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Content Marketing Summarization Curtis Conrad Schabath
Credit Union Solutions Group
Copy for header graphics (see attached), invitations, flyers, and e‐mails. Proofing and editing on multiple approved projects.
ClamCase
Packaging marketing content, website filler and quotes (see attached), product review write‐ups, and press releases (see attached).
Parks Title
Website and social media content:
All of: http://parkslegacy.com/ and http://www.parkstitle.com/
All posts from 1/1/14 to 9/4/14: https://www.facebook.com/pages/Parks‐Title/154541274581733
https://www.facebook.com/pages/Parks‐Legacy‐Title/387966598006839?fref=ts
https://www.linkedin.com/company/1987734?trk=tyah&trkInfo=tarId%3A1422372220906%2Ctas%3Aparks%20title%2Cidx%3A1‐1‐1
Marketing materials i.e.; flyers, brochures, business cards, posters, signs, etc. Press Releases (see attached), blogs and scripts.
LG Chem
Marketing proposals and field reports.
Volkswagen
Social media, auto show speech presentation scripts, and press releases (see attached.)
Other
Radio – Marketing segments for Michigan Real Talk Radio, WDTK.
https://www.youtube.com/watch?v=TbCdfDmuhxI&list=UUemN5iRyH5BpQBemS8piAPg&index=252
https://www.youtube.com/watch?v=UvawWd0CP4Y&index=260&list=UUemN5iRyH5BpQBemS8piAPg
Walsh College ‐ Commencements Ceremony Speech (see attached), Student Ambassador quotes for course catalogs, and AMA meeting materials.
https://www.youtube.com/watch?v=sy9a1hBt0rQ
Social Media – Local event and current news postings; multiple Detroit sites.
Twitter: https://twitter.com/detro1tdoesit
Children’s Tumor Foundation – Fundraising content.
Focus Hope – marketing plan and press releases (see attached.)
EMBARGOED UNTIL: 9 AM EST, JANUARY 8th, 2013
CONTACT: Leigh Anne Sessions Curtis Schabath
703-364-7197 248-340-5000
[email protected] [email protected]
NEW VOLKSWAGEN GOLF R MAKES ITS U.S. DEBUT AT THE
NORTH AMERICAN INTERNATIONAL AUTO SHOW
Most powerful production Golf ever for the North American market
New car has 290 horsepower, but is more fuel efficient than previous Golf R
EA888 TSI® 2.0-liter engine propels DSG®-equipped Golf R from 0 to 62 mph in 4.9
seconds
Car features new 4MOTION® all-wheel-drive system
Golf R will go on sale in the U.S. in the first quarter of 2014
Herndon, January 2013 — The North American International Auto Show will see the U.S. debut of the
latest Golf R, the most powerful version of the Golf ever to be sold in this market. With 290 horsepower,
the new Golf R has 24 hp more than the previous version, which was sold as a 2012 model. Despite the
additional horsepower, the new R is expected to deliver a manufacturer estimated highway mileage figure
of T/K mpg, compared with 27 mpg for the 2012 model.
Like all three previous Golf R models, the new model transfers its turbocharged power to the road via a
permanent all-wheel-drive system; in this case, the latest version of the 4MOTION® system with a fifth-
generation Haldex® coupling. To ensure great chassis dynamics, there’s a new sport suspension, the
“progressive” variable-ratio steering system, and a stability control system ("ESC Sport") which can now
be deactivated for track driving. Other highlights include the optional DCC dynamic chassis control
system.
Equipped with a manual transmission, the Golf R will reach 62 mph from rest in 5.3 seconds, an
improvement of 0.4 seconds over the old car: with the DSG® dual-clutch automatic transmission, the car
completes the sprint in just 4.9 seconds.
The new Golf R is equipped with an extensive package of exclusive features. Along with specially
designed bumpers, side skirts, and 18-inch aluminum-alloy wheels, the Golf R can also be visually
distinguished from the GTI by details such as standard Bi-Xenon headlights with newly designed LED
daytime running lights (in a dual-U design) and a two-branch exhaust system with four chrome tips.
Inside, the Golf R underlines its position as the flagship of the model range with sport seats with leather
seating surfaces, a leather-trimmed three-spoke sport steering wheel, ambient lighting, and R-specific
instrumentation. The most powerful and fuel-efficient Golf R will be launched in the U.S. in the first
quarter of 2014, in four-door form only.
