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CSR Trends and Realities in Romania - EY_ Romania & CSRmedia.ro_EN
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CSR Trends and Realities in Romania
2015 Edition
Trends and Realities in Romania – 2015 Edition
About the study
CSR trends and realities in Romania survey explores and analyzes the perception of executives and
specialists in corporate social responsibility (CSR) regarding both initiated and ongoing CSR projects during
2014, but also the CSR perspectives in the next period.
The present study is based on a survey conducted during 27 April – 25 May 2015. The survey report analyzes the answers
received to 38-questions online survey from 311 top business executives and CSR specialists. Compared to previous editions,
up to 69% of the respondents are from companies already involved in CSR activities. For this reason we believe the study
is useful not only in offering answers to companies considering the opportunity of starting CSR activities that would like
to understand the impact thereof at a strategic level and the benefits generated, but also as a radiography of the CSR
phenomenon in Romania.
Objectives
► What is the current situation of the Romanian
CSR sector?
► What are the CSR trends in Romania?
► What is the role of the CEO, CFO and other C-
suite executives in developing CSR programs and
why is it important for these to orient the company
towards CSR initiatives?
► What is the role of the CSR team in the strategic
positioning of the company through CSR efforts?
Approach
► Quantitative and qualitative analysis of the
answers received from the respondents.
► Indicators of the CSR phenomenon in Romania
as it was highlighted by the current edition of the
study as well as the previous editions.
► For comparison purposes, reports from previous
editions of the study are accessible here: 2013
and 2014.
Trends and Realities in Romania – 2015 Edition
SWOT analysis of CSR/SR in Romania
► Society’s interest in CSR and the relative novelty of this concept for
the Romanian public
► Involvement of multinationals and other national companies in CSR
initiatives
► The ongoing growth of the number of CSR initiatives and best
practices in this field nationwide
► The growing number of consumers interested in the products and
services produced by social responsible companies
Strengths
► Lack of coherent public policies promoting CSR
► Lack of a coherent and consistent legal framework
► Difficulties in applying the legislation
► Risk of exclusion/restricted access of Romanian companies on
certain markets
► Insufficient support and involvement of public authorities in
promoting and applying CSR
► Lack of state budget funds dedicated for promoting CSR programs
Threats
► The concept of CSR is still little known in the Romanian society
► The absence of studies on the popularity and applicability of CSR
initiatives in Romania
► Some SMEs are not yet convinced of the relevance of CSR
initiatives
► Target audiences do not have an appropriate understanding
regarding the capacity of CSR programs to represent and work in
their best interest
Weaknesses
► Dynamics of CSR at an European and global level
► Opportunity to learn, take on or adapt best practices from the
experience of more developed states
► Increase in reputation for the companies involved in CSR efforts
► EU financing opportunities for CSR initiatives
► Positive attitude of consumers towards companies involved in the
society/community
Opportunities
Source: National Strategy for promoting social responsibility 2011-2016
Trends and Realities in Romania – 2015 Edition
Top conclusions of the study
Top 9
conclusions
The percentage of companies defining corporate social responsibility as being business ethics has increased significantly
to 17% in 2014 from 6% in 2013. Moreover, the percentage of those who believe that CSR means significant interactions
with the stakeholders increased from 1% in 2013 to 10% in 2014, and among those who see CSR as responsible supply
chain management the percentage increased from 1% in 2013 to 8% in 2014.
In 2014. CSR budgets have stagnated (35% of answers). However, in this general trend, 7% of companies say that their
CSR budgets have been increased even by 20%-30%. In contrast, only 7% of companies say their CSR budgets have
been reduced and 9% do not have a budget for CSR.
If 16% of respondents say they have no budget allocated for CSR projects in 2015, 27% say that they have a CSR budget
between 10,000 and 50,000 euros and 7% have a budget of over 500,000 euros. However ,16% of companies say they
have no budget for CSR in 2015.
In 2014, 51% of companies' CSR budget came from allocations that are deductible from the budget (versus 37% in 2014),
35% of non-deductible allocations from the company's budget (compared to 48% in 2014) and only 14% of other source
(compared to 15% in 2014).
