Customer Akshay

8/3/2019 Customer Akshay

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Presentation On

Maruti Suzuki

BY:

Akshay GuptaCharu Mishra

Kritika Verma

Parnami Chetia

Shakeb Khan

Virendra Singh


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Formerly known as Maruti Udyog Limited.

Incorporated as a joint venture between Government

of India and SMC (Suzuki Motor CORP), Japan on

24th February, 1981 as an act of parliament.

It is one Indias first company to be honoured with

an ISO 9000:2000 certificate.

Maruti Suzuki rolled out its first car from Gurgaon

on 14th December, 1983.

With an early entry into the Indian market, Maruti

Suzuki has been the leader in the throughout.

Maruti retains a dominant market share despite

increasing competition.

Introduction


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More consumer oriented,

Cost effective,

Profit maximization,

The Leader in the Indian

Automobile Industry,

Creating Customer Delight

and Shareholder's Wealth,

eventually become a pride

of India

Modernization of theIndian Automobile Industry

Developing cars faster and

selling them for less.

Production of fuel-efficient

vehicles to conserve scarce

resources.

Production of large numbe

of motor vehicles.

Market Penetration, Marke

Development.

Product Development andDiversification.

MISSION VISION

Mission & Vision


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Strengths

Contemporary technology.Early mover advantages.

Recruitment is done in very

edious manner ensuring

alent and best professionals.

After sale services.

Brand Image .

Brand loyalty.

Reliable and cheap.

Product for many segment

f market .

Weaknesses

Diseconomies to scale.No online presence.

Not diversified.

10% components are

manufactured outside India.

Though MUL has launched

luxury cars as well its still

considered as poor mans

brand.

Opportunities

Innovation

Online

Product and services

xpansion

Takeovers

Targeting Higher Middle

lass requirements

Threats

Competition

Price wars

Product substitutes

Change in customer taste,

preference, purchasing power.

SWOT


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ore benefit: this is the fundamental level the service or benefit thustomer is really buying. As maruti is dealing in 4-wheelers, cor

enefit is moving one place to another conveniently i.e

ansportation.

asic product: at this level the marketer must turn the corenefit into a basic product.

xpected product: a set of attributes and conditions buyer

ormally expect when they purchase a product. Various attribute

hat are exacted are Safety, Speed, Luxury, Style, Fuel- efficiency.

ugmented product: at this level a marketer prepares

ugmented product the exceeds the customer expectation

ompetition takes place mostly at the expected product leve

arious products like Maruti Swift have satisfied customers.otential product: this level encompasses all the possibl

ugmentations and transformation the product might undergo i

he future like offering various Colors, Modifications etc.

PRODUCT HIERARCHY


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SEGMENTATION


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PRODUCT LINE PRODUCTS

1 800

2 ALTO, ZEN, WAGON-R,

SWIFT, A-STAR

3 ESTEEM, BALENO

TILITY VEHICLE VITARA, GYPSYMULTIPURPOSE VEHICLE OMNI VERSA

TARGETING


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MARKET

RODUCT

URBAN SEMI-

URBAN RURAL

1 YES YES

2 YES YES YES

3 YES YES

V YES

MUV YES YES YES

1. TARGETING ON BASIS OF

INCOME

2. TARGETING ON BASIS OF AREA

NCOMEROUP

RODUCT

Rs 2-3LACS/ANNUM

Rs 3-5LACS/ANNUM

Rs 5 >LACS/ANNUM

1 YES

2 YES YES

3 YES

V YES

MUV YES YES YES


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RODUCT TARGETCUSTOMERS

BENEFITS VALUEPROPOSITIO

N

1 A consumer

who wants car.

Durability &

Performance

A car which

gives durabilit

in less cost

2 A consumer

who wants

small &

spacious car

Spaciousness A spacious

small car

without extra

cost

3 A consumer

who wants

more comfort

car

Design, style &

luxury

A car design

with style &

luxury

TILITY

EHICLE

Lifestyle

oriented

consumers

Rigidness,

luxury &

comfort

A vehicle that

provides the

luxury &comfort of a ca

MULTI-

URPOSE

EHICLE

A consumer

who wants car

for commercial

use

More spacious

car

A big car with

reasonable

price

POSITIONING


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OFFER VARIANTS FOR ALL MODELS AT

PRICE DIFFERENCE OF RS.10000

STRONG PRESENCE IN SMALL HATCH -

BACK SEGMENT WITH 5 MODELS PRESENT

VARIED OPTIONS HELPS CUSTOMER TO

SELECT MODELS WITH FEATURES THEYREQUIRE AND AVOIDS OVER LOADING OF

UNNECESSARY FEATURES

THIS STRATEGY HELPS BUILDING LOYAL

CUSTOMER BASE

STRATEGY HELPS IN ATTRACTING

CUSTOMERS

HELPS MARUTI INCREASE ITS MARKET

SHARE

HELPS MARUTI TO ENJOY FIRST MOVERS

ADVANTAGE

SUCH STRATEGY ADDS UP ADDITIONAL

COST OF PRODUCTION

PRICING POLICY


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PRODUCT

PLACE PRICE

PROMOTION

4Ps OF MARUTI SUZUKI SWIFT


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Fully loaded with a range of

exciting new features.

European Styling, Japanese

Engineering, Dream-Like Handling.

Packed with energy and ready to

deliver a dynamic drive.

We get lower road noise, and a

greater feeling of stability.

Class-defining ride quality.

PRODUCT


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Targeting the premium segment

with their latest model

Pricing of this premium hatchback

to start from Rs. 4 lakhs

BY keeping price range at 4 lakhs

tax saving idea is also considered

by 2%

More competitive price than

Hyundai Getz

PRICE


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The Rs1,524.2 crore plant has a

capacity to roll out 1 lakhs cars peryear

Engine and the transmission plant

has owned by Suzuki Power trainIndia Limited.

The ultimate total plant capacity is

three lakhs diesel engine.

PLACE


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Three versions were launched withthe base variant carrying a retailtag of Rs 3.85 lakhs.

Most-sold car in the first year ofany car in the history of the Indianautomobile industry.

Having total sales of 61,200 units.

Higher than what Maruti hadinitially planned to sell.

4,000 bookings at the time of itslaunch.

One of the most demanded car.

PROMOTION


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Marutis customer centricity is very

much exemplified by the five times

consecutive wins at J.D Power CSI Award.

The customer centric attitude is imbibed

in its employees

Maruti Suzuki also provides other

services to its consumers which are:-

1. Authorised service stations

2. Maruti Insurance

3. Maruti Finance

4. Maruti True Value

5. Maruti Driving School

CUSTOMER CENTRIC ORGANISATION


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Eco-Friendly

Feedback

Financing

Driving School

Annual Count

Energy

Emissions &

WastesProduct &Services

CUSTOMER RELATIONSHIP

MANAGEMENT

(CRM)


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Documents

Customer Akshay