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CURRICULUM VITAE
Wann-Yih Wu, Ph.D.
Chair Professor of Marketing
Dept. of Business Administration
Nanhua University
No. 55, Sec. 1, Nanhua Rd., Dalin,
Chiayi 62249, Taiwan（R.O.C.）
Telephone: +886-5-2721001 ext. 56534
E-mail: [email protected]
EDUCATION
1987-1991 Ph.D. in Marketing, Oklahoma State University, USA
1982-1984 MBA, Tunghai Univerisity, Taiwan
1975-1979
B.A. National Kaohsiung Normal University, Taiwan
AWARDS AND HONORS
2008~Present Outstanding Research Scholar Award, College of
Management, National Cheng Kung University, Taiwan
2010~2012 Visiting Professor, Minjiang University, China
2010, 2012 Research Excellence Award, College of Management,
National Cheng Kung University, Taiwan
2007 Gold Award, Creative Marketing Competition, National
Cheng Kung University, Taiwan
2006 Honorable Mention Award, 2006 ACME Conference
2005 Best Paper Award, 2005 IACAS Conference
2003 Outstanding Master Thesis Advisor, ING Antai National
MBA Thesis Award in Management, Taiwan
2001 Kwoh-Ting Li Memorial Medal, Chinese Management
Association
2001 Fellow of Chinese Society, Management of Technology
2000 Outstanding Paper Award, Kwang-Hwa Foundation
1996 Long-Téng Paper Award, Chinese Management Association
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ACADEMIC AND PROFESSIONAL POSITIONS Aug. 2014~Present Chair Professor
Department of Business Administration
Nanhua University
Chiayi, Taiwan Aug. 2005~July 2014 Distinguished Professor
Department of Business Administration
Institute of International Business
Institute of International Management
National Cheng Kung University
Tainan, Taiwan.
Feb. 2010~July 2013 President
Chinese Culture University
Taipei, Taiwan
Aug. 2005~ July 2009 Director
Institute of International Management
National Cheng Kung University
Tainan, Taiwan
Aug. 2001~ July 2007 Dean
College of Management
National Cheng-Kung University
Tainan, Taiwan
Aug. 2001~ July 2007 Director
Executive MBA program (EMBA)
National Cheng-Kung University
Tainan, Taiwan
Aug. 2006~ July 2007 Director
Advanced MBA program (AMBA)
National Cheng-Kung University
Tainan, Taiwan
Aug. 1998~July 2001 Chair
Department of Business Administration
National Cheng-Kung University
Tainan, Taiwan.
Aug. 1998~May 2005 Chair
Small and Medium Enterprise Research Center
National Cheng-Kung University
Tainan, Taiwan
Aug. 1995~July 2005 Professor
Department of Business Administration and Institute of
International Business,
National Cheng-Kung University
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Tainan, Taiwan
March 1992~July 1995 Associate Professor
Department of Business Administration and Institute of
International Business
National Cheng-Kung University
Tainan, Taiwan
Sep. 1974~Dec. 1986
Section Chief, Group Leader
China Steel Corporation, Tainan, Taiwan.
May 1990~March 1992 Senior Specialist
China Steel Corporation, Tainan, Taiwan.
July 1973~Sep. 1974 Group Leader
Formosa Chemicals and Fiber Corporation,Taiwan.
RESEARCH GRANTS
2014~2016 “An Integration of Antecedents, Mediators, Moderators and Consequences of Brand Loyalty and Brand Equity”. funded by Ministry of Science and Technology, NT$1,850,000
2014~2016 “A Study of Online Shopping from an Integration of Utilitarian and Hedonic Perspectives”. funded by Ministry of Science and Technology, NT$1,176,000
2011~2014 “The Antecedents and Consequences of Learning on Exportation Behaviors: A Multilevel Approach”. funded by National Science Council, NT$2,606,000
2009~2011 “University-Industry Bridge Research Center: Pilot Research Project”, funded by National Science Council, NT$ 15,000,000
2011~2012 “Playing with your Brain: Development of a Brain Fitness Software,” funded by National Science Council, NT$701,000.
2008~2011 “A Study of Interdisciplinary Platform for New Technology Commercialization, Academic-Enterprise Collaboration, and Entrepreneurship” by National Science Council, NT$32,751,000
2008~2011 “The Antecedents and Consequences of the Formation of Brand Community: A Multilevel Interaction Approach”, funded by National Science Council, NT$2,463,000
2007 “The Feasibility Study for the Water Meter Production Project”, funded by Taiwan Water Corporation, NT$ 890,000.
2007 “The Influence of Risk Related Factors on Consumer Attitude and Behavior Formation: An Evaluation of the Moderating Effects of Involvement and heuristics,” funded by National Science Council, NT$ 930,000.
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2006 “Science, Technology, and Innovation Policy-US, Canada, Russia, and Brazil,” funded by National Science Council, NT$ 906,000.
2006 “The Influences of Risk Attitude and Innate Innovativeness on Consumer’s Online Shopping Behaviors,” funded by National Science Council, NT$ 990,000.
2005 “Science, Technology, and Innovation Policy-US, Canada,
Russia, and Brazil,” funded by National Science Council,
NT$ 1,016,000.
2005 “The Influence of Consumer’s Cognitive and Experiential
Perception on Experiential Quality and Purchasing Intention”,
funded by National Science Council, NT$1,049,000
2004 “The Moderating Effects of IT Structure, Social Capital and
Management Style on Intellectual Capital and Knowledge
Management”, funded by National Science Council,
NT$848,500
2004 “A Contingency Perspective to Evaluate the Effects of KM
Strategy on the Employee’s Attitude and Behavior Intention
toward Using KM Program", funded by National Science
Council, NT$716,600
2003 “The Knowledge Management in International Joint
Venture-The Relationships between Social Capital, Control
Mechanisms, Knowledge Management Strategy, and JV
Parents’ Learning Performance”, funded by National Science
Council, NT$654,500
2002 “Strategic Choice Model for Technology Alliance and
Technology Transfer: An Empirical Study of the
Semiconductor Industry in Taiwan”, funded by National
Science Council, NT$523,700
2002 “The Design of MNC Control and Coordination Mechanisms:
A Perspective from the Theory of Organization Learning”,
funded by National Science Council, NT$320,500
2001 “The Impact of Top Management Team Characteristics and
Technology Alliance Model on Competitive Advantage in
High Technology Industry: An Empirical and Comparison
Study of Taiwan, US, Japan, and Korea”, funded by National
Science Council, NT$506,700
PROFESSIONAL SERVICES
2007~Present Associate Editor , Management Review (Taiwan)
2010~2013 President, Chinese Culture University
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2009~2013 International Advisory Board, Asia Journal of Business and
Accounting
2008~2011 Director of the Board, Association for Chinese Management
Educators (ACME)
2007~2008 President, Association for Chinese Management Educators
(ACME)
2005~2007 Vice President for Association for Chinese Management
Educators (ACME)
2004~present Editorial Board Member, Journal of Management (管理學報)
2003~2007 Conference Organizer, Conference of Cross-Strait Industry
Development and Management
2001~2007 President, Association of Business Managers in Tainan,
Taiwan
2001~2007 Conference Organizer, Asia Pacific Management Conference
1998~2000 & 2003~2007 Conference Organizer, Conference of Chinese Culture and
Management
1994~present Served as a referee/paper reviewer for the following Journals:
International Business Review, Journal of Management, Expert
System with Application, Omega, Journal of Management
Inquire, European Journal of Operational Research, International
Journal of Information Technology & Decision Making,
Cyberpsychology, Behavior, and Social Networking, NTU
Management Review (臺大管理論叢), Management Review
(管理評論), Sun Yat-Sen Management Review (中山管理評論)
COMMUNITY SERVICES
2003~present Member of the Evaluation Committee of Technological and
Vocational Education University, Ministry of Education
2000~2003& 2005~2008 Member of the Review Committee, Management Ⅱ of
Department of Humanities and Social Sciences, National
Science Council
2001~present Director for Kaohsuing Affiliate of Chinese Society for
Management of Technology
1999~2001 Instructor, Quality Management, Human Resource
Development, and Medium/Long Run Strategic Planning
Programs, Taiwan Power Company
1997~1998 Vice Secretary-General, Kaohsuing Affiliate of Chinese
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Management Association
1993~1997 Chief Consultant. The Project of Investment In Steel Plant
from Kuei-Yu Corporation,
1992~1995 Secretary-General, Tainan Affiliate of Chinese Professional
Management Association
1989~1991 Senior Specialist of Business Administration Division, China
Steel Corporation
1989~1991 Chief of Consultant Group, The Project of Investment in Steel
Company from Indonesia Cheng Nian Khong Conglomerate
PUBLICATION
A. Refereed Journals
In Press
1. Wu, W.Y., & Ke, C.C. (2015). An Online Shopping Behaviour Model Integrating Personality
Traits, Perceived Risk, and Technology Acceptance. Social Behavior and Personality, 43(1),
85-98. Accepted in press. [SSCI]
2. Chen, S.H., Wu, W.Y., & Dennison, J. (2013). Validation of EGame Flow: A Self-Report Scale
for Measuring User Experience in Video Game Play. ACM Computer in Entertainment. Accepted.
[ABI].
