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CURRICULUM VITAE

WEIWU ZHANG

January 28, 2019

PERSONAL DATA

Work Address: Department of Public Relations College of Media and Communication 3003 15th Street Box 43082

Texas Tech University Lubbock, TX 79409

Phone: (806) 834-5967

Fax: (806) 742-1085 Email: weiwu.zhang@ttu.edu

EDUCATION Ph.D., Mass Communications, University of Wisconsin at Madison, 2000

Dissertation: Communication, Citizen Competence, and Democratic Processes Advisor: Dr. Jack M. McLeod M.A., Applied Communication Theory and Methodology, Cleveland State University, 1996

Certificate in American Studies, Johns Hopkins University - Nanjing University Center for Chinese and American Studies, 1992

B.A., English, Nanjing Normal University, 1989

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ACADEMIC POSITIONS Texas Tech University, September 2013 – present

• Associate Professor, College of Media and Communication Texas Tech University, July 2007 – August 2013

• Assistant Professor, College of Media and Communication

Austin Peay State University, August 2005 – July 2007 • Associate Professor, Department of Communication

Austin Peay State University, August 2000 – July 2005

• Assistant Professor, Department of Communication

University of Wisconsin at Madison, January 2000 – May 2000 • Teaching Assistant, J614 Communication and Public Opinion, School of

Journalism and Mass Communication University of Wisconsin at Madison, January 1999 – December 1999

• Teaching Assistant, J325 Public Relations Practices, School of Journalism and Mass Communication

University of Wisconsin at Madison, January 1998 – December 1998

• Teaching Assistant, J614 Communication and Public Opinion, School of Journalism and Mass Communication

Cleveland State University, Cleveland, Ohio, September 1994 – June 1996

• Research Assistant. Department of Communication. Zhenjiang Teachers College, Zhenjiang, Jiangsu Province, China, September 1992 – July

1994 • Assistant Professor, Department of English

Zhenjiang Teachers College, Zhenjiang, Jiangsu Province, China, September 1989 – July 1991

• Assistant Professor, Department of English

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PROFESSIONAL AND ADMINISTRATIVE/LEADERSHIP EXPERIENCE

Association for Education in Journalism and Mass Communication (AEJMC), Institute for Diverse Leadership in Journalism and Communication, August, 2018 – August, 2019

• Fellow, 2018-2019 class

Texas Tech University, Lubbock, Texas, April, 2016 - Present • Chairperson, Department of Public Relations, College of Media and

Communication Texas Tech University, Lubbock, Texas, January – April, 2016

• Interim Chairperson, Department of Public Relations, College of Media and Communication

Routledge, Taylor and Francis Publisher, Philadelphia, Pennsylvania, January 1, 2015 – December 31, 2016

• Editor, Communication Booknotes Quarterly Texas Tech University, Lubbock, Texas, January 1, 2013 – December 31, 2015

• Assistant Director of Graduate Studies, College of Media and Communication

Texas Tech University, Lubbock, Texas, September 1, 2010 – December 31, 2012 • Assistant Department Chairperson, Department of Public Relations, College

of Media and Communication

Texas Tech University, Lubbock, Texas, September 1, 2010 – May 31, 2011 • Fellow, Institute for Inclusive Excellence, sponsored by the Division of

Diversity, Equity, and Inclusion and the Teaching, Learning, and Professional Development Center

Austin Peay State University, Clarksville, Tennessee, August 2005 – December 2005 • Interim Chairperson, Department of Communication

Austin Peay State University, January 2005 – December 2005

• Graduate Coordinator, Department of Communication Austin Peay State University, Clarksville, Tennessee, August 2000 – May 2007

• Director, Communication Research Center, Department of Communication. Conducted and supervised telephone survey projects at CATI-equipped Communication Research Center for clients and academic projects for class and Austin Peay State University.

Client projects: • United Way (Clarksville-Montgomery County Chapter) needs assessment

survey (2003)

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• Surveys of APSU seniors and graduates for the Economic Development Council of the City of Clarksville (2002)

• Clarksville-Montgomery County School System (CMCSS) survey (2001) • City of Clarksville life satisfaction survey with Dr. Margaret Duffy and Dr.

Mike Gotcher (2001)

Academic projects: • Post September 11 civil liberties attitudes survey (2003) • Communication and citizen competence survey (2003) • Communication and civic life survey (2002) COMM 3400 Mass Communication Research Methods class projects: • Trust and media use survey (2005) • Media use and the 2004 US presidential election survey (2004) • Media use and the 2002 US mid-term elections (2002) • Media use and September 11, 2001 terrorist attacks survey (2001) • Media use and the 2000 US presidential election survey (2000) Department of Communication: • Alumni survey of graduates with BA, BS, and MA in Communication (2004) Austin Peay State University at Fort Campbell: • Alumni survey of graduates with Associate of Science and General Studies

degrees (2004) University of Wisconsin – Extension, Madison, Wisconsin, June 1998 – May 2000

• Data analyst and survey processor.

University of Wisconsin, Madison, Wisconsin, May 2000 – August 2000 • Data analyst, Department of Life Sciences Communication.

Nanjing Normal University, Nanjing, Jiangsu, China, September 1985 – June 1989

• Editor and host of the English News Service, University Radio Station.

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RESEARCH Refereed Journal Articles Lee, S. Y., Zhang, W., & Abitbol, A. (in press). What makes CSR communication lead to

CSR participation? Testing the mediating effects of CSR association, CSR credibility, and organization–public relationships. Journal of Business Ethics.

Gearhart, S., & Zhang, W. (2018). Same spiral, different day? Testing the spiral of silence across issue types. Communication Research, 45(1), 34-53. doi:

10.1177/0093650215616456 [Special Issue: Spiral of Silence] Zhang, W., & Abitbol, A. (2016). The role of public relations in social capital. The Online Journal of Communication and Media Technologies, 6(3), 211-233. Zhang, W., & Gearhart, S. (2015). The effects of Internet use and Internet efficacy on offline and online engagement. The Online Journal of Communication and Media Technologies, 5(4), 147-169. Gearhart, S., & Zhang, W. (2015). “Was it something I said?” “No, it was something you

posted!” Applying the spiral of silence theory in social media contexts. Cyberpsychology, Behavior, and Social Networking, 18(4), 208-213. doi: 10.1089/cyber.2014.0443 Saaty, A., Reed, D. B., Zhang, W., & Boylan, M. (2015). Factors related to engaging in physical activity: A mixed methods study of female university students. Open Journal of Preventive Medicine, 5(10):416-425. DOI: 10.4236/ojpm.2015.510046 Wigley, S., & Zhang, W. (2014). Does planning and practice make perfect? A study of communication culture, autonomy and PR practitioners’ confidence in handling crises. Public Relations Journal. Gearhart, S., & Zhang, W. (2014). Gay bullying and online opinion expression: Testing spiral of silence in the social media environment. Social Science Computer Review, 32(1), 18-36.

doi: 10.1177/0894439313504261 Seltzer, T., Zhang, W., Gearhart, S., & Conduff, L. (2013). Sources of citizens’ experiential and reputational relationships with political parties. Public Relations Journal, 7(4), 1-35.

