“Cumple y Gana” ProjectPublic Awareness Component

May 2007

Natalia Álvarez R.Coordinator of Public Awareness Component

“CUMPLE Y GANA” ProjectPublic Awareness Component“CUMPLE Y GANA” ProjectPublic Awareness Component

The main objective is to have a greater Public Awareness of the labour rights and obligations, and their protection methods:

• leylaboral.com….number of visits• Labor Ministries….number of consultations• Courses… increase of knowledge• Laws acquaintance… percentage of knowledge

• Public Awareness activitiesbrochures, radio programmes, road signs, etc.

The main objective is to have a greater Public Awareness of the labour rights and obligations, and their protection methods:

• leylaboral.com….number of visits• Labor Ministries….number of consultations• Courses… increase of knowledge• Laws acquaintance… percentage of knowledge

• Public Awareness activitiesbrochures, radio programmes, road signs, etc.

“CUMPLE Y GANA” ProjectPublic Awareness Component“CUMPLE Y GANA” ProjectPublic Awareness Component

Challenges: Radio + TV Informative materials Rural areas Call center Institutional strengthening Broadening of leylaboral Training cap 16 CAFTA Training of Trainers, T4T

Challenges: Radio + TV Informative materials Rural areas Call center Institutional strengthening Broadening of leylaboral Training cap 16 CAFTA Training of Trainers, T4T

“CUMPLE Y GANA” PROJECTOverall Achievements

“CUMPLE Y GANA” PROJECTOverall Achievements

Production and Public Awareness of more than 1.9 million information units.

From these, 1.2 million were information fliers disseminated en masse in CA and DR

More than 130.000 autoevaluación sheets There have been made 49 different advertisements,

validated in a tripartite way, almost 2.000 are advertised per month, more than 50 radio programmes.

Publication of information posters in Hon, Pa, ES, DR.300 Mupis (bus shelter advertising) in Guatemala, 60 in

CR and 60 in Panama, with interinstitutional collaboration.

Production and Public Awareness of more than 1.9 million information units.

From these, 1.2 million were information fliers disseminated en masse in CA and DR

More than 130.000 autoevaluación sheets There have been made 49 different advertisements,

validated in a tripartite way, almost 2.000 are advertised per month, more than 50 radio programmes.

Publication of information posters in Hon, Pa, ES, DR.300 Mupis (bus shelter advertising) in Guatemala, 60 in

CR and 60 in Panama, with interinstitutional collaboration.

“CUMPLE Y GANA” PROJECTOverall achievements

“CUMPLE Y GANA” PROJECTOverall achievements

Leylaboral.com has more than 1.2 visits up to date, and its peaks reflect a direct relationship with the Public Awareness activities. More than 93% of the visitors express their satisfaction.

More than 95 courses or workshops for approximately 4.000 participants.

Training-of-trainers courses are being held in Costa Rica, Nicaragua, Honduras and El Salvador.

Institutional strengthening processes through team and training.

Leylaboral.com has more than 1.2 visits up to date, and its peaks reflect a direct relationship with the Public Awareness activities. More than 93% of the visitors express their satisfaction.

More than 95 courses or workshops for approximately 4.000 participants.

Training-of-trainers courses are being held in Costa Rica, Nicaragua, Honduras and El Salvador.

Institutional strengthening processes through team and training.

Tools and alternatives forthe promotion of labour legislation

Radio

Tools and alternatives forthe promotion of labour legislation

Radio There have been made 49 different radio spots,

validated in a tripartite way, almost 2.000 are advertised per month, more than 50 radio programmes

Appropriate for the labour legislation of each country Proposal or comprehensive revision by the MLs Production in each country Negotiations with the radio stations:

Bonuses in national stations Free advertisements in local stations (Gua and Hon) Radio programmes on labour issues Mentions

Possibilities of continuation by the MLs

There have been made 49 different radio spots, validated in a tripartite way, almost 2.000 are advertised per month, more than 50 radio programmes

Appropriate for the labour legislation of each country Proposal or comprehensive revision by the MLs Production in each country Negotiations with the radio stations:

Bonuses in national stations Free advertisements in local stations (Gua and Hon) Radio programmes on labour issues Mentions

