Current Status and Future Potential for Polyolefins, Tpos, And Tpes in the Global Automotive Market

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  • 8/11/2019 Current Status and Future Potential for Polyolefins, Tpos, And Tpes in the Global Automotive Market

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    3

    G 1975

    2.4 3.6%/ . C N . 1, , .

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    GLOBAL VEHICLE DEMAND SHIFT BY REGION

    4

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    REGION PRODUCTION,MM VEHICLES

    CAGR%/YR.

    NOTE

    2000 2015

    China 2.5 22 16% - Reduced govt. incentives willslow growth in 2012

    - Recent barriers to non-ChineseOEM investment

    -

    REGIONAL VEHICLE PROD N. GROWTH RATES 2000/2015

    India 1.0 5 11%

    S. America 2.5 5 5% - Brazil dominates

    Europe 19.0 23 1% - Current overcapacity

    - Stagnant marketJapan/Korea 12.5 13 0% - Yen strength Japan shift to

    non-domestic production

    NAFTA 17.0 17 0% - 13.8MM in 2012

    SOURCE: ROBERT ELLER ASSOCIATES LLC, 20125

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    OEM CURRENT/FUTUREEXAMPLES

    GLOBAL PLATFORM STRATEGY NOTE

    VW - Passat - Has been in place for 30-40 years(e.g., Golf platform)

    - Shifting from global platforms?- U.S. Passat is departure fromglobal platform strategy

    - Borrows components andmodules from other models,as appropriate

    - Strong VW entry intoEuropean A vehiclesegment

    Honda - Civic- Accord

    - Shifting from strict adherence tolobal latforms

    - Flexible assembly lines allowmulti le models/re ional

    GLOBAL PLATFORM STRATEG SHIFTS

    - Acura

    differentiationGM - Cruze

    - Malibu- Reduce number of vehicle

    platforms (30 in 2010 14 in2018)

    - Increase vehicles per core globalplatform

    - Cruze is first global model- Malibu to follow- Core platforms 90% of

    production in 2018- Have been slower to global

    platformsFord - Fiesta

    - Focus- CUVs- C/D platform

    (Fusion/Edge)

    - One Ford strategy- Single Focus model for

    U.S./Europe

    - Move to global platforms- Reducing number of global

    platforms from 11 9 by2013

    SOURCE: ROBERT ELLER ASSOCIATES LLC, 2012 7

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    / / E 2011/C C 064. 1 .

    P S : GM C .

    2011 C C E

    8

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    1. GLOBAL AUTOMOTIVE MARKET:REGIONAL SHIFTS GLOBAL PLATFORMS

    T : 3%/ .

    BRIC : . W G : :

    P : F , GM , VW

    P 40% 2015, 34% 2010

    G / :

    S : , . ., 3 4 TPE A : TPE

    9

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    2. ASIA PACIFIC ROLE IN THE GLOBAL AUTO MARKET

    C E : 8.5% 2011; I : 5% 2011 E : 2011

    40MM 2020, ?

    GM VW: ( = 27%) C >2012?

    XD/S )

    A A , W W TPE :

    C L I S ( ) R G (I ) S (F ) TSRC D (SBS ) T B (J ) P

    M S (I ) P (G )10

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    AUTOMOTIVE PP COPOL MER AND TPO INDUSTR STRUCTURE

    INDUSTR SECTOR SHARE,%

    EXAMPLES COVERAGE

    RESIN SUPPLIER/

    CAPTIVE COMPOUNDER

    70 L B

    M /PE MS , S

    M , S

    GLOBAL

    11

    INDEPENDENTCOMPOUNDER

    30 RF

    W P

    REGIONAL

    INDUSTR STRUCTURE TRENDS

    R T 1 (IAC, I ) M / O N. A ( ?) W OEM , T 1 A ( )

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    AUTO POL OLEFIN SHARES: NAFTA

    PP FORM SHARE,%

    EST. 2011DEMAND,MM LBS.

