Customer Attitude Towards Online Shopping

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CHAPTER-I

INTRODUCTION


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ONLINE SHOPPING

Online Shopping is a form of electronic commerce which allows consumers to directly buy

goods or services from a seller over the Internet using a web browser. Alternative names are: e-

shop, e-store, Internet shop, web-shop, web-store, online store, and virtual store. An online shop

evokes the physical analogy of buying products or services at a bricks-and-

mortar retailer or shopping center; the process is called business-to-consumer (B2C) online

shopping. In the case where a business buys from another business, the process is called

business-to-business (B2B) online shopping. The largest of these online retailing corporations

are eBay and Amazon.com, both based in the United States.


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CHAPTER-II


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RESEARCH

METHODOLOGY

RESEARCH METHODOLOGY

Research in common parlance refers to the search of knowledge. One can define research as a

scientific and systematic search for pertinent information on a specific topic. It is the voyage of

discovering new facts. This inquisitiveness is the mother of all knowledge and the method

employed in this quest is known as research. Research is thus an original contribution to the

existing stock of knowledge making for its advancement. Research methodology is an attempt to

solve the research problem systematically.

Research methodology plays an important part in any investigation. Unless the methodology is

correct, the analysis and conclusion may not be scientific. The present is based on some

objectives and these objectives are listed below:-


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OBJECTIVES OF THE STUDY

The present study is an attempt to analyze the Customers Attitude Towards Online Shopping

.The study will cover Ambala City and Ambala Cantt and shall revolve around following

objectives.


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RESEARCH DESIGN

A research design is an arrangement of condition for collection and analysis of data in a mannerthat aims to combine relevance to research purpose with economy in procedure.

In fact the research design is the conceptual structure with in which the research is conducted.

Research design is needed because it facilitates the smooth sailing of the various research

operations. Thereby making research as efficient as possible yielding maximal information with

minimal expenditure of efforts, time and money

Research design, in fact, has a great bearing on the reliability of the results arrived at and as such

constitutes the firm foundation of the entire evidence of the research work. In the other words we

can say that research design is advance planning of research.

A good research design should be flexible, appropriate, and efficient and so on. It should try to

minimize biases and maximize reliability of the data collected and analyzed is considered a good


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design. The design must give the smallest experimental error and it should yield maximum

information.

The present study is attempt of descriptive in nature, which defines method to measure and find a

method of measuring it along with a clear-cut definition of population.

Descriptive Research Design

Descriptive research design studies are those studies, which are concerned with describing the

character of a group.

The researcher makes a plan of the study his research work. That will enable the researcher to

save and resources such a plan of study or blue print or study is called a research design.

DATA COLLECTION

When it comes to data collection there are two methods in general used by researchers to collect

data, primary and secondary method. In our present study we use Primary As well as Secondary

data.

Primary Method

Face to Face interviewQuestionnaires

Secondary Method

Magazines on Information Technology (IT) Internet sites


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SAMPLE SIZE

Size of samples refers to the numbers of items to be selected from the universe to constitute a

sample. This is a major problem before every researcher. The size of sample should neither be

excessively large, nor too small.

It should be optimum. An optimum sample is one, which fulfills the requirements of efficiency

representatives, reliability and flexibility.

a) Sample size : - The overall sample size was Hundred b) Sample extent : - Ambala City & Ambala Cantt c) Sampling Procedure :- Convenient sampling


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LIMITATION OF THE STUDY

The sample size is limited to 100 Internet users hence the result of the study cannot betaken as universal.

Findings of the survey are based on the assumption that the respondents have givencorrect information.

Since the respondents had to fill the questionnaire while busy with their hectic schedule,many people were reluctant to answer.

The study was conducted only in Ambala and therefore, several other potential samplesoutside the city were neglected

Data was not sufficient and also difficult to gather.


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Customer Attitude Towards Online Shopping