3. Wu, W.Y., Lu, H.Y., Hsu, M.C., & Chen, S.H. (2013). Service Failure and Recovery Strategy in
Tourism. African Journal of Business Management. Accepted in press. [ISI list]
Published
1. Wu, W.Y., Hou, Y.C., Fu, C.S., & Chang, C.Y. (2015). Identifying Failure Recovery
Strategies for Paper Industrial Suppliers. Industrial Marketing Management, 42(8),
1233–1244. Online view. [SSCI] (IF=1.933; Ranking 45/172, Management ; 2012)
DOI: 10.1016/j.indmarman.2013.07.022
2. Wu, W.Y., & Liao, Y.K. (2014). The Antecedents and Consequences of Rrganizational Learning
on Firm’s Export Performance: A multilevel Approach. Pensee Journal, 76(2), 306-327.
[SSCI].
3. Wu, W.Y., Liao, Y.K. & Chatwuthikrai A. (2014). Applying Conjoint Analysis to Evaluate
Consumer Preferences toward Subcompact cars. Expert Systems with Applications, 41(6),
2782–2792. [SCI].
4. Wu, W.Y., & Liao, Y.K. (2013). A Balance Scorecard Envelopment Approach to Assess Airlines
Performance. Industrial Management & Data System, 114(1), 123 - 143. [SCI Expanded]
(IF=1.674; 2012)
5. Wu, W.Y., Lee, C.L., Fu, C.S., & Wang, H.C. (2013). How can Online Store Layout Design and
Atmosphere Influence Consumer Shopping Intention on a Website? International Journal of
Retail & Distribution Management, 42(1), 4-24.[ABI][Scopus][AMA recommended journal]
6. Lee, L.Y., Sou, V., & Wu, W.Y. (2013). The Effects of Social Support and Transformational
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Leadership on Expatriate Adjustment and Performance: The Moderating Roles of Socialization
Experience and Cultural Intelligence. Career Development International, 18(4), 377-415. [SSCI]
(IF=1.043; Ranking 47/72, Psychology, Applied;2012) DOI:10.1108/CDI-06-2012-0062.
7. Lee, L.Y., Wu, W.Y., Liang, Z.X. & Fu, C.S. (2013). A Network Structure Approach for Chinese
Leadership and Management Styles under Different Phases of Internationalization. Pensee
Journal,75(10),2-20. [SSCI]
8. Wu, W.Y., & Huang, C.H. (2013). Motives and Likelihood of Bribery: An Experimental Study of
Managers in Taiwan. Ethics & Behavior, 23(4), 278-298. [SSCI] (IF=0.569; Ranking 29/48,
Ethics;2012) DOI:10.1080/10508422.2012.755126
9. Wu, W.Y., Tsai, C.C., & Fu, C.S. (2013). The Relationships among Internal Marketing, Job
Satisfaction, Relationship Marketing, Customer Orientation, and Organizational Performance: An
Empirical Study of TFT-LCD Companies in Taiwan. Human Factors and Ergonomics in
Manufacturing & Service Industries, 23(5), 436-449. [SSCI] (IF=0.624; Ranking 30/39
Engineering Manufacturing; 2012) DOI: 10.1002/hfm.20329
10. Fu, C.S., & Wu, W.Y. (2013). Means-End Matrix and Deduction in Consumption Behavior
Research. Methodology: European Journal of Research Methods for the Behavioural and Social
Sciences, 9(2), 54-68. [SSCI] (IF=0.935;Ranking 25/44 Social Sciences, Mathematical
Methods;2012) DOI: 10.1027/1614-2241/a000055
11. Wu, W.Y., & Bodigerel, M. (2013). The Mediating Effects of Cross-Cultural Dynamic
Competencies on the Relationship between Multicultural Personality and Cross-Cultural
Adjustment. International Journal of Human Resource Management, 24(21). Online view. [SSCI]
(IF=1.04; Ranking 119/172, Management; 2013) DOI: 10.1080/09585192.2013.781518
12. Wu, W.Y., Lu, H.Y., Yu, P.Y., & Hou, F.H. (2013). How Personality and Environmental
Concern Affect Consumer Values, Attitudes, and Behavior Formation toward Green Products:
An Application of the 3M Hierarchical Model. Management Review (Chinese version), 32(1),
1-16. [TSSCI]
13. Sou, V., Wu, W.Y., & Huang, C.H. (2013).The Impact of Destination Source Credibility on
Destination Satisfaction: The Mediating Effects of Destination Attachment and Destination
Image. Tourism Management, 36, 511-526. [SSCI] (IF=2.571; Ranking 3/35, Hospitality, Leisure,
Sport & Tourism; 2012)
14. Wu, W.Y., & Lee, F.H. (2013). The Influence of Commitment-Based HR Practices and
Knowledge-Sharing on Employees’ Innovation Performance. African Journal of Business
Management, 7(24), 2381-2393. [ISI list]
15. Chang, M.L., Cheng C.F. & Wu, W.Y. (2012). How Buyer-Seller Relationship Quality Influences
Adaptation and Innovation by Foreign MNCs’ Subsidiaries. Industrial Marketing Management,
41(7), 1047-1057. [SSCI] (IF=1.933; Ranking 45/172, Management; 2012)
16. Wu, W.Y., Yau, H.M., & Lu, H.Y. (2012). Feng Shui Principles in Residential Housing
Selection: An Application of the Theory of Reasoned Action. Psychology & Marketing, 29(7),
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502-518. [SSCI] (IF=1.309; Ranking 36/72, Psychology, Applied; 2012)
17. Chang, M.L. & Wu, W.Y. (2012). Revisiting Perceived Risk in the Context of Online Shopping:
An Alternative Perspective of Decision-Making Styles. Psychology & Marketing, 29(5), 378-400.
[SSCI] (IF=1.309; Ranking 36/72 Psychology, Applied; 2012)
18. Wu, W.Y., Lu, H.Y., Wu, Y.Y. & Fu, C.S. (2012). The Effects of Product Scarcity and Consumers’
Need for Uniqueness on Purchase Intention. International Journal of Consumer Studies, 36(3),
263-274. [SSCI] (IF=0.521; Ranking 92/116, Business;2012)
19. Wu, W.Y., Linn, C.T., Fu, C.S., & Sukoco, B.M. (2012). The Role of Endorsers, Framing, and
Rewards on the Effectiveness of Dietary Supplement. Journal of Health Communication, 17(1),
54-75. [SSCI] (IF=2.079; Ranking 5/72 Communication; 2012)
20. Wu, W.Y., Lai, M.K., Wu, S.J., & Fu, C.S. (2012). Exploring the Influential Factors to the
Perceived Value and Purchase Intention of Online Lucky Bags. Interdisciplinary Journal of
Contemporary Research in Business, 4(1), 515-531. [ABI][APA-PsycINFO]
21. Lee, L.Y., Wu, W.Y., Fu, C.S., & Liang, H.J. (2012). The Effects of Service Failure and Service
Recovery on Consumers’ Post-recovery Behaviors. International Journal of Social Sciences and
Education, 2(1), 612-636. [EBSCO][ISI list]
22. Wu, W.Y., Huang, P.C., & Fu, C.S. (2011). The Influence of an Online Auction’s Product Price
and E-Retailer Reputation on Consumer Perception, Attitude, and Behavioral Intention.
Scandinavian Journal of Psychology, 53(3), 290-302. [SSCI] (IF=1.521; Ranking 42/125
Psychology, Multidisciplinary; 2011)
23. Wu, W.Y., Lu, H.Y., Hong, Y.T., & Hou, F.H. (2011). Store Attribute Beliefs as a Tool for Gaining
Customer Share. Chiao Da Management Review, 31(2), 127-161. [TSSCI]
24. Wu, W. Y., Lu, H.Y., & Chen, L.T. (2011). The Moderating Roles of Involvement and Heuristics
on Advertising Effectiveness: A Study of Financial Advertisements. Asian Journal of Business
and Accounting, 4(1), 101-121. [SCOPUS]
25. Lee, F.H., & Wu, W.Y. (2011). The Relationships between Person-Organization Fit,
Psychological Climate Adjustment, Personality Traits, and Innovative Climate: Evidence from
Taiwanese High-Tech Expatriate Managers in Asian Countries. African Journal of Business
Managemen, 5(15), 6415-6428. [ISI list]
26. Sukoco, B.M., & Wu, W.Y. (2011). The Effects of Advergames on Consumer Telepresence and
Attitudes: A Comparison of Products with Search and Experience Attributes. Expert Systems with
Applications, 38(6), 7398-7046. [SCI] (IF=2.203; 2011)
27. Cheng, C.F., & Wu, W.Y. (2011). Evaluating the Impact of Marketing Strategy on Customer
Satisfaction through Game Theory: A Mathematical Model and Empirical Research. African
Journal of Business Management, 5(33), 12691-12701. [ISI list]
28. Wu, W.Y., Lin, C.H., Chen, S.H., & Wang, H.C. (2011). The Mediating Effect of Relationship
Learning on the Relationship between Supplier Development Strategy and Raising Competence.
