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29 September – 1 October, 2010Dolce Sitges Resort |Barcelona, Spain

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Dr Rob Feltham, Executive Director, CubiksDimmy van Zanten, Country Head NL, Cubiks

Taking a Fresh Approach to a 360 Degree and Multi-Rater Feedback:

Introduction of Innovative new “Forced-Choice”

Assessment Format

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Content • Why develop a new format for 360-degree

feedback?

• What does it look like?

• Benefits

• Questions/Discussion

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Why develop a new format?

• One of Cubiks clients, BP, had raised the question of how to develop a faster, easier way to complete 360. This new format should reduce the time investment by reviewers especially senior management.

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Besides time savings, we tackled

… the impact of HALO and HORNS effect

… the impact of central tendencyBy

Developing a Forced-Choice ‘Ipsative’ format

The approach has now been successfully applied by BP and several other international organsiations

Classical 360 degree rating format

Alternative forced choice format

Reviewers then rank order their choices

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The forced choice approach can alternatively be applied at the level of

behavioural statements

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Sample Report Extracts

Benefits

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• A short, focused and purely developmental assessment that allows a quick rank ordering of key strengths and weaknesses

• Much less evaluative than the traditional approach, geared to a developmental discussion

• Can be used in conjunction with the traditional ‘scale’ approach if one needs also to benchmark employees’ competencies

• Forces reviewers to differentiate between strengths and development priorities instead of simply opting for mid range scores or rating everything the same

• Enables managers and subjects to prioritise and focus in on development needs

• User experience across BP and other organisations has been extremely positive to date

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Questions/Discussion

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Thank YouQuestions Contact:

rob.feltham@cubiks.comdimmy.vanzanten@cubiks.com

Please complete the session evaluation that has been

distributed to you

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