37% of companies say they use their own evaluation systems (53% in the previous survey), while 13% (previously 24%)
say they use international reporting standards, and 7% (18% previously) appeals to assessments provided by partners
(e.g. NGOs). However, 40% of respondents do not track in any way the impact of their community involvement.
If 41% of companies say it is unlikely or less likely for them to produce a report of CSR / sustainable development in the
near future, the majority (55%) say it is likely to make such a report. A significant aspect is that only 4% of respondents
chose "do not know" to this question.
55% of respondents say they have a policy on supply chain sustainability which they also implement, but 21% say they
have no such policy, and 11% simply do not know whether they have one or not. There is a 2% that have a policy on
supply chain sustainability but do not implement it.
Regarding the number of people making up the CSR team, they are on average 3.5 per company (full-time employees),
which indicates an increase of 25% over the prior year average of 2.8.
Most companies have a focus on education in CSR projects (69%, but down 10% from the previous year). This is followed
by interest in social issues (62%, down 2%) and health (54%, down 2%). The environment is the area with the greatest
decrease in 2014 compared to 2013 from 58% to only 35%.
1.
2.
3.
4.
5.
6.
7.
8.
9.
Trends and Realities in Romania – 2015 Edition
In the first edition of our report on corporate social responsibility
we expected the CSR phenomenon to turn over the next years
into one that was strategic for companies in Romania, following
the global development trend. The responses from this year’s
edition of our survey show that our expectation begins to
confirm. The most relevant answer to this is the shift in
tendency to how companies define corporate social
responsibility. As you will see the percentage of companies
defining corporate social responsibility as being business ethics
has increased significantly reaching17% in 2014 compared to
6% in 2013. Moreover, the percentage of the respondents who
include in their CSR principles of a responsible management of
the supply chain has increased from 1% in 2013 to 8% in 2014.
Bogdan ION, Country Managing Partner
EY Romania & Moldova
Trends and Realities in Romania – 2015 Edition
Which option you think is best suited to define social responsibility? (multiple answer)
Question 1
The percentage of companies defining corporate social responsibility as being business ethics has increased significantly reaching
17% in 2014 from only 6% in 2013. Moreover, the percentage of those who believe that social responsibility means significant
interactions with the stakeholders increased from 1% in 2013 to 10% in 2014; among those who chose the answer responsible
management of the supply chain the percentage increased from 1% in 2013 to 8% in 2014.
Total respondents: 154
(Skipped this question: 156)
57%
6%
1% 1% 1%
33%
1%
30%
17%
5%
10% 8%
18%
12%
0%
10%
20%
30%
40%
50%
60%
Communityinvolvement
Business ethics Riskmanagement
Significantinteractions with
stakeholders
Responsiblesupply chainmanagement
Sustainablebusinessstrategy
Philanthropy
2013
2014
Trends and Realities in Romania – 2015 Edition
Is your company involved in corporate social responsibility projects? (single answer)
Question 2
69% of surveyed companies say that they have been involved in corporate social responsibility projects in 2014, against 96% in the
previous year. This result does not indicate less interest from companies to incorporate CSR activities in their business strategy, but
comes as a result of the growing number of questionnaire replies from companies that have not yet started CSR activities.
Total respondents: 311
(Skipped this question: 0)
2014
Number of answers Percentage
69%
31%
Yes
No
59 93
214 10
4
94
0
50
100
150
200
250
300
350
2012 2013 2014
No
Yes
86% 96%
69%
14%
4%
31%
0%
20%
40%
60%
80%
100%
120%
2012 2013 2014
No
Yes
Trends and Realities in Romania – 2015 Edition
Regarding the reason for not engaging in CSR activities, we see that the main causes, after "do not know“, are the following ones:
"difficult financial situation" of the company, on a par with the answer "not in policy" and "no identifiable project", followed by "lack of
interest" and the fact that there is “no budget allocated".
If it is not involved in corporate social responsibility projects, why? (open-ended answer, number of answers)
Question 3
Total respondents: 57
(Skipped this question: 254)
6
10
8
8
8
7
5
2
2
1
0 2 4 6 8 10 12
Other
Do not know
Difficult financial situation
Not in policy
No identifiable project
Lack of interest
No budget allocated
Management has other priorities
Lack of an initiator
No CSR policy
Trends and Realities in Romania – 2015 Edition
Regarding the probability of engaging in CSR activities in the future, we see that only 5% of respondents to this question say that
they are very likely to do so. Overall, the balance tilts toward the negative responses, which may indicate that the identified obstacles
standing in the way of CSR engagement in some of these firms are difficult to overcome.