Possibilities of continuation by the MLs

Tools and alternatives for the promotion of labour legislation

Road signs

Tools and alternatives for the promotion of labour legislation

Road signs

Texts validated in a tripartite way

Flamboyant and public awareness-raising designs

Responsible collaboration of the enterprises awarded with the “mupis” (bus shelter advertising)

Sponsorships for carrying on

Texts validated in a tripartite way

Flamboyant and public awareness-raising designs

Responsible collaboration of the enterprises awarded with the “mupis” (bus shelter advertising)

Sponsorships for carrying on

Support from related institutions300 Guatemala,

Attorney’s Office of Human Rights

60 Panamá, Town Hall of the City of Panama

60 Costa Rica, Municipaliy of San Jose

Support from related institutions300 Guatemala,

Attorney’s Office of Human Rights

60 Panamá, Town Hall of the City of Panama

60 Costa Rica, Municipaliy of San Jose

Tools and alternatives for the promotion of labour legislation

Distribution networks

Tools and alternatives for the promotion of labour legislation

Distribution networks

Mass type materials Production and Public Awareness of more than 1.9 million information units.

From these, 1.2 million were information fliers disseminated en masse in CA and DR

More than 130.000 self-evaluation checklists Detailed mapping of metropolitan areas Impact reflected on leylaboral.com and on the

report of the people who hand out the “fliers” Support from the MLs for the second phase Support from the counterparts

Mass type materials Production and Public Awareness of more than 1.9 million information units.

From these, 1.2 million were information fliers disseminated en masse in CA and DR

More than 130.000 self-evaluation checklists Detailed mapping of metropolitan areas Impact reflected on leylaboral.com and on the

report of the people who hand out the “fliers” Support from the MLs for the second phase Support from the counterparts

Tools and alternatives for the promotion of labour legislation

Distribution Network

Tools and alternatives for the promotion of labour legislation

Distribution Network

Honduras: “Educatodos” Coverage network of more

than 100 thousand students, throughout the whole country

Opennness for emphasizing the labour issue

Possibilities of continuing this relationship with the SlSSMobil unit:

Distribution of 2.300 informative materials

Honduras: “Educatodos” Coverage network of more

than 100 thousand students, throughout the whole country

Opennness for emphasizing the labour issue

Possibilities of continuing this relationship with the SlSSMobil unit:

Distribution of 2.300 informative materials

El Salvador: Social Security

Coverage network of more than 30.000 employers, throughout the whole country

Openness for including a labour issue

Possibilities of continuing this relationship with the SLSS

El Salvador: Social Security

Coverage network of more than 30.000 employers, throughout the whole country

Openness for including a labour issue

Possibilities of continuing this relationship with the SLSS

Tools and alternatives for the promotion of labour legislation

Tools and alternatives for the promotion of labour legislation

Training of TrainersTraining of Trainers

Nicaragua:INPYME / INATEC

Nicaragua:INPYME / INATEC

Costa Rica:Workers organizations

Costa Rica:Workers organizations

El Salvador / HondurasEl Salvador / Honduras

Reply to 273Training of trainers

Reply to 273Training of trainers

Training on labour techniques and standards

Reply from UNA Trade Union, 30 individuals

Training on labour techniques and standards

Reply from UNA Trade Union, 30 individuals

Training on labour techniques and standards

ML civil sevants, trade unionsEmployers sector

Training on labour techniques and standards

ML civil sevants, trade unionsEmployers sector

Tools and alternatives for the promotion of labour legislation

www.leylaboral.com

Tools and alternatives for the promotion of labour legislation

www.leylaboral.com

Tripartite validation Estimation of benefits Summaries in English language Labour legislation More than 1.2 million visits 93% of user satisfaction Source of response to consultations

Tripartite validation Estimation of benefits Summaries in English language Labour legislation More than 1.2 million visits 93% of user satisfaction Source of response to consultations

Tools and alternatives for the promotion of labour legislation

Institutional strengthening

Tools and alternatives for the promotion of labour legislation

Institutional strengthening

WEB sites, trained staff Equipment for the press/design offices Training of civil servants for sustainability

purposes Technical support in design and web Communication strategy Delivery of materials to the MLs Participation in training-of-trainers

programme

WEB sites, trained staff Equipment for the press/design offices Training of civil servants for sustainability

purposes Technical support in design and web Communication strategy Delivery of materials to the MLs Participation in training-of-trainers

programme