[Special Issue: Political Public Relations] Zhang, W., Seltzer, T., & Bichard, S. (2013). Two sides of the coin: Assessing the influence of social network site use during the 2012 U.S. presidential campaign. Social Science Computer Review, 31, 542-551. Merle, P., & Zhang, W. (2012). France and the USA: A comparative analysis of social capital on both sides of the pond. French Politics, 10(3), 269-289.

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Seltzer, T., & Zhang, W. (2011). Debating healthcare reform: How political parties’ issue- specific communication influences citizens’ perceptions of organization-public relationships. Journalism & Mass Communication Quarterly, 88(4), 753-770. Wigley, S., & Zhang, W. (2011). A study of PR practitioners’ use of social media in crisis planning. Public Relations Journal. 5(3). Johnson, T.J., Zhang, W., & Bichard, S.L. (2011). Voices of convergence or conflict: A path analysis investigation of selective exposure to political websites. Social Science Computer Review, 29(4), 449-469. Seltzer, T., & Zhang, W. (2011). Toward a model of political organization-public relationships: Antecedent and cultivation strategy influence on citizens’ relationships with political parties. Journal of Public Relations Research, 23(1), 24-45.

Zhang, W., Johnson, T., Seltzer, T., & Bichard, S. (2010). The revolution will be networked: The influence of social network sites on political attitudes and behaviors. Social Science Computer Review, 28, 75-92.

Zhang, W., & Seltzer, T. (2010). Another piece of the puzzle: Advancing social capital theory by examining the effect of political party quality on political and civic participation. International Journal of Strategic Communication, 4, 155-170. Johnson, T.J., Bichard, S.L., & Zhang, W. (2009). Communication communities or “Cyber ghettos”: A path analysis model examining factors that explain selective exposure to blogs. Journal of Computer-Mediated Communication, 15 (1), 60-82. Wigley, S., & Zhang, W. (2009). PR gets personal: A framing analysis of coverage before and after a source's criticism of the media. Public Relations Review, 35, 304-306. Zhang, W., & Chia, S. C. (2006). The effects of media and social capital on civic and political participation. Communication Studies, 57 (3), 277-297. Kanervo, E. W., Zhang, W., & Sawyer, C. (2005). Communication and democratic participation: A critical review and synthesis. Review of Communication, 5(4), 193-236. McLeod, J. M., Scheufele, D. A., Moy, P., Horowitz, E. M., Holbert, R. L., Zhang, W., Zubric, S., & Zubric, J. (1999). Understanding deliberation: The effects of discussion networks on participation in a public forum. Communication Research, 26, 743-774. Pfau, M., Moy, P., Holbert, R. L., Szabo, E. A., Lin, W-K., & Zhang, W. (1998). The influence of political talk radio on confidence in democratic institutions. Journalism & Mass Communication Quarterly, 75, 730-745.

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Peer-Reviewed Book Chapters

Johnson, T.J., Bichard, S.L., & Zhang, W. (2012). Revived and refreshed: Selective exposure to blogs and political Websites for political information. In F. Comunello (ed.), Networked sociability and individualism: Technology for personal and professional relationships (pp. 196-217). Hershey, PA: IGI Global. Johnson, T.J., Zhang, W., Bichard, S.L., & Seltzer, T. (2010). United we stand? Online social network sites and civic engagement, in Z. Papacharissi (ed.) Networked self: Identity, community, and culture on social network sites (pp. 185-207). New York: Routledge. Peer-Reviewed Encyclopedia Chapters

Zhang, W. & VanDyke, M. (in press). Association vs. causation. In L.A. Schintler and C.L. McNeely. (Eds.), The SAGE encyclopedia of big data. Los Angeles, CA: Sage. Zhang, W. (in press). Consistency. In J. Mattlingly. (Ed.), The SAGE encyclopedia of theory. Los Angeles, CA: Sage. Zhang, W., & Gearhart, S. (2014). Non-profit Organizations. In K. Harvey (Ed.), Encyclopedia of social media and politics (pp. 895-897). Los Angeles, CA: Sage. Zhang, W., & Gearhart, S. (2014). Social capital (political uses). In K. Harvey (Ed.), Encyclopedia of social media and politics (pp. 1138-1141). Los Angeles, CA: Sage. Zhang, W., & Gearhart, S. (2014). Social Media Strategies and Tactics (in Political Campaigns). In K. Harvey (Ed.), Encyclopedia of social media and politics (pp. 1175-1180). Los Angeles, CA: Sage. Zhang, W., & Gearhart, S. (2012). Political behavior in social network sites. In Z. Yan (Ed.), Encyclopedia of cyber behavior (pp. 1050-1062). Hershey, PA: IGI Global. Peer-Reviewed Book Review

Zhang, W. (2005). Review of the book The Press Effect. Journal of Communication, 55, 878- 880. Non-Refereed Book Chapter Johnson, T. J., Bichard, S.L., & Zhang, W. (2010). Shut up and listen: The influence of

selective exposure to blogs on political tolerance. In C.M. Evans (ed.), Internet issues: Blogging, the digital divide and digital libraries (pp. 147-164). New York: Nova Science Publishers

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Peer-Reviewed Conference Proceedings

Zhang, W., & Abitbol, A. (2014). The role of public relations in social capital. Official proceedings of the International Public Relations Research Conference, Miami, FL. Seltzer, T., Zhang, W., Kiambi, D., & Kim, D. (2011). Building an agenda; Building a relationship: Defining organization-public relationships through the second-level agenda- building function of public relations. Official proceedings of the International Public Relations Research Conference, Miami, FL. Seltzer, T., & Zhang, W. (2009). Impact of antecedents and relationship maintenance strategies on perceived relationship with political parties during the 2008 general election. Official proceedings of the International Public Relations Research Conference, Miami, FL. Work Under Review & in Progress

Gearhart, S., & Zhang, W. (under review). Speaking out in the online echo chambers?

Testing the spiral of silence theory in social media. Gearhart, S., & Zhang, W. (in progress). Combating harassment on social media with

the voices of victims: Testing the social advocacy role of the opinion climate in speaking out.

Gearhart, S., & Zhang, W. (in progress). The dark side of social network sites: The role

of network customization in selective exposure.