High-tech turbocharged engine
The Golf R has an even more advanced version of the EA888 four-cylinder turbocharged and direct-
injection 2.0-liter engine that’s fitted to the new Golf GTI. The engineers boosted power to 290 hp,
delivered at 5500 rpm, thus creating one of the most powerful four-cylinder production engines in the
world. Maximum torque has been increased to 280 pound-feet, available over a broad speed band from
1800 to 5500 rpm. To attain this output, the Golf R’s 1984-cc engine was subjected to a motorsports-style
development program. The following components were modified or completely redesigned compared to
the GTI engine: the cylinder head (together with exhaust valves, valve seats, and springs), pistons, high-
pressure injection system, and turbocharger.
The Golf R’s EA888 series engine has innovative engineering solutions such as water-cooled exhaust gas
channels running through the cylinder head to the turbocharger (to efficiently reduce full-load fuel
consumption) and a dual injection system with direct and multi-port injection. Thanks to its new fully-
electronic coolant control system, the Golf R’s TSI engine has much more efficient thermal management
with a reduced warm-up phase that reduces frictional losses and fuel consumption. In addition, the TSI
engine has variable valve timing on the intake and exhaust sides, as well as two-stage exhaust-valve lift.
This enables optimal control of the charge exchange process for better performance, fuel economy, and
low emissions.
4MOTION all-wheel-drive system
The Golf R has always used 4MOTION permanent all-wheel drive. Using refinements such as the
Haldex® 5 coupling, the latest-generation 4MOTION system is activated before any wheelspin occurs,
eliminating nearly all traction losses. The system achieves this by using an advanced control function
based on specific driving conditions. When operating under a relatively low load or when coasting, the
front wheels are driven and the rear wheels are decoupled, helping to save fuel. However, the rear wheels
can be engaged in fractions of a second whenever necessary via the Haldex coupling, which is activated
by an electro-hydraulic oil pump.
A control unit continually calculates the ideal drive torque for the rear wheels and controls how much the
multi-plate clutch should be closed by activating the oil pump. The oil pressure increases the contact
pressure at the clutch plates in proportion to the torque desired at the rear axle. So, the amount of pressure
applied to the clutch plates can be used to continuously vary the amount of torque going between the front
and rear wheels. If necessary, nearly 100 per cent of the drive torque can be directed to the rear wheels.
In addition to the Haldex coupling that acts longitudinally, four electronic differential locks (EDS) that
are a function of the electronic stability control system act laterally. The system briefly brakes a wheel
that is slipping, enabling uninterrupted and stable transfer of drive power to the wheel on the opposite
side.
In addition, the Golf R is equipped with the cross differential lock (XDS) at the front and rear. The latest
version, known as XDS+, applies this functionality to a larger range of dynamic performance, making the
vehicle more agile. When the car is being driven fast, brake pressure is applied to the inside wheel to
restore optimal traction as soon as the electronics detect excessively light loads. XDS+ thereby operates
like a limited-slip differential and thus compensates for understeer during fast cornering.
The new Golf R is equipped with "ESC Sport" as standard. The system is activated by a two-stage switch
on the center console. When the driver presses this switch briefly, Electronic Stability Control (ESC)
switches to the "ESC Sport" mode. In very fast driving on curvy roads, such as on a race track, the ESC
system has a higher threshold in this mode. When the ESC button is pressed for longer than three
seconds, the system is fully deactivated for high-performance driving on a track, a feature that is available
only on the Golf R.
Chassis features
The Golf R features a sport suspension setup that is specifically tuned to the car. Compared to the base
Golf, the ride height was dropped by 0.8 inches, which makes the Golf R lower by 0.2 inches than the
GTI. In the Golf R, the strut-type front suspension has a newly developed lower control arm and the
multi-link rear suspension was enhanced with different tuning of the toe-link bearings.
The engineers designed the running gear of the new Golf R for maximum driving fun combined with
extraordinary stability and good long-distance comfort. Compared to the previous model, steering
response was improved thanks to the new “progressive” variable ratio steering rack. In addition,
maximum attainable cornering speeds were significantly increased and understeer all but eliminated.