    NOTE

    N F /

    47 565 I ()

    TPO 53 635 TPO (

    )

    13

    T 100 1,200

    PP (% / 2000 2011):

    2000: 7.6% 2010: 9.6%

    U 5 :

    S ,

    I LGF PP,

    : E A C ; C

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    SOME AUTO PP COMPOUND/TPO APPLICATIONS ARE MATURE

    B ( / ) I ( ?, , )

    E ( , , )

    S

    F

    14

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    EXAMPLE GROWTH APPLICATIONS FOR AUTO PP COMPOUNDS

    APPLICATIONS COMP D. DEMAND TREND

    I /O

    SGF PPPP

    C SGFS VW (B )WIT 3 D

    IP LGF PP S U LGF PP C , SGF PP

    D LGF PP H

    15

    E SGF PP S F K (E )V ;

    T T PP

    B S ( . .

    B / T PP R . O TPE

    N : LGF PP SGF PP SGF ( LGF) SOURCE: ROBERT ELLER ASSOCIATES LLC, 2012

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    EXAMPLE OF PP S STEMS COST SAVE VIA INTEGRATION OF FUNCTIONS

    16SOURCE: ROBERT ELLER ASSOCIATES LLC, 2012

    P :D ( / )M : ( C 03 E A. )F : ( )E :E F P : ( ), F , FN : C C : D , 1.4

    (A , )

    : , . ,

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    5. THE TPE FAMILIES

    TPE FAMILIES

    OLEFINIC (o-TPEs) STYRENIC (SBCs) SUPER-TPVs PVCTPEsOTHERE-TPEs

    NON-TPO TPEs COMPETINGIN THE AUTO TPE SECTOR

    o-TPV SEBS(TPE-S)

    VULCANIZEDSBC TPVs(TPES-V)

    SILICONE

    ACRYLATES

    OTHER

    COPE

    COPA

    TPUp-TPV(PARTIAL CROSSLINKED)

    f-TPV(FULLY CROSSLINKED)

    SOURCE: ROBERT ELLER ASSOCIATES LLC, 2011

    TPO

    r/mydox/visio/TPE Fam Challenge to Rubber 2011 12pt.vsd // lg/myfiles/visio/TPE FamChallenge to Rubber 2011 12pt.vsd

    OTHERS(a)

    SBS

    Note:(a) e.g., recently introduced melt processable polyurea-based TPEs

    SOURCE: ROBERT ELLER ASSOCIATES LLC, 2012

    17

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    6. AUTOMOTIVE TPE SUBSTITUTION: KE DRIVERS

    C . R / ( )

    N : /

    L ( CUV )

    S ( )

    F :

    E , , (BSR)

    R /S E ( . ., PP/K )

    S /

    C TPE .

    D /

    18

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    7. AUTOMOTIVE TPE TARGET APPLICATIONS, 2012

    TARGETCOMPONENTS

    TPE TYPEHIGH

    STIFFNESSTPOs

    LOWSTIFFNESS

    TPOs

    SEBS r-TPOs o-TPV COPE s-TPV

    Exterior:

    Panel XRocker Panel X X

    Fascia X X*

    Body/Glazing Seals X X X

    Interior:Airbag Door X* X* X* X* X* X

    Trim X

    IP Skins X* X?* X*

    Door trim skins X X* X*

    Steering Wheel X

    HVAC Louvers X*

    Under-carpet flooracoustic mat

    X

    X* = , ,

    (C .) 20

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    AUTOMOTIVE TPE TARGET APPLICATIONS, 2012(C .)

    TARGETCOMPONENTS

    TPO or TPE TYPE

    HIGHSTIFFNESS

    TPOs

    LOWSTIFFNESS

    TPOs

    SEBS r-TPOs o-TPV COPE s-TPV

    Under-hood:

    Cowl Vent Seal X* X* X*

    Ducting X* X?

