STRENGTHEN YOUR CHARISMADISCOVER a BETTER VERSIONLOOK MORE BROADLYBUILD A DREAM TEAM

GATHER BELIEVERS

ACT WITH PROPAGANDAINCREASE THE LEVEL OF SATURATION

EDUCATE CONSTANTLY

Michał Wawrzyniak is the founder of Mentalway, company located in the oldest city in Poland. He is a strong and charismatic person, who runs high emotions. He is a resolute businessman, a great philanthropist and a person who has decided to share his unique point of view with others. Over that last few years, it has turned out that he has the ability to resurrect extinct businesses, to breathe life into sluggish people and he does it with such a sense of style, humour and energy that you will for sure find yourself dreaming about him at nights!

3CULT..URE GURU

INT

RO

TO

TH

E B

OO

K

Michał Wawrzyniak

CULT..URE GURUBECOME A

INTRODUCTION04 For whom the CULT..ure GURU book is?

06 Promises of the book

08 STAGE 1 - A better version of yourself

10 STAGE 2 - Broader sight spectrum

12 STAGE 3 - Long journey to the top

14 STAGE 4 - Believers

16 STAGE 5 - Propaganda

18 STAGE 6 - Continuous education

20 Who Michał Wawrzyniak is?

21 The chance for own promotion with the Guru of Cult..ure book

22 Testimonials

4CULT..URE GURU

INT

RO

TO

TH

E B

OO

K

Michał Wawrzyniak

CULT..URE GURUBECOME A

FOR WHOM IS THIS BOOK?

It’s important for you to know it before you buy this book, before you recommend it or give it as a gift to your family, employees, clients or business partners. You have to realize that this book shares a story of a man full of doubts, a man who while acing on an important decision has chosen differently. And the decisions sometimes paid off and sometimes did not. Somewhere on the way, new moral principles were created, principles supporting charisma, inner strength; principles empowering egoism - in its dual form: the healthy one - worth fighting for, as well as the sour one - irritating like hiccups. It helps to understand that each of us has the right to be oneself. The right to hold our own opinions and dreams and the right to protect it all from the cold world of others’ opinions. It shows the way to create an individual, well-fitted place in your life. Teaches, how to connect this place with business, by creating a strong brand around your person and your ideas. We can boldly say, that this book is for people who want to make a career, show themselves. Prove themselves and others that they mean much more than other people can notice at a first sight. It’s a manifesto awakening emotions in a person, who does not agree to be random or ordinary. A person who doesn’t mind this kind of lifestyle, but at the same time a person not agreeing on becoming a part the groaning, the complaining and the ones seeking fault in others.

5CULT..URE GURU

INT

RO

TO

TH

E B

OO

K

Michał Wawrzyniak

CULT..URE GURUBECOME A

The book helps in a gentle, step-by-step inner transformation. It leaves many wickets open, provides careful explanation of the fact that not all parts have to be realised at the same, immediate, time. A businessman, an artist, a politician, a mother and a student. Any of the above seeking an open, straight forward, humorous message instead of fooling oneself with wise words, empty promises and pseudo-intelligent babble, will be delighted. Maybe even shocked! Shook for a moment and in the end… The End will only give you what you are looking for!

PROMISES OF THE BOOK

Choosing a book usually resembles buying a pig in a poke - something that we pretend we do not do in our lives, because it’s just a proverb, but we notice it everywhere we look. We often make impulsive decisions and agree on something driven by emotions. Something we are attracted by. Sometimes the title itself is accurately controversial. Ours: Guru of a Cult with a short postscript that it is about culture, it can really shock and attract attention. Some people will think what if Wawrzyniak really wrote how to create a cult, while the others will smile and appreciate a precise message attracting looks and comments. Maybe they will even wish to learn that from this book. So this is how we reached the first meeting point with our customer. Customer and his new gift. Another is a short intro, a catchphrase. It gives a broader context. Ahh, I know, this book is for people who want to create a business

