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http://www.Facebook.com/Wbysm Get the full details on the NEW Timeline for your Facebook Business Page. Donna Newman shows you what it looks like and how the Updated Design & Tools benefit our Business and Brand. *Cover Photo ... Facebook's official Cover Photo guidelines: http://on.fb.me/CoverPhotoGuidelines.*Facebook Tabs ... BEST TIP: Since Timeline only displays your first 3 Tabs, make sure to arrange your Tabs by priority. *Highlighting & Pinning & Adding Milestones. Best TIP: When you post an important Video, Photo, Event, etc., Highlight that update on your Timeline to make it more prominent. *Page Messaging ... BEST TIP: Exchanging messages with your fans can be a great way to answer questions and strengthen your relationship with them individually.*Admin Panel ... BEST TIP: Access Insights from this panel to learn more about how effective your fan engagement is on your Page.
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Presented by Donna Newman, Social Media Trainer
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NEW TIMELINE FOR FACEBOOK BUSINESS PAGES
What yit looks like and how the Updated Design & Tools benefit our Business and Brand
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FACEBOOK TIMELINE – WHAT IS IT? Facebook Timeline is the new layout for Pages. It will be rolled out to all Pages on March 30th.
Timeline is more visual. Fans can s;ll look at your Custom Landing Page as well as through your Wall Posts with a few clicks, seeing your memorable
moments, photos, & events. Now, the features are more
visually engaging!
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FACEBOOK TIMELINE FOR PAGES
Cover & Profile Photos Pg. 4 Facebook Tabs Pg. 5-‐7 Fan Engagement Pg. 8 Tell Your Story Pg. 9 Highlight, Pin, Add Milestones Pg. 10-‐11 Messaging Pg. 12 Custom Landing Page w/ Timeline Pg. 13 Easy Access to Admin Panel Pg. 14 Ac;vity Log Pg. 15 Build an Audience Pg. 16 Fans engage in newsfeed Pg. 17
Here’s the inside scoop & how your business can benefit from the Timeline design
Table of Contents:
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TIMELINE – COVER & PROFILE PHOTOS
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• Your Cover Photo is seen by Fans & is your first impression to new visitors; change out to showcase your most important news.
• Size: 851px wide by 315px high • Cover Photos are not linkable banners.
They are just sta;c photos. Facebook’s official Cover Photo guidelines: hYp://on.Z.me/CoverPhotoGuidelines
• Profile Photo – choose a logo; this
represents your page all over Facebook
• Use a high quality image that scales from 180px by 180px to 32px by 32px
You can prominently display Cover & Profile
Photos at the top of page.
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TIP: Choose a photos that exemplify your Brand’s personality and style.
TIMELINE – TABS
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Your page tabs are now displayed as boxes below the Cover Photo. You can customize the images for APPS under ‘Manage’ in ‘Edit Page’ in the Admin Panel. It’s
111 x 74 pixels.
Tabs can be reordered by Page Admins, but only 4 will be visable while others will appear in dropdown #.
The photo box is set by Facebook and can not be
moved.
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1. Expand the Tabs sec;on to display all tabs
2. To Edit, click on the above Tabs sec;on. Hover over your Custom Landing Page tab, click the Pencil icon, then choose the Tab that you’d like your Custom Landing Page tab to “swap” posi;ons.
BEST PRACTICES: Since Timeline only displays your first 3 Tabs, make sure to
arrange your Tabs by priority.
HOW TO: REPOSITION TAB BOX ORDER
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TIMELINE – DEFAULT TABS
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Admins can no longer set a Default Landing Tab.
New Visitors will land on your Timeline when they go to your Facebook page. So, you’ll want to use your short URL that links directly to your Custom
Landing Page.
To shorten your Custom Landing Page’s URL, goto Bitly.com Enter URL Click Shorten Save it to monitor Clicks Copy to About
TIP: Put your Bitly URL in your page’s About Sec;on.
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TIMELINE: WHAT FANS SEE
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Status Updates, Photos, Videos, and Milestones are
displayed on Timeline
All Page updates are in chronological order and easily accessible to Fans.
