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    InformationCompiled by

    1. Samira2. Anish3. Manav

    4. Rajat5. Vani6. Angad

    Shantanu Bhanja, VP-Marketing, HTMedia Ltd. added: "As socially consciouscitizens, our readers want to do their bit

    for society, but are usually constrained

    by time. The YRTL initiative allows them

    to contribute to a meaningful cause in

    the course of their daily life."

    The mall activation took place following

    the response from parents and school

    children to the initiative. Its objective

    was to thank the city for the donations,

    and to give people a last chance to

    donate textbooks and storybooks.

    Nidhi Kriplani, Vice President - NBD,Candid Marketing concluded saying: "To

    be a part of the campaign has been an

    honour for us. Doing activities for a

    social cause such as this is much more

    challenging, since it is conceptualized

    with a motive to create awareness and

    bring a change to the society as a whole.

    The increasing number of donations we

    have been getting speaks for the

    tremendous participation at both schools

    and malls in Delhi."

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