Peer-Reviewed Conference Papers Gearhart, S., & Zhang, W. (2018, August). Facilitating role of online opinion climate in

speaking out: Testing the spiral of silence in social media. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Washington, D.C.

Adegbola, O., & Zhang, W. (2018, March). Adherence to peace or war Journalism: How

journalistic roles, empathy & training influence conflict reporting. Paper presented at the Midwinter meeting of the Association for Education in Journalism and Mass Communication, Norman, OK.

Gearhart, S., & Zhang, W. (2018, March). Facilitating role of opinion climate in speaking

Out behavior: Testing spiral of silence in social media. Paper presented at the Midwinter meeting of the Association for Education in Journalism and Mass Communication, Norman, OK. Top Paper Award for the Communication Technology Division

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Zhang, W. (2018, March). Toward an emotional intelligence approach to public relations. Paper presented at the Midwinter meeting of the Association for Education in Journalism and

Mass Communication, Norman, OK. Zhang, W., & Holland, D. (2017, August). “Big brother is watching you!”: The spiral of silence

effect in the social media environment during the Snowden-NSA saga. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Chicago, IL.

Luo, Y., & Zhang, W. (2016, May). Social media use and online civic and political participation in China. Paper presented at the annual meeting of the American Association for Public Opinion Research. Austin, TX. Graybeal, G., Zhang, W., & Nadkarni, A. (2016, May). A case study of crowdfunding success: Best practices from ‘Star Citizen.’ Paper presented at the World Media Economics and Management Conference. New York, NY. Gearhart, S., & Zhang, W. (2015, November). Selective exposure on social network sites. Paper presented at the annual meeting of the Midwest Association for public opinion research. Chicago, IL. Gearhart, S., & Zhang, W. (2015, August). Social media, selective exposure & the spiral of silence, oh my! Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, San Francisco, CA. VanDyke, M. S., & Zhang, W. (2015, August). How to promote green social capital?: Investigating communication influences on environmental issue participation. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, San Francisco, CA. VanDyke, M. S., & Zhang, W. (2015, May). The influence of environmental organizations’ public relations efforts on public perceptions of issues management. Paper presented at the annual conference of the International Communication Association, San Juan, Puerto Rico. Lee, S., Zhang, W., & Abitbol, A. (2015, March). What is the value of corporate social responsibility to the community? Exploring the mediation effects of organization-public relationships and CSR engagement in generating community social capital through CSR efforts. Paper presented at the annual International Public Relations Research Conference, Miami, FL. Gearhart, S., & Zhang, W. (2014, November). Tending to see similarities: Isolation, self- censorship, and perceptions of opinion congruency. Paper presented at the annual meeting of the Midwest Association for Public Opinion Research, Chicago, IL.

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Zhang, W., & Abitbol, A. (2014, August). A review of the scholarly literature on the role of social media in social capital. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Montreal, Canada. Zhang, W., & Abitbol, A. (2014, March). The role of public relations in social capital and civic engagement. Paper presented at the annual International Public Relations Research Conference, Miami, FL. Gearhart, S., & Zhang, W. (2013, November). Same spiral, different day? Testing the spiral of silence across issue types. Paper presented at the annual meeting of the Midwest Association for Public Opinion Research, Chicago, IL. Zhang, W., & Seltzer, T. (2013, November). The dark side of political public relations. Paper presented at the annual meeting of the Midwest Association for Public Opinion Research, Chicago, IL. Gearhart, S., & Zhang, W. (2013, June). “Was it something I said?” “No, it was something you tweeted!” Applying the spiral of silence to social media. Paper presented at the annual meeting of the International Communication Association, London, UK. Zhang, W., & Gearhart, S. (2012, August). The effects of Internet use and Internet efficacy on offline and online engagement. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Chicago, IL. Zhang, W., & Gearhart, S. (2012, March). Social network sites and public relations: A critical conceptual and empirical review. Paper presented at the International Public Relations Research Conference, Miami, FL. Merle, P., & Zhang, W. (2011, November). France and the USA: A comparative analysis of social capital on both sides of the pond. Paper presented at the annual meeting of the Midwest Association for Public Opinion Research, Chicago, IL. Johnson, T.J., Zhang, W., & Meader, A. (2011, September). Tinkering selectively: Testing competing models of selective exposure and avoidance to political websites and blogs. Paper presented at the annual meeting of the World Association for Public Opinion Research, Amsterdam, The Netherlands. Gearhart, S., & Zhang, W. (2011, August). Expressing opinions on GLBT tolerance using Facebook: A modern application of the spiral of silence. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, St. Louis, MO. Johnson, T.J., & Zhang, W. (2011, August). Having a blog in this fight: Testing competing models of selective exposure to political blogs. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, St. Louis, MO.

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Tirumala, L.N., Zhang, W., & Galvez, A. (2011, August). An exploration of motives in mobile gaming: A uses and gratifications Approach. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, St. Louis, MO. Johnson, T.J., Zhang, W., & Bichard, S.L. (2011, May). Pit bulls and pantsuits vs. the hostile media: The relationship between selective exposure and hostile media effect perceptions of Sarah Palin and Hillary Clinton. Paper presented at the Communication in the Millennium International Symposium, San Diego, CA. Seltzer, T., Zhang, W., Kiambi, D., & Kim, D. (2011, March). Building an agenda building a relationship: Defining organization-public relationships through the second-level agenda- building function of public relations. Paper presented at the International Public Relations Research Conference, Miami, FL. Foster, J., & Zhang, W. (2010, November). The effects of media use, interpersonal discussion, social networks characteristics, and trust on policy tolerance and democratic citizenship values. Paper presented at the annual meeting of the Midwest Association for Public Opinion Research, Chicago, IL. Seltzer, T., & Zhang, W. (2010, August). Talking health care reform: The influence of issue- specific communication on political organization-public relationships and attitudes. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Denver, CO. Wigley, S., & Zhang, W. (2010, August). A study of PR practitioners’ use of social media in crisis planning. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Denver, CO. Zhang, W., & Foster, J.W. (2010, August). Multivariate testing of the dark side of social capital. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Denver, CO. Zhang, W. (2010, March). Massaging the media: A critical conceptual and empirical review of the media relations research literature (1989-2009). Paper presented at the International Public Relations Research Conference, Miami, FL. Zhang, W., & Johnson, T. (2009, November). All together now or all alone together?: Testing the dual effects of the Internet on political processes. Paper presented at the annual meeting of the Midwest Association for Public Opinion Research, Chicago, IL. Zhang, W., Seltzer, T., Chambers, B., & Wise, W. (2009, November). A framing analysis of “change” and “experience” during the 2008 presidential campaign. Paper presented at the annual meeting of the Midwest Association for Public Opinion Research, Chicago, IL.

