Joshi Bedekar CollegePresents

CSR Activities of Indian Oil

Name:-Amar Ravi Itagi.

T.Y.BMS-‘A’

Roll no:-31

Subject:-Business Ethics

Submitted to:-Ruheen Patel

Contents Introduction

Products of IOCL

• Indhane

• AutoGas

• Petrol/Gasoline

• XTRAPREMIUM

• Diesel/Gas oil

• Kerosene

What Do You Mean By CSR?

• Definition of corporate social responsibility

• Benefits of corporate social responsibility

• CSR importance and its relevance today

• CSR and BRANDS

• CSR and Globalization

CSR activities done by iocl

Conclusion

Webliography

INTRODUCTIONIn order to ensure greater efficiency and smooth working in the petroleum sector, Government of India decided to merge the refineries and the distribution activities.

The Indian Refineries and Indian Oil Company were combined to form the giant Indian Oil Corporation (IOCL) on 1September 1964, with its registered office at Bombay.

In 1967, the pipeline division of the corporation was merged with the refineries division. Research &Development of Indian Oil Came into Existence in 1972. In October 1981 Assam Oil Company was nationalized and has been amalgamated with IOCL as Assam Oil Division (AOD).

Indhane Indane is today one of the largest packed-LPG brands in the

world and has been known as ‘Consumer Superbrand’ 

Having launched LPG marketing in the mid-60s, IndianOil has been credited with bringing about a ‘kitchen revolution,’ spreading warmth and cheer in millions of households with the introduction of the clean and efficient cooking fuel.

It has led to a substantial improvement in the health of women, especially in rural areas by replacing smoky and unhealthy chulha. 

Indane is today an ideal fuel for modern kitchens, synonymous with safety, reliability and convenience.

With the status of an exclusive business vertical within the Corporation, the Indane network delivers 1.2 million cylinders a day to the doorsteps of over 53 million households, making IndianOil the second largest marketer of LPG globally.

The cylinders are in compact 5 kg cylinders for rural, hilly and inaccessible areas, 14.2 kg cylinders for domestic use, and 19 kg and 47.5 kg for commercial and industrial use.

What is LPG?LPG is a blend of Butane and Propane readily liquefied

under moderate pressure.

LPG vapour is heavier than air; thus it normally settles down in low-lying places.

LPG in fairly large concentrations displaces oxygen leading to a nauseous or suffocating feeling. 

AutoGas

1)AutoGas (LPG) is a clean,eco-friendly fuel.

2)It is obtained from natural gas through fractionation and from crude oil through refining.

3)It is a mixture of petroleum gases like propane and butane.

4)AutoGas is a gas at atmospheric pressure and normal temperatures, but it can be liquefied when moderate pressure is applied or when the temperature is sufficiently reduced.

5)This property makes the fuel an ideal energy source for a wide range of applications, as it can be easily condensed, packaged, stored and utilised.

6)When the pressure is released, the liquid makes up about 250 times its volume as gas, so large amounts of energy can be stored and transported compactly.

7)The use of LPG as an automotive fuel has become legal in India with effect from April 24, 2000, albeit within the prescribed safety terms and conditions.

8)The fuel is marketed by IndianOil under the brand name ‘AutoGas’

9)"IndianOil has setup 347 Auto LPG Dispensing Stations (ALDS) covering 190 cities across India."

10) Conversion of petrol to AutoGas helps substantially reduce air pollution caused by vehicular emissions.

11) Low filling times and the 35-40% saving is a reason enough for a consumer to convert his vehicle to AutoGas.

Petrol/Gasoline

1)Automotive gasoline and gasoline-oxygenate blends are used in internal combustion spark-ignition engines.

2)These spark ignition engine fuels are primarily used for passenger cars.

Gasoline is a complex mixture of relatively volatile hydrocarbons that vary widely in chemical & physical properties and are derived from fractional distillation of crude petroleum with a further treatment mainly in terms of improvement of its octane rating. The hundreds of individual hydrocarbons in gasoline range from c4 to c11.

XTRAPREMIUM

1)XTRAPREMIUM petrol is a much sought-after fuel among discerning motorists who are in many ways emotionally attached to their wheels. 

2)The “Clean and Keep Clean” function of the super cleanser additive in XTRAPREMIUM reduces deposits at the port fuel injector, intake valve and controls combustion chamber deposits to maintain "like new" performance of the vehicle.

3)Regular use of XTRAPREMIUM gives the vehicle a superior pick-up, smoother drive, better mileage and lower emission.

4)XTRAPREMIUM is designed not only to optimise performance of new generation vehicles but also rejuvenate old vehicles to perform better. 

Diesel/Gas oil1)Diesel is used in diesel engines, a type of internal combustion engine.

2)Rudolf Diesel originally designed the diesel engine to use coal dust as a fuel, but oil proved more effective.