With progressive steering, there are 2.1 turns of the wheel (380 degrees) from lock to lock, compared with
2.75 turns (500 deg) for less powerful Golf models. The new steering operates with a progressive gear
ratio, perceptibly reducing steering effort in maneuvering and parking. On country roads with lots of
bends, the experience is enhanced because the steering is more direct.
The new Golf R can be ordered with the second-generation DCC dynamic chassis control as an option.
DCC offers three driving modes: ‘Comfort’, ‘Normal’, and ‘Sport’, which are selected and displayed via
the center console touchscreen as part of the “Driving Profile Selector” functionality. In “Sport” mode,
the dampers are stiffened for more agile handling.
The DCC system adaptively controls the damper valves via a further developed and refined control
algorithm. DCC takes input signals from wheel displacement sensors and accelerometers as well as
vehicle information from the Chassis-CAN bus to compute these values and adaptively adjust the optimal
damping force. Moreover, damping forces are selectively applied to the four wheels individually. With
the new generation of DCC, it is now possible to independently vary rebound and compression damping
while cornering.
Race mode. The Driving Profile Selector has three programs in the Golf R, and four in conjunction with
DCC: "Normal", "Individual", and a "Race" mode that has been specially designed for the Golf R. In
combination with DCC, "Comfort" mode is also available. All modes were specifically tuned for the Golf
R. In “Race” mode, damping is increased and engine response and the shift points of the DSG
transmission are configured to be even sportier. In the "Individual" driving profile, the driver can combine
mode settings for various individual parameters.
Brakes. The Golf R has the uprated brakes from the GTI Performance model. At the front, the car has
13.4-inch diameter vented discs that are 1.2 inches thick, while the rear rotors are 12.2 by 0.9 inches. The
black brake calipers have the R logo on them: up front the brake pistons are 2.4 inches in diameter and are
1.7 inches at the back.
Exterior
Volkswagen R GmbH has developed numerous new exterior elements for the flagship Golf. They include
the bumpers, side skirts, rear diffuser, dual chrome exhaust tips per side, the lights, and standard 18-inch
aluminum-alloy wheels.
The Golf R is distinguished at the front by a new bumper design with exceptionally large air inlets, a
modified radiator grille that sports an "R" logo, and newly developed daytime running lights that are
integrated into the Bi-Xenon headlight housings. The LED daytime running lights form a distinctive dual
"U" design beneath the headlights.
From the side, the Golf R is characterized by newly designed 18-inch "Cadiz" aluminum-alloy wheels
shod with 225/40 tires, black brake calipers with the "R" logo, body-color “R”-style side skirts, "R"
badges on the front fenders, and "Matt chrome" door mirror caps.
Rear details that define the new Golf R include an “R” design diffuser, four chrome tailpipes, and an "R"
logo on the trunklid.
Interior
As in the three previous Golf R models, Volkswagen R GmbH has extensively upgraded the interior. The
most powerful Golf is equipped with sport seats in the front and full leather seating surfaces that feature
outer seat surfaces, inner side support panels, and head restraints upholstered in dark “Carbon” Nappa
leather. Meanwhile, the center sections of the seats are trimmed in dark or light Nappa leather. Leather is
also used to trim the upper and lower grip zones of the three-spoke “R” sport steering wheel, which has a
chrome “R” logo on its lower cross bar.
The decorative inlays of the dashboard and door trim panels feature the "Carbon Touch" design; ambient
lighting is also integrated in the door trim panels as standard. The door sill kickplates, pedals, and foot
support are designed with a stainless-steel look.
The instruments and the touchscreen’s start menu were also customized. When the ignition is switched
on, the illuminated light-blue tachometer and speedometer needles sweep once across the entire scale to
their end pins. The instrument needles are also automatically illuminated as soon as the driver's door is
opened. The radio or navigation-system touchscreen shows an animated "R" logo on startup.
The new-generation radio and radio/navigation systems will be initially available with a 5.8-inch screen
on U.S.-market Golf R models. The touchscreen features proximity sensors: as soon as the driver or front
passenger moves a finger near to the touchscreen, the system automatically switches from display mode
to input mode.
About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc.
(VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in
Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts
and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service
centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group
is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the
Beetle, Beetle Convertible, Eos, Golf, GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, and Touareg
vehicles through approximately 630 independent U.S. dealers.
