Curricular and PedagogicalCurricular and PedagogicalInnovation in EntrepreneurshipInnovation in Entrepreneurship

Michael H. Morris, Ph.D.Michael H. Morris, Ph.D.Hilton Visiting Chair in EntrepreneurshipHilton Visiting Chair in Entrepreneurship

Chair, Department of Entrepreneurship & EmergingChair, Department of Entrepreneurship & EmergingEnterprisesEnterprises

Whitman School of ManagementWhitman School of ManagementSyracuse UniversitySyracuse University

October 13, 2006October 13, 2006

Home for Dreamers and DoersHome for Dreamers and Doers……““The reasonable man (woman) adaptsThe reasonable man (woman) adapts

himself (herself) to the world. Thehimself (herself) to the world. Theunreasonable one persists in trying tounreasonable one persists in trying toadapt the world to himself (herself).adapt the world to himself (herself).Therefore, all progress depends onTherefore, all progress depends onunreasonable men (and women).unreasonable men (and women).””

-George Bernard Shaw-George Bernard Shaw

EntrepreneurshipEntrepreneurship……Pursuit of opportunity without regardPursuit of opportunity without regard

to resources controlledto resources controlled

Process of creating value throughProcess of creating value throughunique resource combinations thatunique resource combinations thatexploit opportunityexploit opportunity

A Philosophy of LifeA Philosophy of Life

a way of thinkinga way of thinkinga way of actinga way of actinglots of different professional contextslots of different professional contextsbut also a way of approachingbut also a way of approachingpersonal issues, family life,personal issues, family life,community involvement, etc.community involvement, etc.

Entrepreneurship as a LifetimeEntrepreneurship as a LifetimePhilosophyPhilosophy

Attitude- Can affect change- There is a better way- Opportunities are everywhere- Embrace innovation, change & growth- Failure is learning

Behavior- Pursuing opportunity- Innovating- Perseverance- Guerrilla actions- Risk management

Professionally

-Entrepreneuring indifferent ways overone’s career life cycle

In One’s Life

- In the family

- In churchactivities- In communityinvolvement

-In personalrelationships

- In managingpersonal finances

- In dealing withpersonal change

TheEntrepreneurial

Career

Pursue SocialEntrepreneurshipby Innovating inNon-profit Context

Start

a

Business

Take Over aFamily

Business

Actentrepreneuriallyin a profession or

in the arts

Work in a

Fast-Growth

Venture

Purchase anExistingBusiness

Act asEntrepreneur in

larger,EstablishedCompany

A Program Concept that FitsA Program Concept that Fitsthe Environmentthe Environment

Strong liberal education focus at MiamiStrong liberal education focus at Miami

Asian-Pacific entrepreneurship at HawaiiAsian-Pacific entrepreneurship at Hawaii

Strong graduate and financial focus at WhartonStrong graduate and financial focus at Wharton

International entrepreneurship at Georgia StateInternational entrepreneurship at Georgia State

Hospitality entrepreneurship at CornellHospitality entrepreneurship at Cornell

WomenWomen’’s entrepreneurship at Simmonss entrepreneurship at Simmons

Find your unique niche and own itFind your unique niche and own it

A THEMEA THEME

Dream > Believe > PursueDream > Believe > Pursue

Imagine and Implement, Dream andImagine and Implement, Dream andDoDo

Two Core PrinciplesTwo Core Principles

Every student an entrepreneurEvery student an entrepreneur

Total student immersionTotal student immersion

A level playing fieldA level playing field

Curriculum is wide openCurriculum is wide openCourse structure is wide openCourse structure is wide openFew general models availableFew general models available

Underlying Logic in Designingthe EEE Curriculum

Contexts for Entrepreneurship Facilitating Content Areas

Start-up Ventures

Early growth firms

Family Businesses

Rapid Growth Ventures

CorporateEntrepreneurship

Entrepreneurship withinProfessions & Disciplines

Non-Profit & SocialEntrepreneurship

Public sector Entrepreneurship

Cultural Entrepreneurship

Academic Entrepreneurship

Opportunity IdentificationPlanning & AnalysisRisk TakingGuerrilla TechniquesPeople Management andDevelopmentInnovation/New Product/Service/Process development

