Consumer Behavior

Topic:Cultural Influence on Consumer Behavior

Presented To: Khawaja ImranPresented By: M.HashaamRoll No. : AM552381Class: MBA ( B&F ) 3rdSemester

AcknowledgmentFirst of all thanks of Allah who is most

beneficent and the most merciful whose blessings are abundant and

favors are unlimited.It is my pleasure to acknowledge the

guidance and support of my subject Teacher: Mr. Khawaja Imran for his

endless guidance.I would also like to acknowledge

“Telenor Pakistan”.

An AbstractCulture is society’s personality. Value’s and Belief’s are mental

images that affect a wide range of specific attitudes that, in turn, influence the way a person is likely to respond in a specific

situation’s.Telenor Pakistan is using different

cultural things and organizing cultural events which directly

attract the Consumer Behavior.

Introduction to Culture Culture is a society’s personality

Culture is the sum total of learned

– beliefs,

– values, and

– Customs

that serve to direct the consumer

behavior of members of a particular

society.

Impact of culture is natural and

automatic

Three level’s of Subjective Culture

SupranationalNationalGroup

A Theoretical Model of Culture’s Influence on

BehaviorPersonality

traits Cognitive beliefs

Attitude

SUBJECTIVE CULTURE:

RegionalEthnic

ReligiousLinguisticNational

ProfessionalOrganizational

Group

Behavioral Intention

Social Normsvalues

practices Behavior

Culture is Learned

How culture is learned?

– Formal learning

– Informal learning

– Technical learning

Enculturation and Acculturation

Language and symbols

Ritual

Culture

Culture is shared

Culture is dynamic

Measurement of culture

– Content Analysis

– Consumer Fieldwork

– Value measurement survey

instruments

Case StudyCultural Influence on Consumer Behavior

“Telenor Pakistan”

Vision of Telenor Pakistan

Our vision is simple: We're here to help

We exist to help our customers get the full benefit of communications

services in their daily lives.

The key to achieving this vision is a mindset where every one of us works together: Making it easy to buy and use our services. Delivering on our

promises.Being respectful of differences.Inspiring people to find

new ways.

We believe in four core values Make it Easy

We're practical. We don't complicate things. Everything we produce should be easy to understand and use. Because we never forget we're trying to make customers' lives easier.

Keep PromisesEverything we set out to do should work, or if it doesn't, we're here to help. We're about delivery, not over promising, actions not words.

Be InspiringWe are creative. We strive to bring energy to the things we do. Everything we produce should look good, modern and fresh. We are passionate about our business and customers.

Be RespectfulWe acknowledge and respect local cultures. We do not impose one formula worldwide. We want to be a part of local communities wherever we operate. We believe loyalty has to be earned.

Cultural Influence in 2006In the year of 2006, Danish newspaper

and other western publishers made and published the cartoon of Holy Prophet Muhammad (PBUH). In response to this Pakistani people begun to boycott the all western products including newly established company Telenor.

Today(2012 and after) ,Telenor

Khamoshi ka BycottKaro MumkinShandoor Polo FestivalHam-QadamEasy-PaisaKya Darta HyReligious Offer’s

Cultural Influence by Telenor

SWOT Analysis

Strengths

Strengths

Achieve Set TargetMore ProfitSocial Program’sGovernment Support

WEAKNESSES

WeaknessesNon Cultural Advertisment and Package’s

Opportunities

Opportunities

Expansion in Network

Market Leader

Threat’s

Threat’soCompetitor’s Cultural Advertisment and Package’s

Conclusion

I conclude that, Telenor Pakistan acknowledge and

respect local Culture’s.They are working on social

un-justification’s and organizing different cultural

events.

Recommendation’s

After Study and analyze, I will recommend that in

Telenor Pakistan advertisment should be according to the norm’s

and customs of local culture.

Question’s

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