6CULT..URE GURU

INT

RO

TO

TH

E B

OO

K

Michał Wawrzyniak

CULT..URE GURUBECOME A

different from others. Apostles, hard-core again, who stick to us and believers who follow us. On this level, already, the reader will fight an inner battle - he will decide if he is interested, or not. It is possible that he will take a look at the cover and its design. Champagne cork. Hmm, this is something completely different from the text above. What may it mean? If he considers long enough, he will understand, that many of the challenges or problems mentioned in this book, block us really hard. Getting through the stages presented in the book will increase your understanding and awareness of what and how we can handle. As soon as it happens, our new style, abilities, talents and effects will skyrocket. But in order to analyse all this, you need to have a situational background, so others make decisions based on the author. I know him; I’ve heard of him, he’s interesting. I need to have it or someone recommended it to me. All these elements create numerous meeting points. Meeting points that speed up and facilitate decision-making. I add it to my shopping cart or I put it on a shelf, save it for later. Or maybe I believe that my business is so distant that this is not for me just now. In fact, it may be so. But the CULT..ure GURU describes many mechanisms, such as which businesses occupy oneself with, what to expect from each of them as well as what should we exactly do in order to change it from the inside or create a new one. Not to mention the fact, that in order to create culture in an organization, both sides need to know the meaning and in this case the content of this book. So, to make it easy for you, I purposefully prepared this introduction and condensed conclusions from each stage exemplified in this book. I invite you

7CULT..URE GURU

INT

RO

TO

TH

E B

OO

K

Michał Wawrzyniak

CULT..URE GURUBECOME A

to study it and make a decision, which of the premiere packages attract you most. Because I want to release my first book to the market with a blast! And I need you, to help me achieve it. Dedicated, loyal, fan buying this book not only for oneself but for your family, friends and also for business partners, employees and those you want to send some kind of signal to. Signal saying that many things are possible, that people don’t have be anxious about the opinions of others. And also about the ability to achieve much more, only by learning how to earn money on own values, by showing it differently than ever before.

Michal Wawrzyniak5th Septermber 2014

STAGE 1 - A BETTER VERSION OF YOURSELF

If we want to create Cult..ure around our idea, we need to decide if we create it around our person or our brand. It’s possible that our name will be a separate brand. Crucial here is the understanding that we have to somehow attract people on our own. Attract attention. Present some opinions and values and encourage others to share their opinions, regardless of the types of opinions. Our presence should wake their awareness. That’s why, in the first stage, we focus on ourselves, by creating the best version of ourselves. In this chapter, we also face the basics of pigeonholing. Style Guru sounds good, Seminar Guru does not and it is usually used with a negative undertone.

8CULT..URE GURU

INT

RO

TO

TH

E B

OO

K

Michał Wawrzyniak

CULT..URE GURUBECOME A

People love changing the meaning and adjusting it the way it suits them. We wonder what a Cult is and what is the sense of a Cult of an individual or a Cult of an idea. We use this scheme to understand that our future business has to be based on our values. We give an example of an Olympic champion, who has for years been imagining that he does something, has been winning the championships for years, has won lots of medals and many times stood on the podium. From his perspective it is OK to you this kind of visualisation, but when it comes to “ordinary people” as soon as they start using it, they are called freaks or dreamers. It seams that some achievements change the viewpoint. We also search for higher effectiveness in life, because our time is running out and our lifetime is limited, like in a movie. We also mention charisma as a significant element, arising almost automatically as soon as we get rid of our fears. Just before showing oneself or a website or promoting one selves. At the end of this chapter we learn a significant technique: Minus to Plus, which will help us in controlling our mental attitude.

STAGE 2 - BROADER SIGHT SPECTRUM

I believe, that one of our most serious limitations are short-sightedness and narrowed vision. Everyday life, challenges, stress cause that we don’t look far beyond. We don’t seek new perspectives, because we struggle with our everyday life. It is the cause of unfair accusations, pigeonholing and slanders.

9CULT..URE GURU

INT

RO

TO

TH

E B

OO

K

Michał Wawrzyniak

CULT..URE GURUBECOME A

For some it’s no skin off their noses, whereas for others it’s comparable to physical pain. Not everyone is thick-skinned. So what should we do then?

Exactly!

