Corporate Social Responsibility and Shipping Companies with Special Reference to INSA (Indian National Ship-Owner’s Association)

Dr. Chhavi Jain , Head of Dept, Management Studies, The IIS UniversityMs Shilpie Chakravarty, Research Scholar

Abstract

The aim of this paper is to study the role of Corporate Social Responsibility (CSR) in shipping industry and the competitive advantage reached by the same.

The concept of CSR is wide spread throughout the world in almost every industry. Almost every industry is planning new policies and trying to implement it to create strong CSR and the shipping industry as going with the winds inspired by the suppliers and customers in terms of creating quality, safety standards and CSR.

The paper consists of literature reviews which discuss CSR and related studies specially emphasising from early 50s to 21st century. Many examples are selected from different shipping companies websites and news related to the companies through internet. It also analyse that how the companies represent CSR in shipping industry.

In this paper 42 members from INSA (In National Shipowners Association) were researched regarding CSR, their internet pages are been studied and it also been discussed that how these companies used CSR as their marketing strategy.

Keywords – Corporate Social Responsibility, Shipping , INSA , IS0 14000