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Seltzer, T., & Zhang, W. (2009, August). Political information source influence on perceptions of organization-public relationships with political parties. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Boston, MA. Zhang, W., Johnson, T., Bichard, S., & Gangadharbatla, H. (2009, July). The seclusion illusion: The influence of selective exposure to political web sites and blogs on political attitudes and behavior. Paper presented at the annual conference of Asian Information & Communication Center, New Delhi, India. Johnson, T.J., Zhang, W., Bichard, S.L., & Seltzer, T. (2009, May). United we stand? Online social network sites and civic engagement. Paper presented to the Networked Self Conference, Chicago, IL. Seltzer, T., & Zhang, W. (2009, March). Impact of antecedents and relationship maintenance strategies on perceived relationship with political parties during the 2008 general election. Paper presented at the International Public Relations Research Conference, Miami, FL. Johnson, T.J., Bichard, S.L., & Zhang, W. (2008, November). Shut up and listen: The influence of selective exposure to blogs and political websites on political tolerance. Paper presented at the annual meeting of the Midwest Association for Public Opinion Research, Chicago, IL. Muhlberger, P., & Zhang, W. (2008, November). Automated extraction of mental models from Obama’s and McCain’s campaign speeches: A natural language processing and statistical approach. Paper presented at the annual meeting of the Midwest Association for Public Opinion Research, Chicago, IL. Zhang, W., Johnson, T.J., Seltzer, T., & Bichard, S.L. (2008, November). The revolution will be networked: The influence of social network sites on political attitudes and behavior. Paper presented at the annual meeting of the Midwest Association for Public Opinion Research, Chicago, IL. Johnson, T.J., Bichard, S.L., & Zhang, W. (2008, October). Communication communities or “Cyber ghettos”: A path analysis model examining factors that explain selective exposure to blogs. Paper presented at the annual meeting of the Association of Internet Researchers, Copenhagen, Denmark. Johnson, T.J., Zhang, W., & Bichard, S.L. (2008, August). Voices of convergence or conflict: A path analysis investigation of selective exposure to political exposure. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Chicago, IL.

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Wigley, S., & Zhang, W. (2008, August). When PR gets personal: A framing analysis of one man’s verbal attack on the media. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Chicago, IL. Zhang, W., & Seltzer, T. (2008, August). The effects of media use, trust, and political party relationship quality on civic and political participation. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Chicago, IL. Johnson, T.J., Bichard, S.L., & Zhang, W. (2008, May). Revived and refreshed: Selective exposure to blogs and political Websites. Paper presented at the annual meeting of the International Communication Association, Montreal, Canada, May 2008. Zhang, W. (2007, November). Public relations and framing. Paper presented at the annual meeting of the Midwest Association for Public Opinion Research, Chicago, IL. Kanervo E. W., & Zhang, W. (2006, November). Who do you trust? An investigation of the role of trust in civic life. Paper presented at the annual meeting of the Midwest Association for Public Opinion Research, Chicago, IL. Kanervo, E. W., & Zhang, W. (2005, November). Mass media, interpersonal and institutional trust and citizen participation. Paper presented at the annual meeting of the Midwest Association for Public Opinion Research, Chicago, IL. Zhang, W., & Kanervo, E. W. (2005, November). Theorizing social capital and civic engagement. Paper presented at the annual meeting of the Midwest Association for Public Opinion Research, Chicago, IL. Kanervo, E. W., & Zhang, W. (2005, August). Communication and democratic participation: A critical review and synthesis. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, San Antonio, TX. Zhang, W., & Kanervo, E. W. (2004, November). Post-9/11 civil liberties attitudes and their effects on civic and political participation. Paper presented at the annual meeting of Midwest Association for Public Opinion Research, Chicago, IL. Kanervo, E. W., & Zhang, W. (2004, November). Communication and citizen participation: A conceptual and empirical review and suggestions for future research. Paper presented at the annual meeting of Midwest Association for Public Opinion Research, Chicago, IL. Zhang, W., Gotcher, J. M., & Kanervo, E. W. (2004, March). How Southern states dailies covered the September 11, 2001, terrorist attacks. Paper presented for the Newspaper Division, 2004 Southeast Colloquium of the Association for Education in Journalism and Mass Communication, Tampa, FL.

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Zhang, W., & Kanervo, E. W. (2003, November). What makes good citizens – Joining with others or acting alone to solve problems? Paper presented at the annual meeting of Midwest Association for Public Opinion Research, Chicago, IL. Zhang, W., Althoff, R., & Galbraith, K. (2003, November). Agenda-building and framing processes during the Trent Lott saga. Paper presented at the annual meeting of Midwest Association for Public Opinion Research, Chicago, IL. Zhang, W., & Chia, S. C. (2003, August). The effects of trust, social connectedness, and mass media use on civic and political participation. Paper presented at the annual meeting of Association for Education in Journalism and Mass Communication, Kansas City, MO. Zhang, W., Gotcher, J. M., & Kanervo, E. W. (2003, May). A content analysis of the September 11, 2001 terrorist attacks headlines in the front pages of Southern states newspapers in the United States. Paper presented at the annual meeting of American Association for Public Opinion Research, Nashville, TN. Kanervo, E. W., & Zhang, W. (2002, November). Dimensions of civic behavior: The role of mass media and interpersonal communication. Paper presented at the annual meeting of Midwest Association for Public Opinion Research, Chicago, IL. Sparks, J., Zhang, W., & Kanervo, E. W. (2002, November). News media use, civic engagement, and social capital after September 11, 2001. Paper presented at the annual meeting of Midwest Association for Public Opinion Research, Chicago, IL. Zhang, W. (2001, November). Communication influences on citizen competence. Paper presented at the annual meeting of Midwest Association for Public Opinion Research, Chicago, IL. Zhang, W. (2001, October). Communication, citizen competence, and democratic processes. Paper presented at the annual meeting of the Southern Association for Public Opinion Research, Raleigh, NC. Zhang, W. (2000, August). An Interdisciplinary synthesis of framing. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Phoenix, AZ. McLeod, J. M., Zubric, J., Kwak, N., Powell, M., Zhang, W., Deshpande, S. (2000, August). Cognitive structure as a mediator of the influence of communication. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Phoenix, AZ. Zhang, W. (1999, November). A synthesis of framing. Paper presented at the annual meeting of Midwest Association for Public Opinion Research, Chicago, IL.