African Journal of Business Management, 5(13), 5136-5151. [ISI list]
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29. Wu, W.Y., & Fu, C.S. (2011). Integrating Qualitative and Quantitative Method to Enhance
Means-End Approach. Quality & Quantity, 45(4), 885-899. [SSCI] (IF=0.768, Ranking 39/89,
Social Sciences, Interdisciplinary; 2011)
30. Wu, W.Y., & Huang, C.H. (2011). The Independent and Interactive Roles of Motivation,
Opportunity, and Distributive Justice on Bribery Activities. African Journal of Business
Management. 5(4), 1454-1465. [ISI list]
31. Chang, S.C. Wu, W.Y,, & Wong, Y.J. (2010). Family Control and Stock Market Reactions to
Innovation Announcements. British Journal of Management, 21(1), 152-170. [SSCI] (IF=1.385;
Ranking 66/144, Management; 2010)
32. Chen, S.P., & Wu, W.Y. (2010). A Systematic Procedure to Evaluate an Automobile
Manufacturer-Distributor Partnership. European Journal of Operational Research, 205(3),
687-698. [SCI] (IF=2.159; 2010)
33. Cheng, C.F, Lai, M.K., & Wu, W.Y. (2010). Exploring the Impact of Innovation Strategy on
R&D Employees' Job Satisfaction: A Mathematical Model and Empirical Research. Technovation:
The International Journal of Technological Innovation, Entrepreneurships and Technology
Management, 30(7-8), 459-470. [SSCI] (IF=2.993; 2010)
34. Fu, C.S., & Wu, W.Y. (2010). The Means-End Cognitions of Web Advertising: A Cross-Cultural
Comparison. Online Information Review, 34(5), 686-703. [SSCI] (IF=0.991; 2010)
35. Lee, F.H., Lee, T.Z., & Wu, W.Y. (2010) The Relationship between Human Resource
Management Practices, Business Strategy and Firm Performance: Evidence from Steel Industry
in Taiwan. The International Journal of Human Resource Management, 21(9), 1351-1372. [SSCI]
(IF=0.869; 2010)
36. Sukoco, B.M., & Wu, W.Y. (2010). The Personal and Social Motivation of Customers’
Participation in Brand Community. African Journal of Business Management, 4(5), 614-622. [ISI
list]
37. Wu, W.Y., & Sukoco, B.M. (2010). Why Should I Share? Examining Consumers’ Motives and
Trust on Knowledge Sharing. Journal of Computer Information Systems, 50(4), 11-19. [SCI]
(IF=0.822; 2010)
38. Wu, W.Y., & Lin, C.Y. (2010). Experience, Environment and Subsidiary Performance in
High-Tech MNEs. Journal of Business Research, 63(12), 1301-1309. [SSCI] (IF=1.773; 2010)
39. Wu, W.Y., & Fu, C.S., (2010). Closing the Perception Gap in Advertising Design. Journal of
Current Issue and Research in Advertising, 32(1), 1-11.(Leading Journal in Advertising)[ABI]
40. Wu, W.Y., Fu, C.S., Huang, H.S., & Wang, H. C. (2010). Effects of Sound Stimuli Applied in
Branding – An Empirical Study of Its Antecedents and Consequences. Asian Journal of Business
& Accounting, 3(1), 27-54. [SCOPUS]
41. Chang, M.L., Lai, M.K., & Wu, W.Y. (2010). The Influences of Shopping Motivation on
Adolescent Online-shopping Perceptions. African Journal of Business Management, 4(13),
2728-2742. [ISI list]
10
42. Wu, W.Y., Hsiao, Y.C., & Fu, C.S. (2010). An Analytical Model of the Product Life Cycle: An
Application of Thermodynamics. International Journal of Academic Research, 2(4), 338-350.
[EBSCO] [ISI list]
43. Wu, W.Y., & Bai, C.J., & Gupta, O.K. (2009). An Appraisal System for Monitoring Performance
of Convenience Stores in Taiwan. South African Journal of Industrial Engineering, 20(2),
163-178. [SCI] (IF=0.093; 2009)
44. Wu, W.Y., & Fu, C.S. (2009). Services Officer Cognitions toward Marketing Planning: A
Hierarchical Cognition of Marketing Audit Model. African Journal of Business Management.
3(6), 260-267. [SSCI] (IF=1.105; 2009)
45. Wu, W.Y. & Cheng, C.F. (2009). The Optimal Internal Marketing Strategy in Services under
Open Economy. Applied Economics Letters, 16(8), 841-845. [SSCI] (IF=0.241; 2009)
46. Wu, W.Y., Lin, B.S., & Cheng, C.F. (2009). Evaluating Online Auction Strategy: A Theoretical
Model and Empirical Exploration. Journal of Computer Information Systems, 49(3), 22-30.
[SSCI; 2010]
47. Wu, W.Y., Shih, H.A., & Chan, H.C. (2009). The Analytic Network Process for Partner Selection
Criteria in Strategic Alliances. Expert Systems with Applications, 36(3), 4646-4653. [SCI]
(IF=2.908; 2009)
48. Wu, W.Y., Sukoco, B.M., Li, C.Y., & Chen S.H. (2009). An Integrated Multi-Objective Decision
Making Process for Supplier Selection with Bundling Problem. Expert Systems with Applications.
36(2), 2327-2337. [SCI] (IF=2.908; 2009)
49. Wu, W.Y., Shih, H. A., & Chan, H. C. (2008). A Study of Customer Relationship Management
Activities and Marketing Tactics for Hypermarkets on Membership Behavior. The Business
Review, 10(1), 89-95 [ABI]
50. Warden, C. A., Huang, C.T., Liu, T.C., & Wu, W.Y. (2008). Global Media, Local Metaphor:
Television Shopping and Marketing-As-Relationship in America, Japan, and Taiwan. Journal of
Retailing, 84(1), 119-129. (Leading Journal in Marketing)[SSCI] (IF=4.095; 2008)
51. Wu, W.Y., Chang, M.L., & Chen, C.W. (2008). Promoting Innovation through the Accumulation
of Intellectual Capital, Social Capital, and Entrepreneurial Orientation. R &D Management, 38(3),
265-277. [SCI] (IF=0.041; 2008)
52. Kao, C., Wu, W.Y., Hsieh, W.J., Wang, T.Y., Lin, C.H. & Chen, L.H. (2008). Measuring the
National Competitiveness of Southeast Asian Countries. European Journal of Operational
Research, 187(2), 613-628. [SCI] (IF=1.627; 2008)
53. Wu, W.Y., Lin, S.M., & Huang, H.J. (2007). Applying DEA Approach to Identify Benchmarking
Objectives and Partners in the World Steel Industry. Sun Yat-Sen Management Review, 15,
Special Issue, 161-195. [TSSCI]
54. Wu, W.Y. & Tsai, C.H. (2007). The Empirical Study of CRM: Consumer-Company Identification
and Purchase Intention in the Direct Selling Industry. International Journal of Commerce and
Management, 17(3), 194-210. [ABI]
11
55. Wu, W.Y., Chen, S.H., Chang, M.L. & Li, C.Y. (2007). The Influences of Hedonic and
Experiential Marketing on Consumer Perceptions of Quality and Value: An Evaluation of Internet
Website Appeals. Chiao Da Management Review, 27(2), 141-167. [TSSCI]
56. Wu, W.Y., Lin, C.H., Kung, J.Y., & Lin, C.T. (2007). A New Fuzzy TOPSIS for Fuzzy MADM
Problems under Group Decisions. Journal of Intelligent & Fuzzy Systems, 18(2), 109-115. [SCI]
(IF=0.221; 2007)
57. Wu, W.Y., & Chang, M.L. (2007). The Role of Risk Attitude in Online Shopping: Experience,
Customer Satisfaction, and Repurchase Intention. Social Behavior and Personality: An
International Journal, 35(4), 453-468. [SSCI] (IF=0.356; 2007)
58. Wu, W.Y., Lin, S.M. & Huang, H.J. (2007). An Application of DEA Identify Benchmarking
Objectives and Partners in the Iron and Steel Industry. Sun Yat-Sen Management Review, 15(4S),
161-196. [TSSCI]
59. Wu, W.Y., & Li, C.Y. (2006). A Contingency Approach to Incorporate Human, Emotional and
Social Influence into A TAM for KM Programs. Journal of Information Science, 33(3), 275-297.
[SSCI] (IF=0.852)
60. Wu, W.Y., Lin, C.C., & Fu, C.S. (2006). The Influences of Leadership Style and Organizational
Culture on Organizational Commitment and Performance - An Empirical Study of
Pharmaceutical Companies with Different Nationalities in Taiwan. Journal of Business
Administration, 71(4), 35-76.
61. Wu, W.Y., Tsai, H.J, Cheng, K.Y. & Lai, M.K. (2006). Assessment of Intellectual Capital
Management in Taiwanese IC Design Companies: Using DEA and the Malmquist Productivity
Index. R & D Management, 36(5), 531-545. [SCI] (IF=0.443)
62. Warden, C. A., Wu, W.Y., & Tsai, D.C. (2006). Online Shopping Interface Components: Relative
Importance as Peripheral and Central Cues. Cyberpsychology & Behavior, 9(3), 285-296. [SSCI]
(IF=1.061)
63. Wu, W.Y., Chang, S.C., & Wu, Y.J. (2006). The Impacts of Specificity Investments on
Relationship Learning and Competence Building: The Suppliers’ Perspective. International
Journal of Management and Enterprise Development, 3(3), 244-263.
64. Wu, W.Y., Wu, Y.J., & Lo, Y.J. (2006). The Impact of Governance Mechanisms on Interfirm
Learning and Relationship Performance. International Journal of Innovation and Learning, 3(6),
673-691.
65. Wu, W.Y., Bai, C.J., & Gupta, O.K. (2006). A Hypermarket Site Selection Model Using The Grey
Multi-Objective Decision Method. International Journal of Logistics Systems and Management,
2 (1), 68-77.