Creativity/Ideation

Resource Leveraging

Networking

Legal & Ethical Insights

Information Technology

Venture Financing

Outcomes Assessment

Undergraduate Minor inUndergraduate Minor inEntrepreneurshipEntrepreneurship

Undergraduate Major inUndergraduate Major inEntrepreneurshipEntrepreneurship

MBA Concentration inMBA Concentration inEntrepreneurshipEntrepreneurship

Ph.D. in EntrepreneurshipPh.D. in Entrepreneurship

The E Curriculum: ProgramsThe E Curriculum: Programs

CURRICULUMCURRICULUMCurrent Courses:Current Courses:

Discovering the Entrepreneur WithinDiscovering the Entrepreneur WithinIntroduction to EntrepreneurshipIntroduction to EntrepreneurshipEntrepreneurial and Family Business ManagementEntrepreneurial and Family Business ManagementImaginationImaginationEntrepreneurial MarketingEntrepreneurial MarketingMinority and WomenMinority and Women’’s Entrepreneurships EntrepreneurshipVenture CapitalVenture CapitalEntrepreneurship and Digital CommerceEntrepreneurship and Digital CommerceEmerging Enterprise LawEmerging Enterprise LawFinance for Emerging EnterprisesFinance for Emerging EnterprisesEmerging Enterprise ConsultingEmerging Enterprise ConsultingDilemmas and Debates in EntrepreneurshipDilemmas and Debates in EntrepreneurshipEntrepreneurship in Engineering and ScienceEntrepreneurship in Engineering and ScienceArts and Music EntrepreneurshipArts and Music EntrepreneurshipNew Product ManagementNew Product ManagementPublic Sector EntrepreneurshipPublic Sector EntrepreneurshipStrategic and Entrepreneurial Management (capstone)Strategic and Entrepreneurial Management (capstone)Business Plan Laboratory (for non-business students)Business Plan Laboratory (for non-business students)

THE UNIVERSITY-WIDE CONCEPTTHE UNIVERSITY-WIDE CONCEPT

Campus-wide Entrepreneurship CoursesCampus-wide Entrepreneurship Courses

Dedicated and embedded CoursesDedicated and embedded Courses

B-School Entrepreneurship CurriculumB-School Entrepreneurship Curriculum

Capstone Entrepreneurship Collisions:Capstone Entrepreneurship Collisions:Three Community-based ClustersThree Community-based Clusters

Unique CoursesUnique CoursesEntrepreneurship in Different Historical ContextsEntrepreneurship in Different Historical ContextsSocial Entrepreneurship: Non-profit InnovationSocial Entrepreneurship: Non-profit Innovationand Social Problem-solvingand Social Problem-solvingPublic Sector EntrepreneurshipPublic Sector EntrepreneurshipImagination and the _______ (Sociologist,Imagination and the _______ (Sociologist,Physicist, Architect)Physicist, Architect)Social Networks and Entrepreneurship ActivitySocial Networks and Entrepreneurship ActivityThe Psychology of Entrepreneurial Decision-The Psychology of Entrepreneurial Decision-makingmakingMorality, Ethics and Entrepreneurial BehaviorMorality, Ethics and Entrepreneurial BehaviorEntrepreneurship in Engineering and ScienceEntrepreneurship in Engineering and Science

Modules within CoursesModules within CoursesOpportunity recognitionOpportunity recognitionOpportunity assessmentOpportunity assessmentApplying the entrepreneurial processApplying the entrepreneurial processIdeation techniquesIdeation techniquesCreative problem-solving stylesCreative problem-solving stylesCreative process and creative blocksCreative process and creative blocksThe nature of innovationThe nature of innovationCognitive aspects of entrepreneurial thinkingCognitive aspects of entrepreneurial thinkingUnderstanding the role of risk and how it can beUnderstanding the role of risk and how it can bemanagedmanagedLeveraging resourcesLeveraging resourcesGuerrilla approaches to problem solvingGuerrilla approaches to problem solvingBusiness modelsBusiness models

