D E S I G N & P R I N Ta b o u t u ss e r v i c ep o r t f o l i o

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MAKE YOUR

BRAND MATTER

D E F I N E • C R E A T E • I M P R E S S

MAKE YOURBRAND MATTER

“THE BRAND” Something that flows in the blood of all the employees, directors and stakeholders in the organisation. You live,

breathe and eat your brand values and it is what keeps the fire in everyone’s belly burning.

Brand Identity

Digital Marketing

Advertising prints

Marketing Collaterals

Illustration

Photography

thebarkcafe.com creativetoolbox.com.sg ivexmktg.com

create define impress

IT DOES NOT TAKE A MIRACLE TO TELL YOUR BRAND STORY EFFECTIVELY, YOU JUST NEED TO MEET THE CREATIVE MINDS AT

I-VEX GROUP.

Creative; Design; Marketing; Brand Identity Creative ToolboxWe brainstorm, strategise and implement marketing ideas for successful campaigns to propel your brand name to the forefront through effective

placement of creative advertisements.

Corporate gifts I-VEX MarketingWe customise corporate gifts which boosts the presence of your brand identity to capture audiences at important events such as conferences,

exhibitions, seminars and product launch.

Location Sponsor The Bark Café Corporate events are best held outdoors while being surrounded by lush greenery. The Bark Café offers just that along with great fusion food and activities for all. Have a drink at the bar counter or head over to the pool table for a game. The casual and relaxing ambience promises an

unforgettable evening for all.

THE PEOPLEBEHIND ALL THE MAGIC

At Creative Toolbox, we want to tell the world about the story behind your brand. Marketing and advertising has evolved and moved from the traditional methods of buying air time, giving out flyers and catchy radio jingles. Consumers now look for the experience - the human connection during that short span of time they lay eyes on your advertisement. With that understanding and a holistic approach to marketing, the talents in

Creative Toolbox will tell your story and make it matter.

BMP PROJECTBRING TRADITIONAL HAWKER DINING TO BRAND NEW EXPERIENCE

The revamp of your good ol’ kampung Bedok hawker. Taken over by the people from BC Food Concept (which stands for Bark Cafe located at Changi Chapel & Museum), these group of guys have seriously taken a huge step

into creating a food centre that is not your typical hawker. With great range of food choices and creatively crafted dishes, you can be sure that your cravings will be satisfied!

BRANDING • DESIGN • PHOTOGRAPHY • DIGTAL PLATFORMS • MARKETING • PRINT MEDIA

Food Heaven | Climb for the Cloud 9 experience! The client has a clear objective - to take the experience of traditional hawker dining to new heights. The team at Creative Toolbox took on this major challenge and breathed new life into this hawker centre by turning it into a hip and modern eatery. After a six-month long makeover, the Bedok Marketplace was officially opened and positioned as a chill-out location. Creative Toolbox created their brand identity, handled their social media accounts and photography. Recently, we were also roped in to carry out the Chinese New Year Scratch-and-Win promotions for the client.

CNY SCRATCH & WIN CAMPAIGN

CROWN FRESHBRING FRESH QUALITY GROCERY

AT YOUR DOORSTEP DAILY!Robert, the founder of Crown Fresh left the previous company in 2010 to challenge himself to reach greater heights despite objections from his friends and family. He had his first stall in a wet market where he successfully reached out to busy professionals and housewives, earning their trust and loyalty in his products. Robert’s aim in Crown Fresh is to provide the freshest cuts and affordable meat to all customers and deliver them to his customer without the hassle

of heading to markets or wet markets.

BRANDING • DESIGN • PHOTOGRAPHY • DIGTAL PLATFORMS • MARKETING • PRINT MEDIA

WET MARKET HOME DELIVERY

Online grocery shopping may be something new to most Singaporeans. Our client, Crown Fresh, wanted to introduce the convenience of shopping for meat online to consumers. Creative Toolbox is proud to be part of this adventurous idea from establishing its online shopping platform, executing the food photography to handling their social media accounts.

MULTI MEDIA PLATFORM SERVICES Creative Toolbox is able to do all the backend work for you while you focus on the day-to-day operations of your busi-ness. Updating of content, addressing customers feedback

and generating monthly reports on your ad campaign.

PHOTOGRAPHY SHAUN CHIA | VENUE CTOFFICE

TAI LEI LOI KEIFAMOUS MACAU PORK CHOP BUN

Famous Macau Pork Chop Bun - Tai Lei Loi Kei 大利來記is now at Serangoon NEX Shopping Mall .