At the top of every Timeline, Fans will see their friends’ ac;vity with your Page.
That’s ‘social proof’ because friends influence buying.
TIP: Ask Fans to tag your page in posts to help spread the word about your Brand.
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TIMELINE: TELL YOUR STORY
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Add important events in your Brand’s career to your
Timeline: music tours, new videos, product releases, etc.
To update your Status, click on your Timeline and select your update type: Text Status,
Photo, Ques;on or Milestone .
TIP: Take advantage of the increased visual space on your Timeline and use Rich Media (pics, videos, links) in your Timeline posts to drive
engagement.
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TIMELINE: VISUALLY ENGAGING DESIGN
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Add, Delete, Highlight, Pin
Anchor or ‘pin’ your most important story to the top of your page for up to 7 days by clicking on pencil icon. Change out each
week so Fans no;ce what's important.
To Highlight a post and make it widescreen, click the Star
icon on a post.
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TIMELINE: VISUALLY ENGAGING DESIGN
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Add a Milestone Event
Set Milestones to define your key moments & make
prominent. Example: reaching new Fan base, opening a new store, tour date, or winning an award. This tells your unique story
on Facebook.
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TIMELINE: FAN MESSAGING
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Fans can now Message you in private
TIP: Reach & Respond to your Fans in a quick, more personal way. Exchanging messages with Fans can be a great way to answer ques;ons and
strengthen your rela;onship with them 1-‐on-‐1.
Messages are received in the Admin Panel, and you can turn them off in your Page’s
Admin Sepngs.
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TIMELINE – CUSTOM LANDING PAGE
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Your Custom Landing Page will have the ‘Like’ bu^on at the
top right of the page.
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TIP: Now the visual width of your page can be adjusted from the standard 520px up to 810px. Your Page s;ll has a
unique URL. Add your shortened, customized Bitly link for this page to your About sec;on & add a
custom cover to your APP box to drive engagement. BEST CHANGE: single-‐focus layout without compe;ng visuals to right & leq of
Landing Page.
TIMELINE – ADMIN PANEL
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Your Page now has an Admin Panel at the top of your Timeline
TIP: Access above your Cover Photo or Hide Panel. Respond to messages & new ‘likes’ within 24 hrs. Click on Insights for analy;cs on how effec;ve your fan engagement is.
Messages No;fica;ons
Insights New Likes
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TIMELINE – ADMIN PANEL
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Ac;vity Log
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Ac_vity Log lets you easily see all of your updates without having to scroll through your en_re Timeline; access under ‘Manage’ dropdown.
Edit Page
Or, Edit Your Page’s content by clicking ‘Manage’ in your Admin panel.
TIP: Delete, highlight, and pin posts quickly using the Ac;vity Log editor.
TIMELINE – ADMIN PANEL
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Share Page on your personal ;meline
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Your Admin Panel offers you a quick snapshot of who you should respond to and helps you build your audience.
Invite Friends from your personal profile, including
all, lists, or recent interac;ons
TIP: When you ‘use Facebook as Page’, you can only access ‘create an ad’ under ‘Build Audience’. Click on ‘Manage’ ‘use Facebook as yourself’ so you can ‘Invite Friends’ & ‘Share Page’. BIG addi;on: ‘Request a name change for your Page’; access under ‘Help’.
FANS DON’T COME BACK TO TIMELINE
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Here’s your takeaway: Look COOL with the new Timeline, but be real. More traffic, interac;on and sales will result from consistent posts – NOT
because you have a cool Timeline.
OBJECTIVE: Work hard on making your posts interes;ng & relevant so your page gets more likes and comments.
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Your brand’s Timeline needs to look its best, but 99% of Fans see your posts in their newsfeeds, not on your Timeline.
OUTCOME: If you don’t get responses, you become invisible.
THANK YOU FOR WATCHING!
To Preview Timeline and for Facebook’s Page tutorial, go here: § learnfacebookpages.com
§ facebook.com/about/pages
Ques_ons, Comments, Ideas, Thoughts? We’d love to hear them!
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LEAPFROG YOUR COMPETITION
h^p://www.facebook.com/wbysm @WBYSM @donnalnewman
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