Embed Size (px)
Citation preview
8/24/2016 Customized IFE Destination Guides Arrive on Eurowings
http://apex.aero/2016/08/23/customizedifedestinationguidesarriveeurowings?utm_medium=email&utm_campaign=APEX%20August%2023%202016&… 1/7
Cutomized IF Detination Guide Arrive onurowing23 Augut, 2016 in ntertainment Written Jordan Yerman
The ArrivalGuide ervice, which i delivered through PXCom on 71 urowing aircraft, enale paengerto dicover activitie and point of interet that will make their arrival moother and their journe moreexciting. Image via PXCom
APX Inight: PXCom ha partnered with ArrivalGuide to offercutomized detination content acro urowing’ YOD IF tem. Themultimedia experience allow paenger to reearch hundred ofdetination, while airline and IF provider gain deeper inight into theneed and want of traveler.
On Augut 1t, paenger on the urowing flight from Cologne to Palma de Mallorca were thefirt to experience ArrivalGuide – a new feature in the airline’ YOD IF tem, including uniquedetination guide along with the muic, movie, and game alread on offer.
The ArrivalGuide ervice, which i delivered through PXCom on 71 urowing aircraft,enale paenger to dicover activitie and point of interet that will make their arrivalmoother and their journe more exciting. From accommodation and hopping to ar and
HOM SIGN IN JOIN
8/24/2016 Customized IFE Destination Guides Arrive on Eurowings
http://apex.aero/2016/08/23/customizedifedestinationguidesarriveeurowings?utm_medium=email&utm_campaign=APEX%20August%2023%202016&… 2/7
nightlife, ArrivalGuide provide ueful travel information in everal different language — utcreating a eamle paenger experience require heav lifting ehind the cene. “A for anairline project, it’ a long path,” aid PXCom cofounder and CO Cril Jean. “For thi pecificproject, it took u nearl one ear.”
“We offer DMO the unmatched opportunit tohowcae their detination to million of traveleron a dail ai.” — Magnu Aideorn,ArrivalGuide
The ArrivalGuide multimedia experience cover nearl 600 detination, introducing paengerto over 48,000 point of interet. Tourim companie from acro urowing’ flight map arepromoting their activitie directl through ArrivalGuide. “Traveler can now acce uefulinformation on oard in different language, plan their trip and tart pre-ooking,” aArrivalGuide CO Magnu Aideorn. “DMO [detination marketing organization] pla theimportant role here a the can promote their detination directl to paenger on oardthroughout ArrivalGuide network. We offer DMO the unmatched opportunit to howcae theirdetination to million of traveler on a dail ai.” Participating companie can place coupondirectl into the guide, making direct cutomer contact a reeze.
“PD-aed entertainment enhance paengertracking efore, during and after the flight,conequentl leveraging digital advertiingopportunitie.” — Cril Jean, PXCom
Paenger aren’t the onl one enefitting from ArrivalGuide: Jean ee huge opportunit forairline, IF provider and DMO, not onl in epoke content ut in the wirele IF (W-IF) andring-our-own-device (YOD) trend a well. “PD-aed entertainment enhance paengertracking efore, during and after the flight, conequentl leveraging digital advertiingopportunitie,” aid Jean. “We have developed an ad-erver for IF which enale ver precietargeting (language, operating tem, origin, detination, gender and age).”
ArrivalGuide i a prime example of an edutainment IF offering that enefit all involved. It givepaenger an excue to put off holida plan to eond the lat minute, or jut explore a citefore landing, and it give marketer an opportunit to learn aout and engage with cutomerthrough a medium that’ onl increaing in popularit.
HOM SIGN IN JOIN
8/24/2016 Customized IFE Destination Guides Arrive on Eurowings
http://apex.aero/2016/08/23/customizedifedestinationguidesarriveeurowings?utm_medium=email&utm_campaign=APEX%20August%2023%202016&… 3/7
Jordan Yerman
Jordan juggle deadline acro variou time zone a he write aouttravel, culture, entertainment, and technolog.
Twitter LinkedIn
Related content
Crowdfunding Platform Kick-Start New Wa to ack Air Travel
ehind the Scene of American Airline’ Deciion to Offer Free IF
APX Celerate 6,000 Twitter Follower With Six Notale #Paxx Tweet
APX XPO ducation Da Topic Announced
udget-Friendl ntertainment Part Four: In the Work
udget-Friendl ntertainment Part Three: reaking the Frame
8/24/2016 Customized IFE Destination Guides Arrive on Eurowings
http://apex.aero/2016/08/23/customizedifedestinationguidesarriveeurowings?utm_medium=email&utm_campaign=APEX%20August%2023%202016&… 4/7
Get the APX Dail xperience in our inox
mail *
Subscribe
Calendar
Chairman' Preentation: The APX View of Inflight in 2025; moderated APX CO JoeLeader FT Gloal 7-9 Septemer 2016 La Vega, NV USA APX Seion: The Connected Aircraft: A Paenger xperience Journe from Takeoff to 2025;moderated APX CO Joe Leader IATA World Paenger Smpoium 18-20 Oct 2016 Duai,
8/24/2016 Customized IFE Destination Guides Arrive on Eurowings
http://apex.aero/2016/08/23/customizedifedestinationguidesarriveeurowings?utm_medium=email&utm_campaign=APEX%20August%2023%202016&… 5/7
Read the latet iue of APX xperience magazine online.
Want to receive the print edition? Click here
UA XPO24-27 Octoer 2016Singapore#APXXPO MultiMedia Market24-26 April 2017erlin, German#APXMarket *Suject to change
Online Surve
Pick a Magazine Theme Weite Feedack
8/24/2016 Customized IFE Destination Guides Arrive on Eurowings
http://apex.aero/2016/08/23/customizedifedestinationguidesarriveeurowings?utm_medium=email&utm_campaign=APEX%20August%2023%202016&… 6/7
Tweets by @theAPEXassoc
22m
What will the airline #PaxEx be like in 2025? APEX CEO @joepleader weighs in > bit.ly/2bG1eyv via @FutureTravelX. #IFE #IFC
Baggage claim game? @TeamGB plays spot your luggage @HeathrowAirport after #Rio2016 > bit.ly/2bBucAz
APEX @theAPEXassoc
Technology can create a ‘wildly enhanced’ passenger experience – APEXAPEX CEO Joe Leader, President Brian Richardson, and Technology Committee Ch…futuretravelexperience.com
APEX @theAPEXassoc
8/24/2016 Customized IFE Destination Guides Arrive on Eurowings
http://apex.aero/2016/08/23/customizedifedestinationguidesarriveeurowings?utm_medium=email&utm_campaign=APEX%20August%2023%202016&… 7/7
The Airline Paenger xperience Aociation i a network of the world’ leadingairline, upplier and related companie committed to elevating the level of the airline
paenger experience.
©Airline Paenger xperience Aociation (APX) 2016. All right reerved.
Home Contact U Site Map Login
2h
17h
Register now for #APEXEXPO early discount! #PaxEx #AvGeek apex.aero/expo2016regis….
Finnair CEO Pekka Vauramo to provide keys to success at #APEXEXPO. Session details
APEX @theAPEXassoc
Registration APEX | Airline Passenger Experience*Please note that access to the EXPO is for APEX members ONLY. For i…apex.aero
APEX @theAPEXassoc