Notes:
This press release and images of the Golf R are available at media.vw.com. Follow us @VWNews
“DSG”, “TSI”, “VW”, “Volkswagen”, “4MOTION”, all model names and the Volkswagen logo are
registered trademarks of Volkswagen AG. “Alcantara” is a registered trademark of Alcantara S.P.A.
“Haldex” is a registered trademark of Haldex Traction Systems, Sweden.
FOR IMMEDIATE RELEASE
Contact:
Curtis Schabath
Marketing Coordinator
(248) 543-3990
PARKS TITLE APPROVED PARTICIPANT IN
NATIONAL MORTGAGE SETTLEMENT PROGRAMS
(January 7, 2014—Royal Oak, Michigan) Parks Title has been approved as a vendor in the Homeowner Protection Fund which is Michigan’s $97.2 million piece of the National Mortgage Settlement.
Michigan Attorney General Bill Schuette entered into a settlement with five leading bank mortgage servicers aimed at providing relief and reform in mortgage loan servicing. Parks Title is approved to participate in two new Michigan State Housing Development Authority (MSHDA) programs.
Homebuyer Assistance: $15 million has been allocated for the Homebuyer Assistance grant program that will assist first time homebuyers purchasing a single-family owner occupied principal residence. Non-military homebuyers are eligible for grants up to $3,000 while active military and veterans are eligible for grants up to $5,000.
HARP Refinance: $5 million has been allocated to borrowers applying for the Home Affordable Refinance Program (HARP). Borrowers may be eligible to receive $500 toward their closing costs. Grants support refinances for single-family/one unit, owner occupied principal residences.
For more information on these programs, visit www.michigan.gov/mshda, consult your local realtor or lender, or contact Kevin McBride, Director of Business Development at Parks Title, 586-292-0139.
Parks Title is a family-owned, full service title and escrow agency serving residential and commercial clients throughout Michigan and Illinois. Headquartered in Royal Oak, Parks Title has offices in Rochester Hills, Lansing, Grand Rapids and Chicago. Parks Title is a certified woman owned business and acts as an agent for First American, Fidelity National and Old Republic.
###
Sample News Release
NEWS RELEASE FOR IMMEDIATE RELEASE
June 3, 2014
Contact: Curtis Schabath Public Relations Director [email protected] 313.571.0937
TOUR DETROIT ON A BIKE SEE THE COMMUNITY’S URBAN GARDENS
DETROIT – June 3, 2014 – GenesisHOPE, a local nonprofit, is hosting an inaugural
Tour de Jardin event, a tour of local community gardens slated for Saturday, July 19th,
2014 starting at 4 p.m. GenesisHOPE is hosting this collaboration with Wheel House
Detroit and Greening of Detroit, two local organizations with a similar cause; to better
Detroit through further community resources.
Tour de Jardin is a 10mile, policeescorted bike tour of impressive community gardens
maintained by GenesisHOPE and Greening of Detroit’s garden initiatives. The tour will
begin at Wheelhouse Detroit (1340 Atwater St., Detroit) led by GenesisHOPE’s Youth
Growing Detroit members. Bikers will meander through featured neighborhood gardens,
and end back at the riverfront for complimentary refreshments and light appetizers
prepared with some of the bounty grown right in the community gardens spotlighted.
GenesisHOPE has identified a major issue within the city of Detroit; a vast food desert
lacking grocery stores, available fresh produce, and only convenience stores to
patronize. By teaching communities how to plant and maintain their own gardens, the
lack of fresh produce is no longer an issue.
Jeanine Hatcher, executive director of GenesisHOPE, said, “Similar to the proverb of
teaching a man to fish, we are teaching these communities to survive, and actually
thrive, with seeds, dirt, and a little TLC.”
The produce grown in the community gardens not only turns abandoned plots of land
within the city into functional, producegenerating gardens, but also generates income
for those who grow it. GenesisHOPE’s gardening program helps young people learn to
manage agribusiness. Over the past two years, the food entrepreneurship program
marketed and sold over 500 pounds of produce through local farmers’ markets and
individual farm stands.
GenesisHOPE and Greening of Detroit have similar missions when it comes to
community gardens. Greening of Detroit sees the approximately 20 miles of vacant land
within the city as an opportunity to turn the postindustrial urban center into a healthier,
safer, and greener environment. Wheelhouse Detroit will provide bicycle rentals for
those who do not bring their own.