I will share a story of my life, when I used to be a professional thief. At the time I was proud of it and I had pretty good effects. Well, it had impact on my health, but I was young and stupid, so I thought it would be fun. I had no other perspectives, I didn’t understand social responsibility and I was not aware that I was being reckless. All of that was because of love to… which ended in a pretty peculiar way. You will get a better understanding the slogan created on the basis of my personal experience. You will understand the meaning of the wristband worn by thousands of MentalWayans - worthless at first sight - piece of a blue gum. But bringing powerful value. You will know how to use every day 4-stage process: Always and Everywhere you can Do Everything. I will reveal some of the newest research, according to which it is better to reward yourself for a big problem rather than for a success. Yes, it may shake you even hard. It may destabilise your foundations or beliefs as well as it may change the way you look at what either you or people around you are doing. From this moment you will have a strong advantage over your competition and over yourself. You will also discover which primary elements are necessary to build culture of your organization, business, company and even your environment. We will

10CULT..URE GURU

INT

RO

TO

TH

E B

OO

K

Michał Wawrzyniak

CULT..URE GURUBECOME A

use as an example “Ici Ici” MentalWay’s mascot and „No Moaning” campaign, the logo of which you probably wear on your t-shirts, you look at on the #MentalFrame, hanged in a visible place and drink from a stylish cup. For many years, thousands of people write and describe the way in which this single rule - value - gave them the possibility to improve quality. The quality of life and business.

STAGE 3 LONG JOURNEY TO THE TOP

We will go further than we have ever gone on our own. By following our hearts just like compasses, we will go directly to the top - the one we choose ourselves. But first, let’s test a few scenarios, in order not to stuck in “hell” we got used to. Before we invade the top. We will choose our goal. We will specify our direction. It is, anyway, worth picking the right people for the journey. We will begin building our dream team. Dream Team, a group of people with whom we will achieve far more than we have ever had a chance of achieving on our own. On the way we will meet not only supporters but also opponents. Bacteria dying to infect our organisms. Viruses trying to change our programme in an unnoticed manner. So it is significant to be aware of the consequences of spending time with idiots, who want our failure. It’s a painful topic, but worth knowing. Here, also, our specialised commando team will be helpful. If we

11CULT..URE GURU

INT

RO

TO

TH

E B

OO

K

Michał Wawrzyniak

CULT..URE GURUBECOME A

give them our trust, honesty we will immediately realise the purpose of our relationship. What they should do for us, so that we would take care of them.

No matter how spicy it sounds, you will get to know, who should be on and who under the desk. You will also get another technique of “Double Confirmation”. It will help you definitely cease the problem of communication. Uff. No more expectations. No more orders in vain. It’s time to start a new era, where people take responsibility for the topics they take on. And you are the one giving them freedom of doing certain topics, owing to a single simple exercise. When you start building your Dream Team, when you start gathering your apostles, you will see that genuine loyalty is not for sale. There is no market price. Therefore, enough with making promises you cannot keep as well as enough with believing in ones. Instead, start increasing gradually the value of your environment. Introduce one of the management systems. Anarchy, hierarchy or something you hear for the first time ever - “Somethinarchy”!

12CULT..URE GURU

INT

RO

TO

TH

E B

OO

K

Michał Wawrzyniak

CULT..URE GURUBECOME A

STAGE 4 BELIEVERS

Our charisma starts radiating and shining so we attract first apostles, and immediately after, first believers appear. It will happen only if we undertake a proper selection. We will start from changing the attitude. Instead of explaining and persuading people, which is the hardest, we will seduce them. We will take care of them like we would like to be taken care of, we will share values, and we will start creating environment attracting distinguished units. This will turn our lifetime working span requirement into the most natural path for everyone. Because who wishes to bounce form one job to another if for a change they may find the right place in life and business for them? You will understand some important circles, you will have to go over. Spheres, which are blockades, challenges and also great support and background. If you properly direct your decisions, you won’t leave fire behind. You will be remembered for strong support and foundations which would defend people you left behind save from harm, even if barbarians attacked. When you cross, just like Dante, those heavenly or hellish circles, you will be experiencing strong emotions. You will either learn how to select consciously because otherwise others will control your life. Through 5 groups. Starting form family and partners, through friends, which are groups naturally supporting us every day. (Yes, yes... I will also mention situations when they drag us down!) up to the third crucial circle of strangers. Those groups will receive our announcement, concept. They will either follow

13CULT..URE GURU

INT

RO

TO

TH

E B

OO

K

Michał Wawrzyniak

CULT..URE GURUBECOME A

us or will publicly stand up against us.It’s worth being prepared for it. Through co-workers, discussed during building the Dream Team, down to the last border: companies or institutions cooperating with us. It will turn out that even there one can build their Power Zone, transforming the old and limiting Comfort Zone. You will start creating culture of residence, surrounding yourself with valuable people and all this will help you create something uniquely powerful. The area, where your decisions will be orders fulfilled at a blink of an eye. Place, where you take care of your people and surroundings, place which would become an extension, a connection and a picture of ideal synergy of home and work.