If you did not perform or are not performing such projects, how likely is your company to engage in CSR activities in the future? (single answer)
Question 4
Total respondents: 63
(Skipped this question: 248)
3%
14%
38%
27%
13%
5%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Do not know
Unlikely
Less likely
Quite possibly
Probably
Very likely
52% 45%
3%
Rather negative
Rather positive
Rather neutral
Trends and Realities in Romania – 2015 Edition
Why is your company involved in corporate social responsibility projects? (multiple answer)
Question 5
The two main reasons why companies say that they have been involved in corporate social responsibility projects in 2014 are: that
this activity is part of their public relations strategy (66%) and that it brings recognition and visibility (64% ). These were the main
reasons given by respondents in all of the three editions of the study so far.
Total respondents: 154
(Skipped this question: 156)
13% 15% 17% 21%
58% 62%
20%
14%
22% 23%
74% 70%
21% 17%
12%
25%
66% 64%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Promoting productsand services
It increases thefinancial value of the
company
We are obliged byour company policy
Our shareholdersrequest theinvolvement
It is part of ourpublic relations
strategy
Recognition andvisibility
2012
2013
2014
Trends and Realities in Romania – 2015 Edition
CSR Budget
Trends and Realities in Romania – 2015 Edition
What is the evolution of your CSR budget in 2015 compared to 2014? (single answer)
Question 6
Seemingly in 2014 CSR budgets have stagnated (35% of responses). However, in this general trend, there are 7% of companies
saying that their CSR budgets have increased by 20%-30%. In contrast, only 7% of surveyed companies say that their CSR budgets
have declined, and 9% do not have a budget for CSR.
Total respondents: 154
(Skipped this question: 157)
7% 10% 15% 17% 35%
1%
3%
3%
9%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Percentage
Increases between 20-30%
Increases between 10-20%
Increases between 5-10%
Increases between 0-5%
0%
Decreases between 0-5%
Decreases between 5-10%
Decreases between 10-20%
Decreases between 20-30%
We do not have budget
Trends and Realities in Romania – 2015 Edition
What is the evolution of your CSR budget in 2013, 2014 and 2015? (single answer)
Question 7
In 2015, there is a continuing stagnation of CSR budgets for 40% of companies (this percentage is decreasing compared to previous
years), while 53% of companies (compared to 42% in the previous survey) say that they have a bigger budget , however only 7%
(compared to 10% in 2014) say that they have a reduced budget this year.
Total respondents: 154
(Skipped this question: 157)
7%
3% 3%
51%
16%
9% 11%
6% 2%
2%
48%
14%
17%
4% 7%
3% 3% 1%
40%
18% 16%
11% 8%
0%
10%
20%
30%
40%
50%
60%
Decreasesbetween 20-
30%
Decreasesbetween 10-
20%
Decreasesbetween 5-
10%
Decreasesbetween 0-5%
0% Increasesbetween 0-5%
Increasesbetween 5-
10%
Increasesbetween 10-
20%
Increasesbetween 20-
30%
2013
2014
2015
Trends and Realities in Romania – 2015 Edition
What is your CSR budget in 2015? (single answer)
Question 8
If 16% of respondents say that they do not have a budget allocated for CSR projects in 2015, 27% say they have a budget of CSR
between 10,000 to 50,000 euros and 7% have a budget of over 500,000 euros.
Total respondents: 154
(Skipped this question: 157)
15%
14%
27% 7%
8%
6%
7%
16% Up to 5,000 euro
Between 5,000 - 10,000 euro
Between 10,000 - 50,000 euro
Between 50,000 - 100,000 euro
Between 100,000 -200,000 euro
Between 200,000 - 500,000 euro
More than 500,000 euro
No CSR budget
63%
14%
7%
16%
0% 20% 40% 60% 80%
Between 5,000 - 100,000euro
Between 100,000 - 500,000euro
More than 500,000 euro
No CSR budget
Trends and Realities in Romania – 2015 Edition
What was the main source for the 2014 CSR budget? (single answer)
Question 9
In 2014, 51% of companies' CSR budget came from allocations that are deductible from the budget (versus 37% in 2014), 35% from
non-deductible allocations (compared to 48% in 2014) and only 14% from other source (compared to 15% in 2014).
