Savings, Verifiable Results
For
Company Name
Date
GroundedPower, Inc.
Confidential, GroundedPower, 2009
Agenda
• Company Positioning
• GroundedPower Overview– Mission– Management Team– Approach to Customer Engagement– Solutions– Results To Date
• Proposed Approach with NU and UI– Services– Estimated Cost
Engagement Layer- Integrating People and Technology
GroundedPower Overview
• Headquartered in Gloucester, MA
• Privately financed with latest round oversubscribed
• Solutions focus on sustainable, verifiable savings through monitoring and customer engagement with patents pending
• Multiple pilots in progress showing very positive results
• Highly experienced management team
Mission
To help utilities:• achieve substantial, sustainable energy savings,• improve overall communications and customer service,• strengthen utility/customer relations
GroundedPower accomplishes its mission by combining social and active learning techniques with information technology.
Management Team
• Dr. Paul Cole, Founder, CEO, psychologist, software product developer, entrepreneur and business strategist. Built successful teams and collaborative software products at DEC, Lotus and Vista Associates, and as MIT researcher, focused on using technology to affect organizational and human behavior.
• Carl Gustin, Founder, President, 30 years energy industry, senior executive, utility efficiency programs and customer service; senior executive, US DOE
• David Rosi, SVP, Marketing & Sales, 25 years executive leadership in the energy industry and high tech in wireless, RF & IP networking and software applications from start-up to Fortune 50 firms.
• Mike Bukhin, VP, Engineering, over 15 years in software and systems development, among many accomplishments he designed and built largest smoking cessation behavior change platform in the world that scaled to millions of users and hundreds of major partners
• Rob Faludi, Director, Networking & Interactive Systems, specializes in behavioral interactions through physical computing, mesh networking and web development, MA in cognitive psychology and MS in interactive communications from NYU. Writing book on ZigBee for O’Reilly media, appears on network news on smart grid.
Options to Achieve Energy Efficiency
A. Information Access Techniques- provide access to energy use data through IHD’s and web portals to provide enhanced knowledge that leads to some level of behavior change.
B. Social Marketing Techniques- presenting consumers energy use data, comparison reports and savings tips with online access to deeper analysis over defined times to create enhanced levels of awareness and action.
C. Social and Active Learning Techniques- provide an interactive energy efficiency environment that enrolls consumers in the efficiency process- real time energy analytics, goal setting, achievements vs. like groups, sharing ideas, constant feedback & support, initiating challenges and rewarding success.
Creating Persistent Behavior Change
Goal Setting • Goals increase performance
• Active participation contributes to durability of behavior
• Commitment to enrollment creates lasting change
Meaningful Action
• Skills and resources to change behaviors
• Self-Efficacy
Feedback • Increase sense of self-efficacy
• Internalization of feedback and learning
• Feedback linked to goals improves performance
Social Environment
• Social norms and social interactions
• Common group ID can lead to improved performance
• Adoption influenced by interaction with neighbors/friends
• Supportive environment increases persistence
GroundedPower Offerings
• Interactive Customer Engagement System- iCES
• Integrated HAN– In-Home Monitoring Display Unit (MDU)
– Zigbee Wireless Network Gateway Unit (NGU)
– Power Monitoring Units (PMU’s)
• Professional Services & Customer Support
• Measurement & Verification
iCES Architecture
iCES Functionality
• Committing to energy savings goals and tracking them
• Simple, fast and effective home energy audit
• Highlighted areas causing the most energy use
• Analysis of ongoing consumption vs. personal targets
• Comparative assessments vs. a customizable set of like users
• Environment for taking action and committing to new habits
iCES Application Functions
• Efficiency solutions education
• Purchasing efficient energy products
• Consistent communications with customizable time intervals
• Constant reinforcement for actions and habits including online consultation
• Issue savings challenges to neighbors, friends, towns etc.
