CSRKieran NellistAlexey TrushKarthik KuppuswamyKalin Pipatanantakurn Panji SukmaMajid Zabihi

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Agenda Intro Definition Key Points and Benefits Best Practices Implementing CSR into Wave Riders Conclusion

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Introduction Green Vision Need for CSR? Sustainable environment

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Definition "A concept whereby

companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis."

European commission web site (2011)

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Our Definition “An organisation aligning

its objects with societal and environmental concerns by incorporating them in its structure and operations.”

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Key points Assessment of the companies impact on

the society in terms of: Customers Suppliers Environment Communities Employees Overall Business

CSR policy Long term strategy

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Benefits Improved relationships

with the customers Money saving approach in

terms of energy Business reputation Employee satisfaction Competitive advantage Funding opportunities Public appreciation

Simply CSR Web Site (2011)

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Best Practices “Responsibility towards society and the environment

has always been a strong force at the TVS Group. This is manifested in the form of diverse community partnerships. From schools and hospitals to initiatives for drinking water and electrification, companies contribute actively to the development of the society in which their people live and work.”

Mission Statement : “ To facilitate the process of sustainable development in villages by deploying skills and resources in key areas such as economic development, healthcare, education, creation and maintenance of infrastructure and conservation of environment, with the active involvement of local communities and the government.”

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Best Practises Corporate commitment and responsibility

BMW Group believes that responsibility for the protection of the environment lies with all employees of the company. Managers are asked to implement the environmental guidelines and motivate employees by leading by example in the belief that employees will assume the same spirit and responsibility in their roles.

Responsibility for the environment:BMW Group has made a commitment to reconcile the interests of people and nature, technology and progress with the right of future generations to inherit a healthy environment. This obligation reflects the company's competence as a manufacturer of premium vehicles and as a global employer of a highly skilled workforce.

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CSR vision of Wave Riders“We want to provide our customers with innovative products that are always on

the pioneering edge of green technologies in the marine industry”

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Ten CSR Forces

FMI journal (2006)

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Strategic objectives1. Research market potential for a new

product2. Invest in new equipment 3. Invest in new technology. 4. Reorganise production line5. Reorganize the Leisure sales team 6. Increase marketing spend to £180k 7. Reorganize Finance and HR departments 8. Introduction of the Finance package

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CSR according to BSCBalance Scorecard Perspective

10 Market Forces

(Objective)Wave Riders Measure

Target: The level of performance or rate of improvement required

Strategic objectives

Financial“Green” consumers

Investment on “Green” technology

Annual budget for developing “green” products (recyclable, etc.) 2,3

FinancialEnergy crunch

Investment on renewable energy (RE)

30% renewable energy 2,3

Financial FinancialChanges in retained earnings at end of period

• Higher proportion of “green product” revenue

• ROI of RE1,4,6

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CSR according to BSCBalance Scorecard Perspective

10 Market Forces

(Objective)Wave Riders Measure

Target: The level of performance or rate of improvement required

Strategic objectives

InternalPollution and

health

Standard injury, lost day and absentee rates and number of work-related

incidents, Customers’ safety

0 incidents, no long-term illnesses

2,3,4

InternalClimate change

Total greenhouse gas emissions

Annual reductions 2,3

InternalGovernment

and regulators

Number of incidents and fines for not complying with

all laws and regulations0 incidents and fines 2,3,4

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CSR according to BSCBalance Scorecard Perspective

10 Market Forces

(Objective)Wave Riders Measure

Target: The level of performance or rate of improvement required

Strategic objectives

Learning and Growth

Civil society/NGOs

Number of complaints NO complaints 1,5,6,7

Learning and Growth

Activist shareholders

Business units currently operating or planning

operations in or around protected or sensitive

areas

Number of employees trained in environmental management practices

5,7

CustomersErosion of

trust/transparency

Number of Transparent reports on company

performance and activities

Number of positive corporate publication

reviews1,6,7,8

CustomersGlobalization

backlash

Supplier performance related to environmental

commitments

Optimising the use of recyclable and

environmental friendly materials

2,3

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Conclusion By using the balance

score card approach we can see that strategies laid out by Wave Riders can be achieved in a manner that satisfies the requirements of societal and environmental concerns.

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References Simply CSR Web Site, http://www.simplycsr.co.uk/the-

benefits-of-csr.html European Commission

http://ec.europa.eu/enterprise/policies/sustainable-business/corporate-social-responsibility/index_en.htm

FMI Journal. (2006). Interview with the Auditor General of

Canada. Vol. 17-3, pp. 39-41 TVS web

site,http://www.tvsgroup.com/pages/cust_service.htm BMW web site,

http://www.bmw.co.uk/bmwuk/about/corp/economic_impact/0,,1364_159981200__,00.html

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