Culture of INDIA & CHINA

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    Cross Cultural Management

    Presentation

    on

    Cultures of China

    & India

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    HOFSTEDESCULTURAL DIMENSONS

    Professor Geert Hofstede conducted studies on IBM

    employee between 1967 and 1973

    The data covered more than 70 countries, first used 40

    countries afterwards extended the analysis to 50 countries

    and 3 regions.

    The values that distinguished country cultures from each

    other are categorized into four groups.

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    HOFSTEDESCULTURAL DIMENSONS

    The four groups of the Hofstede dimensions of national

    culture:

    Power Distance (PDI)

    Individualism versus Collectivism (IDV)

    Masculinity versus Femininity (MAS)

    Uncertainty Avoidance (UAI)

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    POWER DISTANCE

    Power Distance measures the distribution of power and

    wealth between people in a nation, business or culture.

    The power-distance index seeks to demonstrate the extent

    to which subordinates or ordinary citizens submit to

    authority.

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    UNCERTAINITY AVOIDENCE

    The uncertainty avoidance dimension expresses the

    degree to which a person in society feels uncomfortable

    with a sense of uncertainty and ambiguity.

    The fundamental issue is how a society deals with the fact

    that the future can never be known.

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    INDIVIDUALISM

    Individualism is the degree to which individuals are

    integrated into groups.

    In an individualistic societies, the stress is put on personal

    achievements and individual rights.

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    MASCULINITY

    Masculinity is the distribution of emotional roles between

    the genders.

    Masculine cultures' values are competitiveness,

    assertiveness, materialism, ambition and power.

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    INDIA

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    POWER DISTANCE

    India scores high on this dimension, 71,

    indicating an appreciation for hierarchy

    and a top-down structure in society and

    organizations.

    Employees expect to be directed clearly

    as to their functions and what is

    expected of them.

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    INDIVIDUALISM

    India, despite an intermediate score of

    49, is a society with clear collectivistic

    traits.

    This means that there is a high

    preference for belonging to a larger

    social framework in which individuals

    are expected to act in accordance to the

    greater good of ones defined in-

    group(s).

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    UNCERTAINITY AVOIDENCE

    India scores 31 on this dimension and

    thus has a medium low preference for

    avoiding uncertainty

    In India, there is acceptance of

    imperfection; nothing has to be perfect

    nor has to go exactly as planned.

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    MASCULINITY

    India scores 57 on this dimension

    and is thus considered a

    masculine society.

    Work is the center of ones life

    and visible symbols of success in

    the work place are very important.

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    CHINA

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    POWER DISTANCE

    China is a society that believes that

    inequalities amongst people are

    acceptable which is also visible in its

    score at 74.

    There exists a subordinate-superior

    relationship and there is no defense

    against power abuse by superiors.

    Individuals are influenced by formal

    authority and sanctions.

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    INDIVIDUALISM

    China with a score of 16 is a highly

    collectivist culture where people act in

    the interests of the group and not

    necessarily of themselves.

    In-group considerations affect hiring

    and promotions with closer in-groups

    (such as family) are getting preferential

    treatment.

    Personal relationships prevail over task

    and company.

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    MASCULINITY

    China is a masculine society with a

    score of 68 which means a success

    oriented and driven society.

    The need to ensure success can beexemplified by the fact that many

    Chinese will sacrifice family and

    leisure priorities to work.

    Leisure time is not so important.

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    UNCERTAINITY AVOIDENCE

    China has a low score on uncertaintyavoidance i.e. 21. This shows that they

    are stable when tackling uncertain

    situations.

    The Chinese are comfortable with

    ambiguity; the Chinese language is full

    of ambiguous meanings that can be

    difficult for Western people to follow.

    Chinese are adaptable and

    entrepreneurial.

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    COMPARISON

    OF CHINA &

    INDIA

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    Both the countries are on same level in the power distance

    dimension. Both countries society accept in-equalities between the

    power-privileged and those who have less power-privilege.

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    Both the countries have low score in individualism dimension. The

    degree of collectivism in China is much higher as compared to

    India.

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    Both societies are masculine but the degree of masculinity is

    higher in China as compared to India. China & India both are

    success oriented countries but the difference lies on the

    importance of leisure time. Leisure time for Chinese people is notimportant but in case of Indian people it is important for them.

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    Uncertainty avoidance index of both countries are low

    which shows that they can handle unexpected situation

    and are also stable. In comparison to China, India ishaving less stability when tackling uncertain situations.

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    Thank You