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Zhang, W. (1999, November). Political reasoning in a social context. Paper presented at the annual meeting of Midwest Association for Public Opinion Research, Chicago, IL. Althoff, R., & Zhang, W. (1999, November). Framing “framing” in public opinion research via the public school improvement issue. Paper presented at the annual meeting of Midwest Association for Public Opinion Research, Chicago, IL. McLeod, J. M., Scheufele, D. A., Hicks, J., Kwak, N., Zhang, W., & Holbert, R. L. (1999, August). Understanding community: A closer look at the categorization and complexity of citizens' understanding of community. Paper presented to the Communication Theory & Methodology Division at the annual meeting of the Association for Education in Journalism and Mass Communication, New Orleans, LA. Zhang, W., & Wan, H-H. (1999, May). Contextualizing framing analysis. Paper presented at the annual meeting of American Association for Public Opinion Research, St. Pete Beach, FL. Zhang, W. (1998, November). Formation of local political behavior: The role of mass media, social networks, and political motivation. Paper presented at the annual meeting of Midwest Association for Public Opinion Research, Chicago, IL. Zhang, W. (1998, November). Media framing and audience reasoning: Toward an integration. Paper presented at the annual meeting of Midwest Association for Public Opinion Research, Chicago, IL. Zhang, W., & Wan, H-H. (1998, November). Takeover? handover? reversion? return? A comparative framing analysis of media coverage of the transfer of Hong Kong to China. Paper presented at the annual meeting of Midwest Association for Public Opinion Research, Chicago, IL. McLeod, J. M., Scheufele, D. A., Moy, P., Horowitz, E. M., Holbert, R. L., Zhang, W., Zubric, S., & Hicks, J. (1998, August). Understanding deliberation: The effects of discussion networks on participation in a public forum. Top three faculty paper presented at the annual meeting of Association for Education in Journalism and Mass Communication, Baltimore, MD. Zhang, W. (1998, April). Toward a conceptual model of news production and audience comprehension: The issue of drugs in the 1996 presidential election. Paper presented at the annual meeting of Midwest Political Science Association, Chicago, IL. Pfau, M., Moy, P., Szabo, E. A., Lin, W-K., Zhang, W., & Holbert, L. (1997, August). The influence of communication media on confidence in democratic institutions. Paper presented at the annual meeting of Association for Education in Journalism and Mass Communication, Chicago, IL.

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RESEARCH GRANTS Co-Principal Investigator, September 2017 “American Society of News Editors Newsroom Employment Diversity Survey” Application for this survey grant was submitted to the American Society of News Editors

Foundation with Sherice Gearhart (PI) and Glenn Cummins (Co-PI), September 29, 2017 in the amount of $114,480 (Unfunded).

Principal Investigator, April 2015

“The Impact of Traditional Media Use, New Media Engagement, and Strategic Communication about Water Scarcity on Ethical Perceptions and Attitudes” Application for the 2015 Arthur W. Page Center Legacy Scholar Competition

for Sustainability Communication, Pennsylvania State University with Matthew VanDyke and Coy Callison Grant application in the amount of $14,050 (Unfunded).

Co-Principal Investigator, August 2011 “An Interdisciplinary Examination of the Dynamics of Political Epistemic Communities” National Science Foundation Political Science Program Division of Social and Economic Sciences Grant application in the amount of $1,183,825 (Unfunded).

Co-Principal Investigator, October 2010 “Guidance for Communicating the Value of Highway System Maintenance and Preservation” Transportation Research Board of the National Academies, NCHRP Project 14-24 Grant application in the amount of $250,000 (Unfunded). Co-Investigator, October 2009 – February 2010 "OPR Health Care Policy Study" Reputation Enhancement Fund, Texas Tech University, $2,500. Principal Investigator, May 2009 Marshall and Sharleen Formby Regents Professor Fund, Texas Tech University, $600 Co-Principal Investigator, October 2008 – November 2008 "OPR General Election Study" Reputation Enhancement Fund, Texas Tech University, $2,500.

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Principal Investigator, October 2008 – November 2008 “The Anatomy of Social Capital and Civic Engagement: The Role of Trust, Efficacy, and Media Use” FRIF/FRAF Grant, Texas Tech University, $1,500. Co-Investigator, October 2008 "FRIF/FRAF Grant” Texas Tech University College of Mass Communications, $1,500. Co-Principal Investigator, June, 2008 “Development of an Evidence-Based and Multi-Timescale Approach to Assess the Hurricane Resilience of Communities” National Science Foundation Grant application in the amount of $310,440 (Unfunded). Principal Investigator, September, 2003 “Global News Prism: A Comparative Content Analysis of the September 11, 2001 Terrorist Attacks in the United States and Arab Newspapers” Tower Research Grant, Austin Peay State University, $1,270.

RESEARCH REPORTS Zhang, W. (2002). Report on the Demographic and Workforce survey of Austin Peay State University seniors and graduates. Research report submitted to the Economic Development Council, Clarksville-Montgomery County. Clarksville, TN: Communication Research Center, Department of Communication & Theatre, Austin Peay State University. Zhang, W. (2001). Report on a survey of the Clarksville-Montgomery County School System. Research report submitted to the Clarksville-Montgomery County School System. Clarksville, TN: Communication Research Center, Department of Communication & Theatre, Austin Peay State University. Zhang, W., Duffy, M., & Gotcher, J.M. (2001). Report on the City of Clarksville survey. Research report submitted to the City of Clarksville. Clarksville, TN: Communication Research Center, Department of Communication & Theatre, Austin Peay State University.

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LIST OF GRADUATE STUDENTS ADVISED AT TEXAS TECH UNIVERSITY Dissertation Committee Chair Alan Abitbol, completed 2016 Oluseyi Adegbola, 2018 - present Sherice Gearhart, completed 2013 Sha Li, completed 2014 Garrett McKinnon, 2017 - present Simon Sinaga, completed 2011 Dissertation Committee Member Brandon Bouchillon, completed 2014 Barbie Chambers, completed 2012 Sadia Cheema, completed August 2017 Janice Cho, 2018-present Jerod Foster, completed 2013 Navya Gurajada, Department of Nutrition, Hospitality, and Retailing, College of Human Sciences, completed 2013 Huemmer, Jennifer, completed August 2017 Latoya Johnson (2013 - present) Dane Kiambi, completed 2013 Daewook Kim, completed 2015 Jobi Martinez, 2016-present Philip Poe, completed 2013 Afnan Saaty, Department of Nutrition, Hospitality, and Retailing, College of Human Sciences, completed 2013 Austin Sims, completed 2012 Thesis Committee Chair Yiwen Qiu, completed 2015 Ashik Shafi, completed 2011 Thesis Committee Member Lexie Conduff (2011-2015) Dustin Hahn, completed 2012 Bingbing Zhang, 2018-present Doctoral Qualifying Examination Committee Chair Oluseyi Adegbola (2019) Sherice Gearhart (2012) Sha Li (2013) Garrett McKinnon (2017) Alan Abitbol (2015) Doctoral Qualifying Examination Committee Member Brandon Bouchillon (2013)