3) Diesel engines are used in cars, motorcycles, boats and locomotives. Automotive diesel fuel serves to power trains, buses, trucks, and automobiles, to run construction, petroleum drilling and other off-road equipment and to be the prime mover in a wide range of power generation & pumping applications.

4)The diesel engine is high compression, self-ignition engine. Fuel is ignited by the heat of high compression and no spark plug is used.

Kerosene1)Kerosene is used as a domestic fuel for heating / lighting and also for manufacture of insecticides/herbicides/fungicides to control pest, weeds and fungi.

2)Since kerosene is less volatile than gasoline, increase in its evaporation rate in domestic burners is achieved by increasing surface area of the oil to be burned and by increasing its temperature.

3)The two types of burners which achieve this fall into two categories namely vaporisers & atomisers. 

There are many more products such as:-

ATF/Jet Fuel

SERVO lubricants & greases

Marine Fuels & Lubricants

Bulk/Industrial Fuels

Bitumen

Petrochemicals

Special Products

Crude Oil

What Do You Mean By CSR?

Definition of corporate social responsibility

Corporate social responsibility is not a new concept in India. However, what is new is the shift in focus from making profits to meeting societal challenges.

Giving a universal definition of corporate social responsibility is bit difficult as there is no common definition as such. However, there are few common threads that connect all the perspectives of CSR with each other; the dedication to serve the society being most important of them.

Benefits of corporate social responsibility

It creates a positive image amongst the people for its company and earns a special respect amongst its peers.

It creates short term employment opportunities by taking various projects like construction of parks, schools, etc.

Working with keeping in view the interests of local community bring a wide range of business benefits.

For example, for many businesses, local customers are an important source of sales. By improving the reputation, one may find it easier to recruit employees and retain them.

Businesses have a wider impact on the environment also.

Recycling used products also acts as a step towards minimizing wastes.

It cultivates a sense of loyalty and trust amongst the employees in the organizational ethics.

It improves operational efficiency of the company and is often accompanied by increases in quality and productivity.

More importantly, it serves as a feeling of satisfaction and a meaning to their lives.

Employees feel more motivated and thus, are more productive.

CSR importance and its relevance today

Increasing Affluence: Customer from elite level can afford to buy and pay more for premium brand but the poor customer might not be willing to pay so much for brand, instead they would prefer to spend their money on business which can take their business to much better level.

Changing social expectation: Its natural that customer expect more from the company whose product they buy but with recent controversy and scandal of company has reduced the trust and confidence in the regulatory body and organization which manage the corporate.

CSR and BRANDS

Csr helps the companies to build their brand in the minds of the customers

The csr activities performed by the companies help the people to recognise the brand very easily.

The building of brand image in the minds of the customers becomes comparatively easy if the company is involved in csr activities

CSR and GlobalizationGlobalization has changed corporate social responsibility, the boundaries between domestic and foreign industry and between in-house and out-houses activities which had led corporate to view from both political and economic view.

On one side multinational company have taken the role of state and thus they should behave responsibly and on the other hand they need to have corporate social behavior in order to protect their image

CSR activities done by iocl

1. IOC: Indian Oil Corporation: IOC a public sector giant in the oil supplying sector has contributed much to the CSR area. At Indian Oil, corporate social responsibility (CSR) has been the cornerstone of success right from setting up in the year 1964.the mission statement of the corporation includes helping develop the quality of life of the community as well as preserve ecological balance and heritage through a strong environmental conscience. Care, innovation, passion and trust are the four virtues governing the company. The CSR activities of IOC include community development, meeting social obligations, protection and preservation of national monuments, protection of environment, etc.

1.1. As part of its community development schemes, IOC has helped communities receive clean drinking water; projects have been implemented for this purpose in places like Koyali, New

Baholi, (both in western India). Child and maternity centers are run by the company as part of its health initiatives. This is in addition of full fledged hospitals run at IOC townships. In 2003, it had donated Rs50 lakhs for setting up a refractive surgery center at Chennai.

1.2. The company has constructed school buildings, libraries, and provision for furniture, books, uniforms, and laboratory equipments etc in the field of education. Deserving students from poor families are given a helping hand through scholarship schemes. It also provides scholarships to upcoming sports persons.

1.3. With the object to protect, preserve and promote the glorious past, Indian Oil has created a non-profit trust, the Indian Oil Foundation, in collaboration in the Archaeological Survey of India and the National Culture Fund of the Ministry of Culture, Government of India. The beginning of the creation of Indian Oil Foundation lies in Indian Oil’s Mission statement, to” …preserve ecological balance and heritage…” Exclusively funded by Indian Oil with an initial amount of Rs. 25 crores and an annual contribution of Rs. 10 crores, IOF will assume at least one heritage site in every State and Union Territory of the country.

1.4. As a part of its social obligations, Indian Oil has always supported the economically and socially challenged sections of the society. Making them a part of its countrywide reseller system and providing them with a source of living. Almost all socially

challenged sections are covered under the sunshade of the community objectives schemes (Indian Oil Corporation Ltd.2008).