• Leader boards, rewards and points for achievement
iCES-Dashboard
Displays real-time consumption vs. similar houses, progress toward goal, savings to date and featured info including announcements, task updates, stories and snapshots.
powered by GroundedPower
iCES- Goal Setting
powered by GroundedPower
iCES- Goal Review
Goals set at intake, determined as % savings over prior year kWh use, can be customized by user. Ongoing feedback provided on Dashboard, with Daily Use graph showing use vs. goal, and Monthly Summary showing progress vs. goal for the current month
Powered by GroundedPower
iCES- Home Energy Audit
The Energy Audit creates the baselinefor determining a consumer’s profile
iCES- Energy Profile
Powered by GroundedPower
iCES- Engaging in Action
Choose from hundreds of actions that are continuing to grow
Powered by GroundedPower
iCES- Customized Content
Powered by GroundedPower
iCES- Executing the Plan
The system differentiates habits from actions, habits come with routine remindersand actions are supported by tips. Actions can progress into habits and are rewarded.
Powered by GroundedPower
iCES- Social Interaction
iCES- Online Efficiency Consultation
iCES- Challenges- Communities
Users can compare themselves tomultiple groups including similar households,a town or self selecting groups. This allows users to configure their own motivators.
iCES- Challenges- Schools
iCES- Impact of Actions & Rewards
Powered by GroundedPower
iCES- Continuous Reinforcement
Users receive personalized emailsat a time interval they choose:
- Summary of consumption- Achievement vs. goals- Savings generated to date- Top community performers- Other desired items
Portions of the emails are used as a communications channelfor the utility:
- Allow end users to be notified about programs, rebates, notices or voluntary DR events
iCES Alerts- Example Demand Response
An alert system for special announcements can be included on the homepage, Dashboard, and within scheduled emails. In this case participants can click on a link within an announcement to access a Demand Response info page.
iCES Management Tools- Example
Sophisticated reporting and analysis, enables utilities to see how activity through the site results in savings at individual level and collectively in community. Utilities can access
reports detailing use of features, activity data etc.
Energy Efficiency Report
Can be combined with iCES todeliver a mail component to specific market segments.
• Savings targets and status• Disaggregated energy analysis• Comparative use vs. select users• Actions to support savings • Utility sponsored programs
Monitoring & Networking Solutions
In-Home Monitoring Display Unit- MDU
Wireless NetworkGateway Unit- WGU
Monitoring Units- PMU’s
- Supports CT clamps
- ERT Module for AMR
- Supports data access from any infrastructure using Zigbee protocol
- Energy monitoring at a glance
- Message waiting indicator
- Status indicator- DR, TOU, progress vs. goals
System Integration
Sample Configurations
AMR AMI
Professional Services & Customer Support
• GroundedPower provides planning, implementation and ongoing support services as well as program M&V.
• For customers seeking a turn-key solution GroundedPower can provide a managed service outsourcing all aspects of the program including planning, implementation, support and savings M&V.
Measurement & Verification
• iCES allows for individual user information to be summarized according to groups and in total to provide statistics for regulatory reporting.
• We work closely with clients and deliver M&V through the use of independent experts- The Shaw Group and others. We agree on an appropriate baseline and provide the most accurate formula for measurement.
• Sample Approach:– GroundedPower would use info collected by the iCES system for each user.
– Assess pre-participation consumption with post-participation consumption to compare and
contrast this info to a control group using statistical techniques.
– The baseline info would consist of weather normalized consumption data for each user.
– When available, several years of consumption history for users would be utilized along with demographic differences (residence size, people per household, age etc.).
– This information could be coupled with user info in other Efficiency programs to separate within the statistical framework savings already realized from such program participation.
Results to Date
• Use Ranges from 2-5 months, average 3 months
• Cross-section of users from sophisticated early adopters to novice levels
• High level of engagement– 95% filled out profile– Average 2.5-3 logins a week per participant
• High Level Early Savings– Range from 8-20%, average across all participants 12%+
Proposed Next Steps
Preliminary Cost Scenarios
Scope Price
Mo. iCES Subscription
Set-up & Customization
Scope Per Home or Building Price
AMR Pkg.-Res (ERT, WGU, IHD)
CT Pkg.- Res (Clamps, WGU, IHD)
CT Pkg.-Muni (Clamps, WGU, IBD)
Installation Services
Application
HAN