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    Social Initiatives

    It is

    often

    forgotten

    that

    busin

    ess

    and

    societ

    y go

    hand

    in

    hand.

    Busin

    ess is

    after

    all a

    social

    proce

    ss. It

    is

    linked

    with

    differe

    nt

    peopl

    e who

    are

    involv

    ed as

    emplo

    yees,

    suppli

    ers,

    custo

    mers,

    and

    shareholder

    s or

    simply

    as

    memb

    ers of

    the

    comm

    unity

    in

    which

    the

    busine

    ss

    operat

    es.

    Costs,sales

    and

    profit

    all

    have a

    social

    eleme

    nt.

    The

    first

    require

    ment

    of

    busine

    ss

    succes

    s is

    sustai

    nable

    profits.

    A

    sociall

    y

    respon

    sible

    busine

    ss

    sustai

    ns

    profits

    over

    time

    and

    repleni

    shesthe

    capital

    that it

    invests

    in its

    busine

    ss and

    the

    comm

    unity.

    This

    capital

    is not

    only

    in

    the

    formof

    finan

    ce,

    physi

    cal

    asset

    s

    and

    hum

    an

    reso

    urces but

    also

    reput

    ation

    al

    (i.e.

    good

    will)

    and

    socia

    l.

    Whe

    n a

    busin

    ess

    contr

    ibute

    s to

    socia

    l

    capit

    al, it

    is

    actin

    g

    resp

    onsib

    ly

    and

    ethic

    ally.

    If

    throu

    gh

    plan

    ned

    CSR

    activiti

    es, a

    business

    tries to

    bring

    about

    social

    chang

    e, it is

    not

    only

    fulfillin

    g its

    responsibility

    but it

    is also

    protect

    ing its

    own

    future

    interes

    t.

    Over

    the

    past

    three

    decad

    es,

    there

    has

    been a

    consist

    ent

    effort

    at

    HDFCto

    widen

    its role

    and

    scope

    as a

    respon

    sible

    corpor

    ate.

    The

    followi

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    ng

    pages

    illustra

    te the

    varied

    projec

    ts

    suppo

    rted

    by the

    corpor

    ation

    throug

    h the

    Shelte

    r

    Assist

    anceReser

    ve

    and

    our

    contin

    ued

    bulk-

    lendin

    g

    operat

    ions in

    low-

    incom

    e

    housi

    ng

    and

    micro-

    financ

    e.

    SHEL

    TER

    ASSI

    STA

    NCE

    RESERV

    E

    The

    Shelte

    r

    Assist

    ance

    Reser

    ve is

    an

    interna

    l fund

    at

    HDFC

    that

    has

    over

    the

    years

    contrib

    uted to

    the

    cause

    of

    numer

    ous

    NGOs,

    public

    instituti

    ons

    and

    comm

    unity-

    basedorgani

    sation

    s by

    suppor

    ting

    them

    with

    financi

    al

    assista

    nce

    inclu

    ding

    grant

    s.

    Durin

    g theyear,

    HDF

    C

    has

    partn

    ered

    with

    over

    170

    NGO

    s and

    volun

    tary

    agen

    cies

    that

    have

    under

    taken

    diver

    se

    social

    and

    devel

    opme

    nt

    initiati

    ves,

    there

    by

    result

    ing in

    an

    overall

    utilisa

    tion

    of

    Rs.

    5.43

    crore.

    The

    segm

    ent-

    wise

    break

    -up of

    the

    utilisati

    on of

    the

    Reserv

    e for

    FY08

    is

    illustrat

    ed in

    the

    chart

    below.