Pedagogical InnovationsPedagogical InnovationsThe use of film to teach entrepreneurial thinkingThe use of film to teach entrepreneurial thinkingThe Masters and E The Masters and E (Milton, Machiavelli, Monet, Mozart)(Milton, Machiavelli, Monet, Mozart)Metaphors and cartoons to capture E principlesMetaphors and cartoons to capture E principlesNew product development in-class exercises New product development in-class exercises (airplane,(airplane,spaghetti & marshmallows)spaghetti & marshmallows)Camera exercises Camera exercises (pictures to tell story(pictures to tell story——capturing E)capturing E)

Act of courage Act of courage (dramatizing a personally difficult issue)(dramatizing a personally difficult issue)

Hand-drumming and creative problem-solvingHand-drumming and creative problem-solvingUsing role playsUsing role playsUsing simulations to teach risk-takingUsing simulations to teach risk-takingGames in class Games in class (Jeopardy, Survivor, Millionaire)(Jeopardy, Survivor, Millionaire)

Concept development: the LoweConcept development: the Lowe’’s Experiences ExperienceThe experiential examinationThe experiential examination

The Value of Experiential LearningThe Value of Experiential Learning

……derived from, based on or relating toderived from, based on or relating toexperienceexperience

……students learning the theory, principlesstudents learning the theory, principlesand concepts of entrepreneurship byand concepts of entrepreneurship byapplying themselves to projects andapplying themselves to projects andactivities rooted in real-world practiceactivities rooted in real-world practice

……students learning by doing or from thestudents learning by doing or from thedoings of othersdoings of others

A Portfolio of ExperiencesA Portfolio of ExperiencesMini-cases and full casesMini-cases and full casesRole plays (VCRole plays (VC’’s, family firms, etc.)s, family firms, etc.)Consulting projectsConsulting projectsMarketing inventionsMarketing inventionsCreativity field experiences (e.g., the LoweCreativity field experiences (e.g., the Lowe’’ssexperience)experience)SimulationsSimulationsEntrepreneurial auditsEntrepreneurial auditsEntrepreneurs in the classroomEntrepreneurs in the classroomInterviews of EInterviews of E’’ssInternshipsInternshipsMentorshipsMentorships and job shadowing and job shadowingBusiness modelsBusiness modelsBusiness plansBusiness plansStudent incubatorsStudent incubatorsTech commercialization teamsTech commercialization teamsSocial entrepreneurship projects in the communitySocial entrepreneurship projects in the community

South Side Entrepreneurial Connect ProgramSouth Side Entrepreneurial Connect ProgramSyracuse EntrepreneurSyracuse Entrepreneur’’s Bootcamp (6 weeks)s Bootcamp (6 weeks)Syracuse Business Plan CompetitionSyracuse Business Plan CompetitionSyracuse Entrepreneurial Mentors ProgramSyracuse Entrepreneurial Mentors ProgramTechnology Commercialization InitiativeTechnology Commercialization InitiativeDilemmas and Debates (bi-weekly public forum)Dilemmas and Debates (bi-weekly public forum)Enterprise Creation Competition, a national business planEnterprise Creation Competition, a national business plancompetitioncompetitionWomen Igniting the Spirit of Entrepreneurship (WISE)Women Igniting the Spirit of Entrepreneurship (WISE)Experiential ClassroomExperiential ClassroomDD’’anielloaniello Entrepreneurial Internships Entrepreneurial InternshipsDistinguished Lectures, Seminars & Workshops for studentsDistinguished Lectures, Seminars & Workshops for studentsand businessesand businessesCNY Entrepreneurial InsightCNY Entrepreneurial InsightStudent Entrepreneurship ClubStudent Entrepreneurship Club

Reach Out and Touch SomeoneReach Out and Touch Someone

““Be the change you wish to see in theBe the change you wish to see in theworldworld””

-M. Gandhi-M. Gandhi