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Cultivation Message
Session 3.2A. Information Exchange in Horticultural Supply Chains
Greenport Digital Community Jacco Vooijs
External Affairs at Growers Cooperation FresQ
Food Safety at association Dutch Produce Association (DPA)
Chair Food Safety Committee of International Federation for Produce Standards (IFPS)
AGENDA Introduction associations & companies
Food Safety
Customer demands
Cultivation Message (Crop Message)
What’s next?
Questions
CULTIVATION MESSAGE
ASSOCIATION: FRUG I COM
Based on International standards within
UN/CEFACT
PARTNERS FOUNDERS
ASSOCIATION: DUTCH PRODUCE ASSOCIATION (DPA)
Dutch association for marketing organisations in Fresh Produce (F/V/M) founded in 1997 Aim of representing the non commercial interests at (inter)national level Member 85% Producer Organisations (12) Important dossiers are: Food Safety, CAP, trade policy, CMO F&V, fytosanitary measures, cisgenesis, food miles, quality matters and promotion
ASSOCIATION: DUTCH PRODUCE ASSOCIATION (DPA)
Fossa Eugenia
FresQ
Fruitmasters
Funghi
Komosa
Nautilus
Sun Quality
The Greenery
Van Nature
Veiling Zaltbommel
ZON Fruit & Vegetables
Veiling Zuid Limburg
CO-OPERATIVE PRODUCER GROUP FRESQ
155 members
240 locations
Over 1.400 hectares of production in horticulture
55% tomatoes
40% peppers
5% aubergine, cucumbers
Turnover 2011 € 445 mio (79 members)
130 145 192
215
268 317
347 393 407
480 445
0
100
200
300
400
500
600
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
ASSOCIATION: INTERNATIONAL FEDERATION FOR PRODUCE STANDARDS (IFPS)
Int. collaboration Fresh Produce Industry on:
o Food Safety
o Product Identification and
o Chain Information Management
is essential to ensure a good balance between
standards in place needed to achieve consumer
satisfaction and business effectiveness.
The chain of perishable products takes the lead in:
discussion, development and innovation of Fresh Produce Standards.
CULTIVATION MESSAGE
Food safety analyses on microbiological and
residu of PPP (1000 analysis annual)
Tracking and tracing one step back one step
foreward (4 hours)
Food Safety certificate (GlobalG.A.P. and QS)
Knowledge about Food Safety issues on grower
level
FOOD SAFETY
CULTIVATION MESSAGE
Residue testing o All growers (every month)
o 1/3 of the MRL
o Maximum of 4 or 5 chemicals
Microbiological testing o All growers (3 times)
o Zero tollerance
Transparancy
Information on demand o Fax
o Email
o Different demands
CUSTOMER DEMAND
CULTIVATION MESSAGE
CULTIVATION MESSAGE
DEVELOPING PROCESS
CULTIVATION MESSAGE
TIME TABLE
o Business Requirements Analysis (BRAD) 02 - 11/2009
o Functional/technical concept 11 - 12/2009
o Pilot version available 01/2010
o Pilot 1: Grower Royal Fruitmasters Group 02 - 06/2010
o Pilot 2: Point of sale Dutch retailer starts autumn 2012
o Publication traders & retailers
o Depends on partnerships
WHAT’S NEXT?
CULTIVATION MESSAGE
FOLLOWING STEPS
o Search for pilot partners in trade & retail
o Connection with other standards in the future:
eDaplos, AgroXML & LEIDRAAD (Min. E,L and I)
o How to co-operate with GlobalG.A.P (for discussion
at the end of GlobalG.A.P. Presentation)
o Other suggestions
Cultivation Message
THANKS FOR YOUR ATTENTION
QUESTIONS?
CULTIVATION MESSAGE
GROWER- & PACKER- & TRADER-ID
CULTIVATION MESSAGE
AUTO-IDENTIFICATION
BARCODE & DATABAR,
EPC
PRODUCT
GTIN
LOCATION
GLN
TRANSPORT ITEMS
SSCC
LABELS
GS1 Palletlabel / Fustlabel
INFORMATION EXCHANGE
Transactional data:
GS1 eCom
ORDER, DESADV, INVOICE
Master data:
GS1 GDSN
PRODUCT- & BATCH-ID ON LABEL
STANDARDS