    Cited

    below

    are a

    few

    cases

    in no

    specifi

    c

    order,

    with

    inform

    ation

    on

    some

    of

    HDFC

    s

    partne

    r

    NGOs,

    which

    were

    funded

    out of

    the

    Reser

    ve

    during

    2007-

    08:

    TheAkshayaPatraFou

    ndat

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    ion

    Accord

    ing to

    UNES

    COs

    Educa

    tion

    for All

    -

    Global

    Monito

    ring

    Report

    2007,

    close

    to 13.5

    millionchildre

    n in

    the

    age

    group

    of 6

    13

    years

    are out

    of

    school

    in

    India

    becau

    se of

    povert

    y and

    hunger

    . The

    Aksha

    ya

    Patra

    Found

    ation

    aims

    to

    addres

    s this

    issue

    by

    appea

    sing

    hunger

    and

    thereby

    facilitati

    ng

    educati

    on.

    TheFoundationruns astrategicschool-meal

    cum

    holisti

    c

    devel

    opment

    progr

    am

    makin

    g it

    one

    of the

    larges

    t

    NGO-

    run

    schoo

    l meal

    progr

    ams

    in the

    world.

    Curre

    ntly

    feedin

    g

    over

    8,00,

    000

    stude

    nts

    every

    day,

    the

    Foun

    dation

    aims

    to

    serveone

    millio

    n

    childr

    en by

    2010.

    Event

    ually,

    their

    vision

    is to

    ensur

    e that

    no child

    in India

    is left

    out and

    every

    child

    has

    equitabl

    e

    access

    to food,

    nutrition

    and

    sound

    health.

    The

    Found

    ation

    started

    its

    activiti

    es on

    a

    small

    scale

    in

    June

    2000,feedin

    g

    1,500

    childre

    n in

    five

    school

    s

    within

    Bangal

    ore

    city.

    Today,

    Aksha

    ya

    Patra

    reache

    s out

    to

    nearly

    3,000

    school

    s

    across

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    the

    states

    of

    Karna

    taka,

    Rajast

    han

    and

    Uttar

    Prade

    sh. In

    additi

    on,

    the

    Found

    ation

    has

    recently

    starte

    d a

    subsid

    ized

    mid-

    day

    meal

    progra

    m for

    daily

    wage

    labour

    ers on

    constr

    uction

    sites

    in the

    city of

    Jaipur

    . This

    progra

    m has

    been

    starte

    d in

    partne

    rship

    with

    HDFC

    and

    the

    local

    devel

    oper

    comm

    unity.

    NationalAssociati

    onfortheBlind

    Nation

    al

    Associ

    ation

    for the

    Blind

    (NAB)

    is one

    of

    Indias

    largest

    and

    oldest

    NGOs

    workin

    g for

    the

    cause

    of the

    visually

    challen

    ged,

    empow

    ering

    them

    throug

    h the

    mediu

    m of

    educati

    on andtraining

    . Their

    aim is

    to

    make

    the

    visually

    challen

    ged

    self-

    reliant,

    there

    by

    integr

    ating

    them

    with

    dignit

    y as

    contri

    butin

    g

    mem

    bers

    of the

    main

    strea

    m

    socie

    ty.

    NAB

    has

    alwa

    ys

    belie

    ved

    in

    focus

    ing

    onthe

    abiliti

    es of

    visua

    lly

    chall

    enge

    d

    indivi

    duals

    and

    has

    follo

    wed

    a

    profe

    ssion

    al

    path

    in

    creat

    ing

    oppo

    rtunitie

    s for

    their

    growth

    and

    empo

    werme

    nt. The

    organi

    sation

    has

    strived

    to

    strike

    the

    correct

    balanc

    ebetwe

    en the

    needs

    of

    moder

    n /

    urban

    and

    rural

    blind

    and

    has

    engag

    ed in

    advoc

    acy

    and

    policy

    level

    issues

    for

    both

    catego

    ries.

    NAB

    has

    also

    been

    active

    on the

    global

    arena

    - it is

    the

    foundi

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    ng

    memb

    er of

    the

    World

    Blind

    Union.