To register for Tour de Jardin, or learn more about the event, visit the event website at
www.genesishope.org/gardentour or on Facebook at
www.facebook.com/genesisHOPE1.
About GenesisHOPE
Genesis Harbor of Opportunities Promoting Excellence (GenesisHOPE) is a nonprofit
organization based in Detroit. Established in 2008 by Genesis Lutheran Church, its goal
is to meet the needs of individuals and communities on the eastside of Detroit through
established programs such as youth programs, home repair assistance, market
gardens, entrepreneurship training, and vacant property collaborative endeavors.
Through its vision, “Sufficient, Sustainable Livelihood for All,” GenesisHOPE is
determined to better the community around it through collaborative, hands on efforts. To
learn more, or to sign up for volunteer opportunities, visit www.genesishope.org.
# # #
PRWeb ebooks - Another online visibility tool from PRWeb
ClamCase Introduces New iPad Air Keyboard Case
The ClamCase Pro is Reimagined for iPad Air
Hollywood, California (PRWEB) October 24, 2014 -- ClamCase® announced an all-new reimagined ClamCasePro for the iPad Air. The redesigned iPad Air keyboard case is truly a breakthrough device. The iPad Air is themost powerful tablet on the market and pairing it with the thinnest and lightest ClamCase yet, will deliver alevel of mobile productivity never before possible. More than just an upgrade, the new ClamCase Pro for iPadAir is amazingly thin and incredibly portable.
PC Magazine’s Editors’ Choice Award winner, ClamCase, set the standard after creating the original all-in-onekeyboard case and stand for iPad. With inspired innovation, ClamCase developed the perfect balance of style,protection and productivity with the ClamCase Pro. ZDNET praised the revolutionary device when they said,“There are many keyboards available for the iPad and I have tried them all. The revamped ClamCase Pro is thebest of the lot…”
Carefully crafted in a durable aluminum and white polycarbonate enclosure, the iPad Air keyboard casemeasures an impressive 25% thinner and 45% lighter than its predecessor. The patented 360˚ hinge provideseven more variety to an already versatile device. Designed for comfort and typing ease, the island stylekeyboard provides a more natural typing experience over the awkward on-screen alternative. ClamCase Pro foriPad Air combines impressive performance and a sleek design into one complete package.
ClamCase, a consumer electronics design company based in Hollywood, California, manufactures anddistributes the world’s best iPad keyboard case and peripheral devices. ClamCase products are in high demandworldwide for their desirable features and ability to enhance FaceTime®, Facebook®, YouTube®, Netflix®,iMessage®, online gaming, endless apps, and certainly web-browsing. In addition to the growing popularitywith professionals, educational institutes, and other organizations, ClamCase products are used to protect theiPad investment, while greatly increasing its mobility, efficiency and productivity.
For more information on the latest releases, or to view the entire lineup of ClamCase products including thenew iPad Air keyboard case, please visit ClamCase.com or call 800-939-0335 to speak with a customer supportrepresentative.
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If you have any questions regarding information in these press releases please contact the company listed in the press release. Our complete disclaimerappears here - PRWeb ebooks - Another online visibility tool from PRWeb
Contact InformationCurtis SchabathClamCasehttp://clamcase.com(800) 939-0335.
ALL HANDS ON TECH!¡Bem-vindo, powitanie and ahoy American Library Association bibliognosts!
Portuguese, Polish and even Pirate, plus SIXTY other languages.
Visit Mango Languages at booth 1163 to learn more and for all kinds of booty:
o Apps on apps on apps! Play with our brand new iPad, iPhone and Android apps.
o Mangos for your mouth, speaking it and enjoying a tasty mango smoothie on us.
o Enter our drawing to win a pirate’s bounty - a set of six iPads for you library!
Lovable Language Learning for Libraries…matey!!www.mangolanguages.com
ALL HANDS ON TECH MATEY!Mango’s Midwinter makeover reveal.
Stop by booth 1163 and raise a Mango smoothiewith us as we celebrate the launch of our newesttechy resources:
Brand new iPad app.Redesigned apps for iPhone andAndroid mobile devices.A beautiful new look for our web-basedlessons.Mango Market promotional system.
Can’t wait for Chicago? We get it. Visit mangolanguages.com/ALAMW2015for VIP beta access to our iPad app.