66. Wu, W.Y., & Chen, S.P. (2005). A Prediction Method Using the Grey Model GMC (1, N)
Combined with the Grey Relational Analysis: A Case Study on Internet Access Population
Forecast. Applied Mathematics and Computation, 169 (1), 198-217. [SCI]
67. Wu, W.Y., Li, C.Y., & Wu, Y.J. (2005). The Evaluation of Management Competitiveness for
12
Taiwan and Southeast Asian Countries. International Journal of Business Performance
Management, 7(4), 391-408. [ABI]
68. Lin, W.B., & Wu, W.Y. (2005). A Study of the Influence of Knowledge Integration and Operation
Features on Core Competence with the Perspective of Organization Learning. NTU Management
Review, 15(2), 165-197. [TSSCI]
69. Wu, W.Y., & Tsai, H.J. (2005). Impact of Social Capital and Business Operation Mode on
Intellectual Capital and Knowledge Management. International Journal of Technology
Management, 30(1/2), 147-171. [SSCI]
70. Chen, C.J., & Wu, W.Y. (2005). A Comparative Study of the Alliance Experiences between US
and Taiwanese Firms. International Journal of Technology Management, 29(1-2), 136-151.
[SSCI]
71. Wu, W.Y., Chiang, C.Y., Wu, L.C., & Kuo, M.S. (2005). Interrelationships between TMT
Management Style, Operation Mode and Management Performance. International Journal of
Management and Enterprise Development, 2(2), 159-182.
72. Wu, W.Y., Hsiao, S.W., & Kuo, H.P. (2004). Fuzzy Set Theory Based Decision Model for
Determining Market Position and Developing Strategy for Hospital Service Quality. Total
Quality Management and Business Excellence, 15(4), 439-456. [SSCI]
73. Wu, W.Y., Chou, C.H., & Wu, Y.J. (2004). A Study of Strategy Implementation as Expressed
through Sun Tzu’s Principles of War. Industrial Management and Data Systems, 104(5), 396-408.
[SCI]
74. Wu, W.Y., Chiang, C.Y., Wu, Y.J., & Tu, H.J. (2004). The Influencing Factors of Commitment
and Business Integration on Supply Chain Management. Industrial Management and Data
Systems, 104 (4), 322-333. [SCI]
75. Wu, W.Y., Li, C.Y., Wang, H.C., Nouansavanh, K., & Chanhming, P. (2004). An Integration of
Approaches for the Evaluation of National Competitiveness: A Survey of Laos. Asia Pacific
Management Review, 9(2), 247-263. [TSSCI]
76. Wu, W.Y., Li, C.Y., Othman, M. N., Sim, O.F., Ibrahim, A.R., & Ghazali, E. (2004). An
Integrative Measurement Model of National Competitiveness: The Perspective for Malaysia. Asia
Pacific Management Review, 9(2), 285-300. [TSSCI]
77. Wu, W.Y., Hsiao, S.W., & Chen, S.P. (2004). Applying The Grey Prediction Model to Track the
Internet’s Global Diffusion. Journal of Grey System, 7(1), 56-63. [SCI]
78. Tsai, D.C., Lee, C.H., & Wu, W.Y. (2004). The Effect of Price, Warranty and Country-Of-Origin
Image on Product Evaluation and Purchasing Intention. Journal of Management, 21(1), 21-46.
[TSSCI]
79. Wu, W.Y., & Tsai, C.H. (2004). Applying SPACE Analysis to the Competitive Strategy of Taiwan
Telecommunication Industry. Industry Forum, 6(2), 63-89.
80. Wu, W.Y., & Lin, S.M. (2003). Interrelationships between Attitudes toward Money and
Willingness of Credit Card Usage. International Journal of Operations and Quantitative
13
Management, 9(4), 241-255.
81. Wu, W.Y., Chiang, C.Y., & Lin, C.T. (2003). A Study of Factors Affecting the Assessment of
Technological Alliances. Management Research, 3(2), 289-319.
82. Wu, W.Y., & Lin, C.T. (2003). The Analysis of Competitive Advantage of Semiconductor
Industry in East Asian Countries. Journal of Industry Management, 5(1), 41-65.
83. Warden, C.A., Lai, M.K., & Wu, W.Y. (2002). How Worldwide Is Marketing Communication on
the World Wide Web? Journal of Advertising Research, 42(5), 72-84.（Leading Journal in
Advertising）[SSCI]
84. Wu, W.Y., Chiang, C.Y., & Jiang, J.S. (2002). Interrelationships between TMT Management
Styles and Organizational Innovation. Industrial Management and Data Systems, 102(3),
171-183. [SCI]
85. Wu, W.Y., & Tsai, C.H. (2002). Structural Analysis of Service Quality, Service Failure, Service
Recovery and Customer Satisfaction in Kaohsiung Area. Management Research, 2(2), 209-237.
86. Wu, W.Y., Kuo, H.P., & Peng, Y.L. (2002). Interrelationships between Organizational Culture,
Management Modes, Competitive Advantages and Management Performance for Medical Center.
Journal of Healthcare Management, 3(3), 17-38.
87. Wu, W.Y., & Lin, W.B. (2002). A Study of the Relationship among Executive Behavior,
Organizational Culture, Organizational Learning and Organization's Performance. Fu Jen
Management Review, 9(1), 71-94.
88. Wu, W.Y., Wu, Y.J., & Liou, J.F. (2002). The Relationship between Strategic Role,
Organizational Structure, Human Resource Strategy and Organizational Performance - An
Empirical Study of Multinational Subsidiaries in Taiwan. Fu Jen Management Review, 9(1),
151-195.
89. Wu, W.Y., & Lin, W.B. (2001). A Study on the Link through Operation Environment,
Organizational Execution, Change Strategy, and Change Performance among Different Scale
Enterprises. Chiao Da Management Review, 21(1), 49-80. [TSSCI Observed]
90. Wu, W.Y., & Lin, W.B. (2001). A Study on the Relations between Managerial Behavior of
Strategy Alliance and Alliance Performance by Resource Network Aspect. Tamkang Journal of
Humanities and Social Sciences, 8, 55-84.
91. Wu, W.Y., & Lin, W.B. (2001). The Research of Relative Factors with Structuring
Learning-Oriented Organization. Business Review, 6(1), 21-49. [TSSCI]
92. Warden, C.A., Tsai, M.T. & Wu, W.Y. (2001). Electronic Market Sales Opportunity (EMSO)
Model for Web Marketing Decisions. Journal of Internet Technology, 2(3), 185-192.
93. Wu, W.Y., Lin, C.H., & Lee, L.Y. (2000). Personal Characters, Decision-Making Patterns and
Leadership Styles of Female Managers: A Comparative Study of American, Taiwanese, and
Japanese Female Managers. Cross Cultural Management, 7(4), 18-32. [SSCI]
94. Lin, C.H., Wu, W.Y., & Wang, Z.F. (2000). A Study of Market Structure: Brand Loyalty and
Brand Switching Behaviors for Durable Household Appliances. International Journal of Market
Research, 42(3), 277-300. [SSCI]
14
95. Wu, W.Y., & Minor, M.S. (1997). Role Perceptions, Personal Traits, Lifestyles and Leadership:
An Empirical Study of American, Japanese, and Taiwanese Female Managers. International
Business Review, 6 (1), 19-34. [SSCI]
96. Minor, M.S., Patrick, J.M., & Wu, W.Y. (1995). Conglomerates in the World Economy:
Comparing Keiretsu, Chaebol, and Grupos. Cross Cultural Management, 2 (4), 35-45. [SSCI]
97. Minor, M.S., Wu, W.Y., & Choi, M.K. (1991). A Proposition-Based Approach to International
Entry Strategy Contingencies. Journal of Global Marketing, 4 (3), 69-87.
98. Minor, M.S., Wu, W.Y., & Choi, M.K. (1989). Internationalizing the Marketing Strategy
Curriculum. Journal of Midwest Marketing, Fall, 16-24.
99. Lin, T.M., & Wu, W.Y. (1988). Productivity Movement and Measurement in Taiwan: A Case
Study. Engineering Costs and Production Economics, 13, 97-109.
B. Conference Papers
1. Wu, W.Y., Anridho, N. & Qomariyah, A. (2014) An Integrative Approach to Review the
Moderators of Brand Equity. Academy of International Business – South East Asia Region
(AIBSEAR), 7-9 Decemeber, Macau, China.
1. Wu, W.Y., Anridho, N. & Tseng, C.C. (2014) Motivation, Capability, and Performance of R&D
Alliance with Environmental Uncertainty. Conference of Technology Innovation and Industrial
Management (TIIM), June 18-20, Seoul, South Korea.
2. Sukoco, B., Wu, W.Y., Chen, T.Y. & Fu, C.S. (2013) The Effects of Regulatory Focus and
Interdependencies on Alliance Performance. Academy of International Business – South East
Asia Region(AIBSEAR), 5-7 Decemeber, Bali, Indonesia.
3. Wu, W.Y., Qomariyah, A. & Permatasari, Y. (2013) The Moderating Effects of Psychic Distance
and Interdependency for the Factors Influencing the Absorptive Capacity of Export. International
Research Conference on Business and Economics, June 28-30, Semarang, Indonesia.
4. Lu, H.Y. & Wu, W.Y. (2013) The Comparisons of Perceived Value and Behavioral Intention
between the Staffs and Medical Tourists in Taiwan. The 3rd Advances in Hospitality and Tourism
Marketing and Management (AHTMM) Conference, June 25-30, Taipei, Taiwan.
