PERSONAL DATA

Name: Jesper Christian SørensenDay of birth: November, 16th, 1982Family: In a relationship, no childrenAddress: Tagensvej 73, 3. tv, DK-2200 Copenhagen N, Denmark Phone: +45 6019 8831E-mail: jechso82@gmail.comK-Forum: http://www.kommunikationsforum.dk/jesper-soerensen-2LinkedIn: http://dk.linkedin.com/in/jechso

CURRICULUM VITAE

SUMMARY

I am a graduate from Roskilde University with a Master in Communication and Business Studies. I wrote my final thesis on organizational use of Social Media for Corporate Branding and improvement of the dialogue and relations between the organization and its users. Throughout my studies I have had my main focus on external communication, marketing and leadership, and through the structure of Roskilde Universityʼs studies, which in an unique way are combining theory and practice in an interdisciplinary approach, I will be able to take a theoretical and practical approach to any given case.

Alongside my studies I have worked as a Project Manager for Skytune, a Danish Event- and Music Management Agency. In this job, I handled many different assignments, but one of my main tasks the last four years has been to create and execute marketing campaigns through Social Media. The experience I have got from this job combined with my theoretical knowledge and desire for online communication means, that I will be able to bring your companies online platforms among the most innovative on the market - An online platform that not only are based on one-way communication, but also seeks to improve the dialogue and relationship between your organization and all your customers.

After finishing my education, I have worked in a time limited position as a Business Developer at Komfo - a company working with commercial Facebook solutions for both small companies and large corporations. In this job, I was in charge of developing a Business Concept around the Komfo Platform (see the link http://vimeo.com/22022108) targeted for the Music Industry.

After my job at Komfo, I have worked as a Project Manager at ad pepper media Denmark A/S - a German based company working with lead generation for some of the largest international brands on the B2C market. In this job, I had the responsibility to set the deadlines and facilitate the communication between the Sales, After Sales and Delivery Department to achieve these deadlines. Beside this, my main focus areas has been on creating sales and campaign material, optimizing campaigns (both surveys and landing pages), and concept development.

Goals and ambitions I am a highly ambitious person, and I have always worked hard to reach my goals in life. At the age of seventeen, I arranged my first concert for an audience of more than 200 people. I arranged the concert simply because I was determined to stand on a stage and perform my music, but at the time the options for young musicians were very limited. Therefore I came to the conclusion, that if I was determined to perform, I had to arrange my own concerts. I have worked with that philosophy as my motto ever since - If you want things to be done, do it yourself - and as a result I have worked as a Project Manager in a variety of music projects. In conclusion, I know that talent can take you to the top of the mountain, but only hard work will bring you up among the stars.

I am very proud of all the results, I have reached the last fourteen year, but now I think it is time to take a new direction and explore other options. Therefore I have come up with a plan, an ambitious plan:

For the next five years, I want to join a Corporate Company or Marketing Bureau, where I hopefully can use my experience with Social Media Marketing and Corporate Branding through Social Media. I see myself holding a position as a Project Manager or Key Account Manager in charge of a very ambitious team, making the best Social Media solutions for some of the strongest brands in Europe.

In about five to ten years from now, my goal is to hold a position as Director in a Corporate Company.

Project Management

Social Media Marketing

Viral Marketing

Corporate BrandingCo-Branding

Concept Development

Strategic Communications

SPECIALTIES

Personal Branding

EMPLOYMENT

2011: Project Manager, ad pepper media Denmark A/S, Copenhagen.

In this job, I have managed different kinds of project surrounding lead generation campaigns for the B2C market. As Project Manager, I had the responsibility to set the deadlines and facilitate the communication between the Sales, After Sales and Delivery Department to achieve these deadlines. Beside this, my main focus areas has been on:

- Create sales and campaign material - Optimize campaigns - both surveys and landing pages - Concept Development

The landing page for BoxerTV to the right is an example of my work.By optimizing the communication on the landing page, the campaign boosted its conversion rate from 18% to 25% in under two weeks.

Beside the campaign for BoxerTV, I have worked with brands such as: Fiat, CARE Denmark, Amnesty International, Canal Digital, Business Danmark, VIASAT, Jobzonen, ASE, Dansk Autohjælp, IDA, TNS Gallup, IF..., Save the Orangutan, Aftenposten, Securitas Direct.

2011: Business Developer, Komfo, Copenhagen.

In this job, I was in charge of developing a Business Concept around the Komfo Platform targeted for the Music Industry.