    Hose X*

    Wiring X X X X

    Oil/Gas Resistant X X

    Underbody shields X

    X* = , ,

    21SOURCE: ROBERT ELLER ASSOCIATES LLC, 2012

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    APPROACHES TO 2 SHOT OR OVERMOLDING OF TPEFOR AUTOPLASTIC COMPONENTS

    TPE

    Substrate

    (rigid segment)

    TPE Rigid Segment

    TYPE STRUCTURE NOTE/EXAMPLE APPLICATION

    Overmold,Multi-material

    Mold,

    2-shot Mold

    Side by Side

    - Soft touch interiors- Small, tactile parts- Some 2-tone applications

    - 2-tone- Door trim, console, IP- Bumper fascia

    SOURCE: ROBERT ELLER ASSOCIATES LLC, 2012/ / / E A 2011. // / / / E A 2011.

    Edging

    Co-blow Mold

    - Body/glazing seals (profiles)- Cowl vent seals- Co-extrusion or 2-shot

    - Boots/bellows- Under-hood

    . .

    . .

    .

    . .

    .

    .

    .

    .

    .. .

    . .

    . .

    . .

    .

    .

    . .

    TPE (flexible) Rigid

    Co-extrusionBlow Mold orCo-extrusion

    TPE outerETP inner

    Under-hood:- Hose- Duct

    22

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    AUTOMOTIVE TPE TARGET ONES

    Oil seals

    DuctingAcoustic barrier

    role for POEs

    Skins: IP, door trim

    Glazing seals(static, dynamic)

    Body seals

    Exterior skins

    Lighting seals

    SOURCE: ROBERT ELLER ASSOCIATES LLC, 2012r/mydox/Visio/TPE Battle Zones 2012.vsd // lg/myfiles/Visio/TPE Battle Zones 2012.vsd

    Cowl ventgasket

    Dust covers(bellows)

    Glass runchannels

    Belt linemolding

    Lightingseals

    Acousticmats Under-carpet acoustic mats

    23

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    AUTO TPE TARGET MARKETS: INTERIOR SKINS

    T : I , , , M (2 ) :

    C . TPV SBC TPE F TPE

    C . ( A ) TPE ( / ) C R

    L IP 2 TPE / 2 R BSR G

    24

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    INSTRUMENT PANEL SKIN SUBSTITUTION OBJECTIVES

    E E ? I / R VOC/

    P S /M ( TPO) S 30 C H ( ) C / & ( ) M L UV ( E)

    H C R IP (2 ; ?) S

    25

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    IP SKIN PROCESS SHARES IN N. AMERICA

    PROCESS SHARE,%

    MATERIAL TYPE NOTE

    HARD/SOFT IP BREAKDOWN

    SOFT IP MATERIALS SHARES

    IP TYPE % NOTE

    Hard 60 Primarily PP-based

    Soft 40 See process shares below

    us casmolding

    - om na es a ou- TPU at Japanese OEMs- TPO has not made significant

    penetration

    - - aseslush seekingentry

    - Inteva patent

    Thermoform 15 - TPO compact and foam backeddominate

    - Still some PVC/ABS

    PU spray 10 - Expensive- Primarily on high end models

    Leather, other 3 - High end models - Hand wrap

    SOURCE: ROBERT ELLER ASSOCIATES LLC, 2012 27

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    INTERIOR SOFT TRIM/SOFT TOUCH MATERIALS/PROCESSES

    INJECTION

    CONV. INJECTION

    SOFT TOUCH PAINT

    OVERMOLD

    -- SEBS-- TPV-- TPU

    2-SHOT

    SKIN PROCESSES

    BACK INJECTION

    -- COATED FABRIC-- FOILS-- UNCOATED FABRICS

    28

    r/mydox/Visio/Interior Soft Tri m n Touch Compet 2012.vsd // l g/myfiles/Visio/Interior Soft Trim n Touch Compet 2012.vsdSOURCE: ROBERT ELLER ASSOCIATES LLC, 2012

    -- TPU-- TPU-- BLENDS-- PVC(a)-- TPO-- SEBS (TPE-S)

    SLUSH MOLD (CAST)

    BACK INJECTION ORLOW PRESSURE

    MOLDING

    NOTE: (a) Polyurethane dispersion (PUD) coated fabrics gaining share

    THERMOFORM

    COATED FABRICS(a)VAC FORM FOILS

    -- TPO-- PVC-- TPU ALLOY SHEET

    HAND WRAP(a)OR VAC FORM

    BACKINJECTION

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    AUTO INTERIOR: COST/VALUE ADD CURVE MATERIAL/PROCESS COMBINATIONS