5. Anridho, N. & Wu, W.Y. (2012) The Antecedents and Consequences of Stress among
Expatriates: A Multi-level Approach. 2012 International Conference on Management, Business
and Information, June 2, Hsinchu, Taiwan.
6. Qomariyah, A. & Wu, W.Y. (2012) Antecedents and Consequences of Expatriate Stress and
Cultural Adjusment: A Meta-Analytic Review. 2012 International Conference on Management,
Business and Information, June 2, Hsinchu, Taiwan.
7. Permatasari, Y. & Wu, W.Y. (2012) The Impacts of Regulatory Focus, Export Orientation, and
Cultural Intelligence on Absorptive Capacity and Export Performance: A Meta-Analytic Review.
2012 International Conference on Management, Business and Information, June 2, Hsinchu,
Taiwan.
8. Fierdaus, G., Wu, W.Y., & Chang, C.Y. (2012) The Antecedents and Consequences of
15
Organizational Learning on Firm’s Export Performance: A Multilevel Approach. 2012
International Conference on Management, Business and Information, June 2, Hsinchu, Taiwan.
9. Kartika, N. & Wu, W.Y. (2012) The Antecedents and Consequences of Expatriate Adjustment: A
Meta-Analytic Review. The 8th International Conference on Knowledge Community KC2012,
June 8, Taipei, Taiwan.
10. Lanting, M.C.L. & Wu, W.Y. (2012) An Assessment of University-Industry Collaboration from a
Project Management Perspective. The 43rd
Annual Meeting-Decision Science Institute, November
17-20, San Francisco, California, USA.
11. Wu, W.Y. (2012) Exploring the Magnitudes of Brand Community’s Influence. Technology
Innovation & Industrial Management (TIIM) Conference, May 22-25, Lublin, Poland.
12. Wu, W.Y. (2012) China Business and International Competitiveness: Economic, Politics, and
Technology. CASIC-CIBS China Business Conference: Roundtable Discussion, June 18-19, Hong
Kung, China.
13. Wu, W.Y. & Ke, C.C. (2011) The Moderating Effects of Industry Clockspeed on the Inputs of
Resources and Subsidiary Performance of MNE. The 42nd Annual Meeting-Decision Science
Institute, November 19-22, Boston, Massachusetts, USA.
14. Wu, W.Y. & Ke, C.C. (2011) The Moderating Roles of Foreign Investment Experience and
Industrial Clockspeed for the Relationships between Labor, Capital and Revenues. 2011 AIB
Southeast Asia Regional Conference, December 1-3, Taipei, Taiwan.
15. Chatwuthikrai, A., Wu, W.Y., & Ho, W.R. (2011) Applying Conjoint Analysis on the Evaluation
of Subcompact Car Attributes. The 21st International Conference on the Pacific Rim Management,
09 – 11 July 2011, National Cheng Kung University, Tainan, Taiwan.
16. Poontirakul, P., Wu, W.Y., Ho, W.R. & Sathitwitayakul, T. (2011) The Impact of Economic
Fundamentals on Thai Baht's Long-Term Fluctuations: An Analysis of Real Effective Exchange
Rate Using Fourier Series. The 21st International Conference on the Pacific Rim Management,
09 – 11 July 2011, National Cheng Kung University, Tainan, Taiwan.
17. Wannadee, O., Wu, W.Y., Ho, W.R. (2011) Performance Evaluation in the Airline Industry: An
Integrated DEA and Balanced Scorecard Approach. The 21st International Conference on the
Pacific Rim Management, 09 – 11 July 2011, National Cheng Kung University, Tainan, Taiwan.
18. Wu, W. Y. (2011). The Antecedents and Consequences of Learning on Exportation Behaviors: A
Multilevel Approach. Annual Meeting of Academy of International Business (AIB), June 25-28,
Nogoya, Japan.
19. Wu, W.Y., Chang, L.H., & Wang, H. C. (2011). University-Based Technology Commercialization
in Taiwan: What Private Enterprises Think about Collaboration with Universities. Association for
Chinese Management Educators (ACME) the Thirteenth Annual Meeting, July 9-11, Tainan,
Taiwan.
20. Wu, W. Y., Chen, S. H. & Lu, H. Y. (2011). The Role of MOA Framework on Knowledge Sharing
and Tourist Behavioral Intention. 2011 SWDSI meeting, March 9-11, Houston, USA.
16
21. Wu, W.Y., Sukoco, B. M., & Loh, L.C. (2011). The Effect of Member Identification across
Cultures inside a Brand Community. Annual Meeting of Academy of International Business
(AIB), June 25-28, Nogoya, Japan.
22. Veasna, S., & Wu, W.Y., & Huang C.H. (2010). A Multilevel Investigation of the Moderating
Role of Personality Traits to Perform Service Recovery in Cambodia, Taiwan, and Singapore.
Annual Conference of Academy of Marketing Science, May 26-29, Portland Oregon, USA.
23. Wu, W.Y., Chen, S. H, & Lu, H.U. (2010). The Moderating Roles of Perceived Risks and Social
Influences with Regard to the Effects of Consumers’ Perceived Value and Online Purchasing.
Academy of Marketing Science (AMS) Annual Conference, May 26-29, 2010, Portland, Oregon.
24. Wu, W.Y. & Molortuya, B. (2010) Expatriate Adjustment of Biculturalism and Intercultural
Competences: Moderating Roles of Deep Cultural Adaptability and Acceptance. Proceedings of
the 2010 Decision Science Institute (DSI) Annual Meeting, November 20-23, San Diego, USA.
25. Wu, W.Y. & Sukoco, B. M. (2010) The Moderating Effects of Social Interaction and Membership
Duration of Brand Community. Association for Chinese Management Educators (ACME) the
Twentieth Annual Meeting, July 15-17, 2010, Macau University of Science and Technology,
Macau, China.
26. Wu, W.Y., Huang, C.H, & Veasna, S. (2009). Persuasive Messages and Word-of-Mouth
Communications Formation: Taiwan and Cambodia Tourist Destination Sites. Society for
Marketing Advances (SMA) Annual Conference, November 4 - 7, 2009, New Orleans, LA, USA.
27. Wu, W.Y., & Huang, C. H. (2009). Bribery in the International Business: An MOA Perspective.
Decision Sciences (DSI) Annual Meeting, November 14-17, 2009. Lousiana, New Orleans, USA.
28. Wu, W.Y., Lu, H.Y., Sukoco, B.M., & Chiu, C.L. (2009). The Effects of Organizational
Responsiveness on the Internationalization Process: The Moderating Role of Entrepreneurial
Orientation. The Conference on Marketing Innovation and Strategic Management for Transiting
from OEM to OSM (MIMT), July 03-05, Guangzhou, China.
29. Wu, W.Y., & Molortuya, B. (2009) Who Innovates Fashion and Brands? Hierarchical Model of
Motivation and Personality. Decision Science Institute International Meeting (DSI), June 24-27,
Nancy, France.
30. Wu, W.Y. & Fu, C.S. (2009). Elucidating Consumer Product Knowledge Using a
Laddering-Matrix Programming Procedure. 2009 Summer Educators’ Conference of American
Marketing Association (AMA), August 7-10, 2009, Chicago, USA.
31. Wu, W.Y. & Fu, C.S. (2009). Integrated Cognitive Model Incorporating Mean-End Chains,
Marketing Audit and Resource Based View. Academy of Marketing Science (AMS) Annual
Conference, May 20-23, 2009, Baltimore, Maryland, USA.
32. Wu, W.Y., Wang, H.C., & Lee, C.L. (2009). The Influence of Online Store Atmosphere and
Design on Consumers’ Emotional Arousal, Attitude, and Purchasing Intention. Annual
Conference of Academy of Marketing Science (AMS), May 20-23, 2009, Baltimore, Maryland,
USA.
17
33. Wu, W.Y. & Fu, C.S. (2009). The Cross-Cultural Implications of Web Communications. Academy
of International Business–US Southwest Chapter (AIB-SW), February 25-28, 2009, Oklahoma
City, Oklahoma, USA.
34. Wu, W.Y., Li, S. M. & Chuang, C. J. (2009). The Effect of Interactivity and Hedonic Value on the
Social Gain, Electronic Word Of Mouth, and Attitude towards the Website. Conference of
Technology Innovation and Industrial Management (TIIM), June 18-20, 2009, Bangkok,
Thailand.
35. Wu, W.Y., Li, S. M. & Keng, P. (2009). The Influence of Co-Branding Perception on Consumer
Attitude and Purchase Intention－An Example Using Nike as the Primary Brand. Annual
Conference of Academy of Marketing Science (AMS), May 20-23, 2009, Baltimore, Maryland,
USA.
36. Wu, W.Y., & Huang, C. H. (2009). A Model of Persuasive Messages and Word-Of-Mouth
Communications in Tourist Destination Sites. European Marketing Academy Conference
(EMAC), May 26-29, 2009, Audencia Nantes, France.
37. Wu, W.Y., & Lee, F.H. (2009). The Moderating Role of Personality Traits and Psychological
Climate Adjustment on the Relationship between Person-Organization Fit and Innovation
Climate: Evidence from Taiwanese High-Tech Expatriates in Asian Countries. Annual Meeting of
Academy of International Business (AIB), June 26-30, 2009, San Diego, USA.
38. Wu, W.Y., & Lee, F.H. (2009). The Moderating Roles of Technology Acceptance Perspectives on
E-Service Quality Formation: Evidence from Online-Tourist Websites. Annual Meeting of
Academy of Management (AOM), August 7-11, Chicago, USA.