Total respondents: 154
(Skipped this question: 157)
51%
35%
14% 20% from deductibleallocations
Non-deductibleallocations from thebudget
Various others
37%
51% 48%
35%
15% 14%
0%
10%
20%
30%
40%
50%
60%
2014 2015
20% from deductibleallocations
Non-deductibleallocations from thebudget
Various others
Trends and Realities in Romania – 2015 Edition
Which department holds the budget line for CSR? (single answer)
Question 10
In 2015, 59% of respondents place the budget line for CSR within PR and Marketing (compared to 69% in 2014), 23% in HR (versus
17% in 2014), but 4% say they have a sustainable development budget (compared to 5% in 2014), and 1% even have a CSR
department. Other departments indicating to have CSR budget lines include: Finance and accounting department or Administrative
department.
Total respondents: 154
(Skipped this question: 157)
59% 23%
6%
4% 4%
2%
1%
1%
PR and Marketing
HR
Other department
Management
Sustainable developmentbudget
Finance and accounting
Administrative
CSR
69%
17% 14%
58%
23% 19%
0%
10%
20%
30%
40%
50%
60%
70%
80%
PR and Marketing HR Other department
2014
2015
Trends and Realities in Romania – 2015 Edition
The role of top
management
and CSR strategy
Trends and Realities in Romania – 2015 Edition
Is there a CSR committee at top management level? (single answer)
Question 11
Regarding the involvement of the top management in defining a strategy for CSR and in developing CSR projects in 2014, 58% of
companies say they already have a CSR involvement committee at a top management level, while only 42% responded negatively.
Total respondents: 154
(Skipped this question: 157)
Nu
Nu Nu
Yes 45% No
55%
2012
Yes 57%
No 43%
2013
Yes 58%
No 42%
2014
Trends and Realities in Romania – 2015 Edition
Do you have a policy/strategy dedicated to corporate social responsibility? (single answer)
Question 12
Most companies (65%) say they already have a strategy/policy of CSR, while 35% say they do not have such a strategy yet. The
percentage of positive responses shows a 19% decrease compared to previous edition’s results, but actually reflects the greater
percentage of answers to the questionnaire received from companies that have not developed CSR activities yet.
Total respondents: 154
(Skipped this question: 157)
Nu
Da
Nu
Da
Nu
Da
Yes 78%
No 22%
2012
Yes 84%
No 16%
2013
Yes 65%
No 35%
2014
Trends and Realities in Romania – 2015 Edition
Measuring and
reporting CSR
activities
Trends and Realities in Romania – 2015 Edition
Does your company measure the impact its involvement in community has on the company and community? (single answer)
Question 13
Slightly more than half of respondents (55%) do not measure the impact of their CSR projects in their community. The percentage of
positive responses is decreasing by 23% compared to the previous study, but it actually reflects the greater percentage of answers to
the questionnaire received from companies which have not developed CSR activities yet.
Total respondents: 139
(Skipped this question: 172)
65% 68%
45%
35% 32%
55%
0%
10%
20%
30%
40%
50%
60%
70%
80%
2012 2013 2014
Yes
No
Trends and Realities in Romania – 2015 Edition
What are the Key Performance Indicators (KPIs) used in 2014 to track the impact? (single answer)
Question 14
37% of companies say they use their own evaluation systems (compared to 53% in the previous survey), while 13% (against 24%
previously) say they use international standards reporting, and 7% (against 18% previously) turn to evaluations provided by partners
(e.g NGOs). However, 40% of respondents do not track in any way the impact of community involvement.
Total respondents: 78
(Skipped this question: 35)
13%
37%
7%
40%
3% International standards reporting
Own evaluation systems
Evalutations provided by partners (e.g. NGOs)
We do not track the impact over the community
Other indicators
Trends and Realities in Romania – 2015 Edition
What are the Key Performance Indicators (KPIs) used in 2013 and in 2014 to track the impact? (single answer)
Question 15
Compared to the previous surveys the companies using their own evaluation systems register the highest growth percentage (+8%),
while firms turning to international standards reporting fall as a percentage (-2%), and those using ratings evaluations by partners
(e.g NGOs) show a 6% decrease in 2014 compared to 2013.