    T F : T TPO PVC

    S M : PVC

    S M : TPU TPE S

    L PUD/

    H W

    29

    C O S T

    S I : T PP , TPO F ( ) PP

    2 : I , ( ) I

    K , ,

    C M : T ( ) ( )

    N : ( ) F ( ) D

    INCREASING VALUE ( , , )

    ( ) TPE SOURCE: ROBERT ELLER ASSOCIATES LLC, 2012

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    COMPARISON OF SLUSH/SPRA IP SKIN CAPABILITIES

    PROPERTY SLUSH TYPE SPRAY PU NOTE

    PVC TPE (TPE-S) TPU

    Raw material cost,$/lb.

    Lowest Moderate Highest -- Inteva patent onTPE-S

    Typical skinweight, lbs.

    3 3.5 1.6 2.0 2 2.5

    Low temp. airbagdeployment(heat aging effect)

    Some degrada-tion after heat

    aging

    No deploymentperformance

    loss

    -- --

    E after UVexposure (2500 kJ,89C)

    Highest Very low(< 1)

    Very low(< 1)

    Moderate OEMs require E = < 3

    Shrinkage on heataging

    Moderatecurling

    Remains flat(no curling)

    Minorcurling

    -- Shrinkageincreasesvisibility ofairbag tear seam

    VOC Medium Lowest High High

    Fog Acceptable Acceptable High Acceptable Acceptable =~ 125 g/gram

    Process window Narrow Wide -- --

    SOURCE: ROBERT ELLER ASSOCIATES LLC, 201230

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    AUTO TPE TARGET APPLICATIONS: BOD /GLA ING SEALS

    I : PVC, EPDM, ( ), PU

    TPE : TPV, SEBS ( TPE TPE S), SEBS V (TPES V)

    T 1

    TPE

    H

    31

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    BOD /GLA ING SEALS MAJOR TPE TARGETS

    Trunk seal

    Rear light seal

    Sun roof seal

    Cowl vent seal(TPE seal reduces BSR

    between glass/plastic)

    Hood seal

    Fixed glazingWindshield (difficult target, but TPE substitution starting)

    Photo Source: Toyoda Gosei

    Mirror gasket

    Belt line sealDoor seal

    Glass run channel

    Lighting sealDoor sill plate

    Wheel arch seal

    Engine shield (recyclate?)

    r/mydox/Visio/Toyoda Gosei NA Seal Syst Pic 2011.vsd // lg/ myfiles/Visio/Toyoda Gosei NA Seal Syst Pic 2011.vsd32

    O /G A G S A S A O A G

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    BOD /GLA ING SEALS MAJOR TPE TARGET

    EPDM S /S T SEPDM D S

    P S : REA LLC, 2012 P S : REA LLC, 2012

    F TPV . R S A (25 EPDM TPV .

    SOURCE: ROBERT ELLER ASSOCIATES LLC, 2012 33

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    AUTO INDUSTR CONSOLIDATION EFFECTS

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    E ( / ) T 1

    I T 1 ,

    D ( ) OEM

    AUTO INDUSTR CONSOLIDATION EFFECTS

    P

    S T 1 ( ) ( TPV / )

    E : C S S (E ) F P (G , S , F ), P O P P ,

    35

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    SUMMAR

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    SUMMAR

    T G 3 3.2%/ .G C , BRI , ( N. AG ( 40% . 2015): G TPE G TPE S /

    I ( , T 1 ) W OEM/T 1 C ( ?) C C 2020? I S /

    D : S S V S

    TPO / 37

    SUMMAR (C )

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    SUMMAR (C .)

    S :R / PP, TPO

    I / TPE

    B 1

    M :H TPE (COPE . TPV)

    SEBS TPV

    SEBS . TPU ( PVC) ( ?)

    B TPE

    PP ( );

    TPE PP

    38