39. Wu. W.Y., Veasna, S., & Shih. H.A. (2009). Linkage HRM Practices and Service Employee
Perceptions of Job Satisfaction to Perform Service Quality for Customers in Cambodia. Annual
Conference of Academy of Marketing Science (AMS), May 20-23, Baltimore, USA.
40. Wu, W.Y., & Sukoco, B.M. (2009). Self- And Social-Related Motivation toward Brand
Community. Proceedings of Summer Marketing Educators’ Conference - American Marketing
Association, August 7-10, Chicago, Illinois, USA.
41. Wu, W.Y., Lai, M.K., & Sukoco, B.M. (2008). The Effects of Attachment on the Formation of
Brand Community: The Moderating Role of Personality. Proceedings of Society for Marketing
Advances (SMA), November 4-9, St. Petersburg, Florida, USA.
42. Wu, W. Y., & Molortuya, B. (2008) Customer Satisfaction and Word-Of-Mouth for Hedonic
Products. The Sixth Asia Academy of Management Conference (AAOM), December 14-16, Taipei,
Taiwan.
43. Sukoco, B.M., & Wu, W.Y. (2008). A Multilevel Approach to Brand Community Formation.
Proceedings of Society for Marketing Advances (SMA), November 4-9, St. Petersburg, Florida,
USA.
44. Wu, W.Y., & Veasna, S.(2008). An Investigation of the Effectiveness of Destination Loyalty in
Tourism Sites: International Travelers’ Experiences in Taiwan, Singapore, and Malaysia. Annual
18
Conference of Society for Marketing Advances (SMA), November 4-9, Florida, USA.
45. Wu, W.Y., & Tsai, C.C. (2008). The Influences of International Marketing and Relationship
Marketing On Organizational Performance: An Empirical Study of TFT–LCD Firms in Taiwan.
Association for Chinese Management Educators (ACME) the Eighteenth (XVIII) Annual Meeting,
July 24-26, 2008, Toronto, Ontario, Canada.
46. Wu, W.Y., & Li, C.Y. (2008). The Influence of Knowledge Stickiness on Headquarter-Subsidiary
Knowledge Transfer. Academy of International Business (AIB) Conference, June 30 – July 3,
Milan, Italy.
47. Wu, W.Y., & Fu, C.S. (2007). A Logic Deduction Technique of Consumer Cognition Hierarchy.
Proceedings of the 2007 Summer Educators’ Conference of American Marketing Association
(AMA), August 3-6, 2007, Washington D. C., USA.
48. Wu, W.Y., & Fu, C.S. (2007). Understanding Consumer Cognitive Hierarchies Using a Novel
Laddering-Matrix. Proceedings of the 2007 Academy of Marketing Science (AMS) Annual
Conference, May 23-26, Coral Gables, Florida, USA.
49. Wu, W.Y., & Fu, C.S. (2007). Closing the Perception Gap in Advertising Design through Hybrid
Segmentation of Clustering Perception Hierarchy. Proceedings of the 2007 Academy of
Marketing Science (AMS) Annual Conference, May 23-26, Coral Gables, Florida, USA.
50. Wu, W.Y., & Sukoco, B.M. (2007). Direct and Interaction Effects of Entrepreneurial Orientation
and Social Capital on Dynamic Capabilities, Innovativeness and Performance. Academy of
International Business (AIB) Conference, June 25-28, Indianapolis, USA.
51. Wu, W.Y., & Lin, C.Y. (2007). Experience, Transformation and Performance. Proceedings of the
Academy of International Business (AIB) Annual Meeting, June 25-28, Indianapolis, USA.
52. Wu, W.Y., & Lin, C.Y. (2007). Learning from Experience: An Empirical Study of Taiwanese
MNEs. Proceedings of the Decision Science Institute (DSI) Annual Meeting, Nov. in Phoenix,
Arizona, USA.
53. Wu, W. Y., & Lin, C. Y. (2007) Experience, Environment and Performance: An Empirical Study
of Taiwanese Electronic MNEs. Proceedings of the Academy of International Business (AIB)
Southeast Asia Regional Conference, Dec. in Hangzhou, China,
54. Wu, W.Y., Hou, C.Y. & Sok, C. (2007). The Influence of Perceived Price, Quality, and Value on
Purchase Intention toward Mobile Phone. International Conference of Pacific Rim Management
and Association for Chinese Management Educators (ACME) The Seventeenth (XVII) Annual
Meeting, July 12-14, 2007,Las Vegas, Nevada, USA.
55. Wu, W.Y., Wang, S.L. & Wang, H.C. (2007). The Impact of Integrating Mechanisms on New
Product Development Performance. International Conference of Pacific Rim Management and
Association for Chinese Management Educators (ACME) The Seventeenth (XVII) Annual
Meeting, July 12-14, 2007, Las Vegas, Nevada, USA.
56. Wu, W.Y., & Sukoco, B.M. (2007). The Influence of Internet on Music Market – A Revisited.
Asia Pacific Management Conference XIII (APMC), Melbourne, Australia, Nov. 2007.
19
57. Lai, M., Wu, W. Y. & Lin, S. M. (2007). A Qualitative Approach for Conceptualizing Consumer
Decision-Making in Online Auctions. The Association for Consumer Research Annual North
American Conference, Oct. 25-28, Memphis TN, USA.
58. Wu, W. Y., Chang, M. L., Tsai, C. H., & Chen, C. W. (2006). Promoting Innovation through the
Accumulation of Intellectual Capital, Social Capital, and Entrepreneurship. Paper presented at
the R&D Management Conference, Taipei, Taiwan.
59. Wu, W.Y., & Sukoco, B.M. (2006 November). The Consumers’ Preferences toward Attribute in
the Advergame. Paper presented at the Twelfth Asia Pacific Management Conference, Bangkok,
Thailand.
60. Wu, W.Y., & Sukoco, B. M. (2006 November). Advergame: Do Interactivity and Media Richness
Make Any Differences? Paper presented at the Twelfth Asia Pacific Management Conference,
Bangkok, Thailand.
61. Wu, W.Y., Chang, M.L., & Lee, C.Y. (2006 November). An Experimental Design Study of the
Framing Effect on Consumers’ Risk Perception, Attitudes, and Purchase Intention. Paper
presented at the Twelfth Asia Pacific Management Conference, Bangkok, Thailand.
62. Wu, W.Y., Cheng, C.F., & Shih, C.W. (2006 November). The Effect of Generic Strategies on
Service Quality, Perceived Value, and Customer Loyalty: A Comparison Study of the
Characteristics of Respondents. Paper presented at the Twelfth Asia Pacific Management
Conference, Bangkok, Thailand.
63. Wu, W. Y, Li, C. Y., & Chang, T. K. (2006 November). The Impacts of the Cause-Brand Alliance
on the Partners: Moderator of the Type of Product and Motivation for the Alliances. Paper
presented at the Twelfth Asia Pacific Management Conference, Bangkok, Thailand.
64. Wu, W.Y., & Chang, M.L. (2006 August). The Association between Conflict and Social Capital
in the Organization. Paper presented at the Academy of Management Conference.
65. Wu, W.Y. & Cheng, C.F. (2006 August). Applying Game Theory to Optimize Manager
Compensation as A Negotiation Process. Paper presented at the Academy of Management
Conference.
66. Wu, W.Y., & Chang, M.L. (2006 June). The Influences of Buyer-Seller Relationship Quality on
Adaptation and Innovation for Subsidiaries of Foreign MNCs in Taiwan. Paper presented at the
Academy of International Business Conference, Beijing, China.
67. Wu, W.Y., & Li, C.Y. (2006 June). The Effects of Hedonic and Utilitarian Characteristics on
Consumer Perception of Quality and Value: A Comparison of Local and International Brand
Appeals in Taiwan. Paper presented at the Academy of International Business Conference,
Beijing, China.
68. Wu, W.Y., & Cheng, C.F. (2006 June). Applying Prospect Theory to Evaluate the Effectiveness of
Online Auction Strategy in the International Competitive Environment. Paper presented at the
Academy of International Business Conference, Beijing, China.
69. Yang, M.T, Wu, W.Y., Chen, P.A.& Li, C.Y. (2005). An Investigation Of The Influence of Social
20
Capital and Entrepreneurial Orientation on Knowledge Capability, Innovation and Organizational
Effectiveness. Paper presented at the Eighth Chinese Culture and Management Conference.
70. Wu, W.Y., & Li, C.Y. (2005 November). The Effect of Social Capital and Entrepreneurial
Orientation on The Innovation and Organization Effectiveness. Paper presented at the Eleventh
Asia Pacific Management Conference.
71. Wu, W.Y., Sukoco, B.M., & Li, C.Y. (2005 November). Optimizing Supplier Selection by
Analytic Network Process (ANP) - A Case of Notebook Producers in Taiwan. Paper presented at
the Eleventh Asia Pacific Management Conference.
72. Wu, W.Y., & Chou, C.H. (2005). Strategic Management and Sun Tzu’s Principles of War. Paper
presented at the Eighth Chinese Culture and Management Conference.
73. Wu, W.Y., Li, C.Y., & Sukoco, B. M. (2005). A Measurement Model of National
Competitiveness. Paper presented at the Eighth Chinese Culture and Management Conference.
74. Wu, W.Y., & Li, C.Y. (2005). A Contingency Model for Knowledge Management Capability and
Innovation: An Empirical Study. Paper presented at the 15th ACME International Conference on
Pacific Rim Management.