    NAB

    has

    been

    distrib

    uting

    brailler

    s to the

    needy

    visually

    challen

    ged

    school

    childre

    n and

    employ

    ed

    person

    s for

    the

    last

    30

    years

    . A

    braill

    er is

    a

    simpl

    e

    mach

    ine,

    which

    is used

    to write

    Braille

    enablin

    g the

    user to

    take

    notes

    at

    128

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    a considerable speed. To date, the organisation

    has donated over 500 braillers for educational

    purposes in 14 states, either free of cost or at a

    nominal rent. NAB is currently in touch with

    several students who are in need of braillers

    but are unable to afford the same. HDFC

    partnered with NAB to sponsor new braillers for

    50 visually challenged students.

    Deepalaya

    Conceived as a special project working on the

    issues affecting poor urban children, Deepalaya

    is today one of the largest NGOs in Delhi

    striving to universalise their philosophy that

    every child deserves a chance. For the past 28

    years, Deepalaya has been active in the urban

    slums of Delhi and has also made inroads into

    rural development in the state of Haryana.

    Deepalaya is currently benefiting over 35,000

    children and their families by undertaking

    integrated development projects. Deepalayas

    focus and entry point is the child leading to

    interventions at the level of the family and

    thereafter the community as a whole.

    Deepalaya runs over 30 projects in the areas of

    education, differently-abled, health, gender-

    equity and institutional care.

    Taking into account the poor health and living

    conditions and the inadequate health-care

    facilities in slum pockets, Deepalaya plans to

    run a community health care program in 6 slum

    clusters in South Delhi, aiming to cover more

    than 1500 children. HDFC has partnered with

    Deepalaya in this initiative to render accessible

    and affordable health care services including

    information dissemination to the

    children and their mothers.

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    Tata Institute of Social Sciences

    The Tata Institute of Social Sciences (TISS)

    was established in 1936, as the first post-

    graduate school of social work in India. The

    Institute was set up by Sir Dorabjee Tata

    Trust in response to Dr. Clifford Manshardtsvision of a school of social work of national

    stature and it has subsequently influenced

    the direction of social work education and

    social research in India. HDFC has been

    associated with the field action projects of

    TISS for several years. This year too HDFC

    supported the Institute on three projects,

    highlights of which are mentioned below:

    Prayas is an independent field action project

    undertaken by TISS in the field of criminal

    justice. The project works with and towards

    the rehabilitation of prisoners and women in

    prostitution with an aim to successfully

    integrate them back into the mainstream

    society. From working with one prison in

    1990, Prayas has impressively grown to

    working with five prisons, eight police

    stations, railway police stations, criminal

    courts, three homes for rescued women and

    girls and a special juvenile home. HDFC has

    had a long-standing association with the

    project supporting its administrative and

    operational costs, and in the process, HDFChas contributed to the growth of Prayas.

    Nav Chetna is a TISS project focusingon

    children and theirrights.The

    main

    objective

    to

    create

    child-

    frien

    dly

    suppo

    rts y s t e m s ,supplement

    the

    efforts

    the

    government

    to

    provide

    school

    education

    to

    institutionalized

    children and worktowards

    the

    realisation of adivasi (tribal) childrens right to

    education. The project has been started in four

    institutions in Thane district where Nav Chetna

    holds workshops on mathematics, sciences

    and languages, and also works towards the

    improvisation of the existing school system by

    coordinating between the school authorities

    teachers and parents. HDFC has partnered

    with TISS in running the program in all fou

    institutions for a period of one year.

    Koshish is a relatively new field action project

    initiated by the TISS in 2006 to work with the

    homeless people in Mumbai. This initiative

    aims to address the issue of beggary

    destitution and homelessness in a holisticmanner, combining elements of basic services

    such as food, health and legal assistance and

    also efforts towards rehabilitation. The project

    is working in partnership with various

    government and non-government organisations

    to develop a comprehensive policy framework

    that would address destitut ion and

    homelessness in urban India. The projec

    currently runs out of a Home in suburban

    Mumbai and HDFC is funding its operationa

    costs for a period of two years.

    Maher

    Maher (meaning Mothers Home in Marathi

    started in 1997 with a house near Pune

    functioning as a refuge for women in distress

    Today, Maher has grown into a woman and

    child-centric NGO working with 85 rural

    129

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