Total respondents: 139
(Skipped this question: 172)
24%
53%
18%
5%
22%
61%
12%
5%
0%
10%
20%
30%
40%
50%
60%
70%
International standardsreporting
Own evaluation systems Evalutations provided bypartners (e.g. NGOs)
Other indicators
2013
2014
Trends and Realities in Romania – 2015 Edition
What was the most important aspect according to which you evaluated the impact of CSR activities in 2014? (single answer)
Question 16
To this question most responses (36%) come from companies that do not track the impact of CSR activities. Otherwise, the
distribution of answers is relatively balanced, but also indicating a focus on customers, environment and employees.
Total respondents: 139
(Skipped this question: 172)
15%
15%
16%
9% 9%
36%
Clients
Environment
Employees
Economic
Suppliers
Other area
We do not track the impactof CSR activities
Trends and Realities in Romania – 2015 Edition
How likely is it for your company to develop in the near future a report on CSR/sustainable development?
(single answer)
Question 17
If 41% of companies say it is unlikely or less likely to produce a report of CSR/ sustainability in the near future, the majority (55%)
say it is likely to make such a report. A significant aspect is that only 4% of respondents chose the answer "do not know" to this
question.
Total respondents: 139
(Skipped this question: 172)
6%
35%
24%
11%
20%
4%
Unlikely
Less likely
Quite possibly
Probably
Very likely
Do not know
Trends and Realities in Romania – 2015 Edition
What instrument do you use to communicate your company’s involvement in CSR? (multiple answer)
Question 18
The main tools used to communicate the company's involvement in CSR is the company's website (67% in 2014 vs. 22% in 2013),
press releases (49% in 2014 vs. 31% in 2013), annual reports (29% in 2014 vs. 26% in 2013). Social media, which was a secondary
option with only 13%, now climbs up to the second position with 50%.
Total respondents: 139
(Skipped this question: 172)
3%
19%
24%
29%
49%
50%
67%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Other instruments
We do not communicate our company's involvement
Dedicated platforms
Annual reports
Press releases
Social media
Company website
Trends and Realities in Romania – 2015 Edition
What instrument have you used in 2013 and 2014 to communicate your company’s involvement in CSR? (single answer)
Question 19
There is a significant drop in the percentages of annual reports (-13%) and press releases (-9%) in 2014 compared with 2013, but
also important increases in company's website (+9%), social media (+10 %) and platforms dedicated to CSR (+3%).
Total respondents: 172
(Skipped this question: 54)
26%
31%
22%
13%
8%
13%
22%
31%
23%
11%
0%
5%
10%
15%
20%
25%
30%
35%
Annual reports Press releases Company website Social media Dedicated platforms
2013
2014
Trends and Realities in Romania – 2015 Edition
What would be, in terms of your company, the most important advantage that you can get after developing a report of CSR/sustainable development? (multiple answer)
Question 16
60% of firms say that the most significant benefit associated with producing a report of CSR / sustainable development is the demonstration of the
fact that the company has such current practices and a sustainable development strategy. The following benefits are: increasing the credibility of
the company in relation to competition (55%), showing that the company’s management is committed to ethical and transparent practices and
processes (55%), and only in fourth place the fact that internal sustainability management processes will be improved.
Total respondents: 139
(Skipped this question: 172)
60%
55%
55%
37%
29%
17%
4%
0% 10% 20% 30% 40% 50% 60% 70%
To demonstrate that the company has such current practices and a sustainabledevelopment strategy
Increased credibility of the company in relation to competition
To demonstrate that the company's management is committed to ethical andtransparent practices and processes
Improve internal sustainability management processes
The company would respond to the need of informing stakeholders
The company would respect national/European legislation
Other benefits
Trends and Realities in Romania – 2015 Edition
CSR projects
in 2014
Trends and Realities in Romania – 2015 Edition
How many projects have you developed in 2014 compared to 2013 and 2012? (open-ended answers)
Question 20
In 2014, companies have developed an average of 8.7 CSR projects, decreasing by 36% from the previous year, but this result
reflects the greater percentage of answers to the questionnaire received from companies which have not conducted CRS activities
yet.
