Executive Summary

During the last few years, the Belleayre Group Resort has been achieving lots of success in

terms of Best tourist destination in the Indian Ocean, Best Chefs in the South Africa region.

Due to these publicities there has been an increase in the arrival at the six resorts but due to

full room occupancy, the resorts have not been able to meet the demand and requirements of

all the clients. Moreover, the clients have been constantly complaining of several missing

services. Thus, in order to meet those requirements, Belleayre has decided to construct a new

hotel. Three alternatives have been chosen namely near the airport, coastal region and in the

city centre. Feasibility analysis was carried out for each of them and finally, the coastal

region has been selected.

CURRENT SITUATION

The Belleayre Group Resort is envisioned as a world-class resort consisting of six resorts,

each with its own characteristics and amenities; each of them have Single Rooms, Double

Rooms, Junior Rooms, Superior Suites, Family Suites and Grand Suites, an 18-hole public

championship golf course; two separate full-service spa operations totalling 45 treatment

rooms; a conference centre with ±15,000 square feet of usable space; extensive food and

beverage outlets offering a wide range of dining experiences; and separate communities of

vacation ownership units associated with each of the six resorts. Moreover, the resorts give

their clients a wide range of water activities.

PROBLEM STATEMENT

It has been noticed that most of the customers enjoy staying our range of resorts however

they are not able to get all the benefits that they want, it’s due to lack of space in the current

resorts. Thus, in order to solve the customer complaints the management has proposed to

build another resort.

STAKEHOLDERS

Engaging with the key stakeholders and listening to their feedback is an important part of the

journey. In order to build a resort, the stakeholders’ engagement is pivotal. Like the Top

management may set the overall strategic direction for the company, but the employees are

responsible for carrying out the tasks specified in the company’s strategic plan in an efficient

manner. Employees are the closest to the action. They interact with customers on a daily

basis. In a manufacturing environment, they work directly on the company’s products. The

company’s success depends in large measure on the skill and dedication of its employees.

Without the employees performing their roles proficiently, the company will not reach its

revenue and profit potential. Another stakeholder whose feedback is important is the

investors who will invest in the business development and also the banks that will be able to

give loan. The proposal of the construction of the resort has been discussed with the

stakeholders. They are actually favouring the proposal.

ALTERNATIVES

Three alternatives have been proposed to construct the resort. They are as follows:

1. Coastal region

2. Airport

3. City centre

The project for the resort has to include the following elements:

- 133 guest rooms of 44 sq m., designed as superior double rooms

- 43 different suites (Junior, Executive, Presidential) from 93 – 220 sq m.

- Gourmet restaurant and bar,

- Champagne bar & lounge

- Roof top bar

- Wine cellar

- Multifunctional meeting and conference rooms

- Wellness & spa area (including treatment rooms, sauna, steam bath, whirlpool, indoor

pool)

- Fitness & gym area

Moreover, the resort will procure a range of water activities such as diving, big game fishing,

water skiing and all.

Estimated months: 18 months

Budget: MUR 800 million

PIECES FRAMEWORK

Performance- During the last few years, it has been observed that the occupancy rate of all

the 6 resorts have been high as well as the revenue rate also has been high. However, there

has been an increase in the demand which the resorts have not been able to meet. Thus, there

is a lack of space for extension.

Information-the information has been gathered from the customers’ complaints that though

they like our lodging services but yet they are not able to get all the services that they really

want.

Economy-in the current services, there has been an estimation of high costs in administrative

however, the current marketing strategies can be improved so as to reap better benefits.

Control-there has been effective control against thefts and also the wastages of resources.

Efficiency-there has been a waste of materials as well as time since the people manoeuvring

the system is not properly trained. Thus, the current system is not making good use of the

resources.

Services- the services that are being offered to the clients are satisfactory however due to an

increase in the demand so new services are being added.