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Sadia Cheema (2016) Barbara Chambers (2010) Janice Cho (2018) Jerod Foster (2011) Navya Gurajada (2012) (Department of Nutrition, Hospitality, and Retailing, College of Human Sciences) Dane Kiambi (2012) Daewook Kim (2012) Jobi Martinez (2016) Philip Poe (2010) Afnan Saaty (2012) (Department of Nutrition, Hospitality, and Retailing, College of Human Sciences) Austin Sims (2011) MCOM 6050 Final Project Supervisor Lauren Glover (2014) Steven Heflin (2013) MiKenna Williams (2018) Independent Study Supervisor Oluseyi Adegbola (2019) Arijit Basu (2010) Brandon Bouchillon (2013) Rebecca Densley (2017) Sherice Gearhart (2011, 2012) Dane Kiambi (2012) Sha Li (2012, 2013) Jobi Martinez (Spring 2016) Philip Poe (2010) Casey Nicole Richards (2008) Nathian Rodriguez (2014) Ashik Shafi (2010) Stephanie Stokes (2010) LIST OF GRADUATE STUDENTS ADVISED AT AUSTIN PEAY STATE UNIVERSITY Thesis Advisor Crissy Laubach, completed 2007 Lori Goodgine, completed 2006 Meredith Dunn Stedman, completed 2003

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Thesis Committee Member Kathryn Dawn Breedlove, completed 2007 Mandy Rogers, completed 2007 Amy Everett, completed 2006 Holli Binkley, completed 2004 Calvin Moore, completed 2004 Jennifer Chello, completed 2002 Sarah Reed, completed 2002 Johnny Sparks, completed 2002 Peiwen Li, completed 2001 TEACHING Texas Tech University, July 2007 - Present Undergraduate courses taught:

• PR 3312 Public Relations Writing (summer 2007, fall 2007, spring 2008, fall 2008, spring 2009, fall 2009, spring 2010, fall 2010, spring 2011, fall 2011, spring 2012)

• PR 4380 Applied Public Relations Research (fall 2013, fall 2014, spring 2018) • PR 4301 Persuasion and Strategic Communication (spring 2013) • PR 3353 Political Public Relations (spring 2011, fall 2012, spring 2016, spring

2017) • MCOM 3380 Mass Communications Research Methods (spring 2008, summer

2008) Graduate courses taught:

• MCOM 5344 Public Opinion and Propaganda (fall 2008, summer 2012, summer 2014)

• MCOM 5366 Seminar in Mass Communication Theory (fall 2009, fall 2010, fall 2011, spring 2013, fall 2013, fall 2015, fall 2018)

• MCOM 6364 Survey Methods (summer 2010, summer 2011, fall 2012, spring 2014, summer 2016, fall 2017)

• MCOM 6364 Publishing Academic Research (Summer, 2015, Summer, 2017 online)

• MCOM 6366 Advanced Mass Communication Theory (summer 2013, spring 2015, fall 2016)

• PR 6315 Seminar in Political Communication (spring 2012) • PR 6315 The Professorate (Summer I 2018; spring 2019)

Austin Peay State University, August 2000 – May 2007

Undergraduate courses taught:

• COMM 1200 Introduction to Mass Communication (online and on campus)

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• COMM 1400 Introduction to Public Relations (online and on campus) • COMM 3910 Media Relations • COMM 4010 Communication Theory (online and on campus) • COMM 4444 International Communication • COMM 4510 Communication and Public Opinion (online and on campus) • COMM 4600 Media Ethics

Graduate courses taught:

• COMM 5001 Proseminar in Communication • COMM 5010 Advanced Communication Research Methods • COMM 5030 Applied Communication Theory • COMM 5060 Communication and Public Opinion (online and on campus) • COMM 5900 International Communication

University of Wisconsin at Madison, Teaching Assistant, January 1998 – May 2000

Courses included: • J614 Communication and Public Opinion • J325 Public Relations Practice

Zhenjiang Teachers College, Assistant Professor, September 1989 – June 1991; September 1992 – May 1994

Courses taught: • English Extensive Reading • English Intensive Reading • English Listening Comprehension • How to Read British and American Newspapers and Magazines • Survey of American Culture

SERVICE Department Service Department of Public Relations, College of Media and Communication, Texas Tech University

• Department Chairperson (January 2016 – present) • Search Committee Chair, PR Assistant/Associate Professors (2) search (2018-2019) • Strategic Planning, Chair (2018-2019) • Curriculum Committee, Chair (2018-2019) • Recruit and Retention, member (2018-2019) • PR Showdown, member (2018-2019) • Undergraduate Research Committee, member (2018-2019) • Search Committee Co-Chair, PR Assistant Professor Search (2017-2018) • Search Committee Member, PR Associate Professor Search (2015) • Committee member, Summer Public Relations Bootcamp (2015, 2016, 2017)

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• Mentor of Sun Young Lee, Department of Public Relations, College of Media and Communication, Texas Tech University (August 2014 – 2017)

• Provided feedback on the diversity issue of the applicant pool of Media Management Assistant Professor position (fall 2013)

• Assistant Department Chairperson (September 2010 – December 2012) • Public Relations Curriculum Learning Outcomes and Assessments Coordinator

(September 2010 – December 2012) • PR Research Brownbag Coordinator (September 2010 – May 2011) • Travel Committee, Committee Member (2008 - 2010) • Research Enhancement Fund (REF) Scholarship Committee, Committee Member (2008 -

2010) • Public Relations Faculty Search Committee, Committee Member (2008 – 2012; spring

2015) Department of Communication, Austin Peay State University

• Graduate Assistant Task Force Committee (2005 – 2007) • Geier Standing Committee on Diversity (2005 – 2007) • Institutional Review Board (2002 – 2007) • College of Arts and Letters Curriculum Committee (2001 – 2002) • Faculty Search Committee (2003 – 2005)

College Service College of Media and Communication, Texas Tech University

• Dean’s Management Committee (2016 – present) • Department Chairs’ Committee (2017 – present) • College China Initiative Coordinator (2015 – present). Together with Dr. Coy Callison,

we visited Nanjing Normal University, Nanjing University, Fujian Normal University, Minjiang University, and Guangdong University of Foreign Studies from October 11 to October 20, 2015 to explore collaborative opportunities with Chinese universities

• Mentor of Harrison Gong, Department of Advertising and Brand Strategies, College of Media and Communication, Texas Tech University (August 2014 – present)