Total respondents: 119
(Skipped this question: 192)
6.6
13.7
8.7
0
2
4
6
8
10
12
14
16
2012 2013 2014
+108% -36%
Trends and Realities in Romania – 2015 Edition
What is the average value of a project undertaken by your company in 2014? (single answer)
Question 21
In 2014, the average value of a CSR project has been up to 5,000 euros. This was the answer given from 52% of the responding
firms. However, 5% of respondents said they have developed CSR projects with an average of 100,000 to 500,000 euros.
Total respondents: 130
(Skipped this question: 181)
0%
2%
3%
7%
18%
18%
52%
0% 10% 20% 30% 40% 50% 60%
More than 500,000 euro
Between 200,000 - 500,000 euro
Between 100,000 - 200,000 euro
Between 50,000 - 100,000 euro
Between 5,000 - 10,000 euro
Between 10,000 - 50,000 euro
Up to 5,000 euro
Trends and Realities in Romania – 2015 Edition
At what level are or were your projects developed by your company? (multiple answer)
Question 22
For the first time, companies bring their CSR strategies focus at local level (55%), where previously the largest number of CSR
projects were concentrated at national level (57%) and not so much at community level or local level. Note that the projects
undertaken at national level stands at 45% in 2014.
Total respondents: 130
(Skipped this question: 181)
13%
21%
25%
25%
45%
55%
0% 10% 20% 30% 40% 50% 60%
All communities we operate in
Company level
Regional
Community level
National
Local
Trends and Realities in Romania – 2015 Edition
At what level are or were your projects developed by your company in 2014 compared to 2013? (multiple answer)
Question 23
The only increase in the number of CSR projects undertaken in 2014 is at local level (+3%). All other levels show significant declines
in 2014, ranging from -14% to -8%, the strongest being the projects implemented "among all communities in which we operate".
Total respondents: 130
(Skipped this question: 181)
52%
57%
35% 33%
31%
27%
55%
45%
25% 25%
21%
13%
0%
10%
20%
30%
40%
50%
60%
Local National Regional Community level Company level All communities weoperate in
2013
2014
Trends and Realities in Romania – 2015 Edition
What sectors of the community do you have targeted for intervention and support in 2012, 2013 and 2014? (multiple answer)
Question 24
Most companies have CSR projects that focus on education (69%, but down from 10% in the previous year). This is followed by CSR
projects focused on social issues (62%, down 2%) and health (54%, down 2%). The environment is the area with the greatest
decrease in 2014 compared to 2013 from 58% to only 35%.
Total respondents: 130
(Skipped this question: 181)
87%
60% 62%
27%
56%
29%
19%
2%
79%
68%
56%
39%
58%
36%
19%
1%
69%
62%
54%
41%
35% 35%
15%
5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Education Social Health Sport Environment Culture Entrepreneurship Other
2012
2013
2014
Trends and Realities in Romania – 2015 Edition
Your company is contributing to community by: (multiple answer)
Question 25
In 2014 most companies offer help by: financial donations (80% vs. 79% in the previous survey) and volunteering (61% vs. 74%).
A small decrease is observed for in-kind donations (59% vs. 67%). Very few companies are focused on socially responsible business
practices (40% in 2014 vs. 50% in 2013).
Total respondents: 130
(Skipped this question: 181)
73% 75% 72%
50%
2%
74% 79%
67%
50%
13%
61%
80%
59%
40%
5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Volunteering Donations in cash In-kind donations (books,use of space, active
loans)
Socially responsiblebusiness practices
Other
2012
2013
2014
Trends and Realities in Romania – 2015 Edition
What kind of institutions do you collaborate with to implement CSR projects? (multiple answer)
Question 26
Regarding the collaboration with various institutions, 87% of companies prefer mostly NGOs (compared to 54% previously), while
49% work mainly with local/central (compared with 37% previously). However, there are companies operating projects by
collaborating with educational institutions (52%) or with institutions providing medical services and care (39%).
