CSR

What is CSR ?

　 Corporate social responsibility (CSR) refers to the enterprise in creating profits, responsible to the shareholders’ interests at the same time, also undertake to employees, and the social and environmental social responsibility

Find a good example on existing CSR campaign done

by a brand.

AEON

　 Aeon is chain retail group in Japan, in Japan, Hong Kong, mainland China, Thailand and Malaysia and other places to open a comprehensive shopping department stores and supermarkets.

AEON's CSR

　 In line with “through the commercial activity, serving the society” the management objective, AEON in an effort to provide citizens with convenient life at the same time, also spare no effort to support environmental protection and social contribution activities.

AEON's main CSR activities

　 Aeon yellow receipts of happiness

　 "Aeon yellow receipts of happiness" is enterprise idea of aeon, the specific practice of "declaration of aeon. The 11th "yong WangRi", customers in every store consumption of aeon, and you will get an equal "yellow receipts", a consumption. Will "yellow receipts" to support the recipient groups, aeon will be amount of 1% of the vote, in the form of goods to the customer support recipient organization.

　 Through this activity, recipient groups in addition to the available material help, also can be more people know, customers can also be used by the aeon hands-on support public-interest groups around.

THANK YOU !