• Mentor of Lea Hellmueller, Department of Journalism and Electronic Media, College of Media and Communication, Texas Tech University (August 2014 – present)

• Distance/Online Education Committee (2014 – present) • Study Abroad/International Affairs Committee (2016 – present) • Assistant Director of Graduate Studies (January 2013 – December 2015) • Committee Chair, College Graduate Scholarship Committee (January 2013 – present) • PhD Tools Exam Committee Chair (2015) • PhD Student Annual Review Committee Chair (2014) • PhD Tools Exam Committee Member (2013 – 2015) • PhD Curriculum Committee Chair (2014 – 2015) • Graduate Student Research Funding Chair (2013 – 2015) • RA, TA, GPTI Evaluation Chair (2013 – 2015) • Committee Member, PhD Admission Committee (2013-present)

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• Search Committee Member, Online Master’s Program Director (2014) • Faculty Tenure and Promotion Committee (2013 – present) • Hispanic Media Search Committee (September 2013- present) • Affiliated faculty member, Harris Institute of Hispanic and International Communication

(fall 2011 – present) • Dean’s Search Committee (August 2012 – May 2013) • New Faculty Professional Development (2018) • New Faculty Orientation, presenter (November, 2012) • Lead organizer of the College of Media and Communication Research Brownbag Series

(January 2012 – April 2014) • Regent’s Professor Search Committee (August 2011 – May 2012) • Academic Programs Committee (2010 – 2013) • Faculty Awards Committee, Committee Member (2010-2011) • Research and Awards Committee (2008 – 2010) • Graduate Committee (2007 – present) • Graduate Admissions Committee, Member (2008 – 2009; 2011) • MA Comprehensive Exams Committee, Committee Chair (2010) • MA Comprehensive Exams Committee, Committee Member (Fall 2007; Spring 2008,

2009) • PhD Research Competence Exam Committee, Committee Member (Tony Aguilar and

Anthony Galvez, Spring 2008; Ikram Toumi, Summer 2008) University Service

• Provost’s Chair Council (2018-) • Dean David Perlmutter Five-Year Review Committee (2018-2019) • Outside member, Agricultural Communication Assistant Professor Search Committee,

January – May 2016 • Member, Texas Tech University Faculty Senate Faculty Grievance Panel, representing

the College of Media and Communication (September 1, 2015 – present) • Member, Texas Tech University Ethics Advisory Committee representing the College of

Media and Communication (August 2014 - Present) • Member, Cluster hire committee for Human Dimensions of Climate Change and

Sustainability (September 2013-October 2013) • Member, Academic/Student Affairs Committee, Graduate Council, Texas Tech

University (August 2013-present) • Member, Graduate Council, Texas Tech University (August 2013 – August 2016) • Member, Division of Institutional Diversity, Equity, and Community Engagement

Website Subcommittee, President’s Diversity and Equity Advisory Council (September 2013 -present)

• Member, President’s Diversity and Equity Advisory Council (January 2012-present) • Member, President’s Excellence in Diversity Award Review Committee (2011) • Reviewer, Creative Arts, Humanities and Social Sciences grant competition (2011)

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Professional Service • Editor, Communication Booknotes Quarterly (January 1, 2015 – December 2016) • Mentor of Kyung-Hyan Angie Yoo, William Paterson University of New Jersey (July

2014 – 2015) • External reviewer of the tenure and promotion package for Dr. Masahiro Yamamoto,

University at Albany, SUNY (August 2018) • External reviewer of the tenure and promotion package for Dr. Aaron Veenstra, assistant

professor at Southern Illinois University (August 2014) • Research Chair, Public Relations Division, The Association for Education in Journalism

and Mass Communication (AEJMC) (2015 - 2016) • Research Co-Chair, Public Relations Division, The Association for Education in

Journalism and Mass Communication (AEJMC) (2014 - 2015) • Co-Chair, Roschwalb Award Committee, Public Relations Division, The Association for

Education in Journalism and Mass Communication (AEJMC) (2010 - 2013) • Faculty Graduate Student Liaison, Public Relations Division, The Association for

Education in Journalism and Mass Communication (AEJMC) (2008 - 2010) • Past president, Midwest Association for Public Opinion Research (2011) • President, Midwest Association for Public Opinion Research (2010) • Vice President/President-Elect, Midwest Association for Public Opinion Research

(MAPOR) (2009) • Conference Chair, MAPOR (2008) • Conference Co-Chair, MAPOR (2007) • Executive board member, (MAPOR) (2005-2006)

Reviews of Book Proposals

• Reviewer of book proposal “Theory Construction and Model-Building Skills: A Practical Guide for Social Scientists, 2nd edition” by James Jaccard and Jacob Jacoby for the Guilford Press (2018)

• Reviewer of book proposal “The Dynamics of Political Communication” by Richard Perloff, for Routledge, Taylor and Francis Publisher (2018)

• Reviewer of book proposal “Media Effects: Advances in Theory and Methods- 4th ed” edited by Jennings Bryant and Mary Beth Oliver for Routledge, Taylor and Francis Publisher (2014)

• Reviewer of book proposal “Online Political Communication,” by Gianluca Giansante for Rowman & Littlefield Publisher (2014)

• Reviewer of book proposal “The Practical Guide to Public Relations Writing: A Step-by-Step Approach” by Michael Long for Pearson Publishers (2011)

• Reviewer of book proposal Communication and Public Opinion by Jack McLeod, Gerald Kosicki, and Mira Sotirovic for Sage Publisher (2010).

• Reviewer of book manuscript The Art and Practice of Statistics (first 5 chapters) (2006)

• Reviewer of book proposal The Mass Communication Toolbox: An Integrative Approach by Debra Merskin for Blackwell Publishing (2005).

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• Reviewer of book manuscript Theories of Human Communication (8th edition) by Stephen W. Littlejohn and Karen A. Foss for Wadsworth (2004).

• Reviewer of book manuscript Today’s Public Relations by Robert Heath and W. Timothy Coombs for Sage Publications (2004).

Panel Service

• Served on a Demystifying the Academic Job Market panel at the annual meeting of the Association for Education in Journalism and Mass Communication, August, 2018, Washington, D.C.

• Served on a Public Relations and Social Capital panel at the annual meeting of the National Communication Association, November 2014, Chicago, IL. Other panelists included Melissa Dodd, Vincent Hazelton, and Maureen Taylor.

• Organized a panel on the 30th anniversary of MAPOR for the annual meeting of the Midwest Association for Public Opinion Research, November 2006, Chicago, IL. Panelists included Drs. Lee Becker, Leo Jeffres, Allan McCutheon, K. Viswanath, and David Weaver.