75. Wu, W.Y., Ju, T.L., & Wu, Y.J. (2005). Relationship Learning and Competence Upgrading. Paper
presented at the of 15th ACME International Conference on Pacific Rim Management.
76. Ju, T.L., Wu, W.Y., Sun, S.Y., & Chang, A. (2005). Capturing Organizational Memory with ISO
9000 Processes and Topic Map. Paper presented at the IACIS Pacific 2005 Conference.
77. Wu, W.Y., Chiang, C.Y., & Chu, C.Y. (2005 November). The Study of Social Capital,
Organizational Learning, Innovativeness, Intellectual Capital and Performance. Paper presented
at the Eleventh Asia Pacific Management Conference, November.
78. Wu, W.Y., Wu, Y.J. & Lo, Y.J (2004 October). The Impact of Governance Mechanisms on
Interfirm Learning And Relationship Performance. Paper presented at the Tenth Asia Pacific
Management Conference.
79. Wu, W.Y., Optimization Models for Top
Management Team Compensation. Paper presented at the Tenth Asia Pacific Management
Conference.
80. Wu, W. Y., Wu, L .C., & Chou, C. H. (2004). The influence of top management team’s leadership
on the capability of organizational innovation and mechanism of control and coordination. Paper
presented at the Third Chinese Industrial Development and Management Conference, Hainan
University.
81. Wu, W.Y., Tsai, H. J., & Liao, A. L. (2004). Benchmarking the Advertising Efficiency Using
DEA as an Analytic Technique. Paper presented at the Chinese Industrial Development and
Management Conference, Hainan University.
82. Wu, W. ., & Li, C.Y. (2004). The Influence of Organizational Learning on The Performance of
Knowledge Management and Manufacturing Strategy. Paper presented at the Seventh Chinese
Culture and Management Conference.
21
83. Wu, W.Y, Tsao, H.C., & Yeh, Y.C. (2004). Research into Taiwanese Top Managers' Ways to
Acquire Competitive Advantages through the Viewpoints of Sun Tzu. Paper presented at the
Seventh Chinese Culture and Management Conference.
84. Chu, K.M, Chan, H. ., Wu, W.Y., & Shih, H.A. (2004 July). The construction Model of Customer
Trust, Perceived Value, and Customer Loyalty. Paper presented at the 14th ACME International
Conference on Pacific Rim Management, Chicago, USA.
85. Tsai, H.J., Wu, W.Y., & Cheng, K.Y. (2004 July). Intellectual Capital and Competitive
Advantages Of IC Design Companies in Taiwan. Paper presented at the14th ACME
International Conference on Pacific Rim Management, Chicago, USA.
86. Li, C.Y., Wu, W.Y., & Lee, K.P. (2004 July). A comparison Evaluation of National
Competitiveness among Singapore, Taiwan, Cambodia and Laos. Paper presented at the 14th
ACME International Conference on Pacific Rim Management, Chicago, USA.
87. Wu, W.Y., & Chen, S.P. (2004). A study Using the Grey Theory to Evaluate the Channel
Relationships in Taiwan: A retailers’ perception. Paper presented at the Fifth International
Conference on Operations and Quantitative Management, Korea.
88. Wu, W.Y., Hsiao, S.W., & Wu, Y. J. (2004). Applying Fuzzy Multi-Criteria Decision-Making to
Evaluating the Control. Paper presented at the Fifth International Conference on Operations and
Quantitative Management, Korea.
89. Wu, W.Y., & Li, C.Y. (2004). The evaluation of Management Competitiveness at the Country
Level. Paper presented at the Fifth International Conference on Operations and Quantitative
Management, Korea.
90. Wu, W.Y., Cheng, C.F., & Chang, M.L. (2004). International Services Marketing: The Optimal
Internal Marketing Strategy on Channel Memberships. Paper presented at the Fifth International
Conference on Operations and Quantitative Management, Korea.
91. Wu, W.Y., & Wu, L.C. (2004). The Impacts of Internet Experiential Marketing and Experiential
Perception on Consumer Behavior. Paper presented at the Tenth Asia Pacific Management
Conference.
92. Tsai, H.J., & Wu, W.Y. (2003 November). The Interrelationships between Social Capital,
Intellectual Capital and Knowledge Management Effectiveness. Paper presented at the Tenth
Asia Pacific Management Conference, Osaka, Japan.
93. Wu, W.Y., Tsai, H.J., & Chen, K.C. (2003 November). The influence of Buyer-Seller
Relationships on Organizational Buying Activities: An Empirical Investigation of Taiwan IC
Industry. Paper presented at the Ninth Asia Pacific Management Conference, Osaka, Japan.
94. Wu, W.Y., & Li, C.Y. (2003 July). Evaluating the Effects of Formalization and Learning Culture
on The Employee’s Attitude and Behavior Intention toward Adopting Knowledge Management
System. Paper presented at the XIII ACME International Conference on Pacific Rim
Management, Seattle, USA.
95. Warden, C.A., Tsai, D.C., & Wu, W.Y. (2003 May). Vital Interface Components’ Relative
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Importance in Online Shopping Tasks. Paper presented at the Annual Conference of the Academy
of Marketing Science, Washington, D.C., U.S.A.
96. Wu, W.Y., Chou, C.H., & Wu, Y.J. (2003 May). A Study of Strategy Implementation as
Expressed through Sun Tzu’s Principles of War. Paper presented at the Annual Conference of
the Academy of Marketing Science, Washington, D.C., U.S.A
97. Wu, W.Y., & Lin, S.M. (2003 January). Interrelationships between attitudes toward Money and
Willingness of Credit Card Usage. Paper presented at the Fourth International Conference on
Operations and Quantitative Management, Tainan, Taiwan.
98. Wu, W.Y., & Bai, C.J. (2003 January). An Evaluation of Hypermarket Site Selection: The
Application of Grey Multi-Objective Decision Making Method. Paper presented at the Fourth
International Conference on Operations and Quantitative Management, Tainan, Taiwan.
99. Liu, T.L., Wu, W.Y., & Tarn, D.C. (2003). Improving Marketing Resource and Creating Market
Value from RBV, Dynamic Capability, and Social Network Perspective. Paper presented at the
XIII ACME International Conference on Pacific Rim Management, Seattle, USA.
100. Wu, W.Y., & Chen, S.P. (2003). A Study on Marketing Channel Relationships in Taiwan. Paper
presented at the XIII ACME International Conference on Pacific Rim Management, Seattle,
USA.
101. Wu, W.Y., Lin, C.H., & Tsai, H.J. (2002 March). The Impacts of Market Orientation, Learning
Orientation, and Innovation on Organizational Performance. Paper presented at the Southwest
Decision Science Institute meeting, St. Louis, MO, USA.
102. Wu, W.Y, Hsiao, S.W., & Chen, S.P. (2002 August). An Anticipation Model for Predicting the
Internet’s Global Diffusion. Paper presented at the XII Annual International Conference of the
Association for Chinese Management Educators (ACME), Los Angeles, USA.
103. Wu, Y. J., Wu, W. Y., Lee, C. H. (2002 June). An Empirical Study on The Influence of
Ad-Evoked Feelings and Ad Cognition on Attitude toward the Ad. Paper presented at the
Academy Of Marketing Science-Multicultural Marketing Conference, Valencia, Spain.
104. Wu, W.Y., Chen, S.P., & Wang, C.S. (2002). An Empirical Study of the Causes and Effects of
Brand Equity: A Competing Model. Paper presented at the Asia Pacific Management
Conference.
105. Wu, W.Y., Wu, Y.J., Wang, J.F., & Warden, C.A. (2002). Knowledge Creation, Organizational
Learning and Innovation: A Comparative Study between Conventional and High-Tech Industries.
Paper presented at the Chinese Society for Management of Technology +Conference.
106. Wu, W.Y, Tan, B., & Lin, C.T. (2002). A Study on the Assessment of technological Alliance
Alternatives. Paper presented at the 12th International Conference on Comparative Management,
College of Management National Sun Yat-Sen University, Kaohsiung, Taiwan.
107. Wu, W.Y., Lee, K.P., Li, C.Y. (2002). A Study of Appraisal to Expatriation of Taiwan Expatriates
in China. Paper presented at the Sixth Chinese Culture and Management Conference.
108. Wu, W.Y., & Wang, Y.C. (2002). A Study of the 36 Schemes and the Change of Organizational
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Culture. Paper presented at the Sixth Chinese Culture and Management Conference.
109. Wu, W.Y, Wang, Y.C., & Huang, C.H. (2001). The International Strategy of Brand Creation-
Sports Art Corporation. Paper presented at the Fourth Management Case Study Conference.
110. Tsai, C.H., & Wu, W.Y. (2001). Structural Analysis of service Failure, Service Recovery and
Customer Satisfaction in Teaching Hospital. Paper presented at Third Asia Pacific Management
Conference.
111. Wu, W.Y., & Wang, C.F. (2001). Knowledge Management Strategy: Literature Review,
Proposition, and Research Issue. Paper presented at the third Asia Pacific Management
Conference.
112. Chen, C.N, Wu, W.Y., & Zeng, L.C. (2001). The flying phoenix-the organizational reengineering
with consumer orientation in Tainan hospitals. Paper presented at the Fourth Management Case
Study Conference.
113. Wu, W.Y., Hsiao, S.W., & Wu, Y.J.(2001). Applying the Fuzzy and Gray Decision Theory to the
Mechanism of Control And Coordination in MNC. Paper presented at the Fifth Chinese Culture
and Management Conference.