By using my knowledge and experience on Social Media Marketing combined with my experience from the Music Industry, I came up with a concept, called “Band Your Brand” that uses the Komfo Platform's Contest Application as a part of a Co-branding Strategy. I also came up with a set of simple solutions for, how Record Labels and Musicians can use the Komfo Platform to activate and create more loyal fans on Facebook.

How can a Corporate Company use bands to create a higher Brand Awareness on Facebook??

1999-2010: Freelance Project Manager, Skytune, Copenhagen.

In this job, I have been in charge of a variety of projects regarding music production. I have also served as manager for the band XP. Through my work as a Project Manager, I have had the responsibility, and gained experience, within the following areas:

Management - Manager of band

Project Management - Responsible for planning and execution of marketing campaigns - Responsible for planning and execution of Social Media Marketing campaigns - Responsible for budget planning - Responsible for production planning - Responsible for planning and execution of events - Jointly responsible for the planning of distribution

Communications - Contact with customers - Dialogue with customers through Social Media - Building communities of fans through Social Media - Press contact and preparation of Press Materials - Lyricist - Compère

Creative - Concept Development - Preparation of graphic material, incl. CD covers, flyers, posters, T-shirt designs and websites

2007: Social Media Consultant, Jeppe Trolle (Parliamentary candidate for the Danish Social-Liberal Party), Roskilde.

In this job, I primarily advised Jeppe Trolle on his use of Social Media for his campaign during the general election in Autumn 2007. Through this job, I have gained some experience on how a politician can use Social Media for personal branding.

2003-2004: Telephone Interviewer, Hermelin Research, Copenhagen.

As Telephone Interviewer, my job was to contact a number of pre-selected people and make interviews for market research. Through this job, I have learned to speak with many different people in different situations.

2003: Telephone Salesperson, Media-Invest Danmark A/S, Copenhagen.

As Telephone Salesperson, my job was to contact people and sell them Phone Subscriptions for Telia. Through this job, I have gained experience in canvassing and learned what it takes to become a good salesperson.

EDUCATION

2008-2010: Master of Arts in Communication & Business Studies (Cand. Comm.), Roskilde University

2004-2008: BA in Communication, Roskilde University

2002-2003: HHX, Niels Brock - Copenhagen Business College

2000-2002: HF, Herlev Gymnasium

1999-2000: Sound Technically Line, Ballerup Production School

1998-1999: 10 th grade exam, Faarevejle Fri- & Efterskole

1988-1998: 9 th grade exam, Egebjergskolen (Ballerup)

Relevant courses

2010: Project Management2009: Communications Management2009: Innovation & Entrepreneurship2009: Experience Management2009: Experience Economy & Experience Business 2009: Legitimacy & Publicity2007: Write Journalistic2007: Professionalization of Political Communication2007: Rhetoric

Relevant articles and reports

2010 “Donʼt Turn your back on Social Media” (Original title: “Vend ikke de sociale medier ryggen”), Article, Kommunikationsforum.

2010 “Is there anyone who is going to answer? - Or how CPH:DOX creates a better relation to their users through Social Media” (Original title: “Er der overhovedet nogen, der svarer? - Eller hvordan CPH:DOX skaber en bedre relation til deres brugere via sociale medier”),Final Thesis, Roskilde University.

2009 “The Viral Platform - A report on Facebook as a platform for Viral Marketing” (Original title: “Den Virale Platform - en rapport om Facebook som platform for viral markedsføring”),Report, Roskilde University.

2008 “The Interactive Campaign - A study on Political Marketing and Interactive Media” (Original title: Den interaktive valgkamp - Et studie af politisk marketing og interaktive medier”), Bachelor Report, Roskilde University

2007 “Pearls and Viral Buzz... Will it make TeaterHUSET a success?” (Original title: “Perler og Viral smitte... får det TeaterHUSET til at hitte?”, Report, Roskilde University.

PUBLIC RELEASES

2000 Experterne - “EFX-Files Vol. 1 - Grundlægger Udviklingen” (vinyl)

2006 Experterne - “Oprør” (CD)

2009 XP - “Livet I Den Røde Zone” (CD)

LANGUAGES Danish and English.

SOFTWARE I have experience with both Microsoft Office, OpenOffice and iWorks.

PERSONAL QUALITIES Ambitious, targeted, committed, quality conscious, strives for perfection, industrious, organized, meeting strong, reliable, flexible, good work ethic, stubborn, hate to lose, team player, friendly, social, empathic, loyal, humorous and creative.

INTERESTS Music, sports, fine art and other cultural experiences.