Originally founded as a café in Macau, Tai Lei Loi Kei has always aligned its brand with its founder, Ms. Kwok Loi-ho’s belief to prepare food with the best ingredients and to the satisfaction of its customers to enjoy the fin-est delicacies. With a visionary ambition, Tai Lei Loi Kei aims to expand its business in Greater China and establish its name for not only the renowned pork chop bun but also other mouth-watering snacks and meticulously pre-pared drinks among Chinese communities globally.

DESIGN • PHOTOGRAPHY • DIGTAL PLATFORMS • MARKETING • PRINT MEDIA

SAWDUSTCAKE

BOUNCING NOODLES

The essence of our PORK CHOP BUNS relies on using the most expensive and big piece of Brazilian pork chop. The pork chops do not contain much fat, and when deep-fried, they become super crunchy.

Our home-made marinaded sauce has been handed down by two generation and still remains the best-kept secret. It has perfected to outstanding quality and our customers are savouring the BEST-FLAVOURED PORK CHOP BUNS.

大利來記豬扒包的靈魂所在，是選用巴西最貴及份量特大的豬扒，優點在於脂肪不多，炸後肉質特別鬆化；加上兩代掌舵人秘不外傳的醬汁，首先由中央工場調製及生產部分醃料，再運到店中由主理人加入自己秘製的配方。醃料中並加有拔蘭地調味，令口感更為香醇。豬扒的醬汁配製方法更是代代相傳，確保精益求精，讓顧客品嚐得到最具風味的豬扒包。

品牌歷史

1968年，郭來好女士於澳門氹仔巴波沙總督前地18號創立大利來記咖啡店，將一家寂寂無名的小型咖啡店，發展至現時業務穩健的企業品牌。大利來記店舖名字的典故，源於創辦人郭來好女士租下的咖啡店，原名為大利咖啡店，郭女士接手後加上自己名字中的「來」字，成為現時無人不識的大利來記。郭女士為大利來記創立的口號「包出彩虹，人人愛食，包得大利」，也離不開「大利」兩字，取其備受歡迎、人人愛戴、大吉大利之意。

ORIGIN AND HISTORY

In 1968, Ms. Kwok Loi-ho founded TAI LEI LOI KEI CAFÉ at Largo Gov. Tamagnini Barbosa, No. 18, Taipa, Macau, and has since established its goodwill from a mere small coffee shop to a corporation with a strong stability and brand.

Tai Lei Loi Kei is a well-known name across the household. Ms. Kwok Loi-ho has also created the slogan “The favourable and well-received bun is like a rainbow full of colours”, in which the term “favourable” is literally taken from her name “Loi” meaning that the food will become popular, and brings in lots of luck to the café.

M A C A U

SINCE 1968

FACEBOOK.COM/TAILEILOIKEISG

W W W.TAILEILOI .COM.SG

Returning a Trayis a little thing that make a

B I G di�erence

號鋪

ORIGIN AND HISTORY

In 1968, Ms. Kwok Loi-ho founded TAI LEI LOI KEI CAFÉ at Largo Gov. Tamagnini Barbosa, No. 18, Taipa, Macau, and has since established its goodwill from a mere small coffee shop to a corporation with a strong stability and brand.

Tai Lei Loi Kei is a well-known name across the household. Ms. Kwok Loi-ho has also created the slogan “The favourable and well-received bun is like a rainbow full of colours”, in which the term “favourable” is literally taken from her name “Loi” meaning that the food will become popular, and brings in lots of luck to the café.

品牌歷史

1968年，郭來好女士於澳門氹仔巴波沙總督前地18號創立大利來記咖啡店，將一家寂寂無名的小型咖啡店，發展至現時業務穩健的企業品牌。大利來記店舖名字的典故，源於創辦人郭來好女士租下的咖啡店，原名為大利咖啡店，郭女士接手後加上自己名字中的「來」字，成為現時無人不識的大利來記。郭女士為大利來記創立的口號「包出彩虹，人人愛食，包得大利」，也離不開「大利」兩字，取其備受歡迎、人人愛戴、大吉大利之意。

Already a renowned brand on its own in Asia, Creative Toolbox was brought in to enhance their brand presence in Singapore by designing the food menu, food photography, handling of social media account and crafting media write-ups.

HIGHLIGHTSOUR PRIDE & JOY

The following projects we are presenting are a few of our personal favourites that the team truly enjoyed working on. We wish to share this part of our joy with you and hopefully, inspire you to give us the opportunity to experience this type of joy working for your brand.

LIVE LIFE IN COLOUR

ENJOY RESPONSIBLYBACARDI, BREEZER and the Bat are

trademarks of Bacardi & Company Limited.

W I N T I C K E TS TO A S I A’ S 1 S T

N EO N PA I N T DA N C E PA RT Y

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