114. Wu, W.Y., Tsai, M.T., & Lin, C.T. (2001). The ANALYSIS of Competitive Advantage of
Semiconductor Industry in East Asian Countries. Paper presented at the Fifth Chinese Culture
and Management Conference.
115. Wu, W.Y., Kuo, M.S., & Tu, H.J. (2001). The Influence of Top Management Team’s
Management Style and Organizational Operation Mode on Performance: The Comparison of
Traditional Industries and High-Technology Industries. Paper presented at the Chinese Society
for Management of Technology Conference.
116. Wu, W.Y., Lin, S.M., & Huang, H.J. (2001). An Application of DEA to identify Benchmarking
Objectives and Partners. Paper presented at the Seventh Asia Pacific Management Conference.
117. Lin, C.H., Wu, W.Y., Wu, Y.J., & Wang H.C. (2001). To Construct a New Product Development
Process with Entropy Optimum by the Genetic Algorithm. Paper presented at the Seventh Asia
Pacific Management Conference.
118. Wu, W.Y., Tung, H.E., & Jiang, J.S. (2000). Interrelationships between Top Management Team,
Organizational Learning and Innovation: A Validation of Manufacturing Firms in Taiwan.
Proceedings of the Sixth Asia Pacific Management Conference, 383-392.
119. Wu, W.Y., Chiang, C.Y., & Jiang, J.S. (2000). Relationships between Management Environment,
Key Success Factors, and Operation Mode: An Empirical Validation of Four Teaching Hospitals
in Taiwan. Proceedings of the Sixth Asia Pacific Management Conference, 139-148.
120. Wu, W.Y., Lin, C.H., Lee, L.Y., & Jiang, J.S. (1999). Personal Characters, Decision-Making
Patterns and Leadership Styles for Female Managers: A Comparative Study of American,
Taiwanese, and Japanese Female Managers. Annual Meeting of the Decision Sciences Institute.
121. Wu, W.Y., & Lin, C.T. (1998). Encountered Strategies for Taiwanese Livelihood Firms to Meet
the Challenges of Asia-Pacific Regional Operation Center. Decision Science Institute (DSI)，
1-23。
122. Wu, W.Y., & Su, K.J. (1997). The Relationship between Corporate Culture, Organizational
Structure, Management Style and Business Performance: A Comparative Study of American,
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Japanese and Taiwanese Firms. Proceedings for the 5th Annual International Employment
Relations Association (IERA) Conference, Vol. (3), July. The University of Technology, Sydney,
Australia, 574-588.
123. Wu, W.Y., & Chen, R.H. (1997). Management Characteristics and International Marketing
Strategies: An Empirical Validation for Taiwanese Firms Investing in Southeast Asian Countries.
The Seventh Business and Economics Conference. The Chinese Culture University, 21-33.
124. Liu, C.H., Wu, W.Y., & McEwan, W. (1996). Managing for Quality: An Empirical Study of
Business Environments, Management Objectives, Quality Management, and Competitive
Strategy for European, American, Japanese, and Taiwanese Firms. Proceedings of the Seventh
International Conference on Comparative Management, College of Management National Sun
Yat-Sen University, 431-442.
125. Liu, C.H., Wu, W.Y., Belavendram, N., & McEwan, W. (1995). The Influences of Corporate
Culture and Organizational Structure on Quality Management: An Empirical Study of American,
Japanese, and Taiwanese Firms. Proceedings of the Third International Conference on Global
Environment and Strategy, City University of Hong Kong, August, 307-316.
126. Wu, W.Y., & Baumgartner, B. (1995). Personality Traits, Leadership Environments, and
Leadership Behaviors of Female Managers: An Empirical Study of Taiwanese, American, And
Japanese Female Managers. Proceedings of the Third International Conference on Global
Environment and Strategy, City University of Hong Kong, August, 243-252.
127. Wu, W.Y., & Minor, M.S. (1995). Investment and Entry Strategies for Taiwanese Firms Investing
in Mainland China and South East Asian Countries. Proceedings of 1995 Summer Educators
Conference, AMA, Chicago, USA, August, 1-27.
128. Wu, W.Y., Minor, M.S., & Kotabe, M. (1995). Innovative behavior and Firm Performance: A
Comparative Study of U.S., Japanese, and Taiwanese Firms. Proceedings of UT-Austin/UT-Pan
American Doctoral Conference, Austin, TX, USA, 16-30.
129. Wu, W.Y., & Minor, M.S. (1994), Strategy and Satisfaction: Comparing the Relationship
Between Corporate Culture, Structure, Management Style, and Attitudes toward Services
Satisfaction in Japanese, Taiwanese, and American Firms. Proceedings of 1994 AMA Service
Conference: Frontiers in Services, Vanderbilt University, USA.
130. Wu, W.Y., & Minor, M.S. (1994). Environments, Structures, Objectives, and Marketing Strategy
Selection. Proceedings of 1994 AMA Winter Educators Conference, AMA, Chicago, USA,
February, 373-374.
131. Minor, M.S., Patrick, J.M., & Wu, W.Y., (1994). Conglomerates in the World Economy:
Comparing Chaebol, Grupos and Keiretsu. Proceedings of the 2nd International Conference on
Global Business and Strategy, Idaho State University, USA.
132. Wu, W.Y., (1994). Corporate Culture and Management Styles For Taiwanese, American, and
Japanese Firms: An Empirical Investigation in Taiwan. Proceeding, 289-409, Idaho State
University, USA.
133. Wu, W.Y., (1993). Strategic and Organizational Adaptations for American and Japanese
Multinational Firms: An Empirical Validation in Taiwan. Proceedings of the Second International
Conference, Decision Science Institute, Seoul, Korea, June, 640-644.
134. Wu, W.Y., & Minor, M.S. (1993). Strategic Patterns of American, Japanese, and European
Multinational Companies: An Empirical Investigation in Taiwan. Proceedings of the First
International Conference on Global Environment and Strategy, National Cheng Kung University,
March, 155.
135. Wu, W.Y., & Tsai, S.D.H. (1993). National Environments, Competitive Positions and Business
Performances of The Steel Industry: A World Wide Evaluation. Proceedings of the First
International Conference on Global Environment and Strategy, National Cheng Kung University,
March, 107-118.
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136. Wu, W.Y., & Tong, H.E. (1993). Relationships between Emotional Arousals, Attitudes, and
Persuasions: An Empirical Validation of Fear, Humor, Sex, and Rational Appeals. Proceedings of
the First International Conference on Global Environment and Strategy, National Cheng Kung
University, March, 237.
137. Wu, W.Y. (1993). Relationships between Strategy, Structure, and Performance: An Empirical
Study of The Steel Related Industry in Taiwan. Proceedings of the First International Conference
on Global Environment and Strategy, National Cheng Kung University, March, 203-211.
138. Chen, C.N. & Wu, W.Y. (1993). Relationships between Consumer Ethnocentrism, Social Value,
and Attitudes toward Products: An Empirical Validation in Taiwan. Proceedings of the First
International Conference on Global Environment and Strategy, National Cheng Kung University,
March, 31-39.
139. Wu, W.Y., & Miller, S.J. (1991). Relationships between Environments, Objectives, and Strategies:
an Empirical Comparison of The American, Japanese, European, and Taiwanese Firms in Taiwan.
Proceedings of the Fourth International Conference on Comparative Management, June, 78-84.
140. Wu, W.Y., & Chiang, S.J. (1991). Toward the Standardization of Global Strategy: An Empirical
Validation. Proceedings of the Fourth International Conference on Comparative Management,
June, 221-226.
141. Wu, W.Y., & Miller, S.J. (1990). Competitive Strategies for the U.S. and the Japanese Firms in
Taiwan: A Comparative Study. Proceedings of the Third International Conference of
Comparative Management, June, 54-58.
BOOKS PUBLISHED
1. Practices of Project Management, Fu-Wen Publishing, 1982.
2. Practical Manual of Machinery, Hsu-Foundation, 1983.
3. The Assessment and Comparison of Productivity of the Steel Industry, M.S. Thesis, TungHai
University, 1984.
4. Practical Manual of Conveyors, Fu-Wen Publishing, 1984.
5. Practical Manual of Plant Operation and Maintenance, Hsu-Foundation, 1986.
6. The Practices of Machinery Processing, Hsu-Foundation, 1987.
7. Competitive Strategies for Subsidiaries of Multinational Companies: A Comparative Study for
American, Japanese, European and Taiwanese Firms in Taiwan, Ph.D. Dissertation, Oklahoma
State University, 1991.
8. The Case Studies of Business Internationalization, Hwa Tai Publishing, 2000.
9. Business Research Methods, Hwa Tai Publishing, 2011, 4th
ed.
10. Marketing Research, Hwa Tai Publishing, 2006.
11. Business Management and Diagnosis, 2011.
INTERNATIONAL EXPERIENCES
1. Served as the Dean of the College of Management and Director of the Institute of Management at
2. National Cheng-Kung University, during 2001-2007, which consistently recruits more than 250
3. students from more than 30 countries.
4. Served as the Editor-in-Chief of Asia Pacific Management Review during 1998-2000 and
26
5. 2001-2007 that coordinated ten regional editors from Asia Pacific countries.
6. Served as the consultant, during 1995-2007, of many investment projects in Taiwan Mainland
7. China, Malaysia, Indonesia and Canada.
8. Served as the Chairperson of the AASCB Application Committee at NCKU, during 2005-2007.