Total respondents: 125
(Skipped this question: 186)
87%
52%
49%
39%
4%
2%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
NGOs
Educational institutions
Authorities local/central
Institutions that provide medical services and care
No collaborations
Other
Trends and Realities in Romania – 2015 Edition
Supply Chain
Sustainability
Trends and Realities in Romania – 2015 Edition
Does the company that you represent have a policy on supply chain sustainability? (single answer)
Question 27
55% of respondents say they have a policy on supply chain sustainability that they implement, but 21% do not have any, and 11%
simply do not know. There is a 2%, notwithstanding having a policy on supply chain sustainability, that do not apply it.
Total respondents: 125
(Skipped this question: 186)
55%
2%
11%
21%
11%
Yes, and we implement it
Yes, but it does not apply
No, but we are working on it
No
Do not know
Trends and Realities in Romania – 2015 Edition
What are the reasons for applying this policy of sustainability to the supply chain? (multiple answer)
Question 28
Concerning the reasons for applying the policy of sustainability to their supply chain, firstly it allows cost effectiveness (43%),
followed by the fact that it allows better management of risks (37%), and that it is a part of the company’s sustainability/CSR
strategy (35%). 18% of companies say that it really does add value to the brand.
Total respondents: 125
(Skipped this question: 186)
43%
37%
35%
29%
18%
8%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Allows cost effectiveness
Allows better management of risks
Part of the company's sustainability/CSR strategy
Our company does not apply / does not know how to apply sucha strategy
Adds value to the brand
Other reasons
Trends and Realities in Romania – 2015 Edition
How do you assess the sustainability of a supplier? (multiple answer)
Question 29
Companies maintain that they assess the sustainability of a supplier by meetings (57%) by audit (40%), and through surveys (33%).
However, 16% of surveyed companies do not make any kind of assessment in this regard.
Total respondents: 125
(Skipped this question: 186)
57%
40%
33%
16%
10%
0% 10% 20% 30% 40% 50% 60%
Meetings
Audit
Surveys
We do not assess it
Other way
Trends and Realities in Romania – 2015 Edition
What are the main lines of action that you take into account in developing a sustainable supply chain? (multiple answer)
Question 30
The main lines of action that companies take into account in developing a sustainable supply chain are: transparency and ethics in
business (65%), environment (45%), and health and safety at work (43%).
Total respondents: 125
(Skipped this question: 186)
65%
45%
43%
30%
26%
26%
24%
12%
0% 10% 20% 30% 40% 50% 60% 70%
Transparency and ethics in business
Environment
Health and safety at work
Commercial communication
Human Rights
Human resource management, compensation and benefits
Community Development
Other
Trends and Realities in Romania – 2015 Edition
At the level of your company, how important is the criteria of sustainability in choosing a supplier? (single answer)
Question 31
At a company level the criteria of sustainability in choosing a supplier is important for 79% of respondents, but for 2% it is not
important, and 8% do not know.
Total respondents: 125
(Skipped this question: 186)
2% 11%
27%
23%
29%
8%
Not important
A little important
Quite important
Important
Very important
Do not know
Trends and Realities in Romania – 2015 Edition
CSR team
and the role of
employees
Trends and Realities in Romania – 2015 Edition
2.6 2.8 3.5
0
0.5
1
1.5
2
2.5
3
3.5
4
2012 2013 2014
How many persons are part of your CSR team? (open-ended answer)
Question 32
Regarding the number of people involved in CSR team, on average they are 3.5 per company (full-time employees), which indicates
an increase of 25% over the prior year average of 2.8.
Total respondents: 124
(Skipped this question: 187)
+8%
+25%
Trends and Realities in Romania – 2015 Edition
Do you involve employees in CSR activities undertaken by the company? (single answer)
Question 33
An overwhelming majority, 75% of companies, involve employees in various CSR activities. Which means that Romanian companies have
understood that employees are more motivated when their company is active in CSR projects. It is widely accepted that CSR projects have a
significant impact in motivating, developing and retaining employees.
Total respondents: 124
(Skipped this question: 187)
0%
6%
6%
13%
75%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Do not know
Yes, we are trying, but they are not involved
No
No, but we are planning to do so
Yes, they are very involved
Trends and Realities in Romania – 2015 Edition
How many internal trainings with topics covering corporate social responsibility did you organize in 2014? (open-ended answer)
Question 34
The average number of internal trainings on topics of corporate social responsibility organized by the surveyed companies in 2014 is
extremely low, only 1.18 per company.