14CULT..URE GURU

INT

RO

TO

TH

E B

OO

K

Michał Wawrzyniak

CULT..URE GURUBECOME A

STAGE 5 - PROPAGANDA

This stage is devoted to the necessity of promoting oneself, one’s ideas, people and everything one does. It will be called firmly as a propagation of all core values. When we use words like ‚Propaganda’ we start noticing a different meaning of this statement.We will start from the oldest profession of the world. I hope you won’t feel disappointed, when you learn that it’s different, form what you think… We will find out that today, even a superhero needs wide promotion, otherwise he/she will disappear in the massive amount of information. You will learn about my beginnings, horrific materials, but in retrospect - necessary. I will reveal to you the point of using a strong, spicy message with jokes. With humour, fun and fooling around. Because today, no one is interested in the ordinary. So it’s worth knowing before one gets lost in pulling pants and showing tits. Attraction is something different from entering somebody’s fridge. You’ll get to know a platform, which will not only help you test your message but it will also provide you with a crowd of people who will follow you just like they followed Moses. However, they will pay for following you. They will thank you for your decision. The decision to show yourself to the public at large. To reveal the cards to the world but at the same time verify and clarify

15CULT..URE GURU

INT

RO

TO

TH

E B

OO

K

Michał Wawrzyniak

CULT..URE GURUBECOME A

your communicate.

You will learn a few sins you commit and I hope that you will protect yourself form the mortal sin. The one destroying people, businesses and big brands. Everyone! I will also lead you through many useful propaganda tools, little of which people use because they either are not aware of their existence or they think they’re too simple to be used. And in reality they miss the chance of their lives because the tools are really cheap and sometimes even free of charge. Yes! For some of the tools, your customers will pay.

16CULT..URE GURU

INT

RO

TO

TH

E B

OO

K

Michał Wawrzyniak

CULT..URE GURUBECOME A

STAGE 6 - CONTINUOUS EDUCATION

Our goal will be achieved as long as we have the inner drive for continuous education and development. If we connect the concepts of different worlds. If we bind it so that a new one is created. Here, you will learn another technique called „saturation”. You will discover how to use it and you’ll understand what had impact on up to now experience. Both yours and others. You will avoid hasty growth. You will save yourself from thoughtless actions which, if uncontrolled, may attack the entire body like cancer. Each person is unique, has different possibilities and limitations. Therefore, it is worth understanding that there are numerous combinations for 7 billion people. But you can reach all of them and offer them what you have on your mind or what lies on a shelf in your office. However, it’s valuable to know the basic numbers of your business as well as its possibilities. Because it is significant whether we look at ourselves through our limitations or possibilities. Seems easy, but given this way, it may open your eyes and let you see the bigger picture. You will collide with my idea of integrating. The expectation that while doing one thing I am at the same time doing another. Which is the best way for a lazy or bright and foreseeing pragmatist. You will find out about „Business & Pleasure” voyages and maybe you will find yourself dreaming about becoming one of the VIP customers. Which in turn, may inspire you to

17CULT..URE GURU

INT

RO

TO

TH

E B

OO

K

Michał Wawrzyniak

CULT..URE GURUBECOME A

start bringing your own ideas of such type to life. Very often before we decide to use something, we first need to check or experience it on our own. And this is the essence of my book CULT..ure GURU. I want to teach you to laugh at people labelling you. To be able to utilise them on your behalf and most importantly I want to show you that we are no different. We have the same possibilities, which from now on, stand open to you. You are free to test, try, use and adjust them for yourself. Because everything I have just written about is possible in your environment. You only need to try it!

18CULT..URE GURU

INT

RO

TO

TH

E B

OO

K

Michał Wawrzyniak

CULT..URE GURUBECOME A

WHO MICHAŁ WAWRZYNIAK IS?