• Organized a panel on Public Relations and Framing for the annual meeting of the Association for Education in Journalism and Mass Communication, August 2006, San Francisco, CA. Panelists included Drs. Patricia Curtin, Sharon Dunwoody, and Kirk Hallahan.

• Organized a panel on ‘Private’ vs. ‘Personal’, ‘Crisis’ vs. ‘Problems’: Elite, Media, and Public Framing of the Social Security Debate for the annual meeting of Midwest Association for Public Opinion Research, November 2005, Chicago, IL. Panelists included Drs. Doris Graber, Zhongdang Pan and Dietram Scheufele.

• Organized a panel on Polarized Publics or Polarized Elites: Elites, Media, and Public Opinion during the 2004 Election for the annual meeting of Midwest Association for Public Opinion Research, November 2004, Chicago, IL. Panelists included Drs. Jack McLeod, Doris Graber, and Gerald Kosicki.

Discussant • Discussant for the Top Open Competition Paper session, annual meeting of the

Association for Education in Journalism and Mass Communication, Minneapolis, MN., August, 2016.

• Moderator for the Top Open Competition Paper session, annual meeting of the Association for Education in Journalism and Mass Communication, San Francisco, CA., August, 2015.

• Discussant for the Social Media and Politics session, Midwest Association for Public Opinion Research Conference, Chicago, IL. November, 2011.

• Discussant for 2008 US Presidential Election Campaign session, Midwest Association for Public Opinion Research Conference, Chicago, IL. November, 2009.

• Discussant for Public Opinion toward Immigration session, Midwest Association for Public Opinion Research Conference, Chicago, IL. November, 2008.

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• Discussant for Media Framing session, Midwest Association for Public Opinion Research Conference, Chicago, IL. November, 2007.

• Discussant for Opinion Formation session, Midwest Association for Public Opinion Research Conference, Chicago, IL. November, 2006.

• Discussant for Spiral of Silence session, Midwest Association for Public Opinion Research Conference, Chicago, IL. November, 2005.

• Discussant for Public Opinion in International Context session, Midwest Association for Public Opinion Research Conference, Chicago, IL. November, 2003.

• Discussant for Media Framing Session, Midwest Association for Public Opinion Research Conference, Chicago, IL. November, 2002.

Journal Manuscript Reviewer • Asian Journal of Communication (2011) • Communications: The European Journal of Communication Research (2014) • Communication Research (2015) • International Journal of Public Opinion Research (2012) • International Journal of Strategic Communication (2012, 2015) • Journalism and Mass Communication Quarterly (2007, 2011, 2012, 2013, 2014,

2015) • Journal of Political Marketing (2015) • Journal of Public Relations Research (2010, 2011, 2018) • Mass Communication and Society (2008, 2010, 2011, 2012) • New Media and Society (2011, 2012, 2013) • Public Opinion Quarterly (2011) • Social Science Computer Review (2011, 2012, 2013) • Southwest Mass Communication Journal (2008)

Conference Paper Reviewer

• Public Relations Division, AEJMC annual meetings (2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2017, 2018).

• Communication Technology Division, ICA annual meetings (2011, 2012, 2013, 2014, 2016, 2017, 2018)

• Mass Communication Division, ICA annual meetings (2011, 2012, 2013, 2014, 2016)

• Political Communication Division, ICA annual meetings (2005, 2013, 2014, 2016)

• Annual meeting of the Midwest Association for Public Opinion Research held in Chicago, IL, November, (2005, 2006, 2007, 2008, 2009, 2010, 2011).

• Communication Theory and Methodology Division, AEJMC annual meetings (2003, 2004, 2005, 2006, 2008, 2013, 2016)

• Political Communication Interest Group paper competition, Southern States Communication Association annual meeting, Winston-Salem, NC., April, 2002.

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• Newspaper Division of the Southeast Regional Colloquium Conference of the Association for Education in Journalism and Mass Communication annual meeting, Gulfport, MS., March, 2002.

Newspaper Articles Zhang, W. (2004, October 24). Which poll should be believed? The Leaf Chronicle, p. A13.

Zhang, W. (2002, December 15). Media bias? Conservative vs. liberal debate misses the point. The Leaf Chronicle, p. A15.

Zhang, W. (2001, September 19). Demystify question. The Leaf Chronicle, p. A6. Zhang, W. (2000, November 22). A 21st century ‘Dewey Wins.’ The Leaf Chronicle, p. A4.

Zhang, W. (2000, November 6). Poll of voter mood shows Bush DUI making little difference. The Leaf Chronicle, p. A3. Zhang, W. (2000, October 31). Voters need to understand hows and whys of polling. The Leaf Chronicle, p. A4.

MEMBERSHIP IN PROFESSIONAL AND ACADEMIC ASSOCIATIONS

• Association for Education in Journalism & Mass Communication (1994-present) • International Communication Association (1994-present) • American Association for Public Opinion Research (1998-2006; 2008-2011) • Midwest Association for Public Opinion Research (1998-present) • Southern Association for Public Opinion Research (2001-2002) • National Communication Association (1999-2000) • Chinese Communication Association (1994-2000) • Midwest Political Science Association (1997-1998)

AWARDS AND HONORS

• Texas Tech University Graduate School Commencement Faculty Mace Bearer,

December 11, 2015 • Nominee, Chancellor’s Council Distinguished Teaching Award, 2015 • Outstanding Researcher from the College of Media and Communication for the Barnie E.

Rushing Jr. Faculty Distinguished Research Award, 2015 • Nominee, Barnie E. Rushing, Jr. Faculty Distinguished Research Award, 2015 • Nominee, Chancellor’s Council Distinguished Research Award, 2014 • Nominee, President’s Academic Achievement Award, 2013 • Nominee, Chancellor’s Council Distinguished Research Award, 2012

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• The Bill and Avis Ross Mass Communication Faculty Achievement Award, College of Media and Communication, Texas Tech University, 2012

• Texas Tech University Commencement Faculty Banner Bearer, May 19, 2012 • Texas Tech University Transdisciplinary Research Academy, 2012 • Alumni Association New Faculty Award, Texas Tech University, 2011 • Texas Tech University Teaching Academy Recognition for Meritorious Achievement in

Teaching (2011) • Fellow at the Institute for Inclusive Excellence, Division of Institutional Diversity,

Equity, and Community Engagement, Texas Tech University, 2011 • The Michael G. and Marie Parkinson Award for Public Relations Scholarship, Texas

Tech University, fall 2009; fall 2010; fall 2011; fall 2012 • University of Wisconsin at Madison, January 1999 – May 1999

Louise Elizabeth George Fellowship, School of Journalism and Mass Communication • University of Wisconsin at Madison, September 1996 – December 1997

Fellowship, School of Journalism and Mass Communication