Total respondents: 124
(Skipped this question: 187)
1.18 internal trainings about CSR in 2014
Trends and Realities in Romania – 2015 Edition
Do you have an internal process for identifying relevant CSR themes for the company? (single answer)
Question 35
Regarding the process of establishing a CSR strategy, 51% of companies already have an internal process for identifying relevant
themes in the field of CSR, compared to 47% who do not have such process.
Total respondents: 124
(Skipped this question: 187)
51%
27%
20%
2%
0%
0% 10% 20% 30% 40% 50% 60%
Yes, and we implement it
No
No, but we are working on it
Do not know
Yes, but it does not apply
Trends and Realities in Romania – 2015 Edition
Demographics The results of this study reflect the responses
received between April 27 to May 25 2015 from
311 top executives and CSR professionals from
companies operating in Romania.
Trends and Realities in Romania – 2015 Edition
Demographics
The shareholding structure of companies: Locations:
64%
55%
40%
25%
32%
50%
11%
13%
10%
0% 20% 40% 60% 80%
2012
2013
2014
Mixed
Foreign
Romanian
75%
76%
57%
25%
24%
43%
0% 20% 40% 60% 80%
2013
2014
2015
Another locality
Bucharest
Trends and Realities in Romania – 2015 Edition
Demographics
The industries in which the companies that responded to the
survey in 2015 operate in: (answers) Income distribution of the surveyed companies:
Total respondents: 176
(Skipped this question: 135)
46
32
20
15
11
11
10
9
8
5
5
4
0 10 20 30 40 50
Manufacturing industry
Other services
Finance and banking
Retail and wholesale
Energy and mining
IT industry
Pharmaceutical and healthindustry
Construction and real estate
Telecom / media
Food industry
Chemical industry
Oil industry
35%
18%
36%
9%
2%
48%
14%
23%
12%
3%
30%
9%
21%
29%
11%
0% 10% 20% 30% 40% 50% 60%
More than 100M EUR
50-100M EUR
10-50M EUR
1-10M EUR
Less than 1M EUR
2014
2013
2012
Trends and Realities in Romania – 2015 Edition
Demographics
Positions held in the company by people who responded to the survey in 2015 (answers):
Total respondents: 176
(Skipped this question: 135)
2
2
3
3
4
4
7
10
11
12
16
18
26
28
30
0 5 10 15 20 25 30 35
HR Director
Sustainable Development Manager
Administrative Director
Deputy General Director
Financial Analyst
Economist
Human Resources Specialist
Accounting Director
CSR Specialist
Economic Director
CEO / President / Director-general
Other position
Member of the Board
Marketing / PR / Communication Specialist
Financial Director
Trends and Realities in Romania – 2015 Edition
Project team
Trends and Realities in Romania – 2015 Edition
Project team
Elena Badea Head of Market Enablement
EY Romania
EY Romania
Lacrămioara Botezatu Project Manager
CSRMedia.ro
George Carpov Strategic Communications Coordinator
McGuireWoods Consulting
CSRMedia.ro
Oana Gorbănescu Communication & CSR Officer
EY Romania
Trends and Realities in Romania – 2015 Edition
Testimonials
Trends and Realities in Romania – 2015 Edition
Why do we recommend this study?
We know that this survey is eagerly
anticipated by those who are active in the
field. Conducted for the third consecutive
year, the study brings answers and gives an
overview of CSR activities from companies in
our country. And we are glad to see that the
number of companies carrying out social
responsibility actions is increasing from year
to year.
Elena Badea Head of Market Enablement
EY Romania
The business environment in Romania is
becoming more mature in terms of social
responsibility. The third edition of our study shows
a diversification of the company's concern in this
field and puts a stronger focus on sustainability.
This will benefit every company, whereas
organizations that manage their social and
environmental impacts responsibly benefit from
greater operational efficiency, from better
resources management, but also from a
repositioning in relation with their shareholders,
employees and business partners.
Lacrămioara Botezatu Project Manager
CSRMedia.ro
Trends and Realities in Romania – 2015 Edition
We intend to conduct
this survey every year.
We hope for your
continued support!