At the beginning, all Mike had, were his dreams and enormous will power. He started his education business 7 years ago, which by now has grown to a multimillion-dollar company engaging 20 fantastic Dream Team People and gathering big and influential “Mentalwayan” community. Known for his superb and unique abilities to spot patterns, rapidly draw precise and bright

conclusions; Mike became a true expert in many fields. He combines many disciplines to create the easiest and most effective ways for people to unleash potential in their lives and businesses. Performing dozens of live and online events every year, he brings up more and more creative and extraordinary solutions. People from all over Europe come to his hometown of Kalisz every two weeks to learn, get inspired and be entertained by his original style. Each event is different, each is full of intelligent humour and hypnotizing role play.

19CULT..URE GURU

INT

RO

TO

TH

E B

OO

K

Michał Wawrzyniak

CULT..URE GURUBECOME A

THE CHANCE FOR OWN PROMOTION WITH THE CULT..URE GURU BOOK

Just like reading this book will give you a unique chance of testing new ideas, its promotion will also be unusual. During the first period of the pre-released sales we will even help you in buying one copy. It means that you may get it weeks or even months ahead of others! Later on we will direct you to our publisher - Onepress and to good bookshops. With all this happening, once in a lifetime chance appears. The chance of surprising others, my way of expressing gratitude, with exclusive bonuses. Gadgets to begin with, through individual coaching sessions with me, and finally ending with me conducting a seminar to your team, audience or even a huge auditorium. Everything which so far might have been out of reach for many due to its unavailability and price. It’s your choice whether you decide on one, a few, dozen or so, several dozen, a few hundred or a few thousands of a book one of a kind. Book about your path towards easier life and business. So, if this proposal suits you, go to the website http://TheCultureGuruBook.com and decide what are your chances of creating a strong cult, packed with apostles and believers gathered around you as Guru. Who promotes own ideas, values, lifestyle, products and services created to support it.

20CULT..URE GURU

INT

RO

TO

TH

E B

OO

K

Michał Wawrzyniak

CULT..URE GURUBECOME A

FIRST TESTIMONIALS

“MICHAŁ IS ONE OF A FEW ARTISTS, WHO KNOW HOW TO USE LANGUAGE, FORM AND STYLE IN A SHOCKING WAY. HIS EVENTS ARE MAGNETIC AND ELECTRIFYING. THIS BOOK IS A PERFECT ENTRY TO AN EXTRAORDINARY

WORLD. I SINCERELY RECOMMEND IT, BECAUSE IT WILL TEACH YOU A LOT!”

MONIKA BUTRYN, A PERSONAL BRANDING SPECIALIST, AN ARTIST AND A

SUCCESSFUL WOMAN.

“THIS BOOK WILL SHOW YOU HOW YOUR HATERS TURN YOU INTO A STAR.

PUOTECK, THE ESKA RADIO.

“EVERY SINGLE OF MY EXPEDITIONS USUALLY MET WITH MORE OPPONENTS THAN SUPPORTERS. HAVE I HAD MICHAŁ’S BOOK AT THE TIME, IT WOULD HAVE HELPED

ME A LOT AND CHEERED ME UP.”

ADAM SIKORA, HIMALAYAN CLIMBER AND A TRAVELLER.

„YOU CAN EITHER LOVE OR HATE MICHAŁ’S GUTS, BUT WHAT YOU MUST ADMIT IS THE FACT THAT HE NEVER LACKS CLARITY, STYLE AND A CONCEPT FOR HIMSELF.

PEOPLE LIKE MICHAŁ CHANGE THE WORLD (SOME MAY SAY THAT NOT NECESSARILY FOR A BETTER PLACE, BUT THIS IS WHAT TRUE CONTROVERSY IS ABOUT) WOULD

YOU LIKE TO LEARN IT? OBSERVE CAREFULLY MICHAŁ’S ACTIONS, AS SUCH CLARITY IS WORTH LEARNING”.

PAWEŁ TKACZYK, AN AUTHOR AND A BLOGGER.

“

CULT..URE GURUBECOME A

By building powerful charisma within, gathering loyal fans and changing them into Ambassadors, guided by a Dream Team consisting of chosen apostles. Wrap it all round your concept and personal values and spread it all over the world through powerful propaganda. Gradually building your brand, start liberating yourself from haters, lack of self-confidence and pervasive ordinariness!

ORDER NOW: PUBLISHERS ACROSS THE WORLD, WE ARE LOOKING FOR YOU! INTERESTED? REACH US:

publishers@ theculturegurubook.com

www.theculturegurubook.com