INSTRUCTION MANUAL FOR CUSTOMER CONTEST IDEAS

CREATIVE TIP NO. 1

*free sample*

Let your customers guess the weight!

What the heck is that?!

Put up a photo of something that relates to your product or service and ask

“How much does … weigh?“.

Photograph: Mameradivlasy.cz

When announcing the contest put up a photo of the item or items on a switched off scale.When the winners are being announced put up a photograph with the scale now turned on.

Examples for various sectors ...

Cosmetics vendor, hair salonHow much does hair weigh? Have you ever

thought about how much your hair would weigh?:) Now you have the chance! How much do you think

the hair in the picture weighs?:)

Computer retailer

How much do these five video cards weigh?They range in age from three to fifteen years:)

Service provider

How much does the management of Services ltd. Weigh? … make your guesses to the first decimal place, e.g. 375.3 pounds. …P.S. The gentlemen in the picture may decide to slim down a little under the weight of your guesses:)Accompanied by a photograph of two “bosses” squeezing onto a scale together.

Underwear retailer

How much do boxer shorts weigh?:)How much does the Calvin Klein Classic series of boxers weigh together in all available sizes – S,M,L,XL and XXL?

And now an example of a complete contest announcement in practice

for the retailer of materials for making bead jewellery Koralky.cz

Photograph: Koralky.cz

CONTEST: How much do beads weigh?:)Do you take off your bead jewellery when you weigh yourself? :) Any idea how much it might

weigh? Now you can test your “qualified” guess in our new contest:)

Whoever is the first to guess the closest will receive a gift certificate for $50.

Contest ends August 15th.

Real contest announcement (link)Real announcement of winner (link)

Note: Running contents directly on your Wall is a violation of Facebook’s rules.The contest can be run using a third party application for running contests on Facebook or can be

run for example on a company blog.

“But what should WE weigh?!”Still have no idea how you could use the

“weighing” idea for your company?

Try asking yourself the following creative questions!

What products or parts could we put together?

What could we take apart?

What could we break?

What could we remove from the product and make a nice little pile of?

What is used to make our product?

What about using the packaging?

What about making a pile where you can’t see how much is there?

Still no ideas?:) Maybe more specific examples will help …

Do your products have exact ascertainable weights, like for example electronics?

Try breaking apart old or defective merchandise and make a nice little pile from various leftover

parts.

Do your products have exact weights but you have several different varieties that people likely

won’t be able to find out? Try weighing, for example, several pairs of shoes in different sizes

and models.

Is your commodity a service?Try to think of an element that characterises your service.

Maybe paper, documents, offices, cars …

How about asking the weight of all the recycled paper collected in your office in a week?

The question would be accompanied by a picture of your paper recycling bin.

How about asking the weight of five full file folders with your logo?

Final check – two last points!

1. Is your picture fun or unique in some way?

What about using an old pair of sneakers instead of new ones?

What if every file folder was a different colour?What if the paper recycling bin had a sticker on it

encouraging people to recycle?What if the bosses on the scale were grimacing or

wearing clown hats?

2. Does your contest allow for enough different answers or is it possible for everyone

who answers to get it right?

If the correct answer has a limited range, you limit the number of contestants.If it’s obvious that the right answer has a range of say 20-30, then after 10

responses no one else will be motivated to guess.

Wrong: Asking the weight of a single person in pounds.Right: Asking the weight of two people squeezing onto a scale and asking the

answer to be down to the first decimal place.

That is it!

Got your own idea?

If not, try to go through the presentation once again.

This time think for a while about every question.

Or does the whole "weighing guess" not sound right for you?

Or would you like to get more and different tips?

Don't despair!:)

You can get a package of THREE different contest presentations per month!

Every presentation uses a different CONTEST TYPE (photo contest or essay or "easy guess"

contest or ...) and works with a different CREATIVE MODEL (like the free "weight"

example).

Read about our solution